从目的论的角度看《诗经》中文化负载词的翻译-以许渊冲英译本为例

II—IntroductionTheBookofSongsistheearliestcollectionofpoemsinancientChina,recordingthesociallife,naturalscenery,andceremonialcustomsoftheZhouDynasty,andisalsoanepicmasterpiece.ManywordsinthesepoemsareuniquetoChinesetraditionalculture,whileinEnglish-speakingcountriestheobjectsdonotexistatall,andcertainlythereisnoexactequivalent.DuetothehugedifferenceinculturalbackgroundsbetweenChinaandtheWest,itiseasyformisunderstandingtooccurwhentranslating.Someofthemmayevenweakentheirdivisiveconnotations;thenthiskindoftranslationismeaningless.Therefore,whenwetranslate,wehavetomakeclearwhatthepurposeoftranslationis,suchaspromotingtheexcellenttraditionalChineseculturegoingglobal.OurpurposeistotranslatetheoriginalworksintothetargetlanguagetohelpthetargetreaderstobetterunderstandChineseculture;onlyusingliteraltranslationorword-for-wordtranslationisnotfeasibleandunacceptable.Therefore,theskopostheoryoftranslationprovidesasolution.Translatorscanflexiblychoosemethodsaccordingtodifferenttranslationpurposes,tryingtobeasfaithfulaspossibletotheoriginaltext,butalsomakingthetranslationsmoothandeasytounderstand.Forexample,foranonomatopoeicwordlike“GuanGuan”(birdcall),directlytranslatingitinto“GuanGuan”withacommentcannotonlyretainthecharacteristicsoftheoriginalwordbutalsomakethereaderunderstandthemeaning.Inthefieldoftranslationstudies,theSkoposTheoryemphasizesthedecisiveroleofthepurpose-orientedtranslationbehaviorintheselectionofstrategies.Thistheoryprovidesanewperspectiveforanalyzingtheculturaltransmissionmechanisminthetranslationofclassics.ProfessorXuYuanchong,asabenchmarktranslatorforthetranslationofChineseclassicsintoforeignlanguages,throughhisoriginal“ThreeBeautiesTheory”oftranslation,hisEnglishtranslationofTheBookofSongsachievedremarkablesuccess.ThetranslationofTheBookofSongsbyXuYuanchonghasbeenwidelyrecognizedandpraised.Systematicallyprocessthetranslationofculture-loadedwordssuchasecologicalimagery,ritualtermsandallegorical-rhetoricaldevices.Thispaperstudiesthetranslationmethodofcultural-loadedwordsinTheBookofSongsfromtheperspectiveoftheSkoposTheory.Itmainlyexplorestwoissues:firstly,howtoretaintheculturalcharacteristicsoftheoriginalpoemthroughtranslationandhowtomakeitacceptableandunderstandabletoforeignreaders;secondly,howtotranslateaccuratelyandfaithfullytotheoriginaltextatthesametime.BycollatingandanalyzingtheexamplesofclassictranslationssuchasthoseofRiegelandXuYuanchong,thispaperincludestheadvantagesanddisadvantagesofdifferentstrategiessuchasliteraltranslation,freetranslation,andannotatedtransliterationinthehopeofachievingarealmthatcantrulyallowforeignreaderstoenterintotheexcellenttraditionalChinesecultureandallowmoreforeignreaderstotrulyfeelthecharmofTheBookofSongs.

ChapterOneLiteratureReviewⅠ.ExistingResearchontheTranslationofTheBookofSongsInrecentyears,thetranslationofculture-loadedwordshasarousedaheateddiscussionamongscholarsathomeandabroad.Inparticular,thereleaseofNeza2inearly2025willonceagainbringthetopictoaclimax.Firstofall,theprotagonistNezhaisacharacterinthetraditionalChineseliteraryworkCreationoftheGods.Itisaculture-relatedcharacter,andthestorybehindhimiscloselyconnectedwithtraditionalChineseculture.Someadvocateculturalassertiveness,advocatingadirecttransliterationasNezha2.ManyuniqueChineseculturaltraditionsalsousethismethodoftranslation.Forexample,jiaozi,akindoftraditionalChinesefood.Thepurposeofsuchtranslationistorealizeculturalcommunication,promoteculturalself-confidence,andletChineseculturegoglobal.Buttherearedrawbackstothistranslation.IfaforeignerdoesnotknowmuchaboutChineseculture,thenwhenheseesthisfilmtitle,hewillnotunderstandthesituation,ofcourse,itwillaffecttheboxoffice,andeventhespreadofculture.Atthesametime,Nezhaalsocarrieshigh-contextculturalelementssuchasTaoistmythology,soacombinationofmultipletranslationmethodsshouldbeconsidered.Asingletranslationmethodcannotbeachieved.OthersbelievethattheculturaldifferencesbetweenChineseandEnglishshouldbetakenintoaccount,andforeignaudiencesshouldbepaidattentionto,andculturallyloadedwordsshouldbetranslatedatadeeperlevel.Anotherbetterexampleoftheimportanceoftranslatingculture-loadedwordsistheworldwidehitgameBlackMyth:Wukong.Therearealsoalotofgameimageryinthisgame,suchasGoldenCudgelusingthetransliterationJingubang,WukongalsousesthetransliterationWukong.Ithinktosomeextent,thankstothewidespreadabroadofJourneytotheWest,oneofChina’sfourgreatclassics,manyforeignersareveryfamiliarwiththenamesofsomecharactersandeventheplotofthestoryinJourneytotheWest.ChineseclassicsarethecoreofChinesetraditionalculture,andTheBookofSongsnotonlyembodiesChineseConfucianclassicsbutalsoembodiesthemostbasicChinesetraditionalcultureandvalues.TherearemanyuniqueimagesinTheBookofSongs,thatis,culture-loadedwords.IfwewanttotranslatetraditionalclassicssuchasTheBookofSongs,itisveryimportanttounderstandtheculturalconnotationoftheculture-loadedwords.Thetermculture-loadedwordwasfirstproposedbyXuGuozhang,afamousChineselinguist.Hepointedoutthatculture-loadedwordsarespecificwordsandphrasesproducedinspecificlanguageandculturalbackground.Itsconnotationiscloselyconnectedwiththetraditionalcultureofitsfield.However,thestudyontheEnglishtranslationofTheBookofSongsisnotlongandweakADDINEN.CITE<EndNote><Cite><Author>刘永亮</Author><Year>2016</Year><RecNum>15</RecNum><DisplayText>(刘永亮,2016)</DisplayText><record><rec-number>15</rec-number><foreign-keys><keyapp="EN"db-id="99dzeeax9vad9peerpupdzwc9fd999xe2rrs"timestamp="1745025159">15</key></foreign-keys><ref-typename="JournalArticle">17</ref-type><contributors><authors><author>刘永亮</author></authors></contributors><auth-address>淮北师范大学信息学院;</auth-address><titles><title>理雅各《诗经》翻译出版对中国典籍走出去之启示</title><secondary-title>中国出版</secondary-title></titles><periodical><full-title>中国出版</full-title></periodical><pages>63-65</pages><number>13</number><keywords><keyword>理雅各</keyword><keyword>《诗经》翻译出版</keyword><keyword>中国典籍</keyword><keyword>走出去</keyword></keywords><dates><year>2016</year></dates><isbn>1002-4166</isbn><call-num>11-2807/G2</call-num><urls><related-urls><url>/kcms2/article/abstract?v=PxtextXNwWVEO1tfGrtIGYVNzvY0CF2ibblpXaJe4jmH9W057oPGYc-EVl4zJvkBxO9cS8XRdGZ5JS17x0DdUo-SSzL0DZQQ1hjb-D6DQ-bbzZBVhZ7ZhpsMqekGdT3252utk-yTgmEpniJlSD1-rDr6TZvSwgoSrWIPumPqxBHVcuENP1krxVTkQ7-N1cmxZDcTGZU3qr8=&uniplatform=NZKPT&language=CHS</url></related-urls></urls><remote-database-provider>Cnki</remote-database-provider></record></Cite></EndNote>(刘永亮,2016).Asearlyas1871,JamesLipublishedanEnglishtranslationofTheBookofSongs.The1871editionfocusedonculturalinterpretation,addingextensivecriticalcommentarytothetranslation,aswellasextensiveindexesforforeignreaders.The1871translationwascompletedinthecontextoftheoverseasexpansionoftheBritishEmpire,anditwasonlybyunderstandingandmasteringtheChinesescriptures,aswellasthefoundationsofChinesemoral,social,andpoliticallife,thathecouldachieveabettermission.Intheprocessoftranslation,Jacobalsoaddedhisownunderstanding,butitdidnothinderthefaithfulexpressionofthetranslation.In1876,JamesretranslatedTheBookofSongs,whichsignificantlyimprovedtheliterarinessofthetranslation.Inthe1876version,Leggechangedtheoriginalword-for-wordtranslation,usingasplitsentenceform,inanefforttomaintainthelengthofthetranslationandtheoriginalpoem,preservetherhythm,andreadthetranslationcatchy,withthegreatestdegreeoffidelitytotheoriginal.So,verybeautiful.ItstranslationplaysaleadingroleandsetsofftheclimaxofthetranslationofTheBookofSongs.Jacob’stranslationwasknownatthetimeasthe“immortaltranslation”,“theGloryofEngland”.Later,Pound,Jennings,AllenandothersusedJames’versionasamodel.Createagain.PoundiscloselyrelatedtoChineseculture,itcanbesaidthatwithoutChineseculture,therewouldbenoPoundtoday.Poundproposedthatpoetrycanbedividedintothreecategories:soundpoetry,formpoetryandlogicalpoetry.Amongthem,soundpoetryandLipoetryareuntranslatable,whileformpoetryistranslatable.HebelievesthatChinesepoetryisthebestmodelofformpoetrywithitsconciselanguageandrichemotion.Pound’stranslationisakindofliterarycreationinthespiritofChineseclassicalliterature.TheEnglishmanJennings’translationofTheBookofSongsintegratedJames’views,andthetranslationwasmorereadableandconcisethanJames’version.AllenalsocreatedworksbasedonJames’pointofview,whichgreatlypromotedWesternreaders’understandingoftheChineseclassicBookofSongs.ButJacob’stranslationisalsooftenconsideredtobeunfaithfultotheoriginal,amistranslation.ButthereisnodenyingthatthetranslationofTheBookofSongshasgreatlyimproveditsinfluenceinthewest.InChina,in1993,ZhouFaxiangwasthefirsttomakeageneralevaluationofthetranslationmethodsofTheBookofSongsfromtheperspectiveofculturalcommunication.Inthesameyear,XuYuanchongpublishedanEnglishtranslationofTheBookofSongs,andintheintroductionoftheEnglishtranslationagreedwithPound’spracticeoftranslatingTheBookofSongsintofreeverse.WangRongpeialsosummarizedthetranslationsofJamesLegge,Jennings,Poundandothers,andbelievedthattheprevioustranslationshadtheirownmerits,includingproseliteraltranslation(JamesLegge),rhymetranslation(WilliamJennings),blankrhymetranslation(ArthurWaley),andfreeplay(EzraPound).Evenso,sofar,theresearchonthetranslationofTheBookofSongsneedstobeimproved,andalotofextensibilityresearchisstillneeded.Inviewofthis,thereisaresearchgapinthetranslationofTheBookofSongs,especiallyinthetranslationofculture-loadedwords.Atpresent,thedifficultyinthetranslationofclassicalworksliesinthetranslationofculture-loadedwords.Howtoachievethebalancebetweenfidelityandreadabilityisabigproblemweneedtosolve.Thispapermainlystudiestwopoints:firstly,skopostheoryplaysaroleinthetranslationofculture-loadedwords.Secondly,howtostrikeabalancebetweenfidelityandreadabilitywhentranslatingclassics.Ⅱ.StudyonApplicationofSkoposTheoryonTranslationSkopostheoryoftranslation,co-foundedbythefamousGermantranslationtheoristsReissandVermeer,isoneofthemostnobletranslationtheoriesintheGermanfunctionaltranslationtheory.ReissfirstmentionedfunctionalTranslationtheoryinherbookPossibilitiesandLimitationsinTranslationCriticism.Reissstillinsistsontheequivalencetheoryandputsforwardthatonlyatranslationthatcanachieveequivalencewiththeoriginaltextintermsofcontent,formandfunctioncanbecalledanidealtranslation.However,shefoundthattherearesomecontentinthepurposeanddonothavetheexactequivalentofthephraseorword,itisnotpossibletoachievethetheoryofequivalence,accordingtothetextofthebodytodeterminewhetherthetheoryofequivalencecanbeused.Later,herstudentVermeergotoutoftheconstraintofequivalencetheoryandestablishedteleology.Skopostheorybelievesthattranslationisacomplexandfreetranslationofhumanactivities,translationispurpose-oriented,onlypursuringlanguageequivalencecannotachievethepurposeoftranslation.Skopostheoryholdsthatthetranslatorshouldgivetopprioritytothefunctionofthetextinordertomeettheneedsofthetargetaudience.InadditiontoReissandVermeer,MantariandNordarealsorepresentativesoffunctionalisttranslationtheory.TheybuiltonthetheoryofVermeerandfurtherimprovedit.Theformationofthistheoryconsistsoffourstages.ItincludesthefunctionalcategoryoftranslationcriticismbyRice,theSkopostheorybyVermeer,theacttheoryoftranslationbyManttari,andtheFunctionplusLoyaltytheorybyNord.Inthefirststage,ReissfocusesonNida’sequivalencetheoryandpursuestextualequivalence.Lateinlife,sherealizedthatitwasimpossibletoachievefullyequivalent.Therefore,shegraduallyputthefocusoftranslationresearchonthepurposeoftranslationandbelievedthatfunctionalequivalencebetweentheoriginaltextandthetargettextshouldbeachieved.However,inordertogetridofthelimitationsofReiss’sresearch,VermeerputforwardSkoposTheory.Skopostheoryholdsthattranslationisapurposefulactivityandmustfollowaseriesofrules,ofwhichtheSkoposruleisthemostimportant.Thesecondisthecoherenceruleandthenfidelityrule.InGreekSkoposmeanspurpose.Translationisproducedforaspecificpurposeandshouldservethatpurpose.Vermeerbelievesthattranslationshouldnotbeconfinedtoaspecifictranslationmethodortranslationstrategybutchangetranslationmethodsandtranslationstrategiesaccordingtodifferentpurposes.SkopostheoryhasbecomethemostprominenttranslationtheoryinGermanfunctionaltranslationtheoryADDINEN.CITE<EndNote><Cite><Author>潘平亮</Author><Year>2006</Year><RecNum>11</RecNum><DisplayText>(潘平亮,2006)</DisplayText><record><rec-number>11</rec-number><foreign-keys><keyapp="EN"db-id="99dzeeax9vad9peerpupdzwc9fd999xe2rrs"timestamp="1743265639">11</key></foreign-keys><ref-typename="JournalArticle">17</ref-type><contributors><authors><author>潘平亮</author></authors></contributors><auth-address>南京航空航天大学外国语学院南京210016</auth-address><titles><title>翻译目的论及其文本意识的弱化倾向</title><secondary-title>上海翻译</secondary-title></titles><periodical><full-title>上海翻译</full-title></periodical><pages>13-17</pages><number>01</number><keywords><keyword>目的论</keyword><keyword>文本中心论</keyword><keyword>弱化</keyword></keywords><dates><year>2006</year></dates><isbn>1672-9358</isbn><call-num>31-1937/H</call-num><urls><related-urls><url>/kcms2/article/abstract?v=aR5N6Ks7Vo1v7oklbKJHA9rthm5Yqg9RvWBxemDz9CV87Rsji6NhGHIY_vfGry4IxFIUdMyVc9wlT6SiKBxSj2cuNTyikZ_1NGevjpZXMer5RvpwDpMDCJe6_ck5tKBTn_c3wvrOy9yRNYtfiAssmp7ddMihjqRofinXjp-NTAxtQQyVFhbdRuVw1VvlfqFR&uniplatform=NZKPT&language=CHS</url></related-urls></urls><remote-database-provider>Cnki</remote-database-provider></record></Cite></EndNote>(潘平亮,2006).Manttaridirectlydefinestranslationas“thepurposefulactoftranslation”,thatis“thecomplexactivitiescarriedouttoachieveaspecificpurpose”.Therefore,translationisanactivityinwhichtranslatorsselectivelytranslateinformationfromtheoriginaltext,andtranslationiscloselyrelatedtoculture.AsoneofthemainrepresentativesoftheGermanfunctionalschool,NordputforwardtheprincipleofFunctionplusFidelity,whichexpandedthescopeofteleologyinthefieldoftranslation.Ⅲ.StudyonCulture-loadedwordsLanguageisnotonlythecarrierofculture,butalsoanimportantpartofculture.Ourdailycommunicationdependsonlanguage.Asthemostbasicunitoflanguage,vocabularyisalsowhatweneedtofocusonintheprocessoftranslation.Wordsthatcarryaspecificculturearecalledculture-loadedwords.Thereareculturalsimilaritiesandculturaldifferencesamongdifferentnationalities,whichleadtodifferencesinpeople’scognitivestyles.Cultural-loadedwords,alsoknownasculturalgapwords,culturalvoidwords,lexicalvacanciesorlexicalgaps,refertothesituationwheretherearenoappropriatewordsinanotherlanguageorculture.TherenownedlinguistLadobelievedthatcultural-loadedwordsarethosewhosebasicmeaningsaresimilarinonelanguagebuthavedifferentculturalconnotationsinanotherlanguageADDINEN.CITE<EndNote><Cite><Author>宋洁</Author><Year>2016</Year><RecNum>9</RecNum><DisplayText>(宋洁,2016)</DisplayText><record><rec-number>9</rec-number><foreign-keys><keyapp="EN"db-id="99dzeeax9vad9peerpupdzwc9fd999xe2rrs"timestamp="1743264924">9</key></foreign-keys><ref-typename="JournalArticle">17</ref-type><contributors><authors><author>宋洁</author></authors></contributors><auth-address>吉首大学国际交流与公共外语教育学院;</auth-address><titles><title>英汉文化负载词图式对比及翻译</title><secondary-title>广西民族大学学报(哲学社会科学版)</secondary-title></titles><periodical><full-title>广西民族大学学报(哲学社会科学版)</full-title></periodical><pages>172-176</pages><volume>38</volume><number>06</number><keywords><keyword>图式</keyword><keyword>文化图式</keyword><keyword>文化负载词</keyword><keyword>翻译</keyword></keywords><dates><year>2016</year></dates><isbn>1673-8179</isbn><call-num>45-1349/C</call-num><urls><related-urls><url>/kcms2/article/abstract?v=aR5N6Ks7Vo0rcXoh-euaOJMp7QNH4IyJoL0kfjYIqFM87gnBVW1oH_Z6tv_PybDfYZplaxDv63-G5PodwPKLGUtywUw21APukJWaN1w7AejIFKhh8BAZQo8yqXl1_EvQewadweI6C7iJq_6oyQSEvbEBstbTjudfv6_uHuN0JquBrb0_hkiBh8k4-aylvX6EEytjNssbOEk=&uniplatform=NZKPT&language=CHS</url></related-urls></urls><remote-database-provider>Cnki</remote-database-provider></record></Cite></EndNote>(宋洁,2016).Therefore,culture-loadedwordscannotbeseparatedfromculture.AnthropologistEdwardTaylor,inhisbookPrimitiveCulture,definescultureascultureorcivilization,takeninitswideethnographicsense,isthatcomplexwholewhichincludesknowledge,belief,art,morals,laws,custom,andanyothercapabilitiesandhabitsacquiredbymanamemberofsociety.Themeaningofculture-loadedwordsistheclearestonlyinaspecificculturalcontext.Culture-loadedwordsareakindofwordsthataregraduallyformedbyacertainnationafteralongperiodofaccumulationandareusedtodifferfromothernationalcultures.Therefore,thecharacteristicsofculture-loadedwordsincludeuniquewaysofexpressionanduniqueculturalconnotations.Culture-loadedwordscanbewordsorphrases.Inotherwords,culture-loadedwordsdistinguishone’sownnationalculturefromothernationalcultures.Theconnotationsofculture-loadedwordsbelongonlytoaparticularculture,andtherearenoexactequivalentsofwordsorphrasesinothercultures.Asabridgebetweentwolanguages,translationplaysanirreplaceableroleinpromotingculturalexchange.Moreover,sincethe20thcentury,literarytranslationhasalsooccupiedthecenteroftranslationandtranslationstudies.Inotherwords,translationcanpromotethespreadofculture.Therefore,weshouldnotonlystudythepracticeoftranslationstudiesbutalsostudytheerainwhichthetheoriesandtranslationtheorieswereproduced,aswellastheculturalbackgroundofthesocietyADDINEN.CITE<EndNote><Cite><Author>潘文国</Author><Year>2024</Year><RecNum>10</RecNum><DisplayText>(潘文国,2024)</DisplayText><record><rec-number>10</rec-number><foreign-keys><keyapp="EN"db-id="99dzeeax9vad9peerpupdzwc9fd999xe2rrs"timestamp="1743264926">10</key></foreign-keys><ref-typename="JournalArticle">17</ref-type><contributors><authors><author>潘文国</author></authors></contributors><auth-address>华东师范大学;</auth-address><titles><title>从文学翻译回归文化传播——典籍外译的再定位</title><secondary-title>中国外语</secondary-title></titles><periodical><full-title>中国外语</full-title></periodical><pages>97-105</pages><volume>21</volume><number>05</number><keywords><keyword>literarytranslation</keyword><keyword>culturaltransmission</keyword><keyword>translationofChineseclassics</keyword><keyword>Chineseculture</keyword><keyword>shiftfromfictivitytofactuality</keyword></keywords><dates><year>2024</year></dates><isbn>1672-9382</isbn><call-num>11-5280/H</call-num><urls><related-urls><url>/doi/10.13564/ki.issn.1672-9382.2024.05.004</url></related-urls></urls><electronic-resource-num>10.13564/ki.issn.1672-9382.2024.05.004</electronic-resource-num><remote-database-provider>Cnki</remote-database-provider></record></Cite></EndNote>(潘文国,2024).

ChapterTwoTheoreticalFrameworkofSkoposTheorySkopostheoryisoneofthemostimportanttranslationtheories.Theconceptof"skopos"wasproposedbyGermanscholarsHansJ.VermeerandKatharinaReisinthe1970s.Later,ChristianNordfurtherrefineditintoafunctionalisttranslationframework.Theterm"skopos"emphasizesthatthestrategiesandmethodsoftranslationshouldbedeterminedbythedesiredeffect.Thekeypointistoensurethatthepurposeofthecommunicationofthetargettextisachieved,ratherthanmechanicallyfollowingtheoriginaltextwordforword.Ⅰ.BriefIntroductiontoSkoposTheoryTheGermanHansJ.VermeerproposedthefamousandmostinfluentialSkopostheory,andheisalsooneofthefoundersoftheGermanfunctionalisttheory.SkoposmeansgoalinGreek,andthetheoryholdsthatthepurposeofatranslationactionistheprimaryprincipleintheentiretranslationprocess.Translationisaverypurposefulactivity,anditsultimategoalistorealizecommunicationbetweendifferentlanguagesandcultures.Togetridoftheconstraintsofthetheory,SkoposTheoryputstranslationinthecontextofbehavioraltheoryandcross-culturalcommunicationandprovidesanewtranslationpathfortheworldtranslationtheory.Vermeerproposedthreemainprinciplesofteleology:skoposrule,coherenceruleandfidelityrule.Theskoposruleholdsthattranslationisproducedforaspecificpurpose.Thecoherencerulepaysmoreattentiontothecoherenceandreadabilityofthetranslationandfinallyachievesthepurposeofbeingabletobeunderstoodbyreaders.Finally,thefidelityrulemeansthattheidealtranslationshouldachieveafidelityrelationshipbetweenthesourcetextandthetargettext.Next,Iwillintroducethesethreetranslationrulesindetail.Ⅱ.RulesofSkoposTheoryFirstofall,theskoposruleshouldbeinthefirstoftheSkoposTheory.TheskoposruleisthesupremeprincipleoftheSkoposTheory.Becausetranslationisakindofhumanactivitythattakesvariousmeanstoachievethegoal.Atthesametime,itisalsothemostbasicandcorecontentoftheSkoposTheory.Asabridgebetweendifferentlanguagesandcultures,translatorsplayanimportantroleinthecommunicationandexchangeoflanguageandculture.IntheSkoposTheoryoftranslation,thetranslatorshouldgivefullplaytothemainroleofthetranslatorandcombinevarioustranslationmethodstogetthemostsuitabletranslation.Thestatusofthetranslatorhasbeengreatlyimproved,andthetranslationmethodsandstrategiesinthetranslationprocesshavealsobeenwellsupplementedADDINEN.CITE<EndNote><Cite><Author>陈静</Author><Year>2016</Year><RecNum>7</RecNum><DisplayText>(陈静,2016)</DisplayText><record><rec-number>7</rec-number><foreign-keys><keyapp="EN"db-id="99dzeeax9vad9peerpupdzwc9fd999xe2rrs"timestamp="1743264823">7</key></foreign-keys><ref-typename="JournalArticle">17</ref-type><contributors><authors><author>陈静</author></authors></contributors><auth-address>宁夏理工学院;</auth-address><titles><title>浅析翻译目的论三原则及其在翻译实践中的应用</title><secondary-title>海外英语</secondary-title></titles><periodical><full-title>海外英语</full-title></periodical><pages>89-90</pages><number>17</number><keywords><keyword>功能主义</keyword><keyword>翻译目的论</keyword><keyword>传播文化</keyword></keywords><dates><year>2016</year></dates><isbn>1009-5039</isbn><call-num>34-1209/G4</call-num><urls><related-urls><url>/urlid/34.1209.g4.20161017.1447.308</url></related-urls></urls><remote-database-provider>Cnki</remote-database-provider></record></Cite></EndNote>(陈静,2016).Atthesametime,purposealsodrivesthedevelopmentoftranslation.Atdifferenttimes,thepurposeofourtranslationmaybeverydifferent,asourcountry’sinternationalstatuscontinuestorise,webegintopursueculturalconfidence.Topromoteculturalconfidence,wecanretainsomeChineseculturalcharacteristicsandtheuniqueflavoroftheChineselanguagetohighlightChina’suniquecivilizationandculturalconfidence.Fromtheperspectiveofforeigners,topromotethespreadoftraditionalChineseculture,itshouldbemoreinlinewiththecultureandlanguagehabitsofthetargetlanguage,sothattheycanhaveabetteranddeeperunderstandingofourgreatChineseculture.Fromthispointofview,thepurposeoftranslationbehaviorisnotonlythestandardoftranslation,butalsothedrivingforceoftranslationADDINEN.CITE<EndNote><Cite><Author>张锦兰</Author><Year>2004</Year><RecNum>8</RecNum><DisplayText>(张锦兰,2004)</DisplayText><record><rec-number>8</rec-number><foreign-keys><keyapp="EN"db-id="99dzeeax9vad9peerpupdzwc9fd999xe2rrs"timestamp="1743264865">8</key></foreign-keys><ref-typename="JournalArticle">17</ref-type><contributors><authors><author>张锦兰</author></authors></contributors><auth-address>皖南医学院外语教研室芜湖市241000</auth-address><titles><title>目的论与翻译方法</title><secondary-title>中国科技翻译</secondary-title></titles><periodical><full-title>中国科技翻译</full-title></periodical><pages>35-37+13</pages><number>01</number><keywords><keyword>功能翻译理论</keyword><keyword>目的论</keyword><keyword>翻译方法</keyword><keyword>译文预期功能</keyword></keywords><dates><year>2004</year></dates><isbn>1002-0489</isbn><call-num>11-2771/N</call-num><urls><related-urls><url>/doi/10.16024/ki.issn1002-0489.2004.01.011</url></related-urls></urls><electronic-resource-num>10.16024/ki.issn1002-0489.2004.01.011</electronic-resource-num><remote-database-provider>Cnki</remote-database-provider></record></Cite></EndNote>(张锦兰,2004).Astranslators,weshouldmakeproperuseoftheprincipleofpurposeinordertorealizecross-culturalandcross-languagecommunication.Differenttranslatorsanddifferenttextswillnaturallyhavedifferenttranslationpurposes.Generallyspeaking,thepurposesoftranslationcanbedividedintothefollowingcategories.First,inordertorealizetheculturalexchangeofdifferentlanguagesandtransmitinformation,thatisthepurposeofachievingthepurposeofcommunicationandcommunication.Thesecondisthetranslator’spersonalfactors,includingthetranslator’sculturalbackground,academicpursuit,etc.Becausetranslatorswithdifferentculturalbackgroundshavedifferentpersonalgraspandunderstandingofthetext.Thethirdpurposeistodomissionaryworkandspreadthe