消费行业点评报告：消费温和复苏悦己型春节消费崭露头角

Catalog

2026fiø)fe4%Æ%. 4

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. 2026@ñ?@[aJ*?ijG!i!Ijl{

YOY

YOY

YOY

YOY

YOY

"

2026

19

472,046 5.1%

24,052

4.1% 441,686

5.1% 1,818

21.2%

4,491

5.9%

2025

40

902,000 7.4%

51,000

6.3%

9,020

8.1%

2024

40

840,000 77.5%

48,000

37.9% 783,000

2,900

29.2%

8,345

51.1%

2023

40

473,300

34,800

37.5%

2,245

5,521

38.7%

2022

40

25,300

16.2%

3,982

12.5%

2021

40

21,782

1,537

3,540

2020

2019

40

40,700

6.5%

4,100

-5.1%

7,300

11.6%

2018

40

38,200

4,322

6,341

YOY YOY

YOY

YOY

YOY

2024-03 136,031

96,397

32,120

1,771

5,732

2024-03

133.2% 230.3%

36.0%

14.0%

44.1%

2024-04 143,344

99,490

36,015

2,244

6,248

2024-04

117.6% 205.6%

31.9%

31.7%

44.6%

2024-05 145,600

101,100

36,100

2,500

5,743

2024-05

106.2% 179.8%

28.8%

34.3%

25.7%

2024-06 142,600

98,700

36,000

2,000

5,595

2024-06

81.9% 157.7%

9.4%

-9.1%

11.3%

2024-07 151,884

99,565

42,670

2,736

5,887

2024-07

91.5% 154.4%

31.1%

11.5%

13.9%

2024-08 158,409

100,065

47,395

3,657

5,867

2024-08

100.3% 156.3%

45.0%

79.4%

10.4%

2024-09 139,539

97,643

34,166

1,738

6,914

2024-09

53.4% 139.3%

-16.5%

-42.7%

10.7%

2024-10 147,420

101,271

37,269

2,470

7,293

2024-10

56.0% 143.3%

-13.0%

-31.3%

14.0%

2024-11 136,206

98,511

30,423

1,629

5,992

2024-11

70.8% 146.4%

-6.4%

-14.4%

12.0%

2024-12 135,440

98,657

29,747

1,338

6,409

2024-12

59.0% 135.5%

-15.4%

-46.9%

14.3%

2025-03 138,045

96,647

33,697

1,756

5,643

2025-03

85.3% 141.8%

20.5%

6.1%

15.2%

2025-04 143,412

96,985

38,166

2,169

5,698

2025-04

93.9% 151.0%

31.7%

69.5%

12.6%

2025-05 148,068

98,491

40,637

2,574

6,490

2025-05

8.8% 2.2%

26.5%

45.3%

13.2%

2025-06 140,148

94,829

37,330

1,868

6,152

2025-06

-2.2% -4.7%

3.7%

-16.8%

-1.5%

Cf

2025

9ST,4O0

18.2%

18,700

2024

805,100

19.0%

16,400

27.1%

2023

676,600

12.0%

12,900

13.2%

2022

603,900

-11.5%

11,400

28.8%

2O2T

682,614

17.4%

16,00T

23.6%

2019

58T,628

1.4%

12,947

10.2%

2018

573,702

70.0%

14,420

6L7%

2017

337,520

8,9T8

2024-01

25.8

-74%

6,528

68%

2024-02

188%

23,446

171%

2024-03

27.9

46%

6,691

36%

2024-04

22.4

-22%

5,557

26%

2024-05

29.5

-14%

7,297

-16%

2024-06

22.3

-46%

5,532

-48%

2024-07

53.8

-38%

13,083

38%

2024-08

403

-48%

9,871

-47%

2024-09

14.6

-48%

3,580

-48%

2024-10

36.2

-1%

8,989

1%

2024-11

18.8

12%

4,761

14%

2024-12

23.5

-40%

5,857

39%

202501

63.7

147%

13,540

107%

2025-02

160.9

45%

33,929

45%

2025-03

19.2

-31%

4,572

-32%

202504

12.0

-46%

2,790

-50%

2025-05

17.4

-41%

4,367

-40%

2025-06

19.1

-15%

4,870

-12%

2025-07

40.7

-24%

10,800

-17%

2025-08

59.9

49%

16,476

67%

2025-09

26.6

83%

7,152

100%

202510

26.1

-28%

7,131

-21%

202511

355

89%

9,054

90%

2025-12

37.1

58%

9,128

56%

202601

19.6

-69%

5,058

63%

K10:

2026H1

CPIÅİß

0.2

0.2

0.0

0.2

0.2

0.1

0.2

0.1

-0.2

0.0

-0.7

-1.5

0.2

0.4

0.4

0.2

0.3

-0.3

0.2

0.1

05

0.3

0.8

0.7

0.0

0.2

07

-0.1

-0.1

-1.0

-0.2

-0.7

-1.6

-4.8

6.9

-3.9

05

-6.1

1.2

-13.7

-6.1

0.0

7.1

0.3

4.6

-1.5

2.0

0.7

1.4

2.7

-9.2

-7.4

0.2

08

-1.5

2.0

3.2

L2

0.0

-0.3

0.1

-0.6

-1.8

-1.9

-0.2

L9

s

-0.2

2.1

-0.3

L4

1.0

0.0

-0.1

01

-0.1

-0.4

-0.1

01

0.4

0.4

0.9

2.6

0.9

0.7

6.6

18

L7

-2.3

1.9

0.1

-3.4

-2.6

0.3

-1.5

-2.9

-1.2

-10.4

-7.1

01

-06

0.2

0.9

1.3

0.6

0.0

0.0

0.0

01

-1.6

-0.1

0.3

0.0

0.8

0.0

0.3

L8

-6.6

0.4

0.3

L7

0.8

-0.1

-1.4

-0.3

-0.1

-1.0

-1.2

0.4

2.7

2.7

13.2

9.3