2026年全球新闻业现状报告（英文版）-

Executivesummary

Howjournalistswork

AIandsocialmedia

Mediarelations

Demographics

Methodology

ExecutiveSummary

●Disinformationandlackoffundingtieastopthreatsat32%,whileconcernaboutuncheckedAIrisesto26%,up8points.

●AIadoptionreaches82%,withChatGPTuseclimbingto47%andGeminijumpingto22%.

●Relianceonsocialmediaforreportingfallsto21%,down12pointssince2024,though45%stillrelyonitforpromotion.

●86%sayPRpitchesinspireatleastsomestories,yet88%deletepitchesthatmisstheirbeat.

●LinkedInisthemosttrustedplatformat58%,whileTikTokdistrustrisesto61%andBlueskymomentumdrops14points.

AIconcernssurgeto26%,asfundinganddisinformationleadat32%

Disinformationandlackoffunding

remainthetopconcerns,eachcitedby32%ofjournalists.ButthebiggestshiftthisyearisAI.

ConcernaboutuncheckedAIuse

jumpedfrom18%in2025to26%,an8percentage-pointincrease,puttingitlevelwithpublictrustat26%.

Meanwhile,concernabout

disinformationdippedfrom36%to

32%,suggestingthethreatlandscapeiswideningratherthanconsolidatingaroundasingleissue.

Amajoritysaymisinformationismaking

reportingharder

Morethanhalfofjournalistssaymisinformationhascomplicatedtheirworkoverthepastyear.14%sayithasmadereportingagreatdealmoredifficult,whileanother42%sayitmakesreporting

somewhatmoredifficult.

Incontrast,30%saynotmuchandjust9%saynotatall.

Mostjournalists

saytheirworkfeelsmeaningful,but

nearlyhalfsayit’sexhausting

Journalistsarefarmorelikelyto

describetheirworkasmeaningfulthananythingelse,with65%

selectingthatoption.Still,the

emotionalpictureismixed.47%saythejobfeelsexhaustingand38%sayitfeelsprecarious,while43%

finditrewardingand32%sayitfeelsexciting.

56%ofjournalists

feelsupportedintheirrole

Aslimmajorityofjournalistsfeelbackedbythetoolsandguidancetheyneed.24%saytheyareverywell-supportedand32%say

somewhatsupported,totaling56%onthepositiveside.

Another23%feelneutral,while21%reportfeelingunsupportedtosomedegree.

Nearlyone-thirdsaysafetyconcernshaveaffectedtheirwork

Safetyisshapinghowmany

journalistsoperate.7%saysafety

concernshavesignificantlyaffectedhowtheydotheirjob,andanother25%saysomewhat.Thatmeans

32%haveadjustedtheirworkinsomewayduetosafetyrisks.

Meanwhile,65%saysafetyhasnotaffectedtheirwork,with3%unsure.

Mostsaythey

usuallyhaveenoughtime,but15%rarelyorneverdo

Amajorityofjournalistsfeeltheycanmeettheirstandardsmostofthetime.18%saytheyalways

haveenoughtime,and39%sayoften.Still,timepressurepersistsformany,with14%sayingrarely

and1%sayingnever.Another27%fallinthemiddle.

Justoverhalffeelconfidentabouttheirlong-term

prospects

18%ofjournalistssaytheyareveryconfidentand35%somewhat

confident,totaling53%ontheoptimisticside.

Atthesametime,21%saytheyaresomewhatunconfidentand9%veryunconfident,while17%feelneutral.

Short-termjob

securityoutpaceslong-termcareerconfidence

While66%ofjournalistssaytheirjobfeelsveryorsomewhatsecureoverthenextyear,only53%feelconfidentabouttheirlong-term

careerprospects.

16%saytheyfeelsomewhatorveryinsecureabouttheircurrentjob.

Roleexpansion

holdssteadyat62%forthesecondyear

62%ofjournalistssaytheir

responsibilitieshaveexpanded.

Just33%reportnochange,and

5%saytheirdutieshavenarrowed.

Nearlyhalfof

full-timejournalistsearnbetween$40kand$70k

45%ofjournalistsearn

between$40,000and$70,000peryear,makingitthemost

commonsalaryband.

Another30%fallbetween

$70,000and$100,000,while9%earnlessthan$40,000.

Atthehigherend,17%make

morethan$100,000,includingjust1%earningover$250,000.

Organizational

confidenceissteady,butnearlyonein

threehaveconcerns

Aslimmajorityofjournalistsexpress

confidenceintheirorganization’s

long-termstability.21%saytheyareveryconfidentand35%somewhatconfident,totaling56%onthepositiveside.

Atthesametime,18%aresomewhatconcernedand11%veryconcerned,

meaning29%carrymeaningfuldoubts.

Another15%feelneutral,reflectingaworkforcethatismoreconfidentthanconcerned,butfarfromcertain.

AIadoptionclimbsto82%,withChatGPTandGeminigainingground

AIusagecontinuestogrow.Just18%ofjournalistssaytheyuse

noneofthelistedtools,downfrom23%lastyear,meaningadoptionhasrisenfrom77%to82%.

ChatGPTleadsat47%,upfrom

42%,whileGeminijumpsfrom13%to22%andClaudedoublesfrom6%to12%.Transcriptiontoolsholdsteadyat40%.

Relianceonsocialmediaforreportinghasfallen12pointsintwoyears

Just21%ofjournalistsnowsaysocialmediaisveryimportanttoproducingtheirwork,downfrom33%in2024,a12percentage-pointdeclineovertwoyears.

Another20%sayitisimportantand24%moderatelyimportant,meaning65%stillseeatleastsomevalue.Butstrongreliancehasclearlysoftened,with34%nowsayingsocialmediaisonlyslightlyornotimportanttotheirreportingprocess.

45%saysocialmediaisveryimportantforpromotion,holdingsteadyyearoveryear

Socialmediaremainsfarmorecriticalforpromotionthanforreporting.45%ofjournalistssayitisveryimportantfor

promotingtheirwork,

unchangedfromlastyear.

Combined,72%rateitveryorimportantthisyear.Thatalignswith2024,when70%said

socialmediawasimportantorveryimportantforpromotion.

Facebookisthe

mostvaluable

socialplatformforjournalistsasXfalls

28%ofjournalistssayFacebookisthemostvaluablesocialplatformfortheirwork,keepingitinthetopspotforthesecondyear.

LinkedInfollowsat20%,whileXdropsto17%,downfrom36%in2024and21%lastyear.Instagramcomesinat15%,andnoother

platformexceeds5%.

JournalistsshifttimetowardLinkedInandInstagramas

Bluesky’sgrowthslowssharply

LinkedIncontinuestogainattention,with47%ofjournalistsspendingmoretime

there,followedbyInstagramat40%andYouTubeat32%,alllargelysteadyyearoveryear.

ThebiggestmovementisonBluesky,

wherethesharespendingmoretimefellfrom38%to24%,a14percentage-pointdrop,andthosespendinglesstimerosefrom4%to12%.

LinkedInremainsmosttrusted,whiledistrustinTikTokjumps10points

LinkedIncontinuestostandapartfromitspeerswith58%ofjournalistssayingtheytrusttheplatformtotreat

journalisticcontentfairly.

ThebiggestshiftthisyearisTikTok.Thesharewhoviewitasuntrustworthyrosefrom51%to61%,a10percentage-pointincrease,drivenbyasharpdropin

neutralresponsesfrom35%to25%.

Trustperceptionsarelargelystableelsewhere,butTikTokismoving

decisivelyinthewrongdirection.

Nearly59%of

journalistssaysafetyconcernsshapehowtheyusesocialmedia

Personalsafetyandharassmentareinfluencinghowjournalistsshowuponline.21%saytheseconcernshavesignificantlyaffectedhowtheyusesocialmediaprofessionally,and38%saysomewhat.Thattotals59%whoreportatleastsomeimpact.

Meanwhile,27%saynotreallyand15%saynotatall.

Morethanone-thirdpublishindependently

37%ofjournalistssaytheypublishnews,commentaryorother

contentundertheirownnameorbrandoutsideatraditionalmediaorganization.Thisfigureisup

slightlycomparedtolastyear.

Only3%ofjournalistshavetheirstories

fullyassigned

55%ofjournalistssaydecidingwhatstoriestoworkonisamixofpitchingandassignments,while40%saytheypitchandchoosetheirownstories

outright.Just3%saytheireditorormanagerfullyassignstheirwork.

AmajoritysayPRrelationshipsareimportanttotheirsuccess

PRrelationshipsmattertomost

journalists.30%sayPRprosareveryimportanttobeingsuccessfulattheirjoband23%sayimportant,totaling53%onthehigh-importanceside.

Another20%ratethemmoderatelyimportant,while27%sayslightlyornotimportant.

MorethanhalfofjournalistsseldomorneverrespondtoPRpitches

54%ofjournalistssaytheyseldomorneverrespondtoPRpitches.

Another25%respondabouthalfthetime,whilejust15%sayusuallyand6%always.

Dailypitchvolumeshiftsupward,withmorejournalists

receiving6to10perday

Inboxpressureremainshighandis

inchingupward.29%ofjournalistsnowreceive6–10PRpitchesonanormal

workday,upfrom25%lastyear.

Thesharereceivingjust1–5dipsfrom46%to43%,while14%reportgettingmorethan20perday,slightlyupfrom13%.Fewerjournalistsfallinthe11–20rangeat14%,downfrom17%.

Nearlyhalfof

journalistssayrelevantpitchesarerare

Relevanceremainsthecorechallengeinmediarelations.43%ofjournalistssaytheyseldomreceivepitchesthatmatchwhattheycover,and4%saynever.

Only3%saypitchesare

alwaysrelevantand17%sayusually.One-thirdsayabouthalfthetime.

86%ofjournalistssayatleastsomestoriesstartwithaPRpitch

PRpitchesrarelydominate

coverage,buttheyarepartof

themix.51%ofjournalistssay

1%–10%oftheirstoriesoriginatefromapitch,and34%saymorethan10%do.Only14%saynoneoftheirworkstartsthatway.

Pitchesmaynotdrivemoststories,buttheyconsistentlycontributetothenewscycle.

Relevanceandaccessmattermostinapitch

Journalistsareclearaboutwhat

makesapitchworthwhile.70%sayitshoulddemonstrateclearrelevancetotheirbeat,makingalignmentthetoppriority.Accessalsomatters,with58%wantinginterviewaccessto

relevantsources.

Beyondthat,40%valueoriginal

dataorresearchand37%want

high-resolutionimages.Tacticslikepre-writtenquotesat14%andsocialmediacopyat3%rankfarlower.

88%ofjournalists

deletepitchesthatmisstheirbeat

88%ofjournalistssaythey

immediatelydisregardpitchesthatdonotmatchtheircoveragearea.71%rejectthosethatfeeloverly

promotional,and50%areputoffbymassemails.Repeatedfollow-upswithoutresponseat46%and

pitchesthataretoolongorunclearat40%alsodrivedeletions.

Community

impactdefinestruerelevanceforpitches

Relevancegoesbeyondmatchingabeat.78%ofjournalistssayapitchfeelsgenuinelyrelevantwhenit

directlyaffectsthecommunitytheiraudiencebelongsto.

45%lookforclearlocalorcultural

context,and28%valueincluding

voicesfromtheimpactedcommunity.Another28%sayavoidinggenericorstereotypicalframingmatters,while20%prioritizereflectinglived

experiences.

Only16%of

journalistssay

pitchesusuallyreflecttheircommunity

Just3%ofjournalistssayPRoutreachalwaysreflectsth