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Authors
DeanHand,ChiefResearchOfficer
MaddieUlanow,AssociateResearchDirectorRenéeRemsberg,ResearchAssociate
KellyXiao,ResearchAssociate
Acknowledgments
ThefollowingmembersoftheGIINteamplayedanimportantroleinthiswork:ArianaAlvarado,PanagiotaBalfousia,Rudy
Dave,KellenDorio,AlonsoOrtizGalan,SeanGilbert,GolshanHelfman,MarinHerold,WinishaHines,NikhilJain,Amanda
Joseph,NaokoKimura,EmilyLamica,InaLee,GraceLong,OishiMasrura,HannahMunger,HongyuPan,JooheeRand,BlairRead,ElinaRolfe,ChristianRosenholm,MariaJulianaRuiz,PamelaRykowski,JacobTate,BarbaraTeixeiraDeBarrosandHenryVehslage.Wearealsogratefultothefollowingindividualswhoprovidedimportantfeedback:ChiaraAndreoliattheEsade
CenterforSocialImpact,RyanClancyatRallyAssets,ManuelaJimenezatLatimpacto,RanjnaKhannaattheIndianImpactInvestorsCouncil,HannahSchiffatDevelopingWorldMarketsandSonaliSinghattheIndianImpactInvestorsCouncil.
Disclosures
TheGlobalImpactInvestingNetwork(GIIN)isanonprofit501c(3)organizationdedicatedtoincreasingthescaleand
effectivenessofimpactinvestingthroughresearch,educationandotheractivities.ReadersshouldbeawarethattheGIINhasandwillcontinuetohaverelationshipswithmanyorganizationsidentifiedinthisbrief,throughsomeofwhichthe
GIINhasreceivedandwillcontinuetoreceivefinancialandothersupport.Thesematerialsdonotconstitutetax,legal,
financialorinvestmentadvice,nordotheyconstituteanoffer,solicitationorrecommendationforthepurchaseorsale
ofanyfinancialinstrumentorsecurity.Theinformationcontainedinthesematerialsismadeavailablesolelyforgeneral
informationpurposes.TheGIINhascollecteddatafromthirdpartiesforthisdocumentthatitbelievestobeaccurateandreliable,buttheGIINdoesnotwarranttheaccuracy,completenessorusefulnessofthisinformation.Anyrelianceyouplaceonsuchinformationisstrictlyatyourownrisk.Wedisclaimallliabilityandresponsibilityarisingfromanyrelianceplacedonsuchmaterialsbyanyreaderofthesematerialsorbyanyonewhomaybeinformedofanyofitscontents.Readersshould
consultwiththeirowninvestment,accounting,legalandtaxadviserstoevaluateindependentlytherisks,consequencesandsuitabilityofanyinvestmentmadebythem.
TheGlobalImpactInvestingNetwork,Inc.(GIIN)istheleadingindustrybodyforimpactinvesting.Since2009,theGIINhasworkedtoincreasethescaleandeffectivenessofimpactinvestingtosolvesystemicproblemsfacingpeopleandtheplanet.Withapproximately450membersacrosssixcontinents,theGIINservesasahubforinnovation,ideasandinformationtohelpinvestorsbuildamoresustainable,inclusiveandresilientworld.Learnmoreat
.
AbouttheGIIN
TheGlobalImpactInvestingNetwork,Inc.(GIIN)istheleadingindustrybodyforimpactinvesting.Since2009,theGIINhasworkedtoincreasethescaleandeffectivenessofimpactinvestingtosolvesystemicproblemsfacingpeopleandtheplanet.Withapproximately450membersacrosssixcontinents,theGIINservesasahubforinnovation,ideasandinformationtohelpinvestorsbuildamoresustainable,inclusiveandresilientworld.Learnmoreat
.
ContacttheGIIN
Pleasedirectanycommentsorquestionsaboutthisbriefto
research@
.TodownloadindustryresearchbytheGIINandothers,pleasevisit
/research
.
Howtocite
Hand,D.,Ulanow,M.,Remsberg,R.,&Xiao,K.(2025).StateoftheMarket2025:Trends,PerformanceandAllocations.GlobalImpactInvestingNetwork(GIIN).NewYork.
©October2025GlobalImpactInvestingNetwork
GLOBALIMPACTINVESTING
NETWORK
STATEOFTHEMARKET2025
2
TableofContents
AletterfromtheCEO 04
Surveysampleoverview 05
Motivationformakingimpactinvestments 10
Investmentsandfutureinvestments 12
Investmenttypeandassetclassused 14
Stageofbusiness 15
Geography 17
Sector 22
Climatesolutions 25
Investeedemographics 27
Capitalinvestedin2024 28
Blendedfinancein2024 30
Sourcesofcapitalin2024 3
2
Financialandimpactperformance:perceptionsandreturns 34
Returns 34
Satisfaction 37
Marketoutlook:macroandindustrychallenges 39
Industrychallenges 39
Data-relatedchallenges 41
Macroeconomicissues 42
Trendsandtakeaways 4
4
Appendix1:Methodology 4
6
Appendix2:Participants 4
8
Appendix3:Definitions 5
2
Appendix4:References 5
5
GLOBALIMPACTINVESTING
NETWORK
STATEOFTHEMARKET20253
AnotefromtheGIIN’sCo-FounderandCEOAmitBouri
Thishasbeenayearofrapidchangeandmanychallenges,butithasalsorevealednewopportunitiesforboldleadershipandmeaningfulaction.Acrosstheimpactinvestingcommunity,we’veseenleadersrisetomeetthismoment,directingcapitaltowardsolutionsthatimprovelivesandbuildamoresustainablefuture.
Still,thesemomentsofprogressexistalongsidesoberingrealities.In2025,foreignaidfelltoitslowestlevelsinyears,contributingtothousandsofdeathsfrompreventabledisease.[
1
]Globaleconomicgrowthhasslowed,[
2
]developmentgoalsareregressing[
3
]andclimateeventsarebecomingmorefrequentandintense.HereinNewYork,weexperiencedoneofthehottestyearsonrecord—andasIspeakwithimpactleadersaroundtheworld,Ihearechoesofthesame
challenges:risingfloods,ragingfiresandthedailyrealitiesofachangingclimate.
Thesearehardtruths.Buttheyalsohighlighttheurgentneedforactionandthecriticalroleimpactinvestorsplayin
demonstratingresilience,commitmentandleadership.Thisisexactlythekindofmomentourcommunitywasbuiltfor:
whencapitalmustshowupwithpurpose.
Thatcommitmentisreflectedinthedata.Thisyear’sGIINImpactInvestorSurveypaintsaclearpicture:Despiteseismic
shiftsintheglobaleconomy,theimpactinvestingmarketcontinuestogrow.ImpactAUMhasincreasedat
acompoundannualgrowthrateof21%overthepastsixyears—asignaloftheenduringconfidenceinourmarket.
Investorsareincreasinglyallocatingcapitalwiththeintentiontogeneratemeasurablesocialandenvironmentalbenefits—deliveringreal-worldoutcomesandcompellingfinancialreturns,oftenoutperforming
traditionalassets.
Investorsaretargetingsectorswherecapitalismostneeded:inclusivefinancialservices,healthcare,housingandcleanenergy.Theseinvestmentsgeneratemeaningfuloutcomes,especiallyforpeoplewithlowerincomesandlimitedaccess toessentialservices.
Beyondthissteadygrowth,therearesignsofmomentum.Themajorityofthisyear’ssurveyrespondentsplanto
increaseinvestmentsinclimatesolutions,waterandsanitation,andsustainableagricultureintheyearsahead.Thesedecisionsaren’tdrivenbymarketforcesalone.Manyinvestorsaremotivatedbymissionalignment,environmentalgoalsandsocialprogress.
AttheGIIN,weviewthismomentasaspringboardforcontinuedprogress.Yes,challengespersist:fragmentation,
measurementchallengesandperceptionsofimpact-washingcontinuetocloudthefield.Butthisisexactlywhere
leadershipisneeded—topushforgreaterclarity,accountabilityandcredibilityacrossthefield.Ourtools—includingIRIS+,theImpactTargetSetterandtheImpactQuantifier—aredesignedtosupportthiseffort,helpinginvestors
groundtheirstrategiesinevidenceandintegrity.
Ifthereisonemessagewehopeyoutakeawayfromthisyear’sannualreport,itisthis:Impactinvestingisnotsimplysurviving—itisadvancing.Andthechoiceswemakenow,asaglobalcommunityofpractitioners,willdefinenotonlythefutureoftheindustry,butthewellbeingofgenerationstocome.
Thankyouforyourpartnership,yourleadershipandyourcontinuedcommitmenttoinvestinginabetterworld.
AmitBouri
ChiefExecutiveOfficerandCo-FounderGlobalImpactInvestingNetwork(GIIN)
STATEOFTHEMARKET20254
KEYTAKEAWAYS
Surveysampleoverview
Thevastmajority(85%)ofimpactinvestorswereheadquarteredinhigh-incomecountries,including69%headquarteredinNorthernAmericaorNorthernorWesternEurope.
Nearlythree-quarters(73%)ofimpactinvestorsfocusedonprivatemarkets,whilejust6%focusedonpublicmarkets.
Fororganizationsnotyetmakingimpactinvestments,manycitedlackofresources,lackofclientdemandandlackofshareholderdemandasbarrierstostarting.
Overall,429organizationsrespondedtotheGIIN’s2025ImpactInvestorsurvey.Alargemajorityofrespondents(87%)hadmadeatleastoneimpactinvestmentsinceinception.Theremaining55respondentshadnevermadeanimpactinvestmentattheirorganization.Ofthese55respondents,38wereconsideringmakinganimpact
investment,while17werenot.Amongthese55respondentswhohadnevermadeanimpactinvestment,lackofresourcesandlackofclientdemandwerethemainreasonstheycited(Figure1),challengeswhichareconsistentwithanecdotesraisedbyothersinthefield.
[1]
Figure1:Barrierstoimpactinvesting
n=55
Lackofclientdemand
Lackofexternalourorganizationhasa
demandfinancialreturnsmandate
(e.g.,shareholders)whichwedonotbelievewe
canmeetwith
impactinvestments
LackofResources
ourorganization
isagrantmaking
organization
Lackofinternalknowledgeonhowtodoso
Lackofinternal
demand(e.g,
employees)
Note:Thischartreflectsdatafromthe13%ofrespondentswhohadnotyetmadeanimpactinvestment.Duetoscalereasons,“Other,”whichwasselectedby42%ofrespondents,isnotincluded.“Other”reasonsincludefirstfundunderdevelopment,notbeinganinvestment-makingcompany,etc.Respondentscouldselectmultipleansweroptions.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
Amongthe87%ofthesamplewhohadmadeatleastoneimpactinvestment,referredtoasthefullsample,investmentmanagersmadeupthemajority(67%)ofrespondents.Foundations(7%),familyoffices(5%)
anddevelopmentfinancialinstitutions(4%)representedthenexthighestproportionoforganizationtypesrepresented(Figure2).Overall,assetmanagersandassetownersrepresented67%and22%ofinvestors,respectively.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET20255
Figure2:Breakdownbyorganizationtype
n=374
Note:Familyofficesincludefamilyofficesandhigh-net-worthindividuals.Institutionalassetownersincludeinsurancecompanies,pensionorretirementfunds,andsovereignwealthfunds.“Other”organizationsincludediversifiedfinancialinstitutions,multilateraldevelopmentbanks,religiousinstitutions,retailinvestors,endowmentsandotherbespokeorganizationtypes.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
Thevastmajorityofthesample(85%)washeadquarteredinhigh-incomecountries.Theseinvestorswere
primarilylocatedinNorthernAmerica(35%),WesternEurope(21%)andNorthernEurope(13%)(Figure3).The
UnitedStates(U.S.)hadthehighestpercentageofinvestorsfromanyonecountry(31%),followedbytheUnitedKingdom(9%)andtheNetherlands(7%).TwelvepercentofrespondentswereheadquarteredinAsia,5%in
Africaand3%inOceania.Elevenpercentofrespondentswereheadquarteredinupper-middleincomecountriesand4%ofrespondentsinlower-middleincomecountries.Onlyonerespondentwasheadquarteredina
low-incomecountry.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET20256
Figure3:Breakdownbyorganizationheadquarterregion
n=374
Source:GlobalImpactInvestingNetwork(2025),GIIN.
Thefullsamplerepresentedperspectivesacrossarangeofinvestorgroups,includingrepresentationfrombothmarket-rateandbelow-marketrateinvestors,investorswithbothsmallerandlargeramountsofimpactAUM,andbothimpact-onlyanddual-mandate(i.e.,thosemanagingbothimpactinvestingandtraditionalinvestingstrategies)investors.Forafullbreakdownandlistofdefinitions,seeTable1.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET20257
Table1:Breakdownbyinvestorgroups
n=374
Investorgroup
Description
n
%
Markettype
Private-market-focusedinvestors
Respondentsthatallocate≥75%oftheirimpactAUMtoprivateequityand/or
privatedebt
273
73%
Public-market-focusedinvestors
Respondentsthatallocate≥75%oftheirimpactAUMtopublicequityand/orpublicdebt
24
6%
Returnexpectations
Market-rateinvestors
Respondentsthatprincipallytargetrisk-adjusted,marketratereturns
217
58%
Below-marketinvestors
Respondentsthatprincipallytargetbelow-market-ratereturns,someclosertomarketrateand
someclosertocapitalpreservation
41
11%
Investorsize
Smallinvestors
RespondentswithtotalimpactinvestmentAUM≤USD100million
160
43%
Mediuminvestors
RespondentswithtotalimpactinvestmentAUM>USD100millionand≤USD500million
112
30%
Largeinvestors
RespondentswithtotalimpactinvestmentAUM>USD500million
96
26%
Impactorientation
Impact-onlyinvestors
Respondentsthatallocate100%oftheirAUMtoimpactinvesting
212
57%
Dual-mandate
RespondentsthatallocateatleastsomeoftheirAUMtoconventionalinvestments
156
42%
Geographicheadquarters
Investorsheadquarteredinhigh-incomemarkets
Respondentsheadquarteredincountrieswhereper-capitaincome>$14,005USD
316
85%
Investorsheadquarteredinmiddle-incomemarkets
Respondentsheadquarteredincountrieswhereper-capitaincome<$14,005USD&>$4,516USD
55
14.7%
Investorsheadquarteredinlow-incomemarkets
Respondentsheadquarteredincountrieswhereper-capitaincome<$4,515USD&>$1,146USD
1
0.3%
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET20258
Table1:Breakdownbyinvestorgroups
n=374
Investorgroup
Description
n
%
Incomelevelfocus
Investorsfocusedonhigh-incomemarkets
Respondentsallocating≥75%oftheirimpactAUMtohigh-incomeregions
323
86%
Investorsfocusedonhigh-middle-incomemarkets
Respondentsallocating≥75%oftheirimpactAUMtohigh-middle-incomeregions
32
9%
Investorsfocusedon
low-middle-incomemarkets
Respondentsallocating≥75%oftheirimpactAUMtolow-middle-incomeregions
19
5%
Regionfocus
Africa-focusedinvestors
Respondentsallocating≥75%oftheirimpactAUMtoAfrica
46
12%
Americas-focusedinvestors
Respondentsallocating≥75%oftheirimpactAUMtotheAmericas
94
25%
Europe-focusedinvestors
Respondentsallocating≥75%oftheirimpactAUMtoEurope
50
13%
Asia-focusednvestors
Respondentsallocating≥75%oftheirimpactAUMtoAsia
37
10%
Oceania-focusedinvestors
Respondentsallocating≥75%oftheirimpactAUMtoOceania
9
2%
Note:Breakdownsbyfocusmaynotsumto100%,asnotallinvestorsallocateenough(thresholdof>=75%)toacertaingroupforittobeconsideredafocus.Formoreinformationonmethodology,seeAppendix1.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET20259
Motivationformakingimpactinvestments
KEYTAKEAWAYS
Whenconsideringanimpactinvestment,most(58%)impactinvestorsrankedpotentialfinancialperformanceabovepotentialimpactperformanceontheirlistofpriorities.
Aplurality(43%)oforganizationsrankedmission-alignmentastheirtoppriority—abovepotentialfinancialorimpactperformance—whenconsideringanewimpactinvestment.
Respondentstothe2025surveywereaskedaboutseveralprioritiesandmotivationsinimpactinvestingtoshedlightonpossibleincentivesanddrivers.Acrossthesample,investorsprioritizedthealignmentofaninvestmenttotheirorganization’sinvestmentphilosophy:43%ofrespondentsrankedmissionalignmentasthemost
importantfactorwhenconsideringapotentialimpactinvestment(Table2),andmissionalignmenthadthehighestaverageranking(Table3).
Table2:Mostandleastpopularpre-investmentmotivations
Deliveringon
expectations
fromyour
organization’sboard
Investmenttime
horizon
Adherencetoregulatory
requirements
Potential
financialperformance
Potential
impactperformance
Determiningasound
exit
strategy
Alignmenttoorganizational investmentphilosophy
Percentage
rankingfirst
15%
43%
1%
0%
0%
21%
20%
n=275
Note:Excludesinvestorswhodidnotprovideananswertothisquestion.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
Asimilarproportionofinvestorsrankedpotentialfinancialperformanceandpotentialimpactperformanceas
theirtoppriority(Table2).Still,differingprioritiesemergedamonggroupsofinvestors.Twenty-fivepercentof
investmentmanagersrankedpotentialfinancialperformanceastheirtoppriority,thoughonly15%ofassetownersdidthesame.Incontrast,24%ofassetownersrankedpotentialimpactperformancefirst,comparedtoonly15%
ofinvestmentmanagers.Recentacademicresearchhassimilarlyfoundthatdifferenttypesoforganizationshavedifferentprioritiesforimpactinvesting.
[2]
Table3:Averagerankingbymotivation
n=275
Investmenttime
horizon
Adherencetoregulatory
requirements
Alignmenttoorganizational investmentphilosophy
Potential
financialperformance
Potential
impactperformance
Determiningasound
exit
strategy
Deliveringon
expectations
fromyour
organization’sboard
Average
ranking
4.4
2.16
5.14
5.38
5.49
2.70
2.72
Note:Respondentscouldrankprioritiesonascalefrom1(mattersthemost)to7(matterstheleast).Loweraveragevaluesindicatethatrespondentsvaluedthoseprioritiesmorehighly.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET202510
Amonginvestorsofdifferentsizes,32%oflargeinvestorsrankedfinancialreturnsastheirtoppriority,comparedto10%ofsmallinvestors.Whenlookingattherankingofpotentialimpactperformance,thetrendreversed.
Twenty-sevenpercentofsmallinvestorsrankedimpactperformancefirst,comparedto14%oflargeinvestors.
Thedivergencebetweenthesegroupsmaybeespeciallyimportantinthemarket,giventhatlargeinvestorswereresponsiblefor84%ofimpactassetsundermanagement(AUM)allocatedbythefullsample.
Table4:Mostandleastpopularpre-investmentmotivations,bymarketratetargeted
n=239
Percentagerankingfirst
Adherencetoregulatory
requirements
Alignmenttoorganizational investmentphilosophy
Deliveringon
expectationsfrom
yourorganization’s
board
Determining
asound
exitstrategy
Investmenttimehorizon
Potential
financialperformance
Potential
impactperformance
Market-rate
14%
47%
1%
1%
1%
27%
12%
Below-
market-rate
15%
28%
0%
0%
0%
10%
46%
Note:Market-rate-focusedinvestorsrepresented200respondentsinthesample,andbelow-market-rate-focusedinvestorsrepresented39respondentsinthesample.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
Differencesalsoemergedbetweenmarket-rateandbelow-market-rate-focusedinvestors(Table4).Market-rateinvestorsprioritizedpotentialfinancialperformanceoverpotentialimpactperformancewhenmakingnewinvestmentdecisions;morespecifically,27%oftheseinvestorsrankedpotentialfinancialperformancefirst,
comparedto12%whorankedpotentialimpactperformancefirst.
Acrosstheentiresample,58%ofinvestorsrankedpotentialfinancialperformanceabovepotentialimpactperformance,while42%ofinvestorsrankedpotentialimpactperformanceabovefinancialperformance.Thisisconsistentwithanecdotalfindingsinthefield.
[3]
Investmentsandfutureinvestments
KEYTAKEAWAYS
Investorsinthesampleinvested$448.2billionUSDinimpactAUM,withanaverageof$1.2billionUSDandamedianof$150millionUSD.MostofthisimpactAUMremainedinhigh-incomeregions.
ImpactAUMgrewatacompoundannualgrowthrate(CAGR)of21%oversixyears,despiteanincreasedtotalAUMCAGRofjust5%overthesameperiod.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET202511
Amongasub-sampleof368respondentswhoprovideddataontheir2024impactAUM,thetotalvalueinvestedtoimpactinvestmentswas$448.2billionUSD,includingoutliers(Figure4).TotalAUMinvestedbythisgroup
amountedto$13.1trillionUSD,meaningimpactAUMmadeupjust3%ofallAUMinvested.Theaverageinvestorinvested$1.2billionUSD,andinvestorsatthemedianinvested$150millionUSD.Nineinvestors,representing
nearly$230billionUSDinimpactAUM,wereremovedasoutliers(formoreinformationaboutoutliers,see
Appendix2).Withoutoutliers,359investorswereresponsibleformanaging$218.3billionUSDinimpactAUM,thedistributionofwhichisreflectedinFigure4.
Figure4:DistributionofimpactAUMinUSD
n=359
SD
Note:ExcludesoutlierorganizationsandinvestorswhodidnotprovideimpactAUMdata.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
Aftertheremovalofoutliers,largeorganizationswerestillresponsiblefor84%ofAUMallocatedbythesample,despiteonlymakingup24%ofinvestorsinthesample(Figure5).Similardiscrepanciesemergedamong
impact-onlyanddual-mandateinvestors.Impact-onlyinvestors(57%ofthesample)werealsoresponsibleforrelativelylessimpactAUMinvested(45%ofallimpactAUMinvested).Dual-mandateinvestors,ontheotherhand,madeup43%ofthesamplebutinvestedoverhalfofimpactAUM(55%).
Figure5:Breakdowninallocationsbyinvestorsize
n=359;AUM=$218.3billionUSD
PercentAUM
2%13%84%
Percentofsample
45%31%24%
SmallMediumLarge
Note:ExcludesoutlierorganizationsandinvestorswhodidnotprovideimpactAUMdata.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET202512
Thisreportincludesanalysisoftwosamplesub-groupscomprisingorganizationsthatcompletedthesurveyinmultipleyears.Theseyear-over-yeartrendshelpuscapturehowinvestorsarerespondingtochangesinthemarketandintheworld.
Thefirstgroup,asampleof79investors,containssurveyrespondentswhoparticipatedinboththe2019and2025ImpactInvestorSurveys.Amongthissample,impactAUMgrewatacompoundannualgrowthrate(CAGR)of
21%overthesix-yearperiod.Forthissamegroup,totalAUMgrewbyjust5%(Table5).
Thesecondrepeatrespondentgroupcontains164surveyrespondentswhoparticipatedinboththe2024and2025ImpactInvestorSurveys.Despitemarketvolatilityoverthelastyear,impactAUMgrewbyarateof11%.TotalAUMalsofell6%duringthisperiod.
Methodologicalnote:Thisreportincludesanalysisoftwosamplesub-groupscomprisingorganizationsthatcompletedthesurveyinmultipleyears.Theseyear-over-yeartrendshelpuscapturehowinvestorsarerespondingtochangesinthemarketandintheworld.
Thefirstgroup,asampleof79investors,containssurveyrespondentswhoparticipatedinboththe2019and2025ImpactInvestorsurveys.
Thesecondrepeatrespondentgroupcontains164surveyrespondentswhoparticipatedinboththe2024and2025ImpactInvestorSurveys.
Formoremethodologicalinformation,seeAppendix1.
Table5:ChangeintotalandimpactAUMamong2019-2025repeatrespondentsand2024-2025repeatrespondents
CAGR
2019
2025
CAGR
2024
2025
TotalAUM
(inmillionsUSD)
$3,454,224.1
$4,538,184.8
5%
$9,873,407.9
$9,258,618.7
-6%
ImpactAUM
(inmillionsUSD)
$64,086.7
$197,445.4
21%
$209,834.7
$232,215.3
11%
Note:Thereare79repeatrespondentsinthe2019-2025sampleand164repeatrespondentsinthe2024–2025sample.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
GLOBALIMPACTINVESTINGNETWORKSTATEOFTHEMARKET202513
Investmenttypeandassetclassused1
Nearlyallinvestors(92%)madeatleastonedirectinvestmentincompanies,projectsorrealassets.Thesedirectinvestmentsrepresented74%ofimpactAUMinvested.Theremaining26%ofimpactAUMwasinvestedindirectlyinafundorviaanintermediary,andlessthanhalf(43%)ofinvestorsmadeatleastoneindirectinvestment.
Fifty-sevenpercentofinvestorsinvestedcapitalexclusivelyusingdirectinvestments,comparedtojust8%whoinvestedalltheircapitalthroughindirectinvestments.
Investorsreliedoverwhelminglyonprivate-marketinstrumentstomaketheirinvestments.Seventy-fourpercentofinvestorsmadeatleastoneallocationthroughprivateequity,followedbyprivatedebt(49%ofinvestors)andprivaterealassets(20%ofinvestors).Despiteitsdominanceintermsofthenumberofinvestors,privateequityonlymadeup41%ofsampleimpactAUM,comparedto21%investedusingprivatedebtand14%usingprivaterealassets.Publicequitywasthemostusedpublicmarketinstrument,with16%ofinvestorsmakingatleastoneallocationthroughit(Figure6).
[2]
Figure6:Breakdownbyassetclass
n=359;AUM=$218.3billionUSD
Note:ExcludesoutlierorganizationsandinvestorswhodidnotprovideimpactAUMdata.
Source:GlobalImpactInvestingNetwork(2025),GIIN.
Investmentsindepositsandequity-likedebteachmadeuponly1%ofimpactAUMinvested,respectively.Thisis
consistentwithour2019-2025repeatrespondentsample,wheredepositsandequity-likedebtweretheonlytwo
assetclassesthatsawdecreasesinthenumberofinvestorsusingthembetween2019and2025.Investm
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