2025数字货架报告：跨零售商数字化能力评估指南

Fall2025

Report

Across-retailerguideforevaluatingthelandscapeofdigitalcapabilities

Fall2025

DigitalShelfReport

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EEfTS

07RetailerCapabilitiesAssessment

13EvaluatedRetailers

36Glossary

03Introduction

04MarketplaceUpdate:

HowRetailersAreAdoptingAI

05MarketplaceUpdate:

HowMarketersAreAdoptingAI

Θ6BestPracticesinDataAnalytics

2025

2

THEDIGITALSHELFREPORT

64%ofShoppers

areinfluencedbydigitalactivity

Thedigitalshelfkeepsshrinking.

TheimpactofyourPDPisexpanding.

(Profitero+findsthat64%ofshoppersareinfluencedbydigitalactivity,regardlessofwheretheirpurchaseis

Despiteallthetalkaboutthe“endlessaisle”inecommerce,productvisibilityonthedigitalshelfhasalwaysbeen

ultimatelymade.)

narrowerthanitseems.Althoughtheinternetasawholeoffersanear-endlessarrayofoptions,shoppersarefocusedoverwhelminglyontopsearchresults.Relyingheavilyonthesearchenginetodeliverrelevantofferings—orelse

Frombasicinformationaboutbenefitsandingredients,tolifestyleimagesdepictingusageoccasions,toproduct

compar-isoncharts,brandcontentonthedigitalshelfgivesshoppersandsearchbotsaliketheinformationtheyneedtomakeintel-ligentandconfidentpurchasedecisions.

Fall2025

movingon—shoppersclickoneofthetopthreeproductlistings64%ofthetime(accordingtoAmazon).

Uninspiringcontentandoutdatedormissingproduct

That’swhynearlytwo-thirdsofU.S.retailmediaspendingisdevotedtosearchadvertising(pereMarketer),andwhythemaintenanceofproductdetailpagesonecommerce

information,conversely,canturnawayshoppersandkeepthebotsfromeverrecommend-ingyourbrand.

Maintaininganoptimaldigitalshelf,however,hasprov-

websitesissocriticaltosuccess.Accordingtotheecom-mercedataexpertsatProfitero+(aMarsUnitedaffiliate),54%ofshopperssaythatproductcontentinfluencestheirpurchasedecisions,and59%sayithasastrongimpactontheiroverallbrandperception.ThePDPisalsoafounda-tionalsourceofthecontentsearchenginealgorithmsusetoformtheirresults.

enchallengingformanybrandsbecauseofthecomplexityinvolvedincreating—andthenmaintaining—thevast

amountofcontentthat’sneeded.Makingtheeffort

especiallydifficultisthefactthateachretailerhasitsownsetofguide-linesandrequirementsforthetypeandamountofcontentthatbrandscanpresentontheirPDPs.Andthoseguidelineschangeconstantly.Eachretailer’srequirements,aswellasthecontent-miningalgorithmsthatdrivesearch

resultswithintheirecosystems,evolvecontinuously,

AndnowgenerativeAI-drivensearchagentsarepoisedtoshrinkthedigitalshelfevenmore,scouringproductcon-tentfromavarietyofsourcestonarrowtheirresultsdowntoasingleproductrecommendation(seepage11).

requiringbrandstoconductongoingauditsandupdatesoftheirpages.

ThegoalofthisDigitalShelfReportistohelp

brandsandretailerssucceedinecommerceby

NoneofthisismakingPDPcontentobsolete.Infact,it’smorevitalthanevernowthatcontentneedstoconvertbothshoppersviewingthepageandotherswhoaren’t

keepingthemuptodateontheopportunities

evenvisitingtheretailer’swebsite—butarelettinga

commerce-enabledagenticsearchenginedotheworkforthem.

availableatleadingecommercewebsites.Inthisedition,we,veexpandedthatmissionbyaddingmorecoverageofkeyindustrytrends,insights

Winningthedigitalshelf,therefore,remainsthebedrockforbrandsuccess,asboththefinalcheckpointonthe

intoeffectivestrategies,andrecommendationsforbringingthedigitalshelftolife.

ecommercepathtopurchaseandanincreasinglycriticalstepinthebrick-and-mortarpurchasejourney.

WelcometothenewandimprovedDigitalShelfReportfromMarsUnitedCommerce.

04

ArtificialIntelligence&ExtendedReality

Theseareshopper-facingtoolsthatuseadvancedartificialintelligenceandaugmented/virtualrealitytechnologytosimplifyand/orenhancetheshop-pingexperienceinavarietyofengagingways.

05

Supplier/VendorServices

Theseservicesareintendedtoprovidesuppliers/vendors(akabrands)withenhancedsupportto

enableandmaintainacompetitiveedgewithintheretailer’secosystem.ServicessuchasA/Btesting,directconnectionsyndication,andcontentscore-cardsfallintothisgroup.

01

BasicContent

BasicContentcapabilitiesrepresentthedescriptiveinformationandimagerythatdefineandspotlightaconsumerproduct.Standardcomponentsofa

productdetailpage(PDP)suchasproducttitle,carouselimages,below-the-foldcontent,user-gen-ertedcontent,andbrandstoresareallclassifiedasBasicContent.

02

AdvancedContent

AdvancedContentrepresentsenhancedcapabilitiesthatmovebeyondsimpleproductdescriptionsto

enableshopperengagement.ThiscontentisusedtokeepshoppersonthePDPlonger,teachthemmoreabouttheproduct,andinspireemotionalconnectionswiththebrand.Contenttypesincludeinteractiveand360-degreeimages,alongwithclosed-captionvideo.

03

SalesTools

2025

SalesToolsareleversthatamplifythediscoverability,shoppability,andconvertibilityofproductssoldonthedigitalshelf.Toolslikeproductbadges,shoppablecollections,andauto-replenishmentareusedtomoreeasilyengage,convert,andretainshoppers.

DigitalShelfReport

INTRO

—DUCTION

KeyFocusAreas

MarsUnitedCommercehasestablishedkeycriteriaforevaluationgroupedinto5focusareas.

Thespecificcriteriarepresenttangiblecapabilitiesandtoolsrelevanttoself-serviceandretailer-provideddigitalshelftouchpointsthatenableshopperstodiscover,research,and/orpurchaseproductswithinaretailer’secommercemarketplace.CapabilitiesareexplainedingreaterdetailintheGlossaryattheendofthisreport.

3

Fall2025

THEDIGITALSHELFREPORT

HowRetailersAreAdoptingAI

Artificialintelligenceisrapidlytransformingthewayconsumerssearchforandbuyproducts.WhileGoogleandothertraditionalsearchengineswillremaindom-inantintheshortterm,asignificantshiftinproductdiscoveryisalreadyunderway.

AI-poweredthird-partyplatformssuchasChatGPTandPerplexity,alongwithemergingtoolsatleading

ecommerceretailersledbyAmazonandWalmart,areintroducingconversationalandevenautonomouswaysforshopperstodiscoverandpurchaseproductsthat

representthefuturenotonlyofsearchbutofdiscov-eryasawhole—andperhapsevenshopping.Itwon’tbelongbeforemost(orall)ecommerceplayershaveanagenticAIsearchtooloftheirown.

Thisgrowinginfluenceonsearchbehaviorisn’tthe

onlywaythatagenticAIisimpactingthedigitalshelf,ofcourse.Retailersareimplementingavarietyof

AI-enabledtoolswithintheirecommerceandretail

mediaplatformsthatmakeiteasier,faster,clearer,andmoreeffectivefortheirbrandpartnerstoproduceandmanagecontent,activatemarketingprograms,and

evaluateperformance—withtheintendedgoalalwaysbeingidentifiablesalesgrowth.Hereisarundownofactivityamongtheretailerscoveredinthisreport.

ShopperEngagementInitiatives

Asisoftenthecaseinecommerce,AMAZONledthewayin2024byintroducingthe“Rufus”generativeAIsearchtoolandisnowintheearlystagesofbuildinganadprogramthatincludesuniqueformatsforcon-versationalinterfaces.RufususesonlyAmazondatatogenerateitsrecommendations—andAmazonthusfarisn’tallowingthird-partyAIsearchenginestoaccessits

ecosystem(seepage18).

WALMARThasalsobeenafirstmover,rollingout

aproprietarygenAItoolalmostconcurrentlywith

Rufus.StillonlyavailableontheWalmartapp,thetoolhasbeenchristened“Sparky”andhasadded“super

agent”capabilitiestoreorderpastpurchases,buildocca-sion-basedcartsofrelevantproducts,andevensuggest

recipesafterexaminingtheshopper’srefrigerator.AndinOctober,Walmartbecamethefirstmajorretailerto

publiclyannounceplanstointegratewithChatGPT’sInstantCheckoutcommercefunctionality.(Target,Instacart,andDoorDashannouncedplanstobuildChatGPTappssoonafter.)

ALBERTSONSCOMPANIEShasdeployedGoogleCloud’sConversationalCommerceagenttoenhancethe“AskAI”tooltheretailerlaunchedlastsummer.

Accessibleviathesearchbarontheretailer’s

banner-specificapps,theagentdeterminesshopper

intentandpreferencestoengageinreal-timeconversa-tionsanddeliverrelevantresultsandrecommendations(seepage16).

SHIPThaspartneredwithPerplexity’sCometbrowsertohelpitscustomerswithcart-buildingbyansweringpromptsthroughascanofavail-

ableinventoryacrosstheon-demanddelivery

service’s100+retailerpartners.(Seepage28formoreinitiatives.)

LaunchedinbetainNovember,TARGET'sappislettingChatGPTuserstagtheretailerspecificallytoaskquestions,get

recommendations,browseproducts,build

multi-itembaskets,checkout,andselecta

fulfillmentoption.Theappextendsa

partnershipwithOpenAIthatalsopowerstheShoppingAssistantandGiftFindertoolsinTarget’sownecosystem,aswellasemployee-

andvendor-facingsolutions(seepage30).

INSTACARTreleaseditsChatGPTappinearlyDecember,professingtobethefirstgrocery

partnertoofferanembedded,end-to-end

shoppingexperienceandinstantcheckoutwithinaChatGPTconversation.Theappalreadyletsshoppersordermultipleitems,something

ChatGPT'sownInstantCheckoutcan'tyetdo(seepage28).

Back-OfficeEnhancements

NearlyeveryretailerevaluatedintheDigitalShelfReporthasalreadyadoptedAIsolutionstoimprovethedevelopment,presentation,andeffectivenessofbrandcontentonPDPsand

elsewhereintheirecosystems.

4

DigitalShelfReport

AMAZONisleadingthewayhere,too,introducinga

steadystreamofAI-fueledupgradesthatenhanceandof-tenautomatecontentdevelopmentchores:arecentagen-ticAIadditiontoitsCreativeStudioletsbrandsdevelopvideoanddisplayadsthroughconversationalprompts.

Inotherexamples:

AHOLDDELHAIZEisworkingonaplantoembed

agenticAIintoEdge,itsnewin-houseretailmediaplat-form,tohelpbrandsautomatemediaplanning,campaignactivation,andmeasurement.

KROGERisusinggenerativeAItoolsfromseveral

vendorstoanalyzebehaviordataanddynamicallycustom-izesearchresults,displayads,andemailpromotionsforspecificcustomersegments.

DOORDASHisassessingbrandcontenttodetectSKUswithlow-qualityscores,correctinformation,andcatego-rizeproductsappropriately.Theprocessoptimizesexperi-enceslike“buyitagain,”cross-merchantfulfillment,andsearch(seepage20).

GOPUFF,sin-houseretailmediaplatformemploysma-chinelearningtoanalyze1,000+real-timevariablesand10yearsofhistoricalcustomerdatatofuelobjective-basedbuying,audiencetargetingrecommendations,andbid

optimization,amongothertasks.

UBERhasembeddedAItechnologyintoitsplatformthathelpsrestaurantpartnersgeneratemenudescriptions,

2025

enhanceproductimages,andsummarizecustomerreviewsatscale.

Fall2025

THEDIGITALSHELFREPORT

HowMarketersAreAdoptingAI

DigitalShelfReport

Theemergenceofthird-partysearchagentsmakesit

3.Game-changingagenticsearch:

2.Reshapedcontentframework:

criticalforbrandstoalsodiligentlymaintaincomplete

ShopperswillincreasinglyrelyongenerativeAI

Thewaycontentisplanned,executed,andtrackedis

andaccuratecontentontheirownwebsites,whichin

commercemarketersarepracticallylimitless.AI

Thepotentialbenefitsofartificialintelligenceforthestrategicplanningandtacticalactivationof

agentstohelpthemdiscover,evaluate,andpur-

beingredefined.Theimportanceofaccurateandconsis-

istransformingsearch,shopperengagement,and

chaseproducts.Theseagentsuseeveryelementof

tentcontentwillintensify.Morecontentwillberequired

digitalshelfstrategiesinnumerouswaysbyenablingconversational,personalized,andnowagenticshop-pingexperiences.

productcontenttodeliverpersonalizedrecom-

aswell,withagreateremphasisplacedonpersonalized,

mendations.Traditionalkeyword-basedsearch

connected,andcompellingoutputstailoredtospecific

isbeingdisruptedbyAI-poweredconversational

commerceenvironmentsandtargetedtospecific

manycasesarenowpartofthesourcematerialbeingusedforrecommendations.Brandswithdirect-to-consumercapabilities(oraspirations)evenhavetheopportunitytointegratetheirownecommerce-enabledwebsiteswith

enginesthatunderstandcontext,intent,anduser

shoppers.AIcanhelpwithallthesethings.

history.Thatmakes“GEO”(“generativeengine

Lestwenotforget,AIalsoisimproving,accelerating,andautomatingcountlessback-officefunctionssuchascontentcreation,personalization,distribution,

optimization”)asimportantasSEO.

Brandcontentnownotonlyneedstomeetindustrystan-dards—ascomplete,compliant,andcompetitive—butmustalsoaddressthreeothercompetencies:

InstantCheckout.Eitherway,theneedforbrandstomaintainaccurate,updated,andcompellingcontentontheirwebsitesisnowparamounttosuccess.

Herearesomeeasywaysforbrandstogetstarted:

•EnsurethatyourcontentisAI-readable,containingFAQs,expertreviews,andrichtextdescriptions.

•ParticipateinAIecosystems:builda

ChatGPTpluginorsubmitproductfeedsdirectly.

•Emphasizethird-partycontentfromAI-trust-edsourcessuchasexpertwebsitesandsocialmediainfluencers.

•EmbedyourPDPswiththestructureddataandcleanmetadatathatarecatnipforsearchalgorithms.

•MonitorhowAIplatformslikeChatGPTandPerplexitydescribeyourbrand.(Thereare

toolsthatcanhelp.)

Compelling:Optimizedtobestconvertshoppers.

andanalysis—enhancingbothinternalactivityandworkwithretailerpartners.Herearejustthreebroadwaysthatarealreadyhavingasignificantimpact:

Connected:Alignedwithfull-funnelmarketingactivity.

1.Newdataandcapabilities:

IncreasinglytoolsareintegratingAI-poweredtech-

Customized:Personalizedforeachaudience,retailer,andAIagent.

nologiestohelpdriveworkflowefficienciesand

automationwhilealsochangingthegameforhow

dataandinsightscanbegathered,aggregated,and

analyzed.

Therearenumerousopportunitiestointegrate

newcapabilitiesthatenableefficienciesandscale

workflows.Datacanbeanalyzedmoredeeplyandaccuratelytoimproveplanninganddrivestrongerresults.SolutionprovidersincludingProfitero+havetoolsthatleverageAItobetterassessandmanage

content.

2025

5

Fall2025

THEDIGITALSHELFREPORT

BestPracticesinDataAnalytics:

KPIstoWatch

Salesgrowthis,ofcourse,theultimate

measurementofeffectivedigitalshelf

activation.Butherearesomeadditional

methodsofevaluationweusewithclientstodeterminehowwelltheircontentdevelopmentandshopperengagementeffortsareworking.

ContentQualityScore:

MostleadingretailersprovidebrandpartnerswithascorecardthatmeasureshowwelltheirPDPsmeetcontentbestpractices(fortitles,

descriptions,images,attributes,etc.).High-

qualitycontentwillimprovesearchvisibilityandconversionratesbyenhancingtheshopperexperience.Aimingforacontentquality

scoreof95orhigherensuresthatPDPsarecomplete,accurate,optimizedforsearch,andcontainingthedetailedinformationnecessaryforshopperstomakeinformeddecisions.

AttributeCompleteness:

Providingcontentforallrequiredand

recommendedproductattributesimproves

thecontentqualityscore,increasesrelevancewithinthatretailer’secosystem,andnow

alsoprovidesAIassistantswiththeaccurateinformationneededtoinformtheirresponses.

BuyBoxWinPercentage:

TrackingthewinneroftheBuyBoxforyourbrand’sSKUsprovidesvisibilityintopricingcompetitiveness,inventoryhealth,andthe

impactofthird-partysellers.Italsohelps

protectbrandequitybyidentifyingany3P

sellerswhomightbecorruptingyourcontent.

Ratings&Reviews:

Measurethevolume,recency,andsentimentofyourcustomerfeedback.Ratings&reviewsdirectlyinfluenceshoppertrustand,therefore,conversionratesandorganicranking.Closelymonitoringthemhelpsuncoverproduct

issues,reputationrisks,andopportunitiesforengagementandimprovement.

KeywordOptimization:

Evaluatinghoweffectivelyyourproductlistingsarealignedwithhigh-valueandtrendingsearchtermshelpsensurethatyourbrandremains

visibleinresults,connectswiththeright

audiences,andstayscompetitiveastrendsevolve.

BrandslookingforefficientandeffectivewaystomonitortheseandothercriticaldigitalshelfmetricsshouldconsiderecommercepartnerssuchasProfitero+(anaffiliateofMarsUnited),whichoffersautomatedtrackingandanalyticsthroughend-to-endsolutionsthatconnect

technologywithmanagedservices.

6

2025

DigitalShelfReport

11

Fall2025

Usingthe

AssessmentTool

Retailerfullysupportsthiscapability.

Reailerdoesnotsupportthiscapability.

Provideslimitedsupportforthiscapability.

Thiscapabilityismanagedserviceonly.

Capabilitybeingtestedforfuturerollout.

Retailersareassignedtheappropriatesymboltoindicatethelevelofsupportthey’reprovidingforeachcapability,service,orfeaturecoveredinthisreport.Thekeyabovedefinesthefivesup-portlevelscoveredinourassessment.Alsolookforthe“NEW”tag,whichindicatesachangeinsupportlevelsincethelasteditionoftheDigitalShelfReport.

●

I》

AhldDelhiz

DigitalShelfReport

Cross–RetailerAssessments

amazn

Albrt

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rer

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ntacart

hip

bEr

wamat

2025

7

Fall2025

g,go··、ii、

CustomMobileHeroImage

5+Secondary

CarouselImages

Videosin

ImageCarousel

Above-the-Fold(ATF)Copy

Back-End

Keywords

Below-the-Fold(BTF)Copy

>

BasicProduct

ComparisonChart

>

Basic

BrandStore

>

User-GeneratedContent(UGC)

BasicContent

2025

8

Fall2025

,go··、i、

BTF

PremiumContent

Enhanced

2025

BrandStore

InteractiveImages

360-DegreeImages

Videow/ClosedCaptioning

AdvancedContent

9

Fall2025

Auto-ReplenishmentOptions

2025

BestSellerBadges

BrandRegistryEnrollment

Digital

Sampling

Hyperlinked

BylinetoPDPContent

Live

Shopping

>

MembershipProgram

ParityAcross

ShopperDevices

ProductBadges

ProductSelector

Shopby

FulfillmentType

Shoppable

Collections

SocialSharing

Sales

Tools

10

Fall2025

AI:SponsoredPrompts

AI:SponsoredSearchResults

AI:Ratings&

ReviewsSummary

AI:SearchResults

AI:ShoppingAssistant

DataonAIUsage

ShopperSupportChatbot

AR:VirtualTry-On

>

AR:VirtualTryout

VR:ShoppingEnvironment

AI&ExtendedRealityTools

2025

11

Fall2025

g,go··、ii、

A/DTestingofPDPContent

Content

DevelopmentServices

Content

OptimizationServices

Content

Scorecard

2025

Recommendations

Content

SyndicationviaAPI

GenAIImage/VideoCreatorTool

>

Retailer-OwnedContent

Scorecard

>

>

Retailer-OwnedPerformance

Reporting

Supplie

>

Services

r&

Vendor

12

Fall2025

EvaluatedRetailers

AholdDelhaize

Albertsons

Amazon

DoorDash

Gopuff

Instacart

Kroger

Shipt

Target

Uber

Walmart

FW/25

SNAPSHOTS

13

14

16

18

20

22

24

26

28

30

32

34

DigitalShelfReport

01

RETAILER/MARKETPLACE

Stopandshop.com|Giantfoodstores.com

Giantfood.com|Hannaford.com|Foodlion.comMartins.com

RECENTDEVELOPMENTS

AholdDelhaizeUSAcompletedthechainwideintegrationofFoodLionandHannafordintoPRISM,theback-endecommerceplatformthatconnectsshopperdataacross

chainsandmodal-itiestoalignecommerceactivity.Havingdatacontainedwithina

singleplatformgivesshoppersamorecohesive,personalizedjourneyandadvertisersontheADRetailMedianetworkaclearerviewacrossthecompanytoleveragemore

inventoryandbetteradplacementstodeliverstrongerperformance.

Amongtechnologyupdates,ADUSAhasutilizedmachinelearningalgorithmstoen-hancetheshoppingexperiencethroughimprovedcategoryexperiences,searchresults,andproductrecommendations.Thesecapabilitieshavecreatedamorerelevantandper-sonalizedexperienceforshoppers,whichcanincreasetraffictoproductdetailpagesanddrivestrongerconversion.

Elsewhere,ADUSAexpandeditsInstacartpartnershipbyimplementingFoodStormattheFoodLion,TheGiantCo.,GiantFood,andMartin’sbanners.TheFoodStormsys-temexpandsmade-to-ordercapabilitiesinperimeterdepartmentsincludingbakery,deli,andfloral.

ONTHEHORIZON

InJanuary2026,ADRetailMediawilllaunchaproprietaryin-houseadvertising

platformdubbed“Edge.”Poweringon-sitedisplay,sponsoredsearchandin-storedigitalscreens,Edgeiscustom-builtforthegrocerysector.Theplatformcreatesnew

opportunitiesforconsumer-packagedgoods(CPG)partnerstoreachthemorethan26millioncustomerswhointeractwithAholdDelhaizeUSAbrandseachweekwitha

transparent,intuitive,andmeasurablewaytounlockfasterspeed-to-marketand

optimizeadperformanceacrossphysicalanddigitalchannels.Withdirectinfluenceovertheplatformandroadmap,AholdDelhaizeUSAwillcontinuetoevolvetheplatform

overtimetofurtherenhancethecustomerandpartnerexperience.

EST.2016

PARTNERS:Bazaarvoice|Syndigo

AUDIENCE:72millionshoppersperweek

Fall2025

2025

14

Fall2025

MARKETINGTOOLS

360-degreeImages

5+Secondary

CarouselImages

Above-the-Fold(ATF)Copy

Backend

Keywords

Basic

BrandStore

Enhanced

BrandStore

Basic

Below-the-Fold(BTF)Content

Premium

Below-the-Fold(BTF)Content

Below-the-Fold

(BTF)Content

ComparisonChart

CustomMobileHeroImages

InteractiveImages

User-generatedContent(UGC)

VideowithClosedCaptioning

VideoinImageCarousels

SALESTOOLS

Auto-ReplenishmentOptions

BestSellerBadges

BrandRegistryEnrollment

DigitalSampling

Hyperlinked

BylineProduct

DetailPage(PDP)Content

LiveShopping

MembershipProgram

ParityAcross

ShopperDevices

ProductBadges

ProductSelector

Shopby

FulfillmentType

Shoppable

Collections

SocialSharing

DigitalShelfReport

AI

AI&EXTENDEDREALITY

AI:SponsoredPrompts

AI:SponsoredSearchResults

AI:Ratings

&Reviews

Summary

AI:SearchResults

AI:ShoppingAssistant

DataonAIUsage

ShopperSupportChatbot

AR:VirtualTry-On

AR:VirtualTryout

VRShoppingEnvironment

15

SUPPLIER&VENDORSERVICES

>Retailer-Owned

ContentScorecard

2025

A/BTestingof

PDPContent

ContentDevelopmentServices

ContentOptimizationServices

ContentScorecard

Recommendations

>

Retailer-OwnedPerformance

Reporting

ContentSyndication

viaAPI

GenAI

Image/Video

CreatorTool

DigitalShelfReport

02

Albertsors'

RETAILER/MARKETPLACE

Aandallotherbanner-specificecommercewebsitesoperatedby

AlbertsonsCompanies.

RECENTDEVELOPMENTS

AlbertsonsbecamethefirstretailertoadoptGoogleCloud’sConversationalCommerceagent,anAIsolutionthatengagessearchersconversationallytoofferproductrecommendations,answerquestions,andstreamlinetransactions.TheConversationalCommerceagentanalyzesinforma-tionprovidedbyAlbertsonsandbrandstocompileanswerstoshopperqueries.

ByleveragingGoogleCloud’sAI,machinelearning,anddataanalyticscapabilities,Albertsonshopesto:

•Personalizetheshoppingexperiencethroughtailoredproductrecommendations,optimizedsearchresults,andtargetedpromotionsbasedontheshopper’spurchasehistoryandprefer-ences.

•Improveoperationalefficiencybyemployingdata-driveninsightstooptimizeinventorymanagement,supplychainlogistics,andstoreoperations.

•Enhancethedigitalexperiencebyimprovingonlinegroceryordering,deliveryservices,andmobileappfunctionality.

ThebestwayforbrandstoensuretheaccuracyoftheConversationalCommerceagent’srespons-esistoreview,update,andcompleteAlbertsons’requiredandrecommendedattributeguide-

lines.Brandsshouldstarttheprocesswithtop-sellingitemstostayaheadofthecompetitionandprotectshareofvoice.

ONTHEHORIZON

Installationofanin-storescreennetworkinpartnershipwithdigitalsignagespecialist

Stratacacheshouldcontinue,assumingthatthepilotundertakenintworegionsthissummerproveseffective.Thetestinvolvedlarge-formatdigitalscreensinhigh-trafficlocationssuchasentrancesandtheproducedepartmentthatwillbetteraligntheonlineandofflineenviron-ments—andthedigitalandphysicalshelves—forAlbertsonsshoppers.

EST.1939

PARTNERS:NeptuneRetailSolutions,PowerReviews,Salsify,Syndico,Vestcom

AUDIENCE:37millionshoppersperweek

Fall2025

2025

16

Fall2025

MARKETINGTOOLS

360-degreeImages

5+Secondary

CarouselImages

Above-the-Fold(ATF)Copy

Backend

Keywords

Basic

BrandStore

Enhanced

BrandStore

Basic

Below-the-Fold(BTF)Content

Premium

Below-the-Fold(BTF)Content

Below-the-Fold

(BTF)Content

ComparisonChart

CustomMobileHeroImages

InteractiveImages

User-generatedContent(UGC)

VideowithClosedCaptioning

VideoinImageCarousels

SALESTOOLS

Auto-ReplenishmentOptions

BestSellerBadges

BrandRegistryEnrollment

DigitalSampling

Hyperlinked

BylineProduct

DetailPage(PDP)Content

LiveShopping

MembershipProgram

ParityAcross

ShopperDevices

ProductBadges

ProductSelector

Shopby

FulfillmentTJ1e

Shoppable

Collections

SocialSharing

DigitalShelfReport

AI

AI&EXTENDEDREALITY

AI:Sponsor