机构研究报告-Gen Z online beauty shoppers-外文版培训课件

DIGITAL

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TRENDSGenZonlinebeautyshoppersCHAPTER

01OverviewBeautyandpersonalcaree-commercemarketrevenueworldwidefrom2018to2029(inbillionU.S.dollars)Globalbeautyandpersonalcaree-commercerevenue2018-2029400350300250338.93327.22312.8286.5257.54227.26201.66202.65196.5620015010050166.06132.62019115.232018020202021202220232024202520262027202820293Description:Theglobalrevenueinthebeauty&personalcaree-commercemarketwasforecasttocontinuouslyincreasebetween2024and2029byintotal111.7billionU.S.dollars(+49.15percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach338.93billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Worldwide;2018to2029;*forecastSource(s):StatistaRevenueofthee-commercecosmeticsmarketinselectcountriesworldwidein2023(inbillionU.S.dollars)Revenueofcosmeticse-commerceinselectedcountriesworldwide20234541.5140353025201510511.3210.75China2.461.231.220WorldwideUnitedStatesJapanUnitedKingdomGermany4Description:Therevenuerankinginthe'Cosmetics'segmentofthebeauty&personalcaree-commercemarketisledbyWorldwidewith41.51billionU.S.dollars,whiletheUnitedStatesisfollowingwith11.32billionU.S.dollars.Incontrast,Germanyisatthebottomoftherankingwith1.22billionU.S.dollars,showingadifferenceof40.29billionU.S.dollarstoWorldwide.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):Statista;StatistaDigitalMarketInsightsShareofGenZconsumersworldwidewhoindicatetheyuseselectedtypesofonlinepaymentmethodsduringcertainonlineactivitiesin2024GenZuseofselectedonlinepaymentmethodsworldwidein2024,bysituationFor

the

majority

ofyourpaymentsFor

a

gaming

paymentFor

gamblDebitcard45%24%17%15%8%39%24%11%17%9%3111CreditcardBanktransferDigitalwalletCardstoredinamobilewalletPaybyinvoiceeCash8%7%6%7%1Prepaidcard5%8%Buynow,paylater(BNPL)Cryptocurrency4%3%1%3%5Description:DebitcardsandcreditcardsremainedpopularonlinepaymentmethodsforGenZinearly2024,especiallyforonlineshoppingorbookingtravels.Thisisaccordingtoasurveyheldin14differentcountriesacrossNorthAmerica,Europe,andLatinAmerica.Thismightsoundsurprising,especiallygiventhatforecastspredictagrowingimportanceofwalletsine-commerceby2027.Itshouldbenoted,however,thatdigitalwalletsin2024aremostlyassociatedwithAsia-Pacific.Indeed,the[...]

ReadmoreNote(s):Worldwide,Argentina,Austria,Brazil,Bulgaria,Canada,Chile,Colombia,Ecuador,Germany,Italy,Mexico,Peru,UnitedKingdom,UnitedStates;MaytoJune2024;2,448respondents;18-27yearsold;Consumers;ThesourcedidnotincludesurveyrespondentsfromtheAsia-Pacificregion,Africa,ortheMiddleEast.Source(s):PaysafeGroupShareofGenZvs.totalshopperswhodiscoveredanewproductorbrandonsocialmediaandpurchaseditin2023GenZvs.overallshoppersdiscoveringandbuyingonsocialmedia2023ShareofrespondentsGenZ(18-24)10%Total20%0%30%40%50%60%70%60%Discoveredanewproduct/brandonsocialmediaLearnedofthatnewproduct/brandfromasocialmediainfluencerPurchasedthatnewproduct/brand33%45%21%32%15%6Description:One-thirdofallshoppersfoundanewproductorbrandthroughsocialmediainthesixmonthsleadinguptothe2023survey,nearlyhalftherateobservedamongGenZconsumers,whichstoodat60percent.Likewise,theproportionofGenZconsumerswhodiscoveredaproductorbrandthroughasocialmediainfluencer,aswellasthosewhomadeapurchase,wasnearlydoublethatoftheoverallconsumerbase.

ReadmoreNote(s):Worldwide;OctoberandNovember2023;11,681*;18yearsandolder;inthepastsixmonths;*Consumersin11countriesacrossNorthAmerica,Europe,andAsia–Pacific.

ReadmoreSource(s):CapgeminiCHAPTER

02ToponlineshoppingchannelsChannelinwhichGenZshopperswoulddomostoftheirshoppingiftheycouldchoosefreelyworldwideinsecondquarter2023,bycategoryGenZwhowouldchoosetoshopmostlyonlinevs.offlineworldwide2023,bycategoryShareofrespondentsMostlyin-storeMostlyonline30%0%10%20%40%50%60%70%20%EntertainmentClothing&shoes46%45%28%16%EroticmaterialsandtoysElectronics42%42%28%26%Leisure,sport&hobbyBeauty36%36%31%33%32%Jewelry&accessoriesAutomotivesparepartsoraccessoriesPharmaceuticalproductsGroceries32%34%28%27%26%25%47%58%Home&garden26%Childrenproducts24%8Description:Asofthefirstquarterof2023,themaincategoriesthatGenZshopperswouldmostlyshopforonlineiftheycouldchoosefreelywereentertainmentandfashion.Ontheotherhand,GenZconsumerswouldmostlyshopforin-persongroceries,pharmaceuticals,andhomeandgarden.ReadmoreNote(s):Worldwide;Q22023;19,293respondents*;18-26years;*Consumersparticipatedtothesurveyinthefollowingcountries:theUS,UK,Australia,Germany,Austria,theNetherlands,Belgium,France,Sweden,Norway,Finland,NewZealand,[...]

ReadmoreSource(s):Klarna;NepaLeadingsocialmediaplatformsfordiscoveringbeautyproductsandtrendsamongGenZintheUnitedStatesandtheUnitedKingdomin2023GenZ:leadingsocialmediaforbeautyinspirationintheU.S.andUK202345%39.5%40%35%30%25%20%15%10%5%36.6%15.1%6.4%0%TikTokInstagramPinterestYouTube9Description:In2023,aroundꢀ40percentofGenZconsumersintheUnitedStatesandtheUnitedKingdomstatedthatTikTokwastheirmainsocialmediaplatformforbeautyproductandtrenddicovery.Instagramrankedsecond.

ReadmoreNote(s):UnitedKingdom,UnitedStates;November2023;1,000*;18-25years;GenerationZconsumers;*ThetotalrespondentcountincludesrespondentsfromboththeU.S.andtheUK.ꢀThesurveywascarriedoutviaInstagram.

ReadmoreSource(s):KyraMainshoppingchannelsforbeautyproductsamongGenZconsumersintheUnitedStatesin2024LeadingchannelsforbeautyproductpurchasesamongGenZintheU.S.2024Shareofrespondents10%

15%

20%0%5%25%30%35%40%45%50%49%55%AtaphysicalbeautystorelikeSephoraorUltaAtaphysicalbig-boxstorelikeTargetorWalmartOnlinefromalargeretailerlikeAmazonorWalmartAtadrugstore/pharmacylikeCVSorWalgreensOnlinefromabeautyretailerlikeSephoraorUltaAtagrocerystore47%47%42%42%27%DirectlyfromthemanufacturerbrandonlineAtamembershipwarehouselikeCostcoorSam'sClubFromadeliveryservicelikeInstacartorGoPuffOther20%13%13%4%10Description:Physicalbeautystores,suchasUltaandSephora,werethemostpopularavenueforGenZconsumersshoppingforbeautyproductsintheUnitedStatesin2024.Whensurveyed,49percentofrespondentshadpurchasedbeautyproductsfromsuchastore.ReadmoreNote(s):UnitedStates;April2024;1,021*;U.S.beautyshoppersSource(s):TinuitiLeadingbeautyshoppingdestinationsamongGenZintheUnitedStatesin2024LeadingbeautyshopsamongGenZintheU.S.2024Shareofrespondents20%0%5%10%15%25%30%35%40%SephoraUlta37%31%Target10%AmazonWalmart5%5%11Description:AccordingtoasurveycarriedoutintheUnitedStatesin2024,SephorawastheleadingbeautydestinationamongU.S.femaleGenZ(andevenyounger)consumersinthatperiod,withashareofaround37percent.UltaBeautyrankedsecond,withashareof31percent.ReadmoreNote(s):UnitedStates;February13toMarch27,2024;approx.6,020intotal*;femaleteenagers;*Theaverageageoftotalrespondentswas16.1years.ꢀThesharevalueisbasedonyear-over-yearbasispoints(BPS).

ReadmoreSource(s):PiperSandlerMostpopularbeautyproductdiscoverychannelsamongGenZshoppersintheUnitedStatesin2024MostpopularproductdiscoverychannelsforGenZbeautyshoppersintheU.S.2024Shareofrespondents20%

30%0%10%40%39%50%60%70%SocialmediaIn-storedisplaysorsignsOnlinemarketplacesStreamingvideoservicesTelevision(notincludingstreamingvideo)Emailmessage62%32%29%28%26%Searchengines18%Catalogs12%11%10%Mailflyers/lettersLivestream12Description:In2024,socialmediawasthetopbeautyproductdiscoverychannelformembersofGenerationZintheUnitedStates.Morethanhalf(62percent)ofsurveyedconsumerssaworheardaboutanewbeautyproductthattheylaterwentontopurchaseviasocialmedia.ReadmoreNote(s):UnitedStates;April2024;1,021*;U.S.beautyshoppersSource(s):TinuitiLeadingGenZsearchandpurchasechannelsfornew-to-thembeautyproductsintheUnitedStatesin2023TopGenZsearchandpurchasechannelsforbeautyitemsonlineintheU.S.2023Shareofrespondents10%

20%0%30%40%50%60%70%80%Aspecialtybeautyretailer'swebsite(i.e.,)Specialitybeautyretailerstore(i.e.Sephora,Ulta)Abrand'swebsite(i.e.)76%66%60%A54%Amassretailer'swebsite(i.e.)48%13Description:Accordingtoasurveyconductedin2023,GenZconsumersintheUnitedStateshaveapreferenceforwebsitesthatspecializeinbeautyproducts,specificallyforresearchingandpurchasingnewbeautyproducts.Around76percentofthepolledindividualscitedspecialtybeautywebsites,like,asthebestplacestosearchforandbuytheirbeautyproducts.ReadmoreNote(s):UnitedStates;May2023;26,340respondents*;1997andlaterborn;*Totalbeautyshoppersacrossallgenerationsinthesurvey.Thedateofreleaseisthedateofaccess.

ReadmoreSource(s):PowerReviewsAveragespendonAmazonintheUnitedStatesasofJuly2023,bygenerationandproductcategory(inU.S.dollars)AveragespendonAmazonintheU.S.2023,bygenerationGenZMillennialsGenX16014012010080142.5124.2115.4102.892.661.657.454.76038.939.639.337.935.44030.522.5200AllDepartmentsBeautyandPersonalCareCDsandVinylElectronicsToysandGames14Description:AccordingtoastudyofiOSusersintheUnitedStates,spendingonAmazonmarketplacechangesbygenerationandproductcategory.Thebiggestgapwasinconsumerelectronics.UsersfromGenerationXwouldspend142.5U.S.dollarsonthiscategoryofproducts,followedbyGenZshoppersat115.4U.S.dollars.Inturn,Millennialswouldnotspendmorethan57.4U.S.dollars,onaverage.ReadmoreNote(s):UnitedStates;July2023;dataconcerningiOSdeviceusers,basedonbehavioraldataandnot-selfreportedsurveydataSource(s):MeasureProtocolShareofconsumerswhobegintheirbeautyproductsearchonAmazonintheUnitedStatesin2023,bygenerationBeautyproductsearchstartingonAmazonintheU.S.2023,bygeneration50%45%44%42%40%35%30%25%20%15%10%5%38%35%0%GenZ(18-26)Millennials(27-42)GenX(43-58)BabyBoomers(59-77)15Description:AsurveyconductedinFebruary2023exploredhowlikelyconsumersintheUnitedStatesaretobegintheirbeautyproductsearchonAmazon.Accordingtothesurvey,oldergenerationsdisplayedagreaterinclinationtostarttheirsearchonAmazonthanyoungeragegroups.Forexample,around35percentofGenZconsumersstartedtheirsearchonAmazon,whileroughly44percentofBabyBoomersdidthesame.

ReadmoreNote(s):UnitedStates;February16toFebruary23,2023;3,000respondents*;*Ofthese,respondentswhosearchforbeautyproductsonline.Dateofreleaseisthedateofaccess.

ReadmoreSource(s):TinuitiCHAPTER

03GlobalonlineshoppersShareofGenZonlineshopperspurchasingcosmeticsandbodycareproductsin2024,bycountryShareofGenZshoppersbuyingcosmeticsandbodycareitemsonline2024,bycountryShareofrespondents20%0%5%10%15%25%30%35%40%45%PolandSouthKoreaIndia40%33%31%31%SwedenSwitzerlandMexico29%28%27%ChinaBrazil27%27%SouthAfricaNetherlandsFinland26%25%SpainUnitedKingdom25%25%17Description:In2024,PolishGenZconsumersaccountedforthelargestproportionofonlineshoppersofcosmeticsandbodycareproducts,ataround40percent.SouthKoreanGenZcosmeticsandbodycareshoppersrankedsecond,withroughlyathirdofthembuyingtheseitemsonline.ReadmoreNote(s):Worldwide;October4,2023toSeptember23,2024;*variesbycountry;18-64years;consumerswhohavepurchasedbeautyproductsonlineinthepast12months;*Consumersparticipatedinthesurveyinthefollowingcountries:24,074[...]

ReadmoreSource(s):Statista;StatistaConsumerInsightsShareofGenZonlineshoppersreturningcosmeticsandbodycareproductsin2024,bycountryGenZdigitalshoppersreturningcosmetics&bodycareitems2024,bycountryShareofrespondents10%0%5%15%20%25%IndiaFrance22%15%UnitedStatesChina14%12%12%12%AustraliaCanadaSouthAfricaAustriaGermanyUnitedKingdomSweden11%11%11%10%9%9%9%MexicoBrazil18Description:In2024,IndianGenZonlineshoppersreturnedthemostꢀcosmeticsandbodycareitems,amongtheselectedcountries.Accordingtothesurvey,approximately22percentofIndianGenZconsumersreportedreturningonlinebeautypurchaseswithinthepast12months.ꢀFrenchshoppersreturnedabout15percentoftheiritems,followedbyU.S.consumersat14percent.ReadmoreNote(s):Worldwide;October4,2023toSeptember23,2024;*variesbycountry;18-64years;consumerswhohavepurchasedbeautyproductsonlineinthepast12months;*Consumersparticipatedinthesurveyinthefollowingcountries:24,074[...]

ReadmoreSource(s):Statista;StatistaConsumerInsightsShareofGenZconsumersshoppingonlineonamonthlybasisworldwidein2ndquarter2023,bycategoryGenZmonthlyonlineshoppersworldwide2023,bycategoryShareofrespondents20%0%10%30%40%50%60%57%Clothing&shoesEntertainment44%Electronics40%Beauty35%Leisure,sport&hobbyJewelry&accessoriesGroceries32%28%24%21%AutomotivesparepartsoraccessoriesHome&garden21%PharmaceuticalproductsEroticmaterialsandtoysChildrenproducts21%19%19%19Description:Amongthecategorieslisted,clothingandshoesstoodoutasthemostfrequentlypurchasedbyGenZconsumersasofthesecondquarterof2023,with57percentshoppingforthemmonthly.Entertainmentandelectronicsfollowedclosely,with44and40percentofrespondents.Conversely,thecategorywiththelowestfrequencyofpurchasesbyGenZconsumersduringthesameperiodwashomeandgarden,withonly21percentofrespondentsbuyingproductswithinthatcategoryevery[...]

ReadmoreNote(s):Worldwide;Q22023;19,293respondents*;18-24years;*Consumersparticipatedtothesurveyinthefollowingcountries:theUS,UK,Australia,Germany,Austria,theNetherlands,Belgium,France,Sweden,Norway,Finland,NewZealand,[...]

ReadmoreSource(s):Klarna;NepaShareofglobalconsumerspurchasingbeautyproductsonlinein2ndquarter2023,bygenerationShareofshoppersbuyingbeautyproductsonlineworldwide2023,bygeneration60%48%50%40%30%20%10%0%35%29%14%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)20/statistics/1339362/consumers-purchasing-beauty-products-online-generationAccordingtoasurveyduringthesecondquarterof2023,millennialsmadeupthelargestshareofconsumersgloballywhoshoppedforbeautyproductsonline(48percent).GenZconsumersfollowed,with35percentbuyingtheirbeautyitemsontheweb.ReadmoreNote(s):Worldwide;Q32023;19,293respondents;shoppingonlineonamonthlybasisSource(s):Klarna;NepaLeadinghabitsamongGenZbeautyshoppersworldwidein2023LeadinghabitsamongGenZbeautyshoppersglobally202360%54%50%46%45%44%40%30%20%10%0%23%23%IshoparoundforproductsofferingthebestvalueIamwillingtopaymoretobuybeautyproductsfromasustainablebrandIwouldstopusingabeautybrandifIfeltitwasnotinclusiveorsociallyresponsibleIamwillingtopaymore

OnlypremiumbeautyIonlybuybeautyproductsonpromotion/discountforhigh-qualitybeautyproductsproductsaretrulyeffective21Description:Accordingtoasurveyconductedin2023,about54percentofGenZbeautyshoppersworldwideagreedwiththestatement"Ishoparoundforproductsofferingthebestvalue".Meanwhile,about23percentagreedthatonlypremiumbeautyproductsaretrulyeffective.ReadmoreNote(s):Worldwide;2023;1,947respondentsSource(s):Euromonitor;McKinsey&CompanyProductcategorieswhichtheGenerationZconsumersinChinahaverecentlyboughtonlineasofSeptember2024OnlinepurchasesofZoomersinChina2024,bycategoryShareofrespondents0%5%10%15%20%25%30%35%40%45%50%ClothingShoes47%44%Food&beverages(excl.restaurantdelivery)Cosmetics&bodycare33%27%Books,movies,music&games(excludingdownloads)Consumerelectronics(e.g.,TV,smartphones)Accessories24%24%20%19%Sports&outdoorproductsStationery&hobbysuppliesBags&luggageFurniture&householdgoodsHouseholdappliances15%14%14%12%Drugstore&healthproducts10%22Description:AccordingtoasurveyconductedbyꢀStatista'sConsumerInsightsamongGenerationZinChinafromOctober2023toSeptember2024,apparelandfootwearwerethemostpopularproductcategoriesforonlineshopping,with47percentand44percentofrespondentshavingpurchasedthemwithintheprevious12months,respectively.Merelysevenpercentoftherespondentshadnotboughtanythingonlineduringthatperiod.ReadmoreNote(s):China;October4,2023toSeptember20,2024;892respondents;18-29yearsSource(s):StatistaConsumerInsightsLeadingproductcategoriesforonlineshoppingamongGenerationZinIndonesiaasofJuly2023,bygenderLeadingproductcategoriesforonlineshoppingamongGenZIndonesia2023,bygenderShareofrespondentsFemale

Male40%0%10%20%30%50%60%70%80%90%ClothesBeauty46%35%31%17%10%Hobbies5%Electronic

2%FnB17%10%8%Book

3%

3%Homeappliance

3%

2%Sportequipment

1%

3%23Description:A2023surveyconductedamongGenerationZinIndonesiafoundthatclothingwasthemostpopularproductcategorytopurchaseonline,asstatedbyaround46percentoffemaleand35percentofmalerespondents.ThesamesurveyfoundthatShopeewasthemostpreferrede-commerceplatformamongGenerationZinIndonesia.ReadmoreNote(s):Indonesia;May29toJuly9,2023;602respondents;11to26yearsSource(s):AdvisiaGroup;IDNResearchInstitute;IDNTimesShareofconsumerspurchasingbeautyproductsonlineinselectedEuropeancountriesin2ndquarter2023,bygenerationShareofshoppersbuyingbeautyproductsonlineinEurope2023,bygenerationCountrySwedenItalyGen

Z

-

(18-24)46%Millennials

(25-40)Gen

X

(41-56)34%Baby

Boomer

(57-75)48%46%35%39%34%35%47%45%43%54%54%38%28%16%23%15%14%18%15%16%20%27%18%18%29%13%41%34%NorwayNetherlandsPortugalBelgiumFrance40%28%39%29%37%30%37%26%37%28%Spain37%34%Poland33%38%UnitedKingdomGermanyGreece33%28%32%19%32%40%Austria32%26%24Description:SwedenhadthehighestpercentageofGenZonlinebeautyshopperscomparedtootherEuropeancountriesinthesecondquarterof2023.AlmosthalfofSwedishGenZconsumerspurchasedmake-uprelatedgoodsthroughdigitalchannels.TheUnitedKingdomandGermany,inturn,hadthehighestpercentageofmillennialbeautyshoppers,ataround54percent.GreecehadthehighestshareofGenXandbabyboomerbeautyshoppers,with40percentand29percent,respectively.

ReadmoreNote(s):Europe;Q22023;19,293consumers*;consumerswhoshopbeautyproductsonlineonamonthlybasis;*Consumersparticipatedinthesurveyinthefollowingcountries:theU.S.,UK,Ireland,Australia,Germany,Austria,theNetherlands,[...]

ReadmoreSource(s):Klarna;NepaBeautybrandsaddressingyoungpeoplethemostaccordingtoGenZinFrancein2023BeautybrandsaddressingyoungpeoplethemostaccordingtoFrenchGenZ2023Shareofrespondents20%0%5%10%15%25%30%35%40%SephoraKiko37%31%YvesRocher28%25Description:AccordingtothedataprovidedbyarecentsurveyconductedinFrance,around38percentofGenZsurveyparticipantsstatedthatSephoraisthebeautybrandthataddressesyoungergenerationsthemost.Kikorankedsecondwithashareofrespondentsofabout31percent.ReadmoreNote(s):France;January17to19,2023;1,986respondents;18-24years;FrenchadultswhoknowatleastonebrandSource(s):YouGovMainonlineproductcategoriesamongGenZinItaly2024,byaveragemonthlysearches(in1,000s)MostsearchedonlineproductcategoriesamongGenZinItaly2024Onlinesearchesinthousands400

60002008007721,0001,200SupplementsandvitaminsSmartphones1,050HealthproductsSkincare352345Perfumes30026Description:BetweenMarchandAugust2024,supplementsandvitaminswerethemostpopularproductcategoryforGenZItalianshoppers.Monthlyonlinesearchesofthisproductcategoryamountedto1,050,000,onlyfollowedbysmartphonesat772,000onlinesearches.GenZshopperssearchedforhealthproducts352,000timesonaverageinamonth.ReadmoreNote(s):Italy;MarchtoAugust2024;onlineusersfrom18to24yearsSource(s):Trovaprezzi.itTotalonlinespendingongoodsamongGenZshoppersinAustraliain2023,bycategory(inbillionAustraliandollars)OnlinespendingongoodsbyGenZshoppersAustralia2023,bycategory3.02.72.42.42.52.01.51.00.50.01.70.70.50.2VarietystoresFashion&apparelHome&gardenFood&liquorHobbies&recreationalgoodsHealth&beautyBooks,print&stationery27Description:ThevarietystoressegmentwasthemostpopularonlineshoppingsegmentamongAustralia'sGenZshoppersin2023,witharound25.5percentofthisgenerationalcohort'sonlinespendinginthissegment.Fashionandapparelandhomeandgardene-commercewereZoomers'nextmostprevalentcategoriesforonlinespending.TotalonlinespendingongoodsbyGenZinAustraliacametoover10.5billionAustraliandollarsin2023.

ReadmoreNote(s):Australia;2023Source(s):AustraliaPostCHAPTER

04Spotlight:U.S.consumersTopfactorsthatGenZonlineshoppersconsiderwhenmakingbeautypurchasesintheUnitedStatesin2023TopfactorsthatinfluenceGenZ'spurchaseofbeautyproductsonlineU.S.2023Shareofrespondents20%

30%0%10%40%50%60%70%80%90%100%99.9%110%ReadratingsandreviewsSeekoutphotosandvideossubmittedbyotherconsumersReadcustomerQ&A99%98%Tiktok57%Instagram39%Searchresultsonretailsites(e.g.,)ResultsonGoogleorothersearchengines32%32%29Description:Asurveyconductedin2023revealedthatGenZconsumersintheUnitedStatesareheavilyinfluencedbyonlineuser-generatedcontentwhendecidingwhethertopurchasebeautyproducts.AlmostalltheGenZsurveyrespondentsreadratingsandreviewsbyfellowshopperswhenconsideringbuyingbeautyitems.Customerphotosandvideoswerealsorankedashighlyimportantfactors,aswellascustomerQ&As.

ReadmoreNote(s):UnitedStates;May2023;26,340respondents*;1997andlaterborn;factorsGenZshoppersconsiderwhendecidingtomakeabeautypurchase;*Totalbeautyshoppersacrossallgenerationsinthesurvey.Thedateofreleaseisthedateof[...]

ReadmoreSource(s):PowerReviewsMonthlyonlinebeautyspendofGenZshoppersintheUnitedStatesin2023GenZmonthlyonlinebeautyexpenditureintheU.S.202330%27%26%25%20%15%10%5%21%15%7%0%$1-$50$51-$100$101-$200$201-$500$500plus30Description:In2023,around27percentofGenZconsumersintheUnitedStatesspentbetween51and100dollarspermonthononlinebeautyproducts.Another21percentmadepurchasesrangingfrom101to200U.S.dollars.

ReadmoreNote(s):UnitedStates;May2023;26,340respondents*;1997andlaterborn;*Totalbeautyshoppersacrossallgenerationsinthesurvey.Thedateofreleaseisthedateofaccess.

ReadmoreSource(s):PowerReviewsShareofconsumerswhospentmoreonbeautyitemsduetosocialmediainfluenceintheUnitedStatesin2023ShareofU.S.consumerswhospentmoreonbeautyproductsduetosocialmedia2023Agree67%Disagree80%70%60%50%40%30%20%10%0%64%54%46%36%33%TotalU.S.consumersMillennialsGenZers31Description:In2023,46percentofU.S.consumersadmittedtospendingmoreonbeautyproductsthantheywouldhavewithouttheinfluenceofsocialmedia.TheshareofconsumersinfluencedbysocialmediarosesigificantlyamongmillennialsandwithinGenerationZ.ReadmoreNote(s):UnitedStates;July17to24,2023;1,949respondents;18yearsandolderSource(s):LendingTree;QuestionProShareoffemaleshopperspurchasingbeautyproductsfromcontentcreatorrecommendationsonlinevs.in-storeintheUnitedStatesin2023Shoppersbuyingbeauty&personalcareitemsfromcreatorrecommendationsU.S.2023Online71%In-store90%80%70%60%50%40%30%20%10%0%83%82%66%60%57%GenZMillennialsGeneralpopulation32Description:Asurveyin2023foundthatcontentcreatorshaveasignificantimpactonthesaleofbeautyproducts,bothonlineandatbrick-and-mortarretailestablishments.FemaleGenZconsumersintheU.S.aremostaffectedbyinfluencerrecommendations,asaround83percentofthempurchasedbeautyandpersonalcareitemsonlinebecauseofcontentcreatorsonsocialmediaplatforms.Incomparison,roughly60percentofthegeneralpopulationwasinfluencedtopurchasesaidproductsonthe[...]

ReadmoreNote(s):UnitedStates;May31,2023;1,044respondents;percentageofU.S.womenwhopurchasebeautyandpersonalcareitemsbecauseofinfluencerrecommendationsSource(s):LTKSocialmediaplatformsGenZwouldusetodiscovernewbeautyproductsifTikTokwerebannedintheUnitedStatesin2024TopappsGenZwoulduseforbeautyproductdiscoveryincaseofTikTokbanU.S.202450%47%45%40%35%30%25%20%15%10%5%21%12%10%4%3%1%1%1%0%InstagramYouTubeFacebookPinterestSnapchatRedditThreadsX/TwitterOther33Description:In2024,GenZrespondentsintheUnitedStatesgavetheirinsightintowhichappstheywoulduseinsteadofTikToktodiscoverbeautyproductswhentheTikTokbanisinstated.Themajorityofrespondents,at47percent,rep