机构研究报告-Brandy market in the U.S.-外文版培训课件

INDUSTRIES

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MARKETSBrandymarketintheU.S.CHAPTER

01OverviewRevenueofthebrandyindustryintheU.S.2019-2029(inbillionU.S.dollars)RevenueofthebrandyindustryintheU.S.2019-20292520.5320.0119.52018.6717.8517.0516.1314.9814.491510513.6212.570201920202021202220232024202520262027202820293Description:Thecombinedrevenueinthe'Brandy'segmentofthealcoholicdrinksmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2029byintotal3.5billionU.S.dollars(+20.53percent).Aftertheninthconsecutiveincreasingyear,thecombinedrevenueisestimatedtoreach20.53billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):UnitedStates;2019to2029Source(s):Statista;StatistaConsumerMarketInsightsSalesvolumeofbrandyandcognacintheUnitedStatesin2023,bypricetier(in1,0009-litercases)Brandy/cognacsalesvolumeintheUnitedStatesin2023,bypricetier8,0007,0997,0006,0005,0004,0003,0002,0001,0003,0651,9194570ValuePremiumHighendpremiumSuperpremium4Description:ThisstatisticshowsthesalesvolumeofbrandyandcognacintheUnitedStatesin2023,bypricetier.In2023,thevaluecategoryofbrandyandcognacaccountedforsevenmillion9-litercasesales.

ReadmoreNote(s):UnitedStates;2023Source(s):DISCUSSalesvolumegrowthofbrandyandcognacintheUnitedStatesin2023,bypricetierBrandy/cognacsalesvolumegrowthintheUnitedStatesin2023,bypricetier5%1.1%0%-2.3%-5%-10%-15%-20%-25%-30%-27%-28.1%ValuePremiumHighendpremiumSuperpremium5Description:ThisstatisticshowsthesalesvolumegrowthofbrandyandcognacintheUnitedStatesin2023,bypricetier.In2023,thevaluecategoryofbrandyandcognacshrankby1.1percentcomparedtothepreviousyear'ssalesvolume.

ReadmoreNote(s):UnitedStates;2023Source(s):DISCUSSuppliergrossrevenueofbrandyandcognacintheUnitedStatesin2023,bypricetier(inmillionU.S.dollars)Brandy/cognacsuppliergrossrevenueintheUnitedStatesin2023,bypricetier1,2001,0001,017800800580600400200071ValuePremiumHighendpremiumSuperpremium6Description:ThisstatisticshowsthesuppliergrossrevenueofbrandyandcognacintheUnitedStatesin2023,bypricetier.In2023,thevaluecategoryofbrandyandcognacaccountedfor580millionU.S.dollarsinsuppliergrossrevenue.

ReadmoreNote(s):UnitedStates;2023Source(s):DISCUSSuppliergrossrevenuegrowthofbrandyandcognacintheUnitedStatesin2023,bypricetierBrandy/cognacsuppliergrossrevenuegrowthintheU.S.in2023,bypricetier10%4.4%5%0%-2.5%-5%-10%-15%-20%-25%-30%-23.4%-27.6%ValuePremiumHighendpremiumSuperpremium7Description:ThisstatisticshowsthesuppliergrossrevenuegrowthofbrandyandcognacintheUnitedStatesin2023,bypricetier.In2023,thevaluecategoryofbrandyandcognacshrankby4.4percentcomparedtothepreviousyear'sgrossrevenue.

ReadmoreNote(s):UnitedStates;2023Source(s):DISCUSNumberofbrandy&cognacproductintroductionsintheUnitedStatesfrom2011to2023Brandy&cognacproductintroductionsintheU.S.2011-202335302520291512109999105765543020112012201320142015201620172018201920202021202220238Description:TherewerefourbrandyandcognacproductintroductionsintheUnitedStatesin2023.Thiswasaslightdeclinefromthepreviousyear.ReadmoreNote(s):UnitedStates;2011to2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ꢀ

IncludingPisco.ReadmoreSource(s):BeverageInformationGroupCHAPTER

02TradeExportvalueofbrandyintheUnitedStatesfrom2014to2023(inmillionU.S.dollars)U.S.exportvalueofbrandy2014-2023100899080706050403020100858568493731191815201420152016201720182019202020212022202310Description:TheexportvalueofbrandyfromtheUnitedStatesamountedtoabout37U.S.dollarsin2023,morethandoublethevalueofthepreviousyear.ReadmoreNote(s):UnitedStates;2014to2023Source(s):DISCUSExportvolumeofbrandyintheUnitedStatesfrom2012to2023(in1,000sofproofgallons)U.S.exportvolumeofbrandy2012-20233,5003,0002,5003,1522,8972,7842,3602,0742,0001,5781,5001,000500067942343338235131220122013201420152016201720182019202020212022202311Description:ThevolumeofbrandyexportedfromtheUnitedStatesamountedtoabout382thousandsofproofgallonsin2023adecreaseofabout12percentcomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;2012to2023Source(s):DISCUSImportvalueofbrandyintheUnitedStatesfrom2014to2023(inmillionU.S.dollars)U.S.importvalueofbrandy2014-20232,5002,0002,1351,9641,7591,5981,4181,5001,2981,1961,1701,0469531,0005000201420152016201720182019202020212022202312Description:TheimportvalueofbrandytotheUnitedStatesamountedtoabout1.2billionU.S.dollarsin2023,adecreaseof45percentcomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;2014to2023Source(s):DISCUSImportvolumeofbrandyintheUnitedStatesfrom2012to2023(in1,000sofproofgallons)U.S.importvolumeofbrandy2012-202325,00020,00019,70018,99417,58516,67214,17515,00013,428.213,42711,771.510,684.110,26210,015.710,0005,00008,931.220122013201420152016201720182019202020212022202313Description:TheimportvolumeofbrandytotheUnitedStatesamountedtoabout10.3millionsofproofgallonsin2023,adecreaseof48percentcomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;2012to2023Source(s):DISCUSCHAPTER

03BrandsalesworldwideLeadingbrandybrandsworldwidein2023,basedonsalesvolume(inmillion9litercases)*Globalbrandymarket:leadingbrandsbasedonsalesvolume2023Vollumeinmillion9litercases10

12024681416182019.222EmperadorMansionHouseHennessy8.36.9OldAdmiralShustoff3.73Martell2.32.2Mistral15Description:Emperadorwastheleadingbrandybrandintheworldin2023.Inthatyear,thebrandhascasesalesof19.2million.IndistantsecondwasMansionHousewithasalesvolume8.3millioncases.

ReadmoreNote(s):Worldwide;2023;*Includesregionallyoperatingbrands.ReadmoreSource(s):DrinksInternational;EuromonitorSalesvolumeofEmperadorbrandyworldwidefrom2009to2023(inmillion9litercases)Emperadorbrandy'sglobalsalesvolume2009-2023353130333330.52827.125.325.12523.623.221.820.119.220159.61056.3020092010201120122013201420152016201720182019202020212022202316Description:Emperadorbrandy,whichisownedbytheAllianceGlobalGroup,recordedvolumesalesof19.2million9litercasesworldwidein2023.ReadmoreNote(s):Worldwide;2009to2023Source(s):DrinksInternational;EuromonitorSalesvolumeofOldAdmiralbrandyworldwidefrom2009to2023(inmillion9litercases)OldAdmiralbrandy'sglobalsalesvolume2009-20235.04.54.33.94.03.83.83.73.73.53.53.53.53.02.52.01.51.00.50.03.33.23.13.131.820092010201120122013201420152016201720182019202020212022202317Description:OldAdmiralbrandy,whichisownedbyRadicoKhaitan,recordedvolumesalesof3.7million9-litercasesworldwidein2023.ReadmoreNote(s):Worldwide;2009to2023Source(s):DrinksInternational;EuromonitorSalesvolumeofShustoffbrandyworldwidefrom2016to2023(inmillion9litercases)Shustoffbrandyglobalsalesvolume2016-20233.53.02.52.01.531.61.61.31.21.00.80.60.50.50.02016201720182019202020212022202318Description:ThesalesvolumeofShustoffbrandnearlydoubledin2023tothreemillion9-litercases.ReadmoreNote(s):Worldwide;2016to2023Source(s):DrinksInternational;EuromonitorSalesvolumeofMcDowell'sNo.1brandyworldwidefrom2014to2023(inmillion9litercases)McDowell'sNo.1brandy'sglobalsalesvolume2014-20234.03.63.53.53.02.52.01.51.00.50.03.31.71.41.31.21.11.11.1201420152016201720182019202020212022202319Description:McDowell'sNo.1brandyrecordedvolumesalesof1.2million9-litercasesworldwidein2023.ReadmoreNote(s):Worldwide;2014to2023Source(s):DrinksInternational;EuromonitorCHAPTER

04BrandsalesintheU.S.Volumesalesshareoftheleadingbrandy&cognacsuppliersintheUnitedStatesin2023Salesshareoftheleadingbrandy&cognacsuppliersintheU.S.2023Volumesalesshare15%0%5%10%20%25%25%30%GalloMoetHennessySazeracCompanyHeavenHillBrandsRemyCointreauUSAOthers24.8%15.7%9.6%6.8%17.9%21Description:In2023,Galloaccountedforashareof25percentofbrandyandcognacvolumesalesintheUnitedStates.ThesecondlargestsupplierwasMoetHennessyat24.8percent.

ReadmoreNote(s):UnitedStates;2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupVolumesalesshareoftheleadingbrandy&cognacbrandsintheUnitedStatesin2023Volumesalesshareoftheleadingbrandy&cognacbrandsintheU.S.2023Volumesalesshare15%0%5%10%20%25%25%30%E&JHennessy24.8%Others15.5%PaulMassonBrandyChristianBrothersRemyMartin15%8.4%6.3%D'USSEVSOPCognac5%22Description:In2023,E&Jaccountedforashareof25percentofbrandyandcognacvolumesalesintheUnitedStates.SecondinsalessharewasHennessyat24.8percent.

ReadmoreNote(s):UnitedStates;2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupVolumesalesofE&JbrandyintheUnitedStatesfrom2015to2023(in1,0009-litercases)E&JbrandyvolumesalesintheUnitedStates2015-20234,5004,0003,8453,7833,8053,6833,5353,4803,5003,0002,5002,0001,5001,0005003,2503,2003,150020152016201720182019202020212022202323Description:ThesalesvolumeoftheE&Jbrandybranddecreasedto3.2million9litercasesintheUnitedStatesin2023.Thisrepresentedthethirdconsecutiveyearofdecreasingsalesvolumeforthebrand.

ReadmoreNote(s):UnitedStates;2015to2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupVolumesalesofKorbelbrandyintheUnitedStatesfrom2015to2023(in1,0009-litercases)KorbelbrandyvolumesalesintheUnitedStates2015-202330028028127326626226125825425020015010050227020152016201720182019202020212022202324Description:SalesvolumeoftheKorbelbrandybranddeclinedto227,0009litercasesintheUnitedStatesin2023.Thisrepresentedthethirdconsecutiveyearofdecliningsalesvolumeforthebrand.

ReadmoreNote(s):UnitedStates;2015to2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupVolumesalesofPresidentebrandyintheUnitedStatesfrom2015to2023(in1,0009-litercases)PresidentebrandyvolumesalesintheUnitedStates2015-2023908584828181807880706050403020100747320152016201720182019202020212022202325Description:SalesvolumeofthePresidentebrandybranddecreasedto74,0009litercasesintheUnitedStatesin2023.Thisrepresentedadecreaseof8.6percentcomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;2015to2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupSalesvolumeofPaulMassonBrandyintheUnitedStatesfrom2013to2023(in1,0009-litercases)PaulMassonBrandy'ssalesvolumeintheU.S.2013-20232,5002,0001,9901,9801,9801,9501,9352,0001,5001,0005001,9101,9161,8201,5601,34502013201420152016201720182019202020212022202326Description:PaulMassonBrandyrecordedvolumesalesof1.92million9-litercasesintheUnitedStatesin2023.Thiswasaslightincreasefrom1.91millioncasesthepreviousyear.

ReadmoreNote(s):UnitedStates;2013to2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupSalesvolumeofChristianBrothersbrandyintheUnitedStatesfrom2013to2023(in1,0009-litercases)ChristianBrothersbrandysalesvolumeU.S.2013-20231,4001,1781,1561,2001,00080060040020001,1431,1351,1121,1051,1101,1031,0771,0771,0742013201420152016201720182019202020212022202327Description:ChristianBrothersrecordedvolumesalesofabout1.07million9-litercasesintheUnitedStatesin2023.Thiswasaslightdecreasefromthepreviousyear'svalueof1.14millionliters.

ReadmoreNote(s):UnitedStates;2013to2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupCHAPTER

05ConsumptionConsumptionofbrandy&cognacintheUnitedStatesfrom2013to2023(in1,0009litercases)Brandy&cognacconsumptionintheU.S.2013-202318,00016,00016,26115,68114,74814,34814,23313,58214,00012,78412,60211,68512,00010,0008,0006,0004,0002,000011,07010,6952013201420152016201720182019202020212022202329Description:Theconsumptionofbrandyandcognacamountedtoabout12.8million9litercasesintheUnitedStatesin2023.Thisrepresentsadecreaseoftenpercentcomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;2013to2023;*ThepublicationmaybepurchasedontheBeverageInformationGroup'swebsite.ReadmoreSource(s):BeverageInformationGroupPer-capitaconsumptionofbrandyintheUnitedStatesfrom2018to2029(inliters)Per-capitaconsumptionofbrandyintheU.S.2018-20290.80.840.80.80.80.80.830.830.830.830.830.830.830.820.820.80.80.80.80.80.80.810.820182019202020212022202320242025202620272028202930Description:Accordingtothisforecast,thecombinedvolumepercapitawillstaynearlythesameovertheforecastperiod.Notably,thecombinedvolumepercapitaofthe'Brandy'segmentofthealcoholicdrinksmarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):UnitedStates;2018to2029Source(s):Statista;StatistaConsumerMarketInsightsPercapitaconsumptionofbrandyandco