机构研究报告-ChatGPT（生成式人工智能）对在线搜索行业的影响情况分析

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AND

TRENDSOnline

search

after

ChatGPT:the

impact

of

generative

AITrend

reportinpartnership

withSemrushHow

has

ChatGPT

changed

the

online

search

industry?Executive

summaryForover

two

decades,

Google

hasbeen

thedominantforce

intheonlinesearchmarket.

However,

inNovember

2022,

therelease

ofthegenerative

AI-poweredchatbotChatGPT

disrupted

theindustry,attractingover

amillion

users

injustfivedaysandfivemillion

users

inthe

monthsthatfollowed.

Therelease

of

ChatGPTbroughtOpenAIinto

thespotlight,astartup

thathasperformed

remarkable

featsinchallenging

major

techcorporations

like

Alphabet

andeven

Microsoft,

whichitselfinvested

and

partnered

with

the

company

backin2019.•

ChatGPT

hasbrought

artificialintelligence

to

widespread

publicattention.

It

hassignificantlyimpacted

theonline

search

industryand

is

among

themost

usedandrecognized

AItools.•

TheUnitedStatesleadssome

ofChatGPT’smost

significanttraffictrends,according

todailyandseasonal

data.•

ChatGPT’saudienceis

mostly

young

men

of

working

age,from

varioussocial

andeconomic

backgrounds.Thisshifthasprompted

theindustryto

integrate

AIinto

online

search,giving

risetowhat

isnow

known

as

AI-powered

search.

Thisnew

way

of

finding

onlineinformation

ischaracterized

bychatbotsthatprovide

search

results

throughconversational

interaction.

Inresponse

to

thisnew

direction,

major

players

intheonlinesearch

market

hurried

torelease

theiralternatives

to

ChatGPT,expandingandenhancingtheircapabilitiesand

possibilities.•

Businesses

report

thebenefitsof

usingAI

tools

foronlinecontent

andmarketing,

fromgenerating

new

ideastoboosting

SEOstrategies.•However,

despitetheincreasing

usageandsuccess

of

itstrajectory,AI-poweredsearch

stillstruggles

withtrustworthiness,

leaving

consumers

wary

of

itsresults.ThisTrend

report

startswithanoverview

of

the

AI-powered

search

market

and

thekey

companies

involved.

Itdelves

intothedemographics

ofChatGPTusers,analyzingdailyandseasonal

trafficand

other

interactions.

Furthermore,

thestudyToanalyzethisshift,

Semrush

.Trends

andcollaborated

on

this

report

toevaluate

theimpactof

ChatGPT

andgenerative

artificialintelligence

on

theonlinesearch

market.

Itoutlines

theAI-powered

search

trend,examining

theinitialimpact

explores

how

end

users

andcompanies

usethese

tools,

presenting

key

insightsandinterest

sparked

bytherelease

ofChatGPTthroughonlinetrafficandsearchandpotentialprospects

fortheindustry.query

analysis.

Here

aresome

ofthemost

important

findings

from

theresearch:3A

timeline

of

ChatGPT

and

the

AI-powered

online

search

market

main

eventsEvolution

oftheAI-powered

search

trend

since

therelease

ofChatGPT

onNovember

30,

20222022

Nov.

OpenAIreleases

GPT-3.5featuring

ChatGPT,gaining

more

thanamillion

users

injust

five

days.ChatGPT

reaches

amilestone

of100million

users;

OpenAI

announces

ChatGPT’s

Plustier,

whileMicrosoft

integrates

thechatbot

intoFeb.Mar.2023Bing,utilizing

ChatGPT

topower

searches.OpenAIreleases

GPT-4inChatGPT

andBing;major

ChatGPT

alternatives

are

released,

including

Claude

byAnthropic,

BardbyGoogle,andErnie

BotbyNaver.Apr.

Italybans

ChatGPT

over

concerns

about

itspotential

adverse

effects

onthecommunity,

liftingtherestriction

bytheendofthemonth.May

OpenAIlaunches

ChatGPT’s

iOS

app,withfreeaccess

toGPT-3.5;

Microsoft

announces

Bing

willbeChatGPT’s

default

search

engine.Jul.After

itsfirst

decline

inglobal

traffic,

ChatGPT

launches

itsAndroidapp.Sep.

AI-poweredimage

generator

DALL-E

3isintegrated

intoChatGPT.OpenAI

releases

GPT-4

TurboinChatGPT,improving

user

experience,

reducing

harmful

content

generation,

improving

factualNov.accuracy,

andestablishing

real-time

internet

connectivity.Dec.

Google

releases

Gemini

andinstates

itasitsmainAI-powered

product,

absorbing

Bard.OpenAIreleases

GPT-4o(also

referred

toas

omni),aversion

thatcan

process

dynamic

input

combinations

indifferent

media

(textual2024

Mayandaudiovisual)

anddeliver

results

inmultipleformats.Jun.

Applepartners

withOpenAIandintegrates

ChatGPT

directly

intoitsiPhoneoperating

system.OpenAItestsSearchGPT,

atemporary

prototype

that

serves

asChatGPT’s

ownsearch

engine,

releases

by

theendofOctober2024Jul.withrestricted

access401AI

search

marketoverview•

Generative

AImarket

size

and

investments•

Number

ofAIsearch

productusers•

Market

shareof

mainAIsearch

domains•

ChatGPT

brandprofileWhat

is

AI-powered

online

search?Key

differences

between

artificial

intelligence,

generative

AI,

andAI-powered

online

searchOnlinesearchArtificialintelligence(AI)Generativeartificialintelligence(GenAI)AI-poweredonlinesearchBoth

adigitalsolution

and

experience,onlinesearch

broadly

involves

thegeneral

search

forinformation

onwebsites

foronline

content.

Thisistraditionally

donethroughsearchengines

likeGoogle,

Bing,and

Yahoo,but

itcanalsoincludesearching

onplatformssuchas

Facebook,Theabilityofamachine

or

computer

toreplicate

humanintelligence,

learningfrom

previous

experiences

tounderstandandrespond

tolanguage,addressproblems,

andmakedecisions.Algorithmsandprograms

thatusebothmachinelearning

and

deep

learning

tocreate

original

content,suchasmusic,visualarts,and

text,based

onuserinput.

While

often

mistaken

forsimpleThecurrent

market

trend

isdriven

bychatbotsbased

on

largelanguageprocessing

models.

AI-powered

searchengines

areconversational

generativeAIsthatcombine

machine

learning

anddeep

learning

techniques,userinputs,andgrowing

datasetstoprovide

searchresults

in

adialogue-style

output.AIisbroadly

divided

into

two

categories:

chatbotsor

media

generative

software,machinelearning,

which

involves

usingsoftware

toautomateandsimplifyprocesses

with

simple

programs,

anddeep

learning,

withasimilar

process

butwhich

integrates

userinformation

asitinteractswith

humans.these

programs

belong

toacategory

ofgenerative

AIsoftware

thatharnessesdeep

learning

techniques.TikTok,andYouTube.6Notes:Formoreinformation

oneach

sector,checkmaterials

on

online

search,socialsearch,artificial

intelligence,

generativeartificial

intelligence,

and

AI-powered

online

search.Online

search

receives

the

most

investments

within

the

generative

AI

industryGlobal

AIand

generative

AImarket

sizefrom

2020

to

2030

-U.S.investments

ingenerative

AI

from

2021

to

2023,

bycategory-Global

(AI)

and

Generative

AI-market

size

from

2020

to2023(inbillionU.S.dollars)U.S.investments

ingenerative

AIfrom

2021

to2023,

bycategory(inbillionU.S.dollars)TheglobalAImarket

grew

to

over

184

billion

U.S.dollarsin2024,

aconsiderable

year-on-year

increaseof

50

billionU.S.

dollars.

Meanwhile,

the

generative

AImarket

stood

at44.89

billionU.S.

dollarsin2023,almost

doublingfrom

theprevious

year.

The

GenAImarket

isprojected

toexpandfurtherbythe

end

ofthisdecade,

withacompound

annualgrowth

rateof24.4

percent

between

2023

and

2030.1,00080060040020019.87.11.212.9Inthe

United

Statesbetween

September

2021

andAugust

2023,

over

13

billionU.S.dollars

was

investedinthe

development

ofAItools

forbroad

usecases.These

applicationsrefer

specifically

to

large

languagemodels

(LLMs)

andAI-powered

engines

suchasGoogle’s

Gemini

andChatGPT,

representing

around

65percent

of

theanalyzed

generative

AIinvestments

inthe

United

States.Sep21toAug22Broad

usecases:Sep22toAug23LLMplatforms

andsearch

engines

developmentOther02020

'21

'22

'23

'24

'25

'26

'27

'28

'29

'307Notes:ID

1474143

and

ID

1449838;

Activate,

ID1454260One

in

10

U.S.

internet

users

employs

generative

AI

first

for

online

searchNumber

of

AItool

users

intheU.S.from

2020

to2023(inmillions)According

toa2023

survey

byTheVerge,

most

people

usegenerative

AItools

to

answer

questions.

Aseparatesurvey

foundthat13

million

U.S.adultsusedgenerative

AIastheirprimary

tool

foronline

searches

in2023,

afigurethatisexpected

toreach

over

90

million

by2027.241.53225.11U.S.adults

using

generative

AIfirst

for

online

search

2023-2027

(in

millions)1390204.63181.37157.03Share

of

U.S.adults

usinggenerative

AItoolstoanswerquestions

as

of

April202368%Anestimated

112.6

million

people

intheUnited

StatesusedAI-poweredtools

in2024,

more

than

athirdofthecountry’s

population.

By2030,thisnumberisforecast

to

exceed241.5

million.133.79112.6592.7875.0759.7248.1320202021202220232024202520262027202820292030The

Verge:April

2023

surveywith

2,000

respondents

in

the

United

States.Activate;

August

2023

survey

with

4,023

respondentsaged18

and

older.ID

1451316;

The

Verge,

ID

1413836;

Activate,

ID1454204.Sources:OpenAI

and

Google

are

at

the

AI-poweredsearch

market

forefrontGlobal

AI

modelmarket

sharebytrafficas

of

July

2024U.S.awareness

of

generative

AIprograms

(2023)ShareofrespondentsAccording

totrafficdata

from

the

main

AI

tooldomains,ChatGPTandGoogle’s

Gemini

are

theleaders

inglobal

AI-powered

search

models.

AsofJuly2024,

the

two

chatbotscollectively

controlled

over

78percent

of

the

market.

Perplexity

ranked

third,accountingfornearly

13

percent

ofthetrafficto

theseAImodels,

while

Microsoft

Bing

heldthefourthposition

with

justover

3.3

percent.ChatGPT

(OpenAI)57%43%BingChat

(Microsoft)46%54%Anearlier

2023

survey

foundthatChatGPT

was

themost

recognized

generative

AI

program

intheUnitedStates,with57

percent

of

respondents

indicatingtheyhaveused

or

heard

of

it.

Microsoft’s

Bingrankedsecond

among

these

software

options.

Three

monthsafteritsinitialrelease,

Google’s

Bard*

(relaunched

andintegrated

intoGemini)

ranked

fourth.These

changeshighlight

therapiddevelopment

of

the

AIsearchlandscape,even

asChatGPT

continuestolead.MyAI

(Snap)45%55%2,69%OthersBard

(Google)38%62%36,78%35,26%Midjourney

(Midjourney

Inc)25%75%77%3,32%/chatStableDiffusion

(Stability

AI)23%6,27%

2,88%/chatgpt

12,80%perplexity.aiUsedorheardof

itWhatisit?9The

Verge:2023

surveyamong

2,000

adults

in

the

United

States.Sources:

Semrush.Trends;The

Verge,

ID1413827;ChatGPT

is

the

most

popular

AI

brand

in

the

United

StatesChatGPT

brandprofile

intheUnited

StatesasofApril2024When

analyzing

the

brand

performanceof

AItools

in

the

UnitedStates,

ChatGPTholds

the

top

spot

in

itshome

market.Around

halfof

thesurveyed

respondentswere

aware

of

ChatGPT,

andout

of

thosewho

knew

thetool,

59

percent

saidtheylikedit.Among

the20

AItools

listed

inthe

survey,

the

average

brandawarenessand

brand

popularity

scores

were

25percent

and

26

percent,

respectively.Awareness100%75%50%25%0%49%25%Popularity55%59%23%26%24%Divingdeeper

into

the

survey,

53

percentof

respondents

who

knew

ChatGPT

saidtheyused

it,

86

percent

said

they

woulduse

the

brand

again,

and

55

percent

saidtheyhadheard

of

ChatGPT

in

themedia.Again,

these

scores

were

well

above

theindustryaverage.53%68%86%LoyaltyUsageChatGPTAI

tools10

Notes:Sources:AI

tools

awareness,popularity,

usage,

loyalty,

and

buzz

by

AI

toolbrand;

multi-pick;

base:n=1,248:

all

respondents

(awareness);

n=606:

respondents

who

know

the

individual

brand

(popularity;n=606:

respondents

who

know

the

individual

brand

(usage);

n=319:

respondents

who

have

used

the

individual

brand

(loyalty);

n=606:

respondents

who

know

the

individual

brand(buzz)ChatGPTBrandKPIsurvey;02Early

interest

and

impact•

ChatGPT’simpacton

search

tool’s

trafficvolume•

ChatGPT

vs

traditionalsearch

engines’

traffic•

Onlinesearch

interest•

Impactincrease

of

AI

online

interest

and

presence•

Impactover

Q&Aplatforms•

Global

andU.S.mobile

appdownloadsChatGPT’s

impact

was

felt

throughout

the

entire

online

search

industryGlobal

online

search

tool

trafficgrowth

fromJanuary2022

toJuly2024ChatGPT’srelease

sentshock

waves

across

the

entire

online

search

industry.Eventhe

world’s

most

established

search

engines

were

impacted,

withleaders

likeGoogle,

Bing,and

Yahoo

experiencing

declines

intheirglobaltraffic.However,

notallAI-related

domainssuffered

trafficdrop-offs

between

2022

and

2023.Capitalizing

on

growing

user

interest

inplatformsthatemploy

AI-powered

search,Brave

Search

and

TikTok

recorded

significant

year-on-year

gains.Global

YoY

trafficchange#1Onlinesearchtool

domains2022to2023Jan-Jul

2024toJan-Jul

2023235.36%89.01%211.44%12.19%-29.40%50.19%23.40%4.05%2324.92%41.36%Some

traffictrendsamong

online

search-related

domains

persisted

between

2023and2024.

Brave

Search,forinstance,recorded

triple-digit

trafficgrowth

once

again,highlighting

itsposition

as

astrong

alternative

to

theleadingsearch

engines.

Asforthe

established

search

engines,

Google,

Bing,andYahoo

continued

to

experiencedecreases

intheirworldwide

traffic.These

trendsconfirm

the

ongoing

challengesthatsearch

engines

faceinalandscapeincreasingly

shaped

byAI

andprivacyconcerns.5-3.75%6-3.82%7-6.81%-5.08%8-13.17%-2.89%-7.54%9-7.91%101112131415-19.34%-16.11%27.82%-9.74%-15.40%-16.19%-22.60%-25.52%-31.18%-31.94%-20.24%-25.83%12

Notes:Naveris

South

Korea'sbiggestinternet

company

and

searchengine.

Formore

information,

readStatista's

topic

pageon

South

Korea's

NaverCorporation.BasedonSemrush's"24

BestSearch

Engines

in

the

World[2024

List]"Sources:

Semrush.TrendsHowever,

traditional

online

search

still

garners

more

online

trafficGlobal

searchenginevs.

ChatGPT

visits

from

December2022

toJuly

2024(inmillions)Despite

thegrowing

numberof

internetusers

tryingAI-powered

search,traditionalsearch

engines

suchasGoogle,

Bing,and

Yahoo

still

receivemuchmore

trafficthanChatGPT.602022

2023202454.450403020100InDecember

2022,

amonthafterOpenAIreleased

GPT-3.5,

ChatGPTreceived

fewer

than

amillion

visitscompared

to

around

10

million

visitsforsearch

engines.

ChatGPT’s

trafficremained

under10

million

monthlyvisitors

until

April2024,

but

there

wasanincrease

in

thethree

followingmonths.

However,

while

ChatGPT’strafficisconsiderably

lower

than

thatoftraditionalsearch

engines,

theJul.

1st13.310.7Dec.1st0.9performance

oftheAItool

isundeniablyremarkable.Visitsto

ChatGPTVisitsto

traditionalsearchwebsites13Sources:

Semrush.TrendsChatGPT

is

the

most

sought

AI

search-related

keyword

by

search

volumeGlobal

average

monthly

searchvolume

of

ChatGPTInterestrelativetopeak(indexranking)AI

search-related

terms

in

2023

andJan-July

2024-From

2023

to

2024,

global

onlinesearches

related

toChatGPT

hadthe

largest

increase

among

AI-relatedqueries.

Among

64,000

queries

with

avolume

greaterthan

10

searches,

those

containing“ChatGPT”

grew

by91

percent.

Considering

thatthe

data

for

2024

onlymeasures

search

volume

untilJuly,numbers

for

theanalyzed

queries

are

expected

tosignificantlyincreasebythe

end

of

the

year.chatgpt342,542213,036469,519406,4421002022

20232024chatgpt9080706050403020100bingai158,918103,728190,735164,13634,266ochatgptgpt9,99871aidetectorgemini

aicharacter

aichatgpt

loginaicheckeraiimage

generatorchat

gpt

loginleonardo

aiai12,8421,07329,49218,92315,35015,25312,61512,4594,281Jun30th.Afteraslightdeclineininterest

atthe

end

of2023,global

Google

searches

forthe

word

“ChatGPT”increased

again

in2024.

Asdemand

forinformationon

the

chatbotgrew,

the

keyword

“ChatGPT”

peakedat100

indexpointsin

theweek

endingJune2,

2024,justamonthafterOpenAI

announcedtheGPT-4o(omni)

system,

andaweek

before

AppleintegratedChatGPT

intoiPhone’soperating

system.14,38112,6164,7909,49012,2655,28912,24311,91710,13514Sources:

Semrush.Trends;GoogleTrends,

ID1366930Users

search

ChatGPTmainly

to

learn

about

it,

less

for

practical

purposesGlobal

ChatGPT-related

keyword

search

intentfrom

June2023

toJune2024When

online

userssearched

the

term

ChatGPT

on

the

internet,

the

purpose

of

their

Between

June2023

andJune2024,

64

percent

of

keywords

related

toChatGPT

werequeries

was

primarily

focused

on

learning

and

gathering

information

aboutOpenAI

informational.

Theaverage

monthly

search

volume

of18,400

indicated

astrongsoftware.

Theintentofthese

queries

canbecategorized

intofourmaintypes:interest

inlearning

and

gathering

information.•

Informational:

seeking

information.Navigational

queries

aboutChatGPT

hadanaverage

monthly

search

volume

of107,300,

the

highest

ofthefourcategories.

Thisindicatesthatmany

users

werelooking

forspecificwebsites.

Theshareof

navigationalkeywords

over

the

periodwas

justover

12

percent.•

Navigational:

looking

foraspecific

site.•

Transactional:

searches

indicating

immediate

action,likemakingapurchase.•

Commercial:

researching

brands,products,or

services.Transactional

keywords

aboutChatGPT

accounted

for15.13

percent

ofthetotal.Thecategory

hadanaverage

monthly

search

volume

of71,600,

indicatingasignificantintentto

purchaseor

takeanaction.Average

monthly

search

volumeDistribution

amonganalyzed

queries(Jun

23

-Jun24)Thecategory

with

the

lowest

keyword

shareandaverage

monthly

search

volumewas

commercial.

Searches

inthis

category

represented

8.73

percent

ofthekeywords,

with

anaverage

monthly

search

volume

of1,500,

showing

asmaller

butfocused

interest

inresearching

brands,products,or

services.InformationalNavigationalTransactionalCommercial18,400107,30071,60064.0%12.1%15.1%1,5008.7%15Sources:

Semrush.TrendsChatGPT

has

sparked

interest

in

and

increased

thepresence

of

AI

technologiesU.S.artificialintelligence-relatedonline

searchesfrom

January

2023

to

January

2024(in1,000s)Global

growth

of

AI-relateddomainsfrom

2021

toH12024There

were

44,640

onlinesearches

forterms

relatedto“AI

textgenerator”

intheUnitedStatesinJanuary2024,

representing

a203

percent

jumpforthisquerycompared

withthesame

monththeprevious

year.Searches

for“AI

search

engine”

and“textto

video

AI”increased

by412

percent

and433

percent,respectively.142,533141,336aitextgenerator44.614.7365.32%Growthfrom

2021

to2023Meanwhile,

the

numberof

AI-related

domains

ontheweb

surged

by365

percent

between

2021

and

2023,growing

from

around

30,000

andreaching

142,500.Considering

the

numberof

new

AI-related

domains

inthe

first

half

of

2024

nearly

matched

thetotalforallof2023,

even

more

impressive

results

arevery

likely

toberecorded

inthenearfuture.aisearch

engine7.61.557,056.ai30,631texttovideo

ai6.51.2202120222023Jan-July20242024202316Sources:

Semrush.Trends,ID

1384280ChatGPT

has

impacted

traffic

to

Q&A

platformsGlobal

Q&Awebsite

trafficchangesafterChatGPT

release

from

2022

to2024Overall,

trafficdata

indicatesthatQ&A

websites

havebeen

affected

differently

byYoY

trafficchangethe

release

of

AI

technologies

likeChatGPT,

with

some

adapting

and

growing

theirtraffic,while

others

havestruggled

tocompete.

Apartfrom

search

enginesspecifically,

the

impact

ofChatGPT

on

question-and-answer

(Q&A)websites

hasbeen

significant,especially

inthe

United

States.Since

January2024,

ChatGPT-related

domainshavesteadily

gained

traffic,altogether

surpassing

Quora,

theleader

among

Q&A

pages,asofJuly2024.

Meanwhile,

JustAnswerand

AskMetaFilter

haveshown

consistent

growth,

while

established

platformslikeCheggandAnswers

haveexperienced

declines.

Theglobal

trendsmirror

thoseobservedinthe

U.S.,with

JustAnswer

and

AskMetaFilter

showing

strong

trafficgrowth.

SuperUser

isanother

Q&Asitethatrecorded

trafficincreases

bothworldwide

andintheUnited

States.G

L

O

B

A

LU

.

S

.Jan-Jul

2023toJan-Jul

2024Jan-Jul

2023Q&Adomain2022-20232022-2023toJan-Jul

2024ChatGPT

domains*976.0%12.9%10.6%3.5%17.0%1441.0%14.0%15.4%20.1%-7.7%19.0%78.3%18.6%6.1%88.4%13.2%8.4%-7.6%7.4%9.7%-14.9%-14.1%-12.3%-47.5%-6.8%-18.3%-21.8%-24.4%-9.4%-5.1%-15.9%-28.1%-40.0%Additionally,the

impact

ontraffictothese

platformshasbeen

notable,withAnswers,

Chegg,StackOverflow,

and

StackExchangeexperiencing

thebiggestdeclines

sinceChatGPT’srelease.

Overall,

trafficdata

indicatesthatQ&A

websiteshavebeen

affected

differently

bythe

release

of

AI

technologies

likeChatGPT,

withsome

adapting

and

growing

theirtraffic,while

others

havestruggled

to

compete.-1.1%-20.6%-57.2%17

Notes:*Traffic

data

forChatGPT-related

domains

include

,

/chatgpt,

,

and

domains.Source:

Semrush.TrendsChatGPT

downloads

are

at

their

peak

across

the

major

app

storesGlobal

andU.S.ChatGPT

appdownloads

inthe

Google

PlayandAppleApp

Store

as

ofSeptember

2024

inmillions35InSeptember

2024,

ChatGPT’smobileappregistered

over

32

million2023202432.0630252015105downloads

worldwide

across

the

AppleApp

Store

andGoogle

PlayStore.Inthe

same

month,the

ChatGPTmobile

appwas

downloaded

over

4.21million

timesacross

bothstores

intheUnited

States.4.021.974.22Sep.0MayJun.Jul.Aug.Sep.Oct.Nov.Dec.Jan.Feb.U.S.Mar.Apr.MayJun.Jul.Aug.Worldwide18

Notes:Global

and

United

States;AppMagic;

May2023

to

June

2024;

GooglePlayand

Apple

App

StoreSource:

AppMagic,

ID1497377,

ID145433103Who

are

ChatGPT

and

AI

search

users?•

ChatGPT

trafficdistributionbycountry•

Demographics

of

ChatGPT

users•

Attitudestoward

AI-powered

search

tools

andresultsThe

United

States

is

the

leading

market

for

traffic

to

ChatGPTAmong

the

top

20

countries

withmost

desktop

and

mobile

trafficto

ChatGPTtrafficbylocation

from

July2023

toApril2024DesktopMobileTheUnitedStatesgenerated

the

highest

amountoftraffictoChatGPT,

accountingforover

25

percent

ofitsdesktop

visitsbetween

July2023

andApril2024.Thisindicatesstrong

adoption

initshome

market,especially

onthedevice

where

thechatbothasbeenavailableanestablished

forlonger.

India

followed

withashareof

12.8

percent,

demonstrating

ChatGPT'sgrowing

popularity

inthe

country

anditsexpandingdigitalpresence.

Brazil

and

China

contributed

smallershares

oftraffic,at6.9

percent

and

4.9

percent,respectively.

Inthe

context

of

mobile

ChatGPT

visits,Indiahasslightlyovertaken

the

United

States,25.6%U.S.12.8%India6.9%4.9%225.06%India19.0%U.S.11.0%Brazil5.0%BrazilChinaIndonesia4.8%4.5%4.3%UK3.7%5.0%4.0%4.0%UK3.0%GermanyCanadaJapanPhilippinesMexicoPakistan3.6%3.5%3.5%3.3%3.0%3.0%3.0%2.0%MexicoFrancePhilippinesSpainGermanyColombiaSpainFranceaccountingforapproximately

22

percent

oftheonlinetrafficfrom

thesedevices,

compared

to19

percentfrom

the

U.S.

Brazil

ranksthird,contributingabout11percent

of

the

overall

trafficto

thesoftware.2.8%2.8%2.8%2.3%2.0%2.0%2.0%2.0%PeruIndonesiaAustr