机构研究报告-E-commerce in Russia-外文版培训课件

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TRENDSE-commerceinRussiaCHAPTER

01OverviewE-commercemarketsizeinRussiafrom2019to2028(intrillionRussianrubles)E-commercemarketsizeinRussia2019-20282520151020.518.215.913.510.77.95.353.92.61.60201920202021202220232024*2025*2026*2027*2028*4Description:In2023,thee-commercemarketsizeinRussiaincreasedby48percentyear-over-year,havingreachedalmosteighttrillionRussianrubles.Asteadilyexpandingmarket,Russiane-commerceexperiencedaparticularlyacceleratedgrowthoverthepastyears,andthecoronavirus(COVID-19)pandemiccontributedsignificantlytoitsgrowth.In2028,themarketsizewasforecasttoexceed20trillionRussianrubles.ReadmoreNote(s):Russia;2019to2023;*Forecast.Thestatisticwascompiledusingseveralreportsbythesource.ReadmoreSource(s):Boxberry;DataInsight(RU);GBSBroker;Logsis;Varioussources(Intensa,SalesFinder)Year-on-yeargrowthrateofonlinesalesvalueinRussiafrom2018to2023(inbillionRussianrubles)AnnualB2CsalesvaluegrowthinRussia2018-202375%65%55%45%65%49%48%36%35%24%25%15%21%2018201920202021202220235Description:TheonlinesalesvalueinRussiaincreasedby49percentin2023,12percentagepointsupfrompreviousyear'sgrowthrate.Thehighestfigureovertheobservedperiodwasobservedin2020.

ReadmoreNote(s):Russia;2018to2023Source(s):DataInsight(RU)Numberofe-commerceusersinRussiafrom2019to2029(inmillions)Numberofe-commerceusersinRussia2019-20296055.1653.3851.4649.395040302010047.2244.8743.1239.9837.3433.3530.28201920202021202220232024202520262027202820296Description:Thenumberofusersinthee-commercemarketinRussiawasforecasttocontinuouslyincreasebetween2024and2029byintotal10.3millionusers(+22.96percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach55.16millionusersandthereforeanewpeakin2029.Notably,thenumberofusersofthee-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Russia;2019to2029Source(s):StatistaRevenueperuserofthee-commercemarketinRussiafrom2020to2029(inU.S.dollars)Revenueperuserofe-commerceinRussia2020-20291,1001,0501,0001,029.131,009.19976.26968.09934.6950900850800750700650600917.48843.14752.432024655.712023642.97202220202021202520262027202820297Description:TheARPUinthee-commercemarketinRussiawasforecasttocontinuouslyincreasebetween2024and2029byintotal276.7U.S.dollars(+36.77percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach1,029.13U.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Russia;2020to2029Source(s):Statista;StatistaDigitalMarketInsightsNumberofe-commerceordersinRussiafrom2012to2028(inmillions)Numberofe-commerceordersinRussia2012-202814,00012,00010,0008,0006,0004,0002,00002012201320142015201620172018201920202021202220232024*

2025*

2026*

2027*

2028*8Description:ThenumberofonlineordersinRussiahasbeenincreasingannually.In2023,Russiane-shoppersmadeapproximately5.2billionorders.Thefigureincreasedby80percentrelativetothepreviousyear.Furthermore,thegrowthrateisexpectedtoremainpositive.In2028,Russiawasexpectedtohaveover13.2billione-commerceorders.ReadmoreNote(s):Russia;2012to2023;*Forecast.

Thestatistichasbeencompiledfromseveralreportsbythesource.ReadmoreSource(s):Arvato;Boxberry;DataInsight(RU);GBSBroker;Logsis;Varioussources(Intensa,SalesFinder)Shareofe-commerceintheretailtradeofRussiafrom2018to2023E-commerceshareinretailtradeinRussia2018-202320%18%16%14%12%10%8%19%14%12%9%6%6%5%4%2%0%2018201920202021202220239Description:Thee-commerceshareintheRussianretailhasbeenincreasingyear-over-yearasaresultofapositiveonlinetradedevelopmentinthecountry.Onlinesalesaccountedfor19percentofallretailsalesin2023.

ReadmoreNote(s):Russia;2018to2023Source(s):DataInsight(RU);MinistryofEconomicDevelopmentoftheRussianFederationShareofe-commercesalesinRussiafrom2020to2028,bydeviceE-commercesalesshareinRussia2020-2028,bydeviceDesktopMobile100%90%80%70%60%50%40%30%20%10%0%37.91%39.77%41.38%42.98%43.02%43.05%43.75%44.2%44.55%62.09%202060.23%202158.62%202257.02%202356.98%202456.95%202556.25%202655.8%202755.45%202810Description:Overtheforecastperioduntil2028,therevenuesharebymobile/desktopsplitisforecasttoexhibitfluctuationsamongthetwosegments.OnlyforthesegmentMobile,asignificantincreasecanbeobservedovertheforecastperiod.Here,therevenuesharebymobile/desktopsplitexhibitsadifferenceof6.64percentbetween2020and2028.ReadmoreNote(s):RussiaSource(s):Statista;StatistaDigitalMarketInsightsAnnualshareofe-commerceinthegrossdomesticproduct(GDP)ofRussiafrom2011to2023E-commerceshareinRussianGDP2011-20235.0%4.5%4.0%3.5%3.0%4.6%3.9%3.4%2.5%2.5%2.5%1.87%2.0%1.5%1.0%0.5%0.0%1.78%1.76%20131.69%20141.71%20151.72%20161.71%201720112012201820192021*2022*2023*11Description:E-commerceshareinthegrossdomesticproduct(GDP)ofRussiapeakedat4.6percentin2023.Thefigureincreasedby0.7percentagepointsfromthepreviousyear.

ReadmoreNote(s):Russia;2011to2023;*B2Ce-commercevolumeestimate;includesincomingcross-border.ꢀThe2020datawasnotprovidedbythesource.

Thestatistichasbeenassembledfromvariousreportsbythesource.

ReadmoreSource(s):DataInsight(RU);EcommerceFoundation;IMF;TheEconomist;TheHeritageFoundation;UNCTAD;WorldBankAverageonlinereceiptvalueintheRussiane-commercemarketfrom2019to2023(inRussianrubles)AveragevalueofonlinereceiptsinRussia2019-20236,0005,0004,0003,0002,0005,1502,8601,70020218301,0000465201920202022202312Description:AverageonlineorderreceiptvalueinRussiahasbeengraduallyincreasingoverthegivenperiod.Accordingtotheestimates,figureswillreach5,150Russianrublesperorderin2023.

ReadmoreNote(s):Russia;2019to2023Source(s):DataInsight(RU)CHAPTER

02E-commercesegmentsDistributionofonlineordersintheRussiane-commercemarketin2023,bysegmentDistributionofe-commerceordersinRussia2023,bysegmentePharma4%Otheronlinestores7%eGrocery11%Largegeneralmarketplaces78%14/statistics/1227565/russia-online-orders-volume-share-by-segmentLargegeneralmarketplacesheldthehighestshareofonlineordersinthemarketofB2Ce-commerceinRussiain2023,accountingfor78percentofthetotalvolumeoforders.Ordersfrome-grocerystoresaccountedfor11percentofthetotal.

ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)Averagereceiptvalueinthee-commercemarketinRussiain2023,bysegment(inRussianrubles)Averagee-commercereceiptvalueinRussia2023,bysegment1,6001,4001,2001,0008001,5201,5001,4101,0906004002000B2Ce-commerceintotalePharmaeGroceryLargegeneralmarketplaces15Description:In2023,theaveragereceiptvalueofstoresintheRussiane-grocerysectorwasmeasuredat1,410Russianrubles.Inthesameyear,e-shoppersspentanaverageof1,500Russianrublesine-pharmashops.

ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)Annualmarketvalueofdomesticandcross-bordere-commerceinRussiafrom2018to2023(inbillionRussianrubles)Domesticandcross-bordere-commercemarketsizeRussia2018-2023DomesticCross-border7,0006,0005,0004,0003,0002,0001,00001971773176,1624404,8093,6045865042,7811,4461,15320182019202020212022202316Description:Russia'sdomestice-commercemarketgrewinsizeconsiderablyinrecentyears.In2023,thesegmentearnedaround6.2trillionRussianrubles.Cross-bordere-commercewasnegativelyaffectedbythewarinUkraineandthesubsequentexodusofinternationalcompaniesfromRussia;however,itssizeincreasedin2023.ReadmoreNote(s):Russia;2018to2023Source(s):AKIT;SberbankofRussiaYear-on-yeardomesticandcross-bordere-commercemarketgrowthrateinRussiafrom2019to2023Domesticandcross-bordere-commercemarketgrowthinRussia2019-2023DomesticCross-border100%80%60%40%20%0%92%33%30%28%25%16%11%-20%-40%-60%-25%-28%-44%2019202020212022202317Description:Themarketsizeofdomestice-commerceinRussiaincreasedby28percentin2023comparedtothepreviousyear.Cross-bordere-commercesawadecreasefrom2019to2022,inparticularin2022aftermajoronlineretailerssuspendedoperationsinresponsetothewarinUkraine.ReadmoreNote(s):Russia;2019to2023Source(s):AKIT;SberbankofRussia;StatistaNumberofcross-borderB2Ce-commerceordersinRussiafrom2021to2024(inbillions)Numberofcross-borderB2Ce-commerceordersinRussia2021-20240.40.310.30.30.220.20.20.10.10.00.180.172021202220232024*18Description:Thenumberofcross-borderB2Ce-commerceordersinRussiawasexpectedtoincreasebyaround10millionbetween2023and2024.Intheforecastperiod,itwasprojectedtoreachroughly180million.Theordercountdecreasedby90millionfrom2021to2022.ReadmoreNote(s):Russia;2021to2023;*Forecast.ReadmoreSource(s):DataInsight(RU)DistributionofB2Ce-commercesalesvalueinRussiain2023,bysegmentB2Ce-commercesalesshareinRussia2023,bysegment60%56%50%40%30%20%10%0%31%10%4%LargegeneralmarketplacesOtheronlinestoreseGroceryePharma19Description:LargegeneralmarketplacesaccountedfornearlyonehalfoftheonlinesalesintheB2Ce-commercemarketofRussiain2023.Therevenueofe-grocerystoresaccountedfor10percentofthetotal.

ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)RecommercerevenueinRussiafrom2019to2029,bysegment(inmillionU.S.dollars)RecommercerevenueinRussia2019-2029,bysegmentFashionElectronicsFurnitureToys&hobby1,8001,6001,4001,2001,00080060040020002019202020212022202320242025202620272028202920Description:FashionwasthelargestrecommercesegmentinRussia,withanestimatedrevenueofalmost800millionU.S.dollarsin2024.Thefigurewasexpectedtodoublein2029.Furthermore,therevenueofelectronicsrecommerceinthecountrywasexpectedtoincreasebetween2024and2029andreacharound900millionU.S.dollarsinthelatestforecastyear.ReadmoreNote(s):Russia;2019to2029Source(s):StatistaMarketInsightsNumberofrecommerceusersinRussiafrom2019to2029,bysegment(inmillions)RecommerceusersinRussia2019-2029,bysegmentFashionToys&hobbyElectronicsFurniture1210864202019202020212022202320242025202620272028202921Description:ThefashionsegmentofrecommercewasestimatedtohavethelargestnumberofusersinRussia.Between2024and2029,theusercountwasexpectedtoincreasebyfourmillionandreach10.8millionin2029.Tocompare,thenumberofelectronicsrecommerceusersstoodat3.8millionin2024.ReadmoreNote(s):Russia;2019to2029Source(s):StatistaMarketInsightsCHAPTER

03LeadingonlinestoresLeadingonlinestoresinRussiain2023,bysalesvalue(inbillionRussianrubles)LeadingonlinestoresinRussia2023,bysalesvalueOnlinesalesinbillionRussianrubles1,00005001,5002,0002,500wildberries.ru*ozon.ru*2,143.71,369market.yandex.rudns-shop.rusamokat.ruvseinstrumenti.rucitilink.ru370.6239.4159.9151.6151.2sbermarket.ruvkusvill.ru127.1126.6122.5119.3mvideo.rulamoda.ru*sima-land80.6petrovich.ruapteka.ru75.773.1aliexpress.ru**11.523Description:In2023,WildberriesremainedtheleadingonlineretailerinRussiawithatotalof2.14trillionRussianrublesinsales.Thesecond-largestmarketplaceinthecountry,Ozon,followedwith1.36trillionRussianrublesinsalesinthatyear.ReadmoreNote(s):Russia;2023;*ExcludedsalestocountriesotherthanRussiaandsalesthroughpartnerwebsitesandapplications.

**OnlyRussiansellerstoRussianbuyersconsidered.

Thesalesvolumerepresentstheaggregateamountofonlinesales[...]

ReadmoreSource(s):DataInsight(RU)MostpopularonlinemarketplacesinRussiafromJanuarytoJuly2024,bymonthlyreachLeadingonlinemarketplacesinRussia2024,byreach70%60%59%60%50%40%30%20%10%0%37%24%WildberriesOzonYandex.MarketAliExpress24Description:TheleadingonlinemarketplacebyreachinRussiaisWildberries.Inthefirstsevenmonths2024,itreached60percentofthecountry'spopulationpermonth.CloselyfollowingwasOzon,whileYandex.Marketreachedunder40percentofthepopulationnationwide.ReadmoreNote(s):Russia;JanuarytoJuly2024;12yearsandolderSource(s):MediascopeRevenueofselectedonlinemarketplacesinRussiafrom2021to2023(inbillionRussianrubles)RevenueofselectedonlinemarketplacesinRussia2021-2023202120222023600538.7500400424.3317.2277.1300224.9222.23178.22001000101.27760.661.348.5WildberriesOzonYandexe-commercebusiness*Lamoda25Description:WildberriesrankedfirstbytotalannualrevenueamongmajormarketplacesinRussiain2023,atover538billionRussianrubles.Tocompare,Ozonaccountedforover424billionRussianrublesinrevenueinthatyear.

ReadmoreNote(s):Russia;2021to2023Source(s):Audit-it;ozon.ru;Statista;YandexNumberofactivesellersonWildberriesandOzoninRussiafromOctober2023toMay2024(in1,000s)NumberofactivesellersonWildberriesandOzoninRussia20246005004944344024003002001000Oct2023Dec2023May202426/statistics/1346183/active-sellers-by-marketplaceThetwoleadingonlinemarketplacesinRussia,WildberriesandOzon,weretogetherestimatedtohave494,000activesellers,orthosewhohadatleastoneproductonsales,asofMay2024.Thesellercountsawanincreaseovertheobservedperiod.ReadmoreNote(s):Russia;October2023toMay2024Source(s):DataInsight(RU);ZunamiInsuranceBrokerAnnualnetprofitofWildberriesinRussiafrom2011to2023(inmillionRussianrubles)AnnualnetprofitofWildberries2011-202320,00018,00016,00014,00012,00010,0008,00018,914.2114,062.1210,112.576,0004,414.8320194,0002,113.7720201,881.6420182,000428.252017318.492016147.362012198.392013218.22014293.82201541.132011020212022202327Description:In2023,Wildberriesreportedanincreaseinitsnetprofit,whichamountedtoover18.9billionRussianrubles.Thatwasthehighestfigureovertheobservedperiod.

ReadmoreNote(s):Russia;2011to2023Source(s):Audit-itOnlinesalesvalueofYandex.MarketinRussiafrom2020to2023(inbillionRussianrubles)Yandex.MarketsalesvalueinRussia2020-2023400350300250200150370.6236.4122.2202110044.0950020202022202328Description:Goodsandservicesworthover370billionRussianrublesweresoldonYandex.Market,theonlinemarketplaceoftheinternetcompanyYandex,overthecourseof2023.Yandex.Marketwasthethird-largeste-commerceretailerintermsofsalesrevenueinRussiainthatyear.ReadmoreNote(s):Russia;2020to2023Source(s):DataInsight(RU)Grossmerchandisevalue(GMV)ofOzoninRussiafrom2018to2023(inbillionRussianrubles)Ozon'sGMVinRussia2018-20232,0001,8001,6001,4001,2001,0008001,752.28832.2600448.32021400197.4202020080.841.90201820192022202329Description:Grossmerchandisevalue(GMV)oftheRussianmarketplaceOzonreachedaround1.75trillionRussianrublesin2023,up111percentfromthepreviousyear.Overtheobservedperiod,thecompany'sGMVhassteadilyincreased.

ReadmoreNote(s):Russia;2018to2023Source(s):ozon.ruCHAPTER

04SelectedproductcategoriesFashionretaile-commercerevenueworldwidein2023,bycountry(inbillionU.S.dollars)Onlinefashionretailrevenueworldwide2023,bycountry250,000200,000150,000100,00050,000031Description:Chinaisleadingtherankingbyrevenueinthefashione-commercemarket,recording207billionU.S.dollars.FollowingcloselybehindistheUnitedStateswith182billionU.S.dollars,whileRussiaistrailingtherankingwith6.6billionU.S.dollars,resultinginadifferenceof200.3billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):Statista;StatistaDigitalMarketInsightsLeadingcountriesfortheonlinebeautyandcosmeticsindustryworldwidein2024,bytotaltrafficvolumeTopcountriesfortheonlinebeautyandcosmeticsindustryglobally2024,bytrafficCountryUnitedStatesJapanTraffic

share

(%)Traffic

growth

YoY

(%)*Total

web

visits1-4bn20.114.35.25.14.146.93.112.822.751-4bnBrazil1-4bnRussia600-999m600-999m600-999m600-999m600-999m400-599m400-599mUnitedKingdomGermanyPoland7.60.82.70.8223.83.62.82.3IndiaFranceCanada32Description:In2024,thecountrywiththelargesttrafficsharefortheonlinebeautyandcosmeticsindustrywastheUnitedStatesataround20.1percent,withapproximatelyonetofourbillionwebsitevisitsintotal.InsecondplacerankedJapan,withatrafficshareofabout14.3percent.Outofthetoptencountries,Russiahadthehighesttrafficgrowth,at22.7percent.ReadmoreNote(s):Worldwide;2024;consumervisitsondesktopandmobilewebSource(s):SimilarWebLeadingcountriesfortheonlineluxuryandjewelryindustryworldwidein2024,bytotaltrafficvolumeTopcountriesfortheonlineluxuryandjewelryindustryglobally2024,bytrafficCountryUnitedStatesIndiaTraffic

share

(%)Traffic

growth

YoY

(%)*Total

visits500m-2bn500m-2bn300-499m300-499m300-499m200-299m200-299m200-299m200-299m200-299m19.87.57.55.95.44.43.93.83.73.411.823Japan24.25.4UnitedKingdomRussia6Turkey38.810.49.6GermanyFranceVietnamPoland17.618.133Description:In2024,thecountrywiththelargesttrafficsharefortheluxuryandjewelryindustrywastheUnitedStates,at19.8percent,andwithapproximately500milliontotwobillionvisitsintotal.InsecondplacewereIndiaandJapanwithatrafficshareof7.5percent.ReadmoreNote(s):Worldwide;2024;consumervisitsondesktopandmobilewebSource(s):SimilarWebRevenueofonlinesalesofclothingandfootwearinRussiafrom2019to2023(inbillionRussianrubles)Apparelandfootweare-commercerevenueinRussia2019-20231,2001,00080096772262360055339240020002019202020212022202334Description:Therevenueofapparelandfootweare-commerceinRussiareachedalmostonetrillionRussianrublesin2023,havingincreasedbyroughly34percentfromthepreviousyear.Thatwasthehighestfigureovertheobservedperiod.

ReadmoreNote(s):Russia;2019to2023Source(s):BusinesStatShareofe-commerceintotalpharmacysalesinRussiafrom2020to2023E-commerceshareinpharmacysalesinRussia2020-202314%12.7%11.6%12%10%8%8.6%6.6%6%4%2%0%202020212022202335Description:E-commerceoccupiednearly13percentofthetotalrevenueofRussianpharmaciesin2023.Theshareofonlinesalesintotalsalesincreasedbyapproximately9.48percentcomparedtopreviousyears,whenitwasbelowtwelvepercent.

ReadmoreNote(s):Russia;2020to2023Source(s):DSMGroupOnlinegroceryrevenueinRussiafrom2021to2024(inbillionRussianrubles)E-grocerymarketsizeinRussia2021-20241,2001,0008001,10080960055340032920002021202220232024*36/statistics/1413122/russia-e-grocery-revenueThee-grocerymarketinRussiawasforecasttoexceed1.1trillionRussianrublesin2024.Tocompare,in2023,thecountry'sonlinegroceryrevenuestoodat809billionRussianrubles.Themarketsizeincreasedsteadilyovertheobservedperiod.

ReadmoreNote(s):Russia;2021to2023;*Forecast.

Onlinestoresspecializinginonlineretailoffoodweretakenintoconsideration.Dataonthedeliveryofready-madefood,mealdeliveryserviceswithrecipes,andsubscriptionserviceswerenotincludedin[...]

ReadmoreSource(s):DataInsight(RU)CHAPTER

05LogisticsCourier,express,andparcel(CEP)marketvolumeinRussiafrom2016to2024(inmillionpieces)Courier,express,andparcel(CEP)marketvolumeinRussia2016-2024450400350411.24398.13392.68382.59347.99295.630025020015010050258.43221.93173.280201620172018201920202021202220232024*38Description:AccordingtoEffigyConsulting,thecourier,express,andparcel(CEP)marketcounted398millionparcelsinRussia,in2023.For2024,411millionparcelsareexpected,markinga3.3-percentgrowth.Thestudyisaconsolidationofthefollowingcarriers:Boxberry,CityExpress,CourierServiceExpress,DHLExpress,DPD,FedEx/TNT,Garantpost,IML,MajorExpress,MaxiPost,PickPoint,PonyExpress,RussianPost/EMS,SberLogistics,SDEK,andothers(restofthemarket).

ReadmoreNote(s):Russia;2016to2023;*Forecast.

Thevolumeismeasuredinnumberofparcelitemsupto31.5kg(domestic,outboundorinbound);allvolumesareallocatedtothecarrierwithcommercialownershipofthecustomer.Subcontracted[...]

ReadmoreSource(s):EffigyConsultingEstimatednumberofe-commerceshipmentsinRussiafrom2019to2023(inmillions)Numberofe-commerceshipmentsinRussia2019-20235,0004,5004,0003,5003,0002,5002,0001,5004,6402,5501,63020219001,0005805000201920202022202339Description:Thenumberofe-commerceshipmentsinRussiawasestimatedat4.64billionin2023,representinganapproximate82percentincreasecomparedtothepreviousyear.Theshipmentcountsteadilyincreasedovertheobservedperiod.

ReadmoreNote(s):Russia;2019to2023Source(s):DataInsight(RU)Shareoftotale-commercedeliveriesinRussiain2023,byregionShareofe-commercedeliveriesinRussia2023,byregionShareofdeliveries0%2%4%6%8%10%12%14%16%18%20%MoscowcityMoscowOblast17.63%9.5%SaintPetersburgKrasnodarKrai7.65%4.4%RostovOblast2.85%2.85%2.56%SverdlovskOblastTatarstanRepublicNizhnyNovgorodOblastSamaraOblast2.37%2.28%2.24%ChelyabinskOblast40/statistics/1440873/russia-e-commerce-deliveries-share-by-regionThelargestshareofalle-commercedeliveriesinRussiain2023wenttothecapitalMoscow,atapproximately18percentofthetotal.TheMoscowOblastwasthesecondmostcommondestination,havingoccupiedashareofaround10percent.

ReadmoreNote(s):Russia;2023Source(s):ApiShipLLC;Arvato;Boxberry;Dalli;DataInsight(RU);GKMPKT;Logsis;YandexDeliveryDistributionofthelogisticsmarketforonlineshoppingordersinRussiafrom2020to2023,byprovidertypeRussiane-commercelogisticsmarketdistribution2020-2023,byproviderWildberriesOzonOnlinestores'ownservicesLogisticscompanies,topickuppointsandlockersLogisticscompanies,door-to-door100%90%80%70%60%50%40%30%20%10%0%202020212022202341Description:WildberriesandOzonwerethekeyplayersinthee-commercedeliverymarketinRussia.In2023,theytogethermadeupover80percentoftotaldeliveries.Furthermore,fourpercentoftheordersweredeliveredbylogisticscompaniestopickuppoints,tolockers,ordoor-to-door.ReadmoreNote(s):Russia;2020to2023Source(s):Arvato;Boxberry;DataInsight(RU);GBSBroker;Logsis;Varioussources(Intensa,SalesFinder)FulfillmentmarketrevenueinRussiafrom2019to2023(inbillionRussianrubles)FulfillmentmarketsizeinRussia2019-2023100908070605040309464422820100162019202020212022202342Description:TherevenueoftheRussianfulfillmentmarketreached94billionRussianrublesin2022,havingincreasedbyaround47percentfromthepreviousyear.Themarketsizegrewcontinuouslyovertheobservedperiod.

ReadmoreNote(s):Russia;2019to2023Source(s):BusinesStatCHAPTER

06DigitalshoppingbehaviorWherehaveyoumadeyourlaste-commercepurchase?Mostpopulare-commercesaleschannelsinRussia2023Shareofrespondents0%10%20%30%40%50%60%70%80%Universalonlinestore/marketplace,e.g.,Wildberries,Ozon,AliExpress,orYandexMarket73%RegularonlinestoreOnlinestoreofanofflinechain,e.g.,Sportmaster,MVideoOnlinestorewithproductsofonebrandClassifiedswebsite(e.g.,Avito,YarmarkaMasterov)Socialmediaplatforms(e.g.,VK)13%6%5%1%1%1%Bank'sbonusprogramOnlinepharmacy

0.4%Donotrememberorhardtosay

0.4%44Description:Over70percentofRussiansstatedthattheyhadmadetheirlateste-commercepurchaseinauniversalonlinestoreormarketplacein2023.ExamplesofsuchstoresinthecountryincludedWildberriesandOzon.Furthermore,sixpercentofrespondentsshoppedinanonlinestorethatbelongedtoanofflineretailchain,whileonepercentpurchasedgoodsandservicesonsocialmedia.ReadmoreNote(s):Russia;2023;1145respondents;18-64years;onlineshoppersSource(s):Arvato;Boxberry;Dalli;DataInsight(RU);GKMPKT;Logsis;YandexDeliveryHowoftenhaveyouboughtgoodsonmarketplacesoverthepastsixmonths?OnlinemarketplaceshoppingfrequencyinRussia202340%35%30%25%36%29%20%15%15%10%5%13%7%0%Morethantwiceaweek1-2timesaweek2-3timesamonthOnceamonthOnceevery2-3monthsorlessoften45Description:MostcustomersofonlinemarketplacesinRussiapurchasedonthemtwotothreetimesamonth,accordingtoasurveyconductedin2023,at36percentofrespondents.Thesecondmostcommonfrequencyofshoppingononlinemarketplaceswasonetotwotimesperweek.ReadmoreNote(s):Russia;November2023;1650respondents;18-65years;purchasedonmarketplacesoverthepastsixmonths;incitieswithoveronemillioninhabitantsSource(s):DataInsight(RU);MarketplaceLLC/MegamarketWhichproductshaveyoupurchasedoverthepastmonth?MostpopularproductspurchasedonlineinRussia2023Shareofrespondents0%10%20%30%40%50%60%70%Apparel,footwear,andaccessoriesCosmeticsandperfumery63%45%FoodanddrinksMedicinesandhealthgoodsHouseholdandgardengoodsSmallhouseholdappliances41%39%38%31%Petgoods28%Children'sgoodsGi