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Leadmarketsinchemicals
Prioritisationofleadmarketsforsustainablechemicals
Spring2026
AgoraIndustry
SystemiqLtd10-12RussellSquareHouse,London,WC1B5EH,UNITEDKINGDOM
.
SystemiqLeadmarketsinchemicals1
Preface
TheEuropeanchemicalindustryisfacingaperiodofprofoundstructuralpressure.Intensifying
internationalcompetition,risinggeopoliticalvolatility,andgrowingtradetensionsarereshapingglobalproductiondynamics,whiletheimperativetoaddressclimatechangeaddsfurtherurgencyfor
transformation.YetthesectorremainsfoundationaltoEurope’sindustrialbase,underpinning
economicprosperity,high-qualityemployment,andstrategicresilience.Adeclineindomestic
productionwouldnoteliminatedemand,butratherriskshiftingproductionandassociatedemissionsabroad.Atthesametime,Europe’sdependenceonfossil-basedfeedstockspresentsastructural
vulnerabilityforaresource-constrainedcontinent.
Thismomentthereforerepresentsbothachallengeandanopportunity.Europeiswellpositionedtoleadinthetransitiontowardssustainablechemicals.Itcombinesdeepindustrialexpertise,strong
innovationcapabilities,andaccesstocapitalwitharegulatoryenvironmentthatsystematicallypricescarbonalongthelifecycle.AdjacentmandateddemandingreenfuelslikeSAFforaviationandgreenmethanolandammoniaforshippingcancontributecriticalscaleinproduction.Harnessedeffectively,thesestrengthscanenablethedevelopmentofacompetitive,low-carbonchemicalssectorthat
alignswithEurope’sbroadereconomicandclimateobjectives.
Thisreportcontributestothatvisionbyexaminingwhichendmarketscanactasleadmarketsto
supporttheemergenceofsustainablechemicalsproduction.Itprovidesstrategicframing,conceptualstructureandanalyticalguidancetounderpinmultistakeholderdiscussions,alignthesystemaroundwhichendmarketscanbestsupportbankabilityandstrategicaimsandhowtolinktheseinsightsto
designingeffectivedemandinstruments.Thecentralquestionaddressedishowtoidentifythoseendmarketsbestpositionedtoactasleadmarkets,basedonscale,contributiontoEuropeanstrategic
objectivesandimpactimplementationfeasibility.Ratherthanprescribingasinglepathway,theanalysisaimstoinformdecision-makersbyclarifyingkeyrationales,trade-offs,anddesign
considerations.
Thereportdoesnotseektodefineorassumeapresettransitionpathwayforthechemicalssector,nordoesitfavourspecificsustainableproductionroutesorfeedstocks.However,itrecognisesthatthedevelopmentofleadmarketsmustbegroundedintherealisticpathstoindustrialsupplywhichdifferdependingontimehorizons.Thisincludesnavigatingtheinherenttrade-offsbetween
retrofittingexistingassetsandinfrastructureandscalingemergingtechnologiesandalternativefeedstocksthatmayofferlonger-termadvantages.
Morebroadly,thisworkcanbeunderstoodasanexerciseinindustrialstrategyappliedtoaspecific
sectorandpolicylever.Startingfromoverarchingstrategicobjectives,itanalyseshowdifferentend
marketscontributetothesegoalsandhowpolicycanbetailoredtoalignmarketdynamicswith
strategicpriorities.Whilethefindingsaregroundedintheparticularitiesofthechemicalssector,
manyoftheunderlyingconsiderationsandtrade-offshavewiderrelevanceforEuropeanindustrial
policy.Inthissense,thereportalsoservesasapracticalcasestudyinthedesignandimplementationofforward-lookingindustrialstrategy.
SystemiqLeadmarketsinchemicals2
Glossary
Keyconceptsofthisreport
Adjacencies:Relatedmarketsorapplicationsthatshareupstreamproductionroutes,feedstocksorinfrastructurewithsustainablechemicalsandcanhelpreinforcedemand,scaleandinvestment.
Endproducteconomics:Theabilityofafinalproductmarkettoabsorborpassthroughthecost
premiumofsustainablechemicalswithoutmajordemandloss,affordabilityissuesorcompetitivenessimpacts.
Endmarket:Thedownstreamapplicationorsectorinwhichchemicalsareultimatelyused(e.g.packaging,construction,automotive,fertilisers).Endmarketsdeterminedemandforupstreamchemicalproduction.
Leadmarket:Anendmarketthatcancreateearly,credibleandscalabledemandforsustainable
chemicals,enablinginvestmentbyprovidingbankableofftake(i.e.predictablelong-termdemandatviablepricelevels).
Sustainablechemicals:Chemicalproductswithsignificantlylowerlifecyclegreenhousegas
emissionscomparedtoconventionalfossil-basedproduction.ThisincludesreductionsinScope1and2emissionsfromproduction,aswellasScope3emissionsthroughtheuseofalternative
feedstocks(e.g.biomass,recycledmaterials,capturedcarbon)andimprovedend-of-lifeoutcomes.
Othertermsandacronymsused
B2B(Business-to-Business)
Commercialtransactionsbetweenbusinesses,typicallyinvolvingintermediategoodsorinputsratherthanfinalconsumerproducts.
B2C(Business-to-Consumer)
Commercialtransactionsbetweenbusinessesandendconsumers.
CBAM(CarbonBorderAdjustment
Mechanism)
EUpolicyinstrumentthatappliesacarbonpricetoimportsofcertaingoodstopreventcarbonleakage.
CCfDs(CarbonContractsforDifference)
Publicsupportmechanismthatguaranteesafixedcarbonpricetobridgethecostgapbetweenconventionalandlow-emissionsproduction.
CCS(CarbonCaptureandStorage)
TechnologythatcapturesCO₂emissionsfromindustrialprocessesandstoresthemundergroundtopreventreleaseintotheatmosphere.
COGS(CostofGoodsSold)
Thedirectcostsattributabletotheproductionofgoodssoldbyacompany,includingmaterials,energyandmanufacturingcosts.
SystemiqLeadmarketsinchemicals3
CPR(Construction
ProductsRegulation)
EUregulatoryframeworkgoverningconstructionproductsandtheirperformancecharacteristics.
ELV(End-of-Life
Vehicles)Directive
EUpolicygoverningthetreatmentofvehiclesatendoflife,including
requirementsforcollection,dismantling,reuse,recyclingandrecoveryofmaterials.
Embodiedcarbon
Thecarboncontainedwithinmaterialsthatmaybereleasedduringuseoratendoflife.
EPD(EnvironmentalProductDeclaration)
Standardiseddocumentprovidingverifiedenvironmentalimpactdataofproductsacrossitslifecycle.
ESPR(EcodesignforSustainableProductsRegulation)
EUframeworkestablishingrequirementsforproductsustainability,includingdurability,recyclabilityandenvironmentalperformance.
GHG(GreenhouseGas)
Gasesthattrapheatintheatmosphere,includingCO₂,methaneandnitrousoxide.
Greenpremium
Theadditionalcostassociatedwithproducingorpurchasinglower-
emissionorsustainablealternativescomparedtoconventionalproducts.
HVC(HighValueChemicals)
Corechemicalbuildingblockssuchasethylene,propylene,benzeneandderivativesusedacrossmultipleindustrialapplications.
LCA(LifeCycleAssessment)
Amethodologytoassessenvironmentalimpactsacrossthefulllifecycleofaproduct,fromrawmaterialstoend-of-life.
MTO(Methanol-to-Olefins)
Achemicalprocessthatconvertsmethanolintoolefins(e.g.ethylene,propylene),whicharekeybasechemicalsforplastics.
NACE(NomenclatureofEconomicActivities)
EUstatisticalclassificationsystemforeconomicsectors.
OEM(OriginalEquipment
Manufacturer)
Companythatproducesfinalproductsorsystems,oftenassemblingcomponentsfromsuppliers.
PFAS(Per-andpolyfluoroalkylsubstances)
Agroupofsyntheticchemicalswidelyusedfortheirresistancetoheat,waterandoil.Oftenreferredtoas“foreverchemicals”duetotheir
persistenceintheenvironmentandpotentialhealthimpacts.
SystemiqLeadmarketsinchemicals4
Polymers(PE,PP,PVC,PET,PU/PUR,PS)
Plasticsmadeoflongmolecularchains,widelyusedinpackaging,
construction,automotiveandconsumergoods.Keytypesinclude
polyethylene(PE),polypropylene(PP),polyvinylchloride(PVC),
polyethyleneterephthalate(PET),polyurethane(PU/PUR)andpolystyrene(PS),eachwithdistinctpropertiesandapplications.
PPWR(PackagingandPackagingWaste
Regulation)
EUregulatoryframeworkgoverningpackagingsustainability,includingrecycledcontenttargetsandwastereductionmeasures.
SAF(SustainableAviationFuel)
Low-emissionaviationfuelderivedfromnon-fossilorwaste-basedfeedstocks.
SMR(SteamMethaneReforming)
Aconventionalprocessforproducinghydrogenfromnaturalgas,typicallyassociatedwithhighCO₂emissions.Alsousedinconventionalammoniaproduction.
SUPD(Single-UsePlasticsDirective)
EUdirectiveaimedatreducingtheimpactofcertainplasticproductsontheenvironment.
TRL(TechnologyReadinessLevel)
Scaleusedtoassessthematurityofatechnologyfromearly-stageresearchtofullcommercialdeployment.
WTP(WillingnesstoPay)
Themaximumpriceaconsumerorbusinessiswillingtopayfora
product,oftenusedtoassessfeasibilityofpassingongreenpremiums.
SystemiqLeadmarketsinchemicals5
Contents
Preface 1
Glossary 2
Keyconceptsofthisreport 2
Othertermsandacronymsused 2
Executivesummary 6
Context 7
Definingobjectives 9
RoleofleadmarketsinEuropeanchemicals 9
Assessingleadmarketpotential 11
Prioritisingchemicalendmarkets 12
Rationalesforstrategicprioritisation 12
1.Scale:marketsize 14
2.Strategy:economyandemployment 15
3.Strategy:Sustainability 16
4.Strategy:securityandautonomy 18
5.Feasibility:end-producteconomics 19
6.Feasibility:enforceabilityofdemandlevers 21
7.Feasibility:politicaleconomy 22
Operationalisingleadmarkets 24
Mappingthetoolkit 24
Linkinginstrumentswithendmarketsandgoals 25
Theroleofupstreamproductionroutes 26
Recommendednextsteps 28
Methodology(detailsincompendium) 29
SystemiqLeadmarketsinchemicals6
Executivesummary
Europe’schemicalindustryiscentraltotheEU’scompetitiveness,securityandclimate
objectives.Yetthesectorfacesstructuralpressurefromhighenergyandfeedstockcosts,
geopoliticaluncertainty,tradedistortionsandweakdemand,whichhaveerodedtheinvestmentcase.ThecrisisaroundtheStraitofHormuzdemonstratesthattransitioningtheEUchemicalssectortolowcarbonemissionproductionroutesandalternativestovirginfossilfuelfeedstocksisaboutmorethanclimateandsustainability,butalsotouchesoncompetitiveness,resilienceandsecurity.
Themainbarriertoscalingsustainablechemicalsiscommercialviability.Sustainablechemicalsproductioninvolvescapitalinvestmentandgreenpremia,andproducersstruggletosecurebankabledemandthatsupportstheseinvestments.Closingthisgaprequirescoordinatedactionacrosssupply,competitivenessanddemandcreation.
Leadmarketscancreateearly,credibleandscalabledemandforsustainablechemicals.Bytranslatingfuturedemandintobankableofftake,theyprovidetherevenuecertaintyneededfor
producersandinvestorstofinancehighercostsustainablechemicals.Identifyingsuchmarketsischallenging,andthispaperprovidesaframeworkforprioritisation.
Leadmarketswereassessedalongthreedimensions.Scalewasassessedthroughrelative
demandsize.Strategicvaluewasassessedthroughemployment,abatementpotentialandstrategiccriticality.Feasibilitywasassessedthroughend-producteconomics,policyenforceabilityandpoliticaleconomyconsiderations.Weseethreestrategicrationalesforprioritisation:
•Scaledfirstmovers:construction,packagingandautomotive.Thesemarketscombinescaledofftakewithfeasibility(incl.existinglegislativetoolslikePPWR),makingthemgoodleadmarkets.
•Strategicniches:pharmaceuticalsandelectronics.Thesemarketscanbeprioritisedduetotheirhighstrategicvalueandfeasibility,buttheyhavelimitedscale.
•Strategicbutcomplex:fertilisersandmanufacturing.Thesemarketscombinestrategicvalueandscalebuthavecustomerfragmentationandfeasibilitybarriers(e.g.price).
Noclusterofend-marketsticksalltheboxes:strategictrade-offsremain.Prioritisingstrategicbenefitsmaymeanharderchallengesinimplementation,forexamplewhenahighend-product
premiumneedstobepassedon.Prioritisingclimatemeansgoingforenergy-intensevolume-drivensectors,whileemploymentandinnovationareconcentratedinsmaller,highvaluesectors.
Takingthisforwardrequiresoperationalisingaviablepolicyframeworkforprioritylead
markets.Thesemeasuresneedtobecalibratedtothedynamicsandfeasibilityconstraintsofend
marketsanddesignedwithstrategicobjectivesinmind.E.g.,policiesshouldaccommodatefeedstockandrulesoforiginspecificationsupthevaluechainwherestrategicautonomyisanexplicitgoal.
Policiesshouldalsoconsidertrade-offsinthedifferentproductionroutes.Today’slowestcostandmostmatureabatedroutes(e.g.CCS)maynotalwayssupportfuturecompetitiveness.Unless
theyaredesignedwithalong-termtransitioninmind,leadmarketpoliciesriskcreatinglock-inof
suboptimaldevelopmentpathsorstrandedassets.AdjacencywithammoniaandmethanolforgreenfuelproductionprovidesanopportunityforalargerEUsustainablechemicalsplay,ifdesignedwell.
Recommendednextstepsincludebuildingplausiblescenariostosupportstrategicprioritisation,shiftingfromend-markettochemicalproductgranularity,connectingleadmarketswithappropriatedemandpolicyinstruments,andshapingtheroleofchemicalsleadmarketsinalarger“EU
sustainablemolecules”playthatincludesgreenfuelstoreachcriticalscale.
SystemiqLeadmarketsinchemicals7
Context
Europe’schemicalindustrysitsattheintersectionoftheEU’scompetitiveness,securityand
climateagendas.AsreflectedintheEuropeanChemicalsIndustryActionPlan(July2025),the
sectorfacesacutestructuralpressure:persistentlyhighenergyandfeedstockcosts,geopolitical
risks,tradedistortionsandweakdemandhaveerodedtheinvestmentcaseforproductioninEurope.Assetclosuresanddownsizingunderlinetheurgencyofrestoringaviablelong-termpathwayfortheindustry.
Atthesametime,chemicalsareafoundationalupstreamsectorforEuropeanmanufacturing
andcleantechnologyvaluechains.Theirtransitionisthereforenotonlyaquestionofsectoral
decarbonisation,butofindustrialresilience,strategicautonomyandthecredibilityofEurope’s
industrialstrategy.Crucially,thiswillbeadualtransition:ontheonehandshiftingexistingproductiontolowercarbonemissionroutes,andontheotherhandscalingthevaluechaincapacityforemergingmolecules.
Arobust,futureproofEuropeanchemicalssectorwilldependonaligningindustrial
competitivenesswithwidereconomic,environmentalandstrategicpriorities.Thismeans
sustainingcompetitiveproductionwithbothacredibletransitionforexistingcapacityandscaling
emergingproductionroutes.Itmeanscontinuingtodeliverstrongeconomicvalueandhigh-quality
employmentacrossthevaluechain.ThesectorwillneedtocontributemeaningfullytotheEU’s
climateandsustainabilityambitions:fossilfueldependencywillnotworkforafutureproofchemicalsecosystem.Itincludesreducingstructuraldependenciesandstrengtheninggeopoliticalandstrategicautonomy,andoperatingwithinaframeworkofpoliciesthatarebotheffectiveandpoliticallyfeasible.TheabilitytobalanceandreinforcetheseobjectiveswillbecentraltoshapingaresilientandfuturefitchemicalsindustryinEurope.
Thecorechallengeisnottechnologicalfeasibility,butcommercialviability.Low-carbon
productionroutesandalternativecarbonsources,includingbiomass,recycledwaste,andCCU,
typicallyentailhighercapitalintensityandoperatingcostsinEuropecomparedtoproducersinotherregions.Whilesupply-sideinnovationisadvancing,investmentdecisionsremainconstrainedby
insufficientbankabledemand.Firstmoversstruggletosecurelong-termofftakeatpricelevelsthatreflectgreenpremiums,anddownstreammarketsareoftenfragmentedandcost-sensitive.Withoutcredibledemandsignals,capitalisdelayedordivertedandEuroperiskslosingoutonthiscritical
investmentcycleinfavourofotherregionswithweakerclimateambitions,erodingakeypillaroftheeconomywhilelockingusintoanunsustainablefuture.
Closingthisinvestmentgaprequirescoordinatedactionacrosscompetitiveness,supply-sidetransitionanddemandcreation.However,demand-sideinterventionmustbetargeted.Notallend
SystemiqLeadmarketsinchemicals8
marketsofferequalleverageintermsofemissionsabatement,costpass-throughpotential,resiliencebenefitsoramenabilitytopolicyinstruments.Asystematicprioritisationisthereforeessentialto
ensurethatfuturerequirementsandincentivesfocusonapplicationscapableofdeliveringmaximumclimateimpact,whilestrengtheningEurope’sindustrialbaseintheimmediatefuture,andinthelong-terminanetzeroeconomy.
ThecurrentcrisisaroundtheStraitofHormuzdemonstratesthatconventionalchemicalsbringstructuralvulnerabilities.Thehighrelianceonvirginfossilfuelfeedstock(e.g.,naturalgas,and
naphtha)isnotonlyunsustainableduetoitscontributiontoclimatechange.Inthecurrentgeopoliticalcontext,theyarevulnerabilitiesforEUcompetitivenessandeconomicsecurity.Europeisacontinentpoorinfossilfuelreserves,andthesupplyoffossilfuelsandfeedstocksisnolongerreliable.US
fertiliserandethyleneproducersarealreadygainingmarketshareastheyaremoreinsulatedfromtheHormuzcrisis
.1
ThesepressuresareexistentialfortheEuropeanchemicalssectorandtouchuponthebreadthofEUstrategicpolicyambitionsacrossindustrialcompetitiveness,strategicautonomy,climategoals
andbeyond.Atthesametime,theEUalsohasanopportunitytobecompetitivewithinsustainablechemicals:itislessaffectedthanAsianproducersbyfeedstockshortages.Inthecurrentmarket
volatilityaroundfossilfuels,sustainablecarbonfrombiomassandrecyclingalsofacesawindowofopportunitytobuildasustainablechemicalsvaluechain.
WhatisneededisanindustrialstrategyapproachthatstartsfromthedriversfortheEU
chemicalssector(perillustrationabove),usesthattoprioritisewhichmarketsneedinterventionfirst,andthenshapespoliciesthatarecalibratedtothemarketdynamicsandstrategicobjectivesfor
prioritisedmarkets.
1FinancialTimes(2026).USfertiliserbossescashinasIranwarboostsshares.
SystemiqLeadmarketsinchemicals9
Definingobjectives
RoleofleadmarketsinEuropeanchemicals
Sustainablechemicalsareproductswithsignificantlylowergreenhousegasemissions.This
includesnotonlydirectScope1and2emissionsfromchemicalproductionandprocessing,butalsoScope3emissionsfromfeedstockproduction,andendoflife.Abatementcanbedoneindifferent
ways,includingswitchingproductionroutestoelectrifiedormoreefficientprocesses,integratingcarboncaptureandstorage(CCS),orshiftingcarbonfeedstocksawayfromfossilfuelstowardsalternativessuchasbiomass,recycledwastestreamsorcapturedcarbon(CCU).
SustainablechemicalsincludeproductionrouteswhichstructurallylowerScope1and2
emissions,andalternativestovirginfossilfuelfeedstock.Importantly,theuseofsustainable
carbonfeedstocksdoesnotinitselfabsolveproductsfromScope3considerations.Lifecycle
emissionsstillincludeupstreamfeedstocksourcing,processing,transport,andend-of-lifetreatment.
Leadmarketsaretheendmarketsorapplicationareasthatcancreateearly,credibleand
scalabledemandforsustainableEU-madechemicals.Theyhelppullnewsupplyintothemarket.Theytranslatefuturedemandintobankableofftaketoday:long-termpredictabledemandbackedbypolicyobligationsorvoluntarycommitmentsthatgiveproducersandinvestorsconfidencethathighercostlowcarbonproductionwillfindareliablemarketatapricethatsupportsreturns.Creatinglead
marketsrequiresprioritisationofthoseendmarketswherepoliciescanbestrategicandeffective.
Tostartprioritising,endmarketsneedtobescopedandsegmentedfirst.Thisinvolvespracticalchallenges.Anidealmarketcombinesscale,policytraction,traceabilityofchemicalinputsandabilitytotranslateregulationintocredibledemandsignals.Inpracticesuchmarketsrarelyexist.
Policymakersmustselectamongimperfectcandidateswheredemandsignalscanbemosteffectivelyanchored.Akeyquestioniseithertofocusonmarketswherechemicalsaredirectlyprocured,orondownstreamsectorswithstrongcompliancepoints.
Anotherconsiderationistheappropriatelevelofgranularityforanalysis.Thisrangesfrombroadchemicalgroups(e.g.ammonia,HVCplasticsandHVCnon-plastics),tocustomerofftakesegments
(e.g.automotive,packaging)tospecificchemical-offtakercombinations(e.g.polypropylene(PP),
polyurethane(PU)andpolyvinylchloride(PVC)withinautomotive).Inthisstudy,abalancedapproachistakentoensurebothanalyticalrobustnessandpracticalrelevanceindefiningendmarkets.
SystemiqLeadmarketsinchemicals10
Thechemicalsvaluechainishighlycomplexanddecisionsatonestagecansignificantly
influenceoutcomeselsewhereinthevaluechain.Demandsignalsaffectdifferentpartsofthe
upstreamsupplychaindependingonhowthesemeasuresaredesigned.Insomecases,policyor
procurementsignalsmayprimarilyinfluencespecialtyproductsteps(
e.g.food-grade
plasticwrapperfilm).Inthissteptherearehighlyidiosyncraticproductcharacteristics,suchasperformance
requirementsinautomotive.Inothercases,demandmeasuresmaypropagatefurtherupthe
productionvaluechaintobasicchemicalsmanufacturing(e.g.ethylene)orevenfeedstockselection(e.g.fossilnaphtha).Upstreamchoicesalsodetermineend-of-lifeemissionsthroughtheembeddedcarbonoffeedstock.Bio-basedfeedstock,forexample,containsthesameamountofcarbonbutisconsideredlow-emissionasthelifecyclefootprintisemissionneutral.
Belowisthescopeandgranularityofchemicalsend-marketsusedinthisstudy.Webalancedsufficientgranularitytogenerateactionableinsightswithenoughscaletoensuremeaningfulimpactacrossthechemicalsvaluechain.Thisrequirespragmaticchoicesonhowendmarketsaredefined,ensuringthatdemandsignalscanbecrediblylinkedtoupstreamchemicalproductionwhile
maintaininganalyticalclarity.Dependingonthepurposeanddataavailabilityforeachanalysis,wehavefocusedoneitherthechemicalclustergroup(ammonia,HVCplasticsorHVCnon-polymers),theofftakerendmarket(fertiliser,packaging,pharma,etc.),oraspecificend-marketproduct.Theusedscopeisataxonomydevelopedforthisreport,butinformedbyinstitutionalsources(CEFIC,IEA,EuroStat,…).
Aspartofthisscope,wehaveexcludedtheemergingmarketforlowcarbonfuels.Theseare
usuallyalreadydrivenbydistinctpolicyframeworksanddemandmechanismsoutsideoftraditional
chemicalsmarkets.Thisisparticularlyrelevantforsustainableaviationfuels(SAF)andammoniaandmethanolforshipping,whichwillrelyonthechemicalsvaluechainatthelevelofbasicchemicalsandfeedstocks.
Thesemoleculesstillrepresentcriticaladjacenciestobeconsidered.Theirscaleoftenreliesonthesameproductionpathways,infrastructureandfeedstocksaslowcarbonchemicals.However,
demandforthesefuelsisalreadymandatedthroughReFuelEUAviationandFuelEUMaritime,whichprovidestrong,dedicateddemandsidesignals.Assuch,theywillplayanimportantroleinenablingthebroadertransitiontosustainablecarbonandlowcarbonmolecules.Together,prioritising
incumbentleadmarketsandemerginggreenfuelscouldcatalysealarger-scaleEUSustainablemoleculesplay.
SystemiqLeadmarketsinchemicals11
Assessingleadmarketpotential
Leadmarketscanbeassessedinthreesteps.First,analysingiftheycanprovideenoughscaleto
movetheneedle.Second,howdirectlytheycancontributetoeconomic,climateandstrategic
objectives.Third,iftheend-producteconomics,industrialmaturityandpolicyenforceabilityconstituteafeasibleleadmarketfordemandlevers.
Eachofthesesevenassessmentcriteriaisoperationalisedthroughoneorseveralindicatorsthatcanbequantifiedorqualifiedtoinformdecisionmakersandsupportprioritisation.
Scale:canthismarketdrivescaledimpactinthechemicalsvaluechain?
1.Demandsize:quantifytheshareoftheendmarketintotalEuropeanchemicalsofftake.Thisis
donebothbyvolumeandbyvaluetoinformdifferentstrategicquestions.
Strategy:doesofftakeinthismarketmeaningfullycontributetostrategicgoals?
2.Economyandemployment:analysetheshareofeconomicgrossvalueaddandchemicalsectoremploymentthateachendmarketcouldsafeguardthroughdemandmea
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