跨境基础及电商1Chapter 2- AliExpress

Chapter2跨境电商实用英语Chapter2AliExpress03Mini-Project02PassageReading01Warming-up目录CONTENSTAfterstudyingthischapter,youareexpectedto:AcquirebasicknowledgeaboutAliExpressKnowtheplatformrulesonAliExpressKnowhowtoregisteranAliExpressaccountLearnwordsandexpressionsconcerningtalkingaboutAliExpressCultivateentrepreneurshipLearningGoalsChapter2PARTONE/Warming-up01TaskWorkingroups.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Jackpurchasedalmosteverythingfrompartyaccessoriestomobilephonesonline.Shippingtimescanvary,forinstance,hehashaditemsarrivingin5days,butotherstook3weeks.BobplacedanorderandchoseittobeshippedbyChinaPosttoLebanon,butthesellershippeditbyAliExpressStandardShippingandhesaiditwasfasterthanChinaPost.ABChapter2PARTTWO/PassageReading02AliExpressServingastheonlyglobalonlinetradingplatformofAlibaba,AliExpressmarksitsofficialdebutinApril2010,alsoknownasthe“InternationalVersionofTaobao”bythemajorityofsellers.AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,andtheproductsareshippedbyinternationalexpress.By2025,AliExpressisavailablein220differentcountriesandregions.ThetopfivetradingcountriesaretheUnitedStates,Brazil,Russia,FranceandSpain.Itcoversclothing,3C,home,jewelryandother26categoriesofproducts.AlibabaannouncedthatThenumberofactiveshoppersontheplatformisover150million.AccordingtotheestimatesofMinistryofCommerce,theoveralltransactionvolumnofCross-borderE-commerceisexpectedtoreachover30trillionyuanin2030.AdvantageofAliExpressTheadvantageofAliExpressliesinthereasonableplatformentrancefeecomparedwithothercompetitors.EquippedalreadywithversatileproductsinTaobao,sellersareabletosellthemveryconvenientlyanddirectlytotheworldthroughsalesbyproxybyTaobao.AliExpressalsoprovidesservicesasone-stoptranslationofproducts,productsreleasing,payment,logisticsandotherservices.Withtherisingpopularityof“AlibabaInternationalStation”,coupledwiththepromotionofrelatedsitesfromothercontinents,Googleonlinepromotionandotherchannels,AliExpresswinsasteadystreamofhigh-qualityflow.2.MarketableproductsFirstofall,theselectedproductsshouldbesuitableforairexpress.Theseproductsshouldbasicallymeetthefollowingrequirements:relativelysmallsizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics;highaddedvalueisrequiredtobesuitabletobepackedforsale,andifthevalueofproductislessthanshippingthenitisnotthecase;uniqueness:productsneedtobeuniqueinordertocontinuouslystimulatebuyerstopurchaseandhavehighonlinetransactionsvolume;reasonableprice:ifonlinepricesarehigherthanlocalmarketprices,theymayfailtoattractbuyerstoorderonline.Accordingtotheaboveconditions,marketableproductsforAliExpressmainlyincludeclothing,beauty&health,jewelry&watches,lights,consumerelectronics,computer&office,phones&accessories,home,automobiles&motorcycles,ornaments,handicrafts,sportsandoutdoorsandsoon.3.CommunicationSellersandbuyersofAliExpresscommunicatemainlythroughInMailandordermessage.Buyersarealsoaccustomedtocontactthesellerthroughthesetwowaystoconfirmtheorderorproductinformation.OrdermessageandInMailarealsocommunicationtoolsencouragedbytheplatform.Whendisputesoccur,thescreenshotofInMailandordermessagerecordscanbevalidproof.Theordermessagesareimportantevidenceduringthedisputesettlement,whichcanguaranteethecompletionofordercommunication.Inaddition,customerservicerepresentativesalsocommunicatewithcustomersbyemail,likesendingpromotionalletter,marketingemail,holidayemailornotificationemail.AlthoughAliExpressdoesnotexplicitlyrequirethesellerwithinhowmuchtimetoreplythebuyer,itgenerallyrecommendsthesellertorespondwithin24hours,whichisconducivetoimprovingseller’sserviceandbuyer’sshoppingexperience.阿里巴巴速卖通全球速卖通（AliExpress）正式上线于2010年4月，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。全球速卖通面向海外买家，通过支付宝国际账户进行担保交易，并使用国际快递发货。经过数年的发展，目前该平台的交易额以平均每年400%的速度增长，排名靠前的交易国家有俄罗斯、美国、巴西、西班牙、英国、法国、加拿大、澳大利亚、以色列、乌克兰等。截止2013年3月全球速卖通已经覆盖220多个国家和地区的买家；覆盖服装服饰、3C、家居、饰品等等共30个一级行业类目；海外买家的日访问量已超过5000万。2017年5月，阿里巴巴对外宣布，其旗下的全球速卖通已覆盖“一带一路”沿线全部国家和地区，其中，“一带一路”沿线国家和地区用户在全球用户中的占比超过45%。俄罗斯、乌克兰、以色列、白俄罗斯和波兰是购买力排名前五的国家。平台优势速卖通的优势在于平台交易手续费率低，和其他竞争对手相比有明显的优势。丰富的淘宝商品资源，其淘代销功能使得卖家可非常方便地将淘宝商品一键卖向全球，速卖通为卖家提供一站式商品翻译、上架、支付、物流等服务。凭借其“阿里巴巴国际站”的知名度，再加上各大洲相关联盟站点、谷歌线上推广等渠道为速卖通引入源源不断的优质流量。适销产品首先就要有适宜通过并且适合通过航空快递运输的商品。这些商品基本符合下面的条件：体积较小,主要是方便以快递方式运输，降低国际物流成本；附加值较高,价值低过运费的单件商品是不适合单件销售，可以打包出售；具备独特性，在线交易业绩佳的商品需要独具特色，才能不断刺激买家的购买；价格较合理：在线交易价格若高于产品在当地的市场价，就无法吸引买家在线下单。根据以上的条件，适宜在全球速卖通销售的商品主要包括服装服饰、美容健康、珠宝手表、灯具、消费电子、电脑网络、手机通讯、家居、汽车摩托车配件、装饰、工艺品、体育与户外用品等等。交流沟通速卖通平台的卖家与买家的沟通主要以站内信和订单留言为主。买家也习惯通过这两个渠道来联系卖家，确认订单或产品信息。订单留言和站内信也是平台鼓励双方沟通的渠道，当订单发生纠纷时，站内信和订单留言沟通记录的截图可以成为有效的举证。订单留言是纠纷判责中参考证据的重要组成部分，可保证订单沟通信息的完成。此外，卖家客服也有通过邮件与买家联系，发推广信、发营销邮件、节假日祝福或通知邮件。在速卖通上虽然未明确要求卖家必须在多长时间内回复买家，但普遍建议卖家在24小时内回复买家。这对提升卖家服务，以及买家购物体验大有益处。NewWordsplatform/ˈplætfɔ:m/n.1araisedhorizontalsurface平台e.g.I)ThisAppisagoodplatformforstudentstopracticeEnglish.这个应用程序是学生们练习英语的好平台。

II)ThesellersshouldmakegooduseoftheadvantagesofmainCross-borderE-commerceplatforms.卖家应充分利用跨境电商主要平台的优势2transaction/trænˈzækʃn/n.theactoftransactingwithinorbetweengroups(ascarryingoncommercialactivities)交易；事务；办理e.g.I)Thereisaprofitofover20,000yuanfromthetransaction.这笔交易有2万多元的利润。

II)We’llgiveyoua3%commissiononeverytransaction.每笔交易我们都付给你3%的佣金。3volume/ˈvɒlju:m/n.theamountofsth量；额e.g.I)Seniorofficialswillbediscussinghowthevolumeofsalesmightbereduced.高层领导将讨论销售量是如何减少的。

II)Theexportincreasedinvolumeby20%overlastyear.出口量比去年增加了20%。4announce/əˈnaʊns/v.totellpeoplesthofficially,especiallyaboutadecision,plans,etc.宣布；声称e.g.I)Hewillannouncetonightthatheisresigningfromoffice.他将于今晚宣布辞职。

II)I’mpleasedtoannouncethatwehaveexceededthatgoalaheadoftime.我很高兴地宣布，我们已经提前超额完成了目标。5proxy/ˈprɒksi/n.apersonorthingthatisactingorbeingusedintheplaceofsomeoneorsomethingelse代理人；代表权；代替物e.g.I)Thosenotattendingthemeetingmayvotebyproxy.那些未出席会议者可以委托他人代为投票。

II)proxyserversareunavailable.所有的代理服务器都不可用。6logistics/ləˈdʒɪstɪks/n.handlinganoperationthatinvolvesprovidinglaborandmaterialsbesuppliedasneeded后勤；物流e.g.I)Logisticsisnowmoreimportantinourindustrythantechnology.在我们这个行业，物流现在比技术更重要。

II)Iwishtomakelogisticsmylifetimecareer.我愿把物流作为我的终生事业。7marketable/ˈmɑ:kɪtəbl/adj.beingindemand;fittobeofferedforsale有市场的；有销路的；可买卖的e.g.I)Thetypeofcomputermaybeverymarketable.这种型号的计算机可能很有销路。

II)Youneedbothagoodplanandamarketableproduct.你需要一份完善的计划和一种适销对路的产品。8ornament/ˈɔ:nəmənt/n.somethingusedtobeautify装饰；装饰物e.g.I)Thereisanornamentmadeofshellsonthewall.墙上有一个贝壳做成的装饰品。

II)WeboughtsomeornamentsfortheChristmastree.我们买了一些装饰品来点缀圣诞树。9accustomed/əˈkʌstəmd/adj.(oftenfollowedby“to”)inthehabitoforadaptedto习惯的；通常的e.g.I)Indianconsumersareaccustomedtobargaining.印度消费者习惯于讨价还价。

II)Youwillsoongetaccustomedtotheclimatehere.你很快就会习惯这里的气候。10guarantee/ˌgærənˈti:/v.promisetodooraccomplish保证e.g.I)Weguaranteetoreplyinfullwithin10workingdays.我们保证在10个工作日内悉数回复。

II)Afamousoldnameonafirmisnotnecessarilyaguaranteeofquality.一家公司悠久的品牌并不能确保商品的质量。11valid/ˈvælɪd/adj.wellgroundedinlogicortruthorhavinglegalforce有效的；有根据的；合法的e.g.I)Canyouguaranteethatthisisavalidemailaddress?您能保证这是一个有效的电子邮件地址吗？

II)Thistrainticketisvalidforthreedays.这张火车票3日内有效。12explicitly/ɪkˈsplɪsɪtlɪ/adv.inanexplicitmanner明白地；明确地e.g.I)Youcanproposeacompensationexplicitly.您可以明确地提出补偿。

II)ShehasbeentalkingveryexplicitlyaboutAIDStothesegroups.她一直都在非常坦诚地与这些群体谈论艾滋病问题。13recommend/ˌrekəˈmend/v.pushforsomething;expressagoodopinionof推荐；建议e.g.I)Manyfinancialplannersnowrecommendagainsteverfullypayingoffyourhomeloan.现在许多理财规划师不建议人们把住房贷款一次性全部还清。

II)Ihavejustboughtanitemfromthatonlinestoreandwouldrecommendittoanyone.我刚刚在那家网店买了一件东西，我愿意把它推荐给每一个人。ProperNames1B&R“一带一路”(theBeltandRoad，B&R)

倡议2AliExpress全球速卖通，于2010年4月正式上线，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。ProperNames3InMail站内信，可以加大领英（LinkedIn社交网络）用户之间的直接联系，同时保护收件人的隐私。1e.g.I)Hisintelligence,coupledwithherpatience,overcamealldifficulties.他的智慧加上她的耐心，克服了所有困难。

II)Overuseofthosedrugs,coupledwithpoordiet,leadstophysicaldegeneration.过量使用那些药物，加上饮食缺乏营养，导致健康状况恶化。coupledwith连同；与……一起2e.g.I)Investorswereencouragedbythenews.投资者被这个消息所鼓舞。

II)Wearealsoencouragedbythecustomer’sfeedbackwehavereceivedoverthepasttwelvemonths.在过去的12个月里，客户的反馈让我们备受鼓舞。encouragedby为……所鼓舞Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.1

WhatcanweknowaboutAliExpress?2

WhataretheadvantagesandbenefitsofusingAliExpress?3

HowdosellersandbuyerscommunicateonAliExpress?Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.1

WhatcanweknowaboutAliExpress?AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,andtheproductsareshippedbyinternationalexpress.Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.2

WhataretheadvantagesandbenefitsofusingAliExpress?TheadvantageofAliExpressliesinthereasonableplatformentrancefeecomparedwithothercompetitors.AliExpressalsoprovidesservicesasone-stoptranslationofproducts,productsreleasing,payment,logisticsandotherservices.Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.3

HowdosellersandbuyerscommunicateonAliExpress?SellersandbuyersonAliExpresscommunicatemainlythroughInMailandordermessage.Ononehand,ordermessagecansimplifythechoicesofcommunicationmethodsforbuyersandsellers,whichcanavoidmissingimportantinformation.Ontheotherhand,theordermessagesareimportantevidenceduringthedisputesettlement,whichcanguaranteethecompletionofordercommunicationinformation.Task2Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.1

Students_________50%ofourcustomers.2

Thesilkgarmentisawidely_________product.3

Inarecentspeechhealso_________linkedtheheatwavetoclimatechange.4

The_________ofroseimportshasalreadycrushedsomedomesticgrowers.accountforvolumeexplicitlylogisticsencouragedbymarketableguaranteeproxyaccountformarketable explicitlyvolumeCompletethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.5

Portcustomsclearanceisanimportantpartofthe_________system.6

I_________thatifyoutakethismedicine,you’llsoongetwell.7

HerbieHancockwas_________hisfamilytolearnmusicatayoungage.8

Youcanvoteeitherinpersonorby_________.accountforvolumeexplicitlylogisticsencouragedbymarketableguaranteeproxylogistics guarantee encouragedbyproxyTask3TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.1我刚刚在那里度过假，很想把它推荐给每一个人。(recommend)

———————————