跨境基础及电商1Chapter 5- DHgate

Chapter5跨境电商实用英语Chapter5DHgate03Mini-Project02PassageReading01Warming-up目录CONTENSTAfterstudyingthischapter,youareexpectedto:UnderstandthebusinessmodelofDhgateKnowtheplatformrulesonDhgateLearnwordsandexpressionsconcerningtalkingaboutDhgateCultivateapositiveoutlookonlifeandvaluesLearningGoalsChapter5PARTONE/Warming-up01TaskWorkingroups.Lookatthefollowingdesc-riptionandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.DH,asawell-knownCross-borderE-commerceplatforminChina,providesavastpurchasingmarketfornumeroussellers.Butfacingavarietyofproductsandnumeroussuppliers,howtoefficientlyselectgoodshasbecomeaproblemthateverysellerhastoface.Chapter5PARTTWO/PassageReading02DHgateIn2004,DHgatewasco-foundedbyMs.WangShutong,thefamousChinesee-commerceleadingfigure,servedasthefirstCEOofJ,togetherwithherexcellentteam.ItisanonlineB2Bplatformwithlargenumberofsmallandmedium-sizedsuppliersofChina,providingeffectiveinternationalonlinewholesaleprocurementservicestomanyforeignsmallandmedium-sizedbuyersalldaylong.DHgatetakesintofullconsiderationthespecialnatureofinternationaltrade,integratingtheemerginge-commercewithtraditionalinternationaltrade,providingprofessionalandeffectiveinformationflow,safeandreliablecapitalflow,fastandsimplelogisticsservicestointernationaltradeoperation.DHgatehasachievedsignificantresultsin2023withmorethanover2.7milliondomesticsuppliersonline.Forexample,thenumberofactivebuyersincreasedby57%,andthetransactionvolumeincreasedby32%.Onaverage,oneorderisgeneratedin1.39seconds,withatotalof77millionbuyers.DHgateisamajorinnovationininternationaltrade,andopenedanewchapterininternationaltradeinChina.UnlikeAlibaba,DHgateprovidesaone-stopsolutionforonlineinternationaltrade,includingcorporateinformationpromotionservices,precisebilling,negotiationandcommunicationwithbuyers,fullguidanceofonlinetransaction,internationalpayment,internationallogisticsandotherservices.Itcollectsthemoneyfromforeignbuyers,whichisthetransactioncommission.ItwilladvanceafurtherstepfromthefirstgenerationofB2B.Itdoesnotonlydisplaytheinformation,butalsogatherlogistics,payment,customerrelationshipmanagementandotherservicesononeplatform.Inthefirsthalfof2013,DHgatelaunchedthelogisticsservicescalled“OnlineDelivery”.Itsimplifiesthedeliveryprocessandprovidesmoreconvenientexpressservicesforforeigntradebusinessesthroughonlineapplicationsandofflinedelivery.Thedeliverytimeisusuallybetween5and7days,covering225countriesandregionsallovertheworld.TheintegratedlogisticsplatformDHLinkofDHgatehassignedcontractswiththeworld’sfourmajorlogisticscompanies,currentlyhaving188logisticsroutes.DHLinkhasobviousadvantagesinlogisticschannels,prices,etc.DHgatetodaycontinuestobringnewsurprisestothemarket,andatthesametimestartsanewjourney.Thecreditsystemhasalwaysbeenoneofthevalue-addedservicesthatDHgatespendsalottobuild,alongwiththeimprovementoflogisticssystemandpaymentsystem,aswellasthedevelopmentoflanguagetranslationtools,onlineinstantmessagingtoolsandsoon.DHgatehaslaunchedtherapidsupportprogramofDH-trainingsystemtotraine-businessman,inordertosupporte-businessmanandsmallandmediumenterprisestoestablishonlinechannelsofexportsales.Italsolaunchedtheonlinefinancingserviceknownas“CCBDHgateE-pass”withtheChinaConstructionBankbasedoncustomeronlinetransactionsandcredit,salescentertohelpbusinesscustomerssellproducts,aswellasrapidgrowthplanfore-businessmanandenterprisecustomers.DHgate敦煌网敦煌网是于2004年由中国著名的电子商务旗手、曾担任卓越网首任CEO的王树彤女士与其优秀团队共同创立的一家聚集中国众多中小供应商产品的网上B2B平台，为国外众多的中小采购商有效提供采购服务的全天候国际网上批发交易平台。敦煌网充分考虑到国际贸易的特殊性，将新兴的电子商务和传统的国际贸易进行了全新融合，为国际贸易的操作提供专业有效的信息流、安全可靠的资金流、快捷简便的物流等服务。目前，敦煌网已经实现120多万国内供应商在线、3000多万种商品、遍布全球224个国家和地区以及1000万买家在线购买的规模。每小时有10万买家实时在线采购，每3秒产生一张订单。作为国际贸易领域B2B电子商务的创新者，敦煌网充分考虑了国际贸易的特殊性，全新融合了新兴的电子商务和传统的国际贸易，为国际贸易的操作提供专业有效的信息流、安全可靠的资金流、快捷简便的物流等服务，是国际贸易领域一个重大的革新，掀开了中国国际贸易领域新的篇章。与阿里巴巴不同的是，敦煌网提供的是在线国际贸易所需的一站式解决方案的服务，包括企业信息推广服务、精准打单、买家洽谈与沟通、全程在线交易指导、国际支付、国际物流等全方面的服务，而其收取的却是国外买家的钱，也就是我们说的交易佣金。它将第一代B2B模式更推进了一步，不仅实现了信息的展示，同时把物流，支付，客户关系管理等都集中在一个平台上。

敦煌网于2013年上半年推出“在线发货”物流服务，通过线上申请、线下发货的方式，简化了发货流程，为外贸商家提供更为便捷的快递服务。妥投时间为5-7天，覆盖了全球107个国家和地区。而敦煌网综合物流平台DHLink与全球四大物流公司签约，目前可覆盖超过190个国家和地区，DHLink在物流渠道、价格等方面均具有明显优势。如今的敦煌网在给市场不断带来新的惊喜的同时，又迈上了新的征程。信用体系一直是敦煌网花大价钱打造的增值服务的一部分，也包括物流系统、支付系统的完善，以及包括语言翻译工具、在线即时通讯工具的开发等等。敦煌网现又推出了培养网商的动力营培训体系、扶持网商和中小企业建立网络外销渠道的快速扶持计划,同建行合作推出基于客户网络交易记录及信用的在线融资服务——“建行敦煌e保通”、帮助企业客户销售产品代销中心以及针对网商和企业级客户的快速成长计划等。NewWordsfigure/ˈfɪgə(r)/n.1awell-knownornotableperson人物e.g.I)HeremainsatoweringfigureinmodernBritishpolitics.他在现代英国政坛仍是一位杰出的人物。

II)Hewastheonlyfigurewhocouldcrediblyrunthecountry.他是可信赖地治理该国的唯一人选。2wholesale/ˈhəʊlseɪl/adj.sellingorrelatedtosellinggoodsinlargequantitiesforresaletotheconsumer批发的；大规模的e.g.I)Thewholesalepriceoftheseshirtsis45dollars.这些衬衫的批发价是45美元。

II)Weundertakewholesalebusinessaswellasretailbusiness.我们承接批发业务和零售业务。3procurement/prəˈkjʊəmənt/n.theprocessofobtainingsuppliesofsth,especiallyforagovernmentoranorganization

获得；采购e.g.I)TheMiddleEastisChina’simportantoilresourcesprocurementarea.中东地区是中国石油资源的重要采购区。

II)Thecontrolofprocurementcostiscrucialtothebusinessperformanceofanenterprise.控制采购成本对一个企业的经营绩效至关重要。4integrate/'ɪntɪgreɪt/v.makeintoawhole;becomeone使一体化；使整合；使完整；使结合成为整体e.g.I)Talksaboutintegratingtheactivitiesofbothcompanieswillnowbegin.关于整合两家公司业务的谈判现在就要开始了。

II)Ourcompanyisalarge-scaledecorationmanufacturerintegratingtheproductionandsale.我公司是一家集生产与销售于一体的大型装饰材料生产企业。5emerging/iˈmə:dʒɪŋ/adj.comingintoview新兴的e.g.I)HDTVshouldbeanemergingconsumerproductworldwide.高清电视将在世界范围内成为一种新兴的消费品。

II)Thehandsetmediawillbecometheemergingmassmediaform.手持媒体将成为新兴的大众传播媒介形式。6flow/fləʊ/n.thesteadyandcontinuousmovementofsth/sbinonedirection流动；流e.g.I)Theinitialinvestmentisrevolvingtheinformationflowparticipationproject.初始的投资都是围绕着信息流的参与项目。

II)Promotedbytheglobalfinancialliberalization,freecapitalflowbecomesatrend.在全球金融自由化的推动下，资本的自由流动成为一种趋势。7domestic/dəˈmestɪk/adj.ofconcerntoorconcerningtheinternalaffairsofanation国内的e.g.I)Chinahasplacedmoreemphasisondomesticoilproduction.中国已经增加了对国内石油生产的重视。

II)Becauseoftheslumpindomesticdemand,productionhasstopped.由于国内需求下降，生产已经停止。8precise/prɪˈsaɪs/adj.clearandaccurate精确的；准确的；丝毫不差的e.g.I)Withthenewtechnique,measurementwasclaimedtobemuchmoreprecise.据称，采用这项新技术，测量结果要精确得多。

II)Theydifferwitheachotherastotheprecisemeaningofthisarticleinthecontract.对于合同中这一条款的确切释义，他们意见不一。9billing/ˈbɪlɪŋ/n.theactofpreparingandseadingbillstocustomers;thetotalnumberofbusiness开具账单；营业额e.g.I)Pleaseputastoptothisincorrectbillinginmyname.请停止以我的名字开具这种错误的账单。

II)Youhavenotsetaprimarybillingaddress.您没有设置首选账单地址。10negotiation/nɪˌgəʊʃiˈeɪʃn/n.adiscussionintendedtoproduceanagreement谈判；协商e.g.I)WehavehadmeaningfulnegotiationsandIbelieveweareveryclosetoadeal.我们已开展了有意义的磋商，我相信我们很快就能成交。

II)Theyagreedtotrytosettletheirdisputebynegotiation.他们同意设法通过谈判来解决争端。11offline/ˌɒfˈlaɪn/adj.notdirectlycontrolledbyorconnectedtoacomputerortotheInternet脱机的；离线的e.g.I)Theycanchoosetodownloadimagesandattachmentsintheofflinemode.他们可以选择离线模式下载图像和附件。

II)Theyaretryingtocreatenewbusinessesonlineandoffline.他们正在尝试创建线上和线下的新业务。12instant/ˈɪnstənt/adj.occurringwithnodelay瞬间的；即时的e.g.I)Thecurrentaccountofferssaversinstantaccesstofunds.活期账户使储户可以立即支取资金。

II)Whenyouhavetochecktherecords,thecomputerprovidesinstantretrieval.当你必须查阅记录时，电脑能立即提供检索。ProperNames1DHgate敦煌网，国内首个为中小企业提供B2B

网上交易平台的网站。2DHLink敦煌网旗下的智能物流平台。Phrases&Expressions1e.g.I)Hevolunteeredtoserveasthemanagerofourdepartmentstore.他自荐当我们百货公司的经理

II)Wefoundthatbirchbarkcouldserveaspaper.我们发现桦树皮可以做纸用。serveas担任；充当；起……的作用2e.g.I)Thereal-timeimageprocessingtechnologyhasextensiveapplicationforegroundinmedicinearea.实时图像处理技术在医学领域具有广泛的应用前景。

II)Messagingallowsreal-timecommunicationbykeyboardwithuptofivepeopleatanytime.信息传递能支持随时通过键盘与多达五个人进行实时交流。realtime实时3e.g.I)Alongwiththesoaps,theonlinenetworkissupposedtofeatureentertainmentandlifestyleshows.除了肥皂剧之外，这个在线网站的特色还包括娱乐节目和生活时尚剧。

II)Tobaccoistaxedinmostcountries,alongwithalcohol.在大多数国家，烟草和酒都要征税。alongwith除……之外，又……4e.g.I)Hewasoutofsortsphysically,aswellasdisorderedmentally.他浑身不舒服，心绪也很乱。

II)Thetargetmarketforaproductdescribesdemographicsaswellaslifestylesandsometimesjobroles.产品的目标市场描述了人群特征和生活方式，有时也涉及工作角色。aswellas既……又……；除……之外（也）；此外Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.1

WhendidDHgatesetup?2

WhatarethedifferencesbetweenDHgateandAlibaba?3

WhatisthemainfeatureofDHgatelogistics?Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.1

WhendidDHgatesetup?In2004Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.2

WhatarethedifferencesbetweenDHgateandAlibaba?DHgateprovidesaone-stopsolutionforonlineinternationaltrade,includingcorporateinformationpromotionservices,precisebilling,negotiationandcommunicationwithbuyers,fullguidanceofonlinetransaction,internationalpayment,internationallogisticsandotherservices.Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.3

WhatisthemainfeatureofDHgatelogistics?DHgatelaunchedthelogisticsservicescalled“onlinedelivery”.Itsimplifiesthedeliveryprocessandprovidesmoreconvenientexpressservicesforforeigntradebusinessesthroughonlineapplicationsandofflinedelivery.Task2Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.1

Theplanforrevolutionhaslongbeen____________intheirminds.2

Fouryearsof____________endedfruitlesslylastDecember.3

Heisinchargeofthe____________ofmaterials.4

Warehouseclubsallowmemberstobuygoodsat____________prices.wholesaledomesticincubateaswellasprocurementalongwithnegotiationofflineincubatingnegotiationprocurementwholesaleCompletethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.5

Ifyou’relikemostmarketers,youspendalotoftimeandresourcescreatingandpromotingyourbrandthrough___________channelssuchastelevision,radio,andnewspapers.6

Lowpricesinfluenced______________outputandforeignimports.7

Anoilsealwasreplaced,______________bothfrontwheelbearings.8

Shecanplaytennis______________basketball.wholesaledomesticincubateaswellasprocurementalongwithnegotiationofflineofflinedomesticalongwithaswellasTask3TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.1这些哲学观点可以作为处世指南。(serveas)

————————————————————————————————2科学家做试验必须精确。(precise)————————————————————————————————3这些堤坝限制了河水顺流而下。(flow)————————————————————————————————Thesephilosophicalviewsserveasaguideinlife.Ascientistmustbeprecisein