Fastfoodculture中西方快餐文化

Fastfoodculture中西方快餐文化演示文稿第1页，共24页。优选Fastfoodculture中西方快餐文化第2页，共24页。Fastfood

isthetermgiventofoodthatcanbepreparedandservedveryquickly,whileanymealswithlowpreparationtimecanbeconsideredtobefastfood.Typically,thetermreferstofoodsoldinarestaurantorstorewithpreheatedorprecookedimfredientsandservedtothecostomerinapackagedformfortake-out.第3页，共24页。ContentsThebackground1Fastfoodchains2Somekindsoffastfood3Advantages/Disadvantages4Chinesefastfood5第4页，共24页。ThebackgroundPre-modernEurope1.livingininsulae,multi-storyapartmentblocks,dependedonfoodvendorsformuchoftheirmeals.2.IntheMiddleAges,largetownsandmajorurbanareassupportednumerousvendorsthatsolddishessuchaspies,pasties,flans,waffles,wafers,pancakesandcookedmeats.3.AsinRomancitiesduringantiquity,manyoftheseestablishmentscateredtothosewhodidnothavemeanstocooktheirownfood,particularlysinglehouseholds

and

couldnotaffordhousingwithkitchenfacilitiesandthusreliedonfastfood.4.Travellers,aswell,suchaspilgrimsonroutetoaholysite,wereamongthecustomers.第5页，共24页。ThebackgroundUnitedKingdom1.Thedevelopmentoftrawlerfishinginthemid-nineteenthcenturyledtothedevelopmentofaBritishfavourite,fishandchips,andthefirstshopin1860.2.Britishfastfoodhadconsiderableregionalvariation.Sometimestheregionalityofadishbecamepartofthecultureofitsrespectivearea.3.Thecontentoffastfoodpieshasvaried,withpoultry(suchaschickens)orwildfowlcommonlybeingused.4.Aswellasitsnativecuisine,theUKhasadoptedfastfoodfromothercultures,suchaspizza,kebab,andcurry.Morerecently,healthieralternativestoconventionalfastfoodhavealsoemerged.第6页，共24页。ThebackgroundUnitedStates1.AsautomobilesbecamepopularandmoreaffordablefollowingWorldWarI,drive-inrestaurantswereintroduced.2.TheAmericancompanyWhiteCastle

isgenerallycreditedwithopening

thesecondfastfoodoutletandfirsthamburgerchainin1921.3.Curbservicewasintroducedinthelate1920sandwasmobilizedinthe1940swhencarhopsstrappedonrollerskates.4.TheUnitedStateshasthelargestfastfoodindustryintheworld,andAmericanfastfoodrestaurantsarelocatedinover100countries.第7页，共24页。FastfoodchainsKFCMcDonaldBurgerKingWendy'sArby'sPizzaHut第8页，共24页。WhyFastFood?Time-inahurry

AwayfromhomeMoney-notenough第9页，共24页。SomekindsoffastfoodNearlyfromitsinception,fastfoodhasbeendesignedtobeeaten"onthego,"oftendoesnotrequiretraditionalcutlery,andiseatenasafingerfood.Commonmenuitemsatfastfoodoutletsincludefishandchips,sandwiches,pitas,hamburgers,

friedchicken,frenchfries,onionrings,chickennuggets,tacos,pizza,hotdogs,andicecream,thoughmanyfastfoodrestaurantsoffer"slower"foodslikemashedpotatoes

andsalads.第10页，共24页。关于sandwich的小故事sandwich本来是英国东南部一个不出名的小镇，镇上有一位EarlofSandwich名叫JohnMontagu，他是个酷爱玩纸牌的人，他整天沉溺于纸牌游戏中，已经到了废寝忘食的地步。仆人很难侍候他的饮食，便将一些菜肴、鸡蛋和腊肠夹在两片面包之间，让他边玩牌边吃饭。没想到Montagu见了这种食品大喜，并随口就把它称作“sandwich”，以后饿了就喊：“拿sandwich来！”其他赌徒也争相仿效，玩牌时都吃起sandwich来。不久，sandwich就传遍了英伦三岛，并传到了欧洲大陆，后来又传到了美国。第11页，共24页。SomekindsoffastfoodSushi-JapanKebab-MiddleEast,especiallyTurkeyandLebanonvadapav-EastAsiancitiesdahivada-EastAsiancities第12页，共24页。Advantages1.Fastfoodistheproductofthehighspeedsociety.

Withfastfood,onecanspendlesstimeinhavingdinnerandmoretimeinworking,whichmeans

onecanmakemoremoneythanbefore.2.

Fastfoodalwayscomesoutintheformof

convinience.Whereveryougo,youcantakefastfoodalongwith.Thatistosayonecanhavelunchonabusorsubway.3.Thelastandmostimportantfeatureoffastfoodisthe

advantageofitsprice.Onecanhavequiteenoughwithoutpayingmuch.第13页，共24页。Disadvantages1.Hightquantityofheatandfat

altoughthepeopleinchinaaredifficulttobefat,butthenumberoffatpeopleisincreasing.2.Nutritionisnotbalanced.3.Therecipeisnogoodforhealth

iftheyeatittoomuch,theymaygetunhealthy.Nowadays,therateofcancerandcardiovasculardisease(冠心病）inourcountryisincreasing.第14页，共24页。Chinesefastfood中国的快餐业起步较晚，以1987年4月肯德基快餐连锁店进入北京市场为契机，揭开了中国现代快餐快速发展的序幕。经过多年的发展，中国快餐业快速增长，市场份额不断扩大。它是洋快餐的一种本土化的形式,在肯德基和麦当劳在中国风行的时候,本土的餐饮结构也发生了变化,随着生活节奏的加快,传统的中式大餐越来越受到冷落,而洋快餐由于自身的原因,不能面向大众推广,这样以本土餐饮习惯为基础,结合洋快餐的某些元素,一种全新的餐饮形式就诞生了。第15页，共24页。ChinesefastfoodChinesefast-foodrestaurantsareparticularlypopular.TheynormallyofferawidevarietyofAsianfood,whichhasnormallybeenfried.Mostoptionsaresomeformofnoodles,rice,ormeat.Insomecases,thefoodispresentedasselfservice.Thecustomerchoosesthesizeofthecontainertheywishtobuy,andthenisfreetofillitwiththeirchoiceoffood.Inlargecities,theserestaurantsmayofferfreedeliveryforpurchasesoveraminimumamount.第16页，共24页。ChinaTop10Fast-foodBrands第17页，共24页。第18页，共24页。第19页，共24页。ThankYou!第20页，共24页。McDonald’sMcDonald’sislocatedin120countriesandoperates30,000restaurantsaroundtheworld.OnJanuary31,1990McDonald’sopenedarestaurantinMoscow,andbrokeopeningdayrecordsforcustomersserved.TheMoscowrestaurantisthebusiestintheworld.ThelargestMcDonald’sintheworldislocatedinBeijingChina.第21页，共24页。BurgerKingBurgerKing,oftenabbreviatedasBK,isaglobalchainofhamburgerfastfoodrestaur