2025年旅游趋势报告目标导向型出行

mastercardeconomicsinstitute

TRAVELREPORTMAY2025

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contents

Travelin2025andbeyond

Thissummer'stoptraveldestinations

Howcurrencyswingsshapecross-bordertravel

Theeconomicpowerofsportstourism

Thenewrulesofbusinesstravel

HOW-andwhy-scammerstargettravelers

NotesandDisclaimer

●INTRODUCTION

Travelin2025andbeyond

●TOPTHEMESOFTHE2025TRAVELECONOMY

Destinationsforsummertravel(June-september)2025

Topemergingdestinations,relativetosametimelastyear,forsummertravelfromwoRLD

TOKYO

osaka

paris shanghaipalmadeMallorca

seoul Beijing MadridRiodeJaneiro

singaporeNhaTrangReykjavik

Fukuoka

HurghadasharmEl-sheikh

changeinshareofbookings

source:OAG,MastercardEconomicsInstitute

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TravelersflyingfromunitedstatesofAmericain2024vs2019TOP15growthcitiesbynetchangeinpassengers

Reykjavik

London

paris

Istanbul

RomeLisbon

Athens

Dubai

cancun

sanJuan

Guatemalacitysansalvador

Guanacaste

growth2024vs2019

-50%0%50%100%

puntacana

TOKYO

Note:Thisismeasuredbythechangeinthenumberofflightbookingsfrom2019to2024.

source:OAG,MastercardEconomicsInstitute

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●TOPTHEMESOFTHE2025TRAVELECONOMY

TrendsinFxandinboundtourism

Foreignexchange(FX)impactonthenumberofinboundtouriststoJapanEstimatedimpactof1%depreciationofdestination'scurrency

Threehighlightsfromtheanalysis:

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●CASESTUDY

TheimpactoftravelcostsontripsfromsingaporetoJapan

Breakingdownthejourney:travelcostgrowthfromsingaporetoJapan

FlightcostHotelcostExchangerateoveralltravelcost6-

4-

Flightcost:1.4

3.5

Flightcost:3.4

Flightcost:1.4

Hotelcost:3.9

Hotelcost:1.4

Hotelcost:1.6

2-

0

H12024H22024Jan-Feb2025

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●TOPTHEMESOFTHE2025TRAVELECONOMY

wellness

wellnesstravelindexItop20destinations

Annualchange(pp)wellnesstravelindex2024

NamibiasouthAfrica ThailandNewzealand Botswana Italy costaRica Austria Indonesia canada Ireland portugal poland Estonia Hungary kenyaMaldives

unitedArabEmirates LatviaCOOKIslands

+3.5

+2.4

Nationalparks

5

Nationalparkshareoftotalcross-bordervisitorspendingin2024

southAfrica

zambia

Finland

Argentina

switzerland

canada

costaRica

Japan

Newzealand

Brazi

Malaysia

23.3%

15.5%

7.1%

5.9%

5.3%

5.1%

5.1%

4.8%

4.1%

3.9%

2.2%

Foodies

Topcityineachcountryonour"foodielist"

percentagepointchangeinshareRankedbynumberoftouristcountriesrepresentedatthemedianionregion,2024vs2019Averageticketvalue($)$$$$

lstanbulInterlaken

cannes

Bali

Barcelona

sorrento

Dubrovnik

phuket

Mykonos

MiamiBeach

sanGiljan

Tromso

BudapestLisboa

Marrakech

praha

Ljubljana

AgiaNapa

Banff

Bruxelles

capeTown

Doha

TelAviv

wien

Bratislava

Reykjavik

Queenstown

oxford

cartagenadeIndias

Heidelberg

kobenhavn

Beijing

seoul

Amsterdam

Brasov

cancun

Helsinki

varna

stockholm

Dubai

GalwayQuepos

Turkeyswitzerland France Indonesiaspain

Italy croatia Thailand Greeceunitedstates

Malta Norway Hungary portugal MoroccoczechRepublic slovenia cyprus canada poland Belgium southAfricaQatar

lsralAustriaslovakialceland

Newzeland

unitedkingdom

colombia Germany Denmark chinasouthkoreaNetherlands Romania Mexico Finland Bulgariasweden

IrelandcostaRica

0246810121416182022242628303234363840424446485052545658606264666870Mediannumberofnationalitiesrepresentedbyforeignpatronsatcity'srestaurants,2024

●TOPTHEMESOFTHE2025TRAVELECONOMY

Theeconomicpowerofsportstourism

2024worldseries-LOSAngelesgames

Japan

world

90.97%

13.95%

2024championsLeagueFinalinLondon

spain

Germany

world

148.42%

61.31%

13.70%

●TOPTHEMESOFTHE2025TRAVELECONOMY

Thenewrulesofbusinesstravel

Averagelengthoftripbydestination,numberofdays:corporateflights(international)

12monthsto.Feb2020.Mar2023●Mar2024Mar2025

unitedstates

unitedkingdom

US&CANADA

US&CANADA

EEMEA

EEMEA

EUR

EUR

LAC

LAC

AP

AP

●TOPTHEMESOFTHE2025TRAVELECONOMY

Fraudduringtripplanning

Fraudincreaseswithtransactionvolume

Globalcross-borderfraudratesbyindustry,2024Indexedtooverallaverage=100

Taxi+carRental

Fraudrate(indexedtooverallaverage-100)

contributiontofraudwithintravelsectorinpopulardestinationcities

.AccommodationsFlightsandtr