2026年国际宠物杂志报告（5月刊）（英文版）

AI

FOR

THE

WINPet

industry

leaders

talk

strategyinarapidlychangingworldGLOBALTRADEFOCUSRegional

deals

andpost-BrexitanalysisEXCLUSIVEINTERVIEWSFressnapf

|Maxi

Zooand

Tom&CoPET

FOODWITHPURPOSESpecial

diets

andtargetednutritionPETS

InternationalTHE

GO-TO

PUBLICATION

FOR

PET

INDUSTRY

PROFESSIONALSSINCE

1988MAY

2026Formulated

ForLongevityInterzoowww.litpet.co

2026DISCOVERTHE

UKAWARD-WINNING

SUPPLEMENTSINSPIRED

BYTCMFind

us

at

Booth

3A-514LiT

eT

R滚滚长江东逝水KeepingupwithkitAnexclusive

PETS

InternationalandYummypetssurvey

reveals

owners’currentbehaviorsaroundbuying

petaccessories.46Andmore:Tacklingcounterfeitpetgoods

27Countryreport:

Belgium

57UKpetconsumer

profile

76Thelowdownonnailcare

fordogs

82Analyzingthe

EU’sincomingpetwelfarerules

93Pulseprotein

in

petfood

11816HowcompaniesareleveragingAIin

logistics

togainacompetitiveadvantage.WindowsofopportunityDatashowshow

consumersare

increasinglykeento

buy

giftsfortheirpetsat

holidays

and

for

specialoccasions.ThecenterofattentionDelving

intothechangingdemographics

thepet

industry

can’taffordto

ignore.DoingtheheavyliftingAsthedemandforsustainabilityintensifies,petfood

packagingisundergoinga

revolutioninmaterialsand

messaging.1058620SupplychaintakeoverPETS

INTERNATIONAL|

MAY2026INSIDETHIS

ISSUE.More

than2,000exhibitors

will

gather

at

Interzoo

inNurembergthisMay,providingacomprehensivelook

atwhatisshapingourfast-movingindustry.Formany,thesefourintensedaysmay

bethe

mostsignificantoftheyear.Theyofferagoldenopportunity

toconnect(orreconnect)withcolleagues,clientsand

competitors,whileanticipatingthetrendsthatwillinfluencethetimesahead.Truetotradition,thisissueisourmostextensiveof

theyearandwehavecuratedaselectionofarticles

coveringawiderangeoftopics.We

take

a

closer

look

at

how

AI

is

reshaping

pet

retail,

fromenhancingcustomerexperiencetoimprovingsupplychainefficiency.Onthedataside,werevealinsightsfromourveryownsurveyonpetaccessories,

conductedamongpetownersacrossEurope,the

Americas

and

Australia.

Not

to

be

missed

is

ananalysisofhowmajorshoppingeventsareimpacting

thecategory.This

issue

also

shines

a

spotlight

on

key

markets

inEurope,includingtheUK,Ireland,

Belgiumandthe

Netherlands.Whetheryou’renavigatingtheconcoursesofInterzooorreadingfromelsewhere,wehopethis

editioninspiresnewideasandfreshdiscoveries.Andifyouhappentobein

Nuremberg,don’tforget©Copyright2026,Intermedium

Publishers

BV.All

rights

reserved.While

we,as

the

publisher,aim

for

accuracy

and

completenessintheinformationandstatisticspresented,wecannotguaranteethat.Wecannot

beheldliableforany

useofthis

information.Thepublisherisnot

responsibleforthe

content

ofadvertisementsorsponsorededitorial.globalpetind“

Opportunities

don’t

happen.

You

create

them.

”CHRISGROSSER,AMERICANENTREPRENEUREditorial

teamManagingDirector:PhilippeVanderhoydonckEditor-in-Chief:DavidPalacios

RubioHeadofOperations:Lisavan

RoonSeniorEditor:JanettaWillisEditors:LynnRadford,

MandyWolters-Savage,

ElizabethYouensDesign:Hester

de

GierMeetingofmindsIntermediumPublishers

BV

Newtonstraat31098GX

Amsterdam(NL)+31-33-4225833content@pets.nlPETSInternationalpartof

(QGlobalpETSDavid

Palacios

Rubio

Editor-in-Chieftovisitusin

Hall

2,

Booth

125.PETS

INTERNATIONAL|

MAY2026Historically

high

US

trade

deficitnarrows

slightlyIn2025,the

overall

US

trade

deficit

reduced

slightly

to$901.5billion(€783.1B),

but

the

country

still

recorded

itshighestnegativegoodsbalanceon

record

at

$1.24

trillion(€1.07T).While

the

broader

trade

environment

was

weigheddownbyshiftinginternational

relationshipsandtariffpolicies,thepetfoodsectoroffereda

bright

spot.The

US

petfoodindustrysuccessfullyposted

a

trade

surplusof$83.6million(€72.6M)

in

2025.The

country

exported$2.44billion(€2.11B)in

dog

and

cat

food

while

importing$2.35billion(€2.04B).Although

this

surplus

is

lower

thanthe$315.1

million

(€273.7M)

recorded

in2024,it

highlightsthesector’songoingexportresilience.Globally,the

USsawitslargest

overall

trade

deficitswith

the

EU,ChinaandMexico,

reflectinga

complexsupplychainenvironmentwherecompaniesareincreasinglymovingtheirsourcingawayfromChinatowardalternativemarkets

such

as

Vietnam

and

Mexico.PremiumpetproductspropelvaluegrowthTheglobal

petcare

marketisexpanding

invalue

and

isprojected

to

reach$207

billion

(€180B)

by

2025.Accordingto

Euromonitor

International,premiumproducts

remaintheprimarydriverforvaluegrowth,fueled

byongoinghumanizationtrends,andareexpectedto

rise

18.4%to$70.8

billion

(€61.5B)

by2030.However,overallvolumegrowthisslowingduetopersistent

economicpressures,withconsumersincreasinglybalancing

qualityandcost.Consequently,themid-pricedsegment

isexpected

to

see

the

largest

increases

in

both

volume

(13.4%)and

value

(20.9%)over

the

next

five

years.Don’tmissouton

key

updates

inthedynamicpet

industry!

Subscribe

to

our

newsletter

at

globalpetindustry.com,

or

just

scan

this

QR

code

for

an

easy

sign-up

process.AlphaPetexpandsEuropeanfootprintwith

strategicacquisitionsGermandigitalpetcompanyAlphaPethas

recently

acquired

the

Leipzig-basedpetsupplementandfunctionalsnacksbrandTierliebhaberinastrategicmove

to

expand

its

portfoliointothehealthandwellness

segment.Justdaysearlier,itacquired

Cpro

Food,a

premium

dogand

cat

food

brand

based

in

Belgium.

Founded

in2014,Cpro

Foodoffersdryfood,wetfoodandtreatsdistributedthrough370specialty

pet

retailers

and

over

1,150professional

breedingstations.AlphaPet

planstoscale

Cpro

Food’sgrowthbeyond

Belgium.PET

INDUSTRY

HIGHLIGHTSPETS

INTERNATIONAL|

MAY

20265Figures

reveal

state

of

French

pet

e-commerceOnline

sales

of

pet

care

and

food

products

in

France

reached€1.87

billion($2.15B)in2025,marking

a

modest0.1%

increase

year-over-year.Accordingto

NielsenIQ,e-commerce

now

represents

a36.4%share

of

total

pet

retailinthecountry,meaningthatoveroneinthreeeurosspentonpets

in

Franceis

now

spent

online.Furthermore,40.4%of

fast-moving

consumer

goods(FMCG)e-shoppers

are

now

including

pet

products

in

their

online

baskets.While

the

pet

food

segment

saw

a

value

growth

of

1.5%,

the

overall

petcare

segment

experienced

a3.1%

revenue

decline

despite

holding

a54.2%

valueshareofthemarket.Additionally,theaveragetransactionvalue

inthecategory

dropped6%year-over-year

to€151($174).Thedataalsohighlightsevolvingshoppinghabits:

one-third

of

French

onlineshoppersnowutilizeAItocompare

productsandsavetime.Thistrendisheavilyledbyyoungerconsumers,withnearly

halfofshoppers

aged15to34incorporatingAIintotheir

purchasing

journeys.ArcaplanetexpandsintonewItalian

regionsLeading

Italian

pet

retailerArcaplanet

isadvancing

itsnationwideexpansionbytargetinguntapped

regions.Servingover2.6millioncustomers,the

retailer

recentlysurpassedthe600-storemilestoneandacquired

10

new

locationsthroughthebuyoutof

HobbyZoo,Green

PetandMiele

in

late2025.CEO

Guillaume

Seneclauze

emphasizes

a

flexible,plastic-free

storeformatadaptabletodifferentregional

layouts.

Beyond

physicalgrowth,Arcaplanetisheavily

investing

in

its

private

labelstooptimizemarginsanddrivecustomer

loyalty.Thecompanyisalso

refining

its

pricingstrategy

byintroducingdynamic,localizedpricesand

movingawayfrombroadpromotionstowardinitiativestailoredto

specific

consumerclusters.PSC

outlines

sustainability

prioritiesThe

Pet

Sustainability

Coalition

(PSC)

has

laid

outthreeprimaryforcesshapingthe

pet

industry

in2026:transparency,legislativepressureandcircular

innovation.With84%ofpetowners

believingcompanies

must

addressclimatechange,consumerdemandforaccurate,

third-partyverifiedsustainabilityclaimsis

rising.Thisdemandisamplifiedbystricter

regulations,

such

asthe

EUGreenClaims

Directiveandnew

regionalclimateriskreportinglaws.

Futureinnovationwillfocus

heavilyonreducingwaste.

PSChighlightsthatwhole-animalutilization

andnovelproteins,suchas

insectsandfermentation-derivedingredients,willbecriticaltoloweringemissions.Furthermore,brandsareurgedto

invest

intrue

circularpackagingsolutions,particularlyforhard-to-recycle

plastic

filmsandpouches,toensurecompliancewithupcoming2030packaging

waste

mandates.PET

INDUSTRY

HIGHLIGHTSPETS

INTERNATIONAL|

MAY

20266NEWAPPOINTMENTS

ZoomRoomTheUSdogtrainingfranchisehasappointedSoumikChatterjee,

former

SVP

at

Petco,as

its

ChiefFinancialOfficer.Thecompanyalsonamedformer

PetcoCEO

RonCoughlinasChairmanofthe

Board.

DehnerGroupSvenGirmendonk

joinedtheGermangardenandpet

retaileras

Chief

Sales

Officer.

MaxiZooFranceTheFressnapf|

Maxi

ZoosubsidiaryhiredVincentDoumercasits

newCEO,who

brings

over25years

ofexperienceinthesector.TOPWEBNEWSFressnapf|Maxi

ZooappointsChiefProductOfficerFormer

Lidl

Finland

CCOMikkoForsström

joinsthe

Europeanpetretailgiant.TOP3INVESTMENTSAustraliancompanyLykaPet

Foodsecured$45Min

a

Series

Cfundingtolaunchnewproduct

linesand

expanditsofferings.UnitedPetfoodpurchasedtheJupiterproduction

facilityinQuebecfromLegault

Group.NestléPurina

openedanewwet

petfoodfactory

in

Vargeão,southernBrazil,after

investingmorethan

€400million

($461M).DATAINSIGHT0.9%istheexpectedannualreal

GDPgrowth,accordingtotheEuropeanCentral

Bank–a

figure

reviseddownby0.3

percentage

points

duetotheMiddle

Eastconflict.123PET

INDUSTRY

FACT

FILELATEST

NEWS8PETS

INTERNATIONAL

|MAY

2026TurningdisruptionintoopportunityLeadersinthepetsectorsharehow

theyareembracingAI,automationandomnichannelstrategiestodrive

growthwhilesafeguardingmargins.RetailunderpressureInthepetsector,companiesarecurrentlyworkingtoovercomethesehurdlesandintegratebetterpractices

intotheiroperations.“Today’scompetitivevaluecomes

fromtheabilitytoturndataintoinsightandinsightinto

action,”says

Guillaume

Seneclauze,CEO

of

pet

retailerArcaplanet.FortheItaliancompany,technologyhasbecomeastrategicleverforbusinessgrowth.“It’snecessarytobuildamodern,scalableandresilientarchitecturebasedonasinglecorporatedatamodel,enablingamodularandflexibleecosystemcapableofsupporting

omnichannelandenablingnewsaleschannels,”Seneclauze

explains.“The

quality

of

our

data

is

good,

butwearestrivingforexcellencewithatrulydata-drivenapproach.”Frédéric

Le

Guen,CEO

of

French

pet

retailer

Animalis,

emphasizesthattheavailabilityandreliabilityofdata

“isnotyetperfect”,butprogress

madeinthe

pasttwoyears

has

been“tremendous”.This

is

the

result

of

theeffortsofanew,highlydata-drivenleadershipteam.

see

next

pageAstheglobalpetretailsectornavigatesan

increasingly

complexmarket,companiesaregrapplingwithissues

thatspantechnology,data,AIandprofitability.Formanyplayers,thesepressuresdoopennewdoorsto

digitaltransformation,smarterdatauseandinnovative

waystoenhancecustomerexperiences.FivekeychallengesA

survey

among200business

executives

in

the

UK

andtheUS,conductedbye-commerceplatformRithum,outlinesfivekeyfindingsonchallengesthatbrandand

retailplayersarecurrentlyfacing.Thesecoverexternal

andinternalpressures,currentmanualprocesses,

rapid

AIdevelopments,squeezedmarginsandthecostofcustomer

journeys.Externalforcesandinternalmisalignmentsappearto

limit

growth

at

similar

rates.For

instance,48%

of

theretailerssurveyedadmitdifficultieswitheconomicinstabilityandinflationwhenexpandingintonewmarkets,and47%attribute

this

to

technology

anddatachallenges.ResolvingdataissuesRelianceonmanualprocessesandworkflowsleavescompaniesvulnerabletoinefficiency,errors,lostrevenue

and

outdated

or

incomplete

data.In

fact,24%

oftheretailersadmittooftenfacingdataqualityissues,with

another12%saying

they

are

dealing

with

this

allthetime.DavidPalacios

RubioEditor-in-ChiefGlobalPETSThaís

MatosSeniorBusinessReporter

GlobalPETS1AIenablement2Channelexpansion3Digitaltransformation5First-party

datastrategy32%‘Whatareyourcompany’stopstrategicpriorities?’

*PETS

INTERNATIONAL|

MAY

202694Customer

experience36%6Marginprotection29%Source:

The2026CommerceReadinessIndex,Rithum,July2025*Multipleresponsesallowed40%43%37%FIGHTBACKAGAINSTD2CEurope’sbiggestrangeofindependentpetfoods

SeeyouatInterzoo

‘26.Hall

9,Stand

405SWP?thAIreadinessacrossyourorganization:

pricing,inventoryandmarketingEarlyevaluation6%No

plans3%Exploringuses9%Partial

implementation41%Source:The2026CommerceReadinessIndex,Rithum,July2025AIautomationistoppriorityAnothersurveyfindingisthatthreeoutoffourbusiness

leaders

say

that

AI

is

advancing

faster

thantheirorganizationscanadoptit.Thisisalsowherethebiggestopportunitylies,asonly41%of

the

retail

respondents

are

already

usingAIautomationacrossseveralfunctions.AIenablement

is

their

top

strategic

priority(43%),with

digitaltransformation

coming

third(37%).In

Brazil,

Petzhasplansto

increaseefficiency

byautomatinganddigitizingitsoperationsplususingdataandAIforsmarterexecution,whetherinpricing,

assortmentorcustomerservice.“TheAIagendaisextensive,withmanyopportunities,butthecompanyis

alreadyworkingwithitonsomefrontsinitsday-to-dayoperations,”says

former

CFO

Aline

Penna.TheBrazilianplayerstillhas

“significant

roomforadvancement”,andPennahighlightsfourareasoffocus:demandforecastingandsee

next

pageThreeoutof

fourbusinessleaderssaythat

AIisadvancingfasterthantheirorganizationscanadopt

it.“Today,our

decisions

are

systematically

backed

by

data.

But

we

operate

in

a

sector

driven

by

passion,whereperception,attachmentandfieldintuitionmatteras

muchashardnumbers–and

noteverythingcanorshould

be

modeled,”

he

adds.ContinuingdigitaltransformationBelgianretailerTom&Cohasinvestedin

broaderdigitaltransformationandconnectedallcustomerinteractions,bothonlineandin-store,intoacentral

customerdataplatform.“Byunifyingtransactionhistory,digitalbehavior,loyaltyengagementandserviceinteractions,we’reabletogeneratereliablecustomer

profiles,”says

CEO

Jean

Richard

de

Latour.Someotherretailersadmitthatthereisstillroomforimprovement.“Wehaveverygooddataandweprocessitonnumerousfronts,butnotso

muchfroma

customer

perspective,”explains

Pipa

Nogaró,CEOatArgentinianretailerPuppis.Thisparticularchallengeismainlyconcentratedinthe

brick-and-mortarbusiness,especiallyregardingsales

beingallocatedtotherightcustomer.AlthoughPuppis

doeshavethetechnologytoanalyzeomnichannelbehavior,storestaffsometimesfailtofulfillthe

company’sdigitalizationobjectives.PETS

INTERNATIONAL|

MAY

2026

11Planned/upcoming41%consumer

products9001

:201514001

:201550001

:2018sedeMember入ZERO

WASTENANOC三RT

.

.U

YCMadcPREM

UM

WH

TE

BENT

N

TE

I

CAT

l

TTER

MANUFACTURERInterzoo

12-15May

2026

EnginEErEd

byNature

SHAPED

BY

USVEGANPRODUCT

CERTIFlcATloN

F<Areasofmarginerosioninthepast12monthsProductcosts18%Fulfillment/logisticscostsListingerrors/inaccuratedata14%Source:

The2026Commerce

Readiness

Index,Rithum,July2025inventoryoptimization,back-officeproductivity,personalizedrecommendationstoreducecustomerjourneylosses,andlosspreventionforslow-movingor

soon-to-expireproducts.SmartapplicationsAt

the

UK’s

Pets

at

Home,AI

use

is

integrated

inpersonalizedcustomerexperiencesandstreamlining

operations.“We’veembeddedAIacrossourbusiness

for

nearly

a

decade.

In

the

past

year,we’ve

acceleratedoureffortswithprogramslikeAI-poweredcustomerassistantsinour

PetCareCentres,frauddetectionsystemsinthesupportofficeandcolleaguesupporttools,”says

Simon

Ellis,

Head

of

AI

Transformation

andEnterpriseArchitecture.Customerexperienceisalsothefocusofattentionfor

Arcaplanet.Thecompanyincreaseditsconversionrate

byofferingapersonalizednavigationexperienceacross

itsdigitaltouchpoints.“OurgoalistoleverageAIinourphysicalstoresaswell,wheretrafficissignificantly

higherandwherethebiggestopportunitieslie,”Seneclauze

states.Tom&Co’sstrategyistoadoptAIwhereitstrengthens

efficiency,enhancescustomerexperienceandsupportslong-termbusinessvalue.De

Latourasserts:“BycombiningAI-drivenefficiencywithstrongerdigitalinfrastructuresandthedevelopmentofnewrevenue

opportunities,weaimtodeliverconsistent,long-term

valuetoourcustomers.”PuppisisalsoleveragingsmartAIapplications

inmarketingandcustomerservice.Thecompanyplanstoaddmorethird-partyappsanddevelopitsownproducts.“We’velaunchedasupplychaintoolpoweredwithAI,andweexpectsignificantimprovementsfrom

that,”says

Nogaró

.MovingslowlybutsurelyRetailersarecautiouswhendecidingthespeedatwhichtoimplementAIintheirbusiness.

FortheTom&CoCEO,gradualincorporationofAIisaresult

of

periodicreviewsofrepetitivetasks.“Wedon’tposition

ourselvesasfirstmovers,butweclearlyrecognizethe

necessitytoembedAIasalogicalcomponentinevery

projectandprocess,”heconcludes.Spanishpetretailer

IskayPetthinksalongthesamelines,believinginlayingthefoundationstoenableit

topursuesmarterdecisionmakingandmoreefficient

operations.“BeforeunlockingthefullvalueofAI,we

mustensureourdataisrobust,accessibleandfitforadvanced

use,”says

Caroline

Arrúde

Caveda,

ChiefMarketingandChiefCustomerOfficer.

see

next

pagePETS

INTERNATIONAL|

MAY

2026

13Discounts14%Tarifs24%18%AddReuteritoyouΓfeedsBoost

youΓdogandcatfeedswithouΓnew

EFSA–authoΓizedPΓobioticsandPostbiotics1bi

lionlive

probi。ticsper

gramNBF1pΓobiotic

foΓdogsL.ΓeuteΓiDSM32203NBF2pΓobiotic

foΓcatsL.ΓeuteΓiDSM32264NBFpostbioticfoΓdogsandcatsL.ΓeuteΓiNBF

DC

PROWanttoknow

moΓe?Visitwww.nbfΓeuteΓtherightequilibriumbetweenprivatelabel

rangesand

externalbrandsallowsustosustainhealthy

margins,

whileofferingourcustomersvarietyandvalue.”Arcaplanetissimilarlyinvestinginthedevelopmentofitsprivatelabel,tostrengthencustomerloyaltywhileensuringbettermarginoptimization.“We’realso

shiftingawayfrombroad,undifferentiatedpromotions

towardmoretargetedinitiativesforspecificcustomer

clusters,increasingbotheffectivenessandrelevance,”saysSeneclauze.Improvingthecustomer

journeyThesurveyfoundthatcustomer

journeysare“bleedingrevenue”,mainly

in

ad-to-product(26%),paymentprocessing(19%)andcustomercare(17%).Nogarónotesthat,in

emerging

markets

such

as

Argentina,enhancingthecustomerexperiencethroughbetterdesignedstoresandamorethoughtfulin-store

journey–plusexpandingproductavailabilitybyaddingmoreSKUs

–is

crucial

to

retaining

customers.IskayPet’s

strategy

is

toimprovein-storeefficiencywithbettertrainedteams

andofferafullyintegratedomnichannelexperience.Ultimately,theresearchpointsoutthatcompanieswhichinvestsmartlyintechnology,efficiencyandcustomerexperiencewillgothroughtransformations

withlessturbulence.Andpetplayersareshowingthattheyarealreadymakingthenecessarystructural

changestoadapt.Arcaplanetisgoingastepfurther,andisconsideringaugmentedreality,virtualrealityand‘phygital’solutions

–whichcombinephysicalanddigitalexperiences–toenhancethewaycustomersinteractwiththebrand

acrossallchannelsandboostconsumerengagement.

“We’reimplementingamorelocalizedapproachtopricingandintroducingdynamicpricingcapabilities,enablingustorespondmore

preciselyto

marketconditions

and

competitive

pressures,”adds

Seneclauze.Thepathforwardforpetretailers

lies

in

balancingtechnologywithhumaninsight,automationwiththoughtfulstrategyandefficiencywithcustomercentricity.As

the

sector

continues

to

evolve

in2026,

thosewhoembraceinnovationwhilestayingtruetotheircorevalueswillbereadytothriveinan

evolvingmarket.◆Relianceonmanual

processesandworkflowsleavescompaniesvulnerabletoinefficiency,errors,lostrevenueandoutdatedor

incompletedata.ThedebateaboutAIandtheriskofreplacingemployeesissomethingthepetretailsector

isalsotakingintoaccount.“Therealchallengewillbebringing

AIintoourback-officeprocesses

–notto

replaceemployees,buttoequipthemwithtoolsthatenhance

theiroperationaleffectivenessandimproveprocessefficiency,”says

Arcaplanet’s

CEO.MarginsundersiegeAnothersurveyfindingconcernserodingprofitability.Protecting

margins

is

the

top

priority

for29%ofretailers,andmanyattributemarginerosioninthepast

year

to

tariffs(24%),fulfillment

or

logistics

costs(18%),product

costs(18%),discounts(14%)or

inaccuratedata

(14%).Inordertoimproveprofitandcompetitiveness,Petz

in

Brazilseesthewayitcompeteswithmarketplacesasakey

challenge

to

address

in2026,and

points

to

loyaltyprograms

and

services(primarily

health

plans)as

waystoachievethatgoal.Puppisisalsomovingits

businessforward

byfurtherdeveloping

its

health

plan

sales.

But

Nogarósays

thatinvestinginprivatelabelsandbuyingdirectlyfromnon-majorinternationalbrandsarePuppis’main

drivers

ofbettermargins,andwillhelptheminthepromotions

and

pricing

war.“Big

brands

are

everywhere,andthere’sverytoughcompetitiononprice,providingvery

low

margins

for

retailers

like

us,”

he

explains.Therightpricing

is

keyForAnimalis,priceisanimportantdifferentiatorinamarketwhereboththecompanyanditscompetitorsare

trusted

by

consumers.“We

believe

this

isincreasinglytrue,andareinvestingheavilyinsustaining

a

strong

price

image,”the

CEO

says.IskayPettacklesthebalancebetweenpricesandmarginswithacombinationofproductmixoptimization,strongbrandpositioninganddisciplinedpricing

governance,maintains

Arrúde

Caveda.“FindingPETS

INTERNATIONAL|

MAY

202615AI’s

supplych