营销策划 -MINI CI手册 -MINI CI Guidelines

MINICIGuiDELiNEs.

Updated:10/22

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Typography

Position

Textissetexclusively

凡usHLEFTANDRAGGED...

Centeredtextisneverpermitted!

oRRiGHTANDRAGGED.

>Payspecialattentiontokerninig.Custom-madeMINIfontisveryirregularandquitetight

>Headlinesandshortleadsmayappearincolor.Bodycopyalwaysappearsinblackonwhiteorwhiteonblack>Textissetexclusivelyflushleftandraggedorflushrightandragged

>Iconsareusedasgraphicallabelsincommunications,notstandardbullets.

>Referredtoaschevronsorcarrots.

TheyarepartofMINITypeIconHeadlinefontandarecoordinatedwiththetypography.

ModelI.D.neverstandsalone.

Headlines/Titles

Subheadsandaccentuations

Copy,captions,marginnotes,chartsandtables

MINITypEHEADLiNE

ABcDEFGHijĸLmNopQRsTuvwxyz1234567890.,!„”§$%&/()0?´*‘_:;

MINITypeBold

abcdefghijklmnopqrstuvwxyz

1234567890.,!„”§$%&/()0?´*‘_:;

MINITypeRegular

abcdefghijklmnopqrstuvwxyz

1234567890.,!„”§$%&/()0?´*‘_:;

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MINIWINGSLOGO

2-Dlogo:OOHonly.orcertainprint/gearapplications.

3-Dlogo:

Allother

communications.

1-colorlogo:

forsinglecolor

applicationsonly.

Clearspace

Theremustbeadefinedminimumspaceallaroundthelogo,separatingitfromotherdesignelementswhichishalftheheightofthewings.Always3-Dandchromeandblack(pleaserefertoMINIIdentityNetPart1).Only1logoperadandneverusedwithinbodycopyorasasubstitutionforthewordmark.

CERTIFED

PRE-OWNED

CertifiedPre-OwnedshouldnotbeusedwithoutthementionofMININext.

ClearspaCe

Theremustbeadefinedminimumspaceallaroundthelogo,separatingitfromotherdesignelementswhichisthecharacterwidthofthe“M”intheMININextlogo.

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WoRDmARĸANDLOGOPLACEMENT

>AlwaysuseALLCAPSforMINI>MINIisneveritalicized

Nootherlogotypesorsymbols.

MINIwordmarkalwaysinALLCAPS.

MINIMini

UnlessreferringtoaclassicMini

Nohyphenation

MINI-Service

MINI-serVICe

I

miniMIN

Ifpossible,alignthetopoftheMINIlogowingswiththetopoftheheadline.

Symbol:Asymmetrical,nevercentered.

5of18

LOGOPLACEMENT(CONT’D)

Symbol:Notframedtooclosely.

Symbol:.

.

Never

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MINIStyleGuide

>“MPG”notmpg

>“hwy”notHWY

>Plural:“MINI.”Never,everMINIsorevenMINI’s>BoottoBonnetNoCostMaintenance

>Nothingevergetssetinitalicsin

MINIpublications

>MINICooperSConvertible,

notMINICooperConvertibleS

>It’s“MINICooperSCountrymanALL4,”

notMINICountrymanALL4

>Let’sMotor.®orLET’SMOTOR®

>SingularandpluralreferencestoMINIareasfollows:

1MINI,2MINI,3MINI,etc.

>Useacarat>forbulletsordoublecaratsforbullets.Useasinglecaratforacalltoactionorlist

>CopyrightNotice:©2013MINIUSA,adivisionofBMWofNorthAmerica,LLC.TheMINIname,modelnamesandlogoareregisteredtrademarks.

>CertainwordsshouldbecapitalizedwhentheyfollowMINI,suchasthe“d”inMINIDealer&the“o”inMINIOwner.IfdealerorownerdonotfollowMINI,theyshouldstaylowercase.

MINIURLS

>MINIURLsshouldbeinallcapsandMINIshouldbeinbold.MINIUSA.COM

>MINIDealerURLsshouldbeinallcapsandMINIshouldbeinbold.ANYTOWNMINI.COM

7of18

BRANDQuicĸHiTs

MINISPEAK

>Trunk=boot

>Hood=bonnet

>MINItagline=Let’sMotor®>Brand=MINI

MINIDESCRIBED

>Afeistywaytomovethroughanincreasinglyconventionalworld

>Achallenger;somewhatofanunderdog

>Aninstigatorofoptimism;makespeoplesmile>Approachable,creative,individualistic

>Islikeafriendortrustysidekick—manypeoplenametheirMINI

>It’snotaboutgettingfromPointAtoPointB;it’safunescapefromthedailygrind

>Normalisaverage;MINIisNOTNORMAL

MINIHERITAGE

>DesignedinEnglandin1959

>Afuel-efficient,affordablecarthatmaximizesinteriorspaceinasmallpackage

>Beatsbigger,moreexpensivecarsinracessuchasMonteCarloandDakarRally

>Popiconinthe1960s;TheBeatles,DavidBowieroyalty—everyoneadoredMINI

>ReturnedtoU.S.10yearsago

>OwnedbyBMW(notpromoted),withmostmodelsstillbuiltinOxford,England

MINIPRODUCT

>7models:Hardtop,Convertible,Coupe,Roadster,Clubman,Countryman,Paceman

>3enginetypes:Cooper,CooperSandJohnCooperWorks>MINIsipfuel:35to37MPG

>Turbochargedengines(onMINICooperSandJohnCooperWorksmodels)

>Transverseengine(arepositionedenginetomakefrontofcarsmaller)

>Aggressivestancewithwheelsatcorners,likeabulldog

>Go-karthandling

>Over10millioncustomizationoptions;notwoMINIarealike

>Iconic,uniquedesign;notreferredtoas“cute”

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FRAMES

>Framescanbeplacedinsideotherframes.Innerframemustcomeintocontactwiththeouterframeonatleast2sides

>Thekeydesignelement

>Framesshouldfocus,separate,connectandstructure

>Theframescanneverbeempty

>Framesshouldmatchcarcolor,besampled

fromcolorphotographyorchosenfromdesigncolorsforblack&whitearrangements

>Framesthattoucheachothermustbedifferentcolors.Useonlygreywithabodycolor,orwhitewithabodycolor.

>Framecolors:2colorsperpagemaximum>Framesmustbleedoffofatleast1edge

>Nomorethan3framesperpage

>

Alluseofconvertiblesincreativeshould

haveopentoppedframe

Whenusingyellowframe,topmustbeopenperNatGeoagreement

>Donotuseayellowframearoundafullpage,onlyaroundaportionofthepage,beingsuretoleaveasignificantblackspace

>If2or3framesareused,theytoucheach

otheronatleast1side.Theymaynotoverlapandnospaceshouldbebetweentheframes

FRAmEDESIGN

>G

STANDARDFRAmEWIDTHS

Online:

>300x250,7pixels>728x90,7pixels>160x600,7pixels>468x60,7pixels

Print

>Fullpage(13”x21”),26pts

>Halfpage(13”x10.5”),13.5pts

>Quarterpage(6.75”x10.5”),13.5pts

OOH

>14x48,18pts@.5”=1’

>30Sheet,15pts@.5”=1’Colors

E-mAiLSiGNATuREs

>535x120pixelsize,alwaysusetemplateprovidedbyMarketingWorkshoporBSSP

>Ifsignaturedoesn’tneedlegal,thecreativeshouldbecroppedaroundtheframe.FinalGIFsizeshouldbe:505x65pixels

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>Iflegalisneeded,uselegallayerwithinfile.Indentcopythreespacesbeforeasteriskstoallowbreathingroomfromedgeofemailbody.Thencropfromtop/sidesandextendbottomtoshowlegalandalittlebreathingspaceunderneath.

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COLORS

>G

CARCoLoRs

>Whenusingapprovedartwork,frameandmaindesignelementsmustsamplecolorsfromthecarimage(e.g.,ifadpicturesaChiliRedMINI,frameshouldalsobeChiliRed)

>Ifusingartworkwithmultiplecarcolorsawhiteorgreyframemustbeused

>Forcompletecarcolorchart,seepages11–13Seenextpageforvisualreference.

BRANDCoLoRs

>Whiteanddarkgreycanalwaysbeusedasframecolors

DEsiGNCoLoRs

>Usethedesigncolorswithblack&whiteimages,textorillustrations.Whenusingcolorimagery,sampleanycolorfromimage

>Designcolorsareforhighlightingpurposesandwiththeexceptionofgraphicsandtables,donotappearasbackgroundcolors

>Foracompletedesigncolorchart,seepage14

CommuNicATioNCoLoRs

>Communicationcolorsareunlimitedandmustemphasize/complementimageorgraphicused

>Communicationcolorsareusedwithcolorimagesonly

TEXT

TEXT

Framecolorcannotbearbitrarycolor.

Framecolorcanbeusedtoemphasizeprominentcolorinimage.

IMAGES

>Highcontrastandsurprising.Urban,young,energetic.Colororblack&white.Provocative,butnotaggressive.Cheeky,butnotcheap

COLORS

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British

Racing

Green

LightWhite

ReefBlue

ChiliRed

Pleasenotethatframecolorshouldalways

matchexteriorcarcolor.

Iftheassethasmorethanonecolorcarinit,agreyframeshouldbeused.

ExteriorCarColorFormulasforr55,r56,r57,R58andr59FORMY13

LiGHTNiNG

CMYK

BLuE

100C60M

0Y

40K

PMS

Pantone®541C

RGB

R0G66

B122

HEX

#00427a

CMYK

REEFBLuE大

100C89M

50Y

58K

PMS

Pantone®877C

RGB

R6G24

B52

HEX

#061834

CMYK

IcE

BLuE

40C10M

25Y

19K

PMS

Pantone®5497C

RGB

R137G159

B153

HEX

#899f99

EcLipsE

CMYK

GRAy

20C10M

10Y

85K

PMS

Pantone®Black3

RGB

R37G44

B38

HEX

#252c26

CMYK

SpicE

oRANGE0C87M

100Y

35K

PMS

Pantone®484C

RGB

R152G50

B34

HEX

#983222

PEppER

CMYK

WHiTE

9C9M

15Y

0K

PMS

Pantone®Warm

Gray1C

RGB

R230G223

B211

HEX

#e6dfd3

MiDNiGHT

CMYK

BLAcĸ

10Y

90K

20C10M

PMS

n/a

RGB

R47G51

B55

HEX

#2f3337

CMYK

IcED

cHocoLATE

55C70M67Y60K

PMS

TBD

RGB

R67G45B43

HEX

#4d3533

VELvET

SiLvER

CMYK

5C

10M

17Y

65K

PMS

Pantone®

611C

RGB

R112

G106

B100

HEX

#706a64

CMYK

CHiLiRED

9C100M

97Y

15K

PMS

Pantone®186C

RGB

R191G26

B34

HEX

#bf1a22

BRiTisHRAciNG

CMYK

GREENII

95C33M

85Y

55K

PMS

Pantone®3435C

RGB

R2G71

B49

HEX

#024731

CMYK

WHITESILVER

2C2M

2Y

3K

PMS

CoolGrey2

RGB

R238G237

B236

HEX

#edecec

HiGHCLAss

CMYK

GRAy大大

90C80M

70Y

16K

PMS

N/A

RGB

R56G68

B77

HEX

#38444d

CMYK

ĸiTEBLuE

87C38M

15Y

15K

PMS

TBD

RGB

R0G115

B156

HEX

#00739c

RooFTop

CMYK

GRAy

0C0M

0Y

15K

PMS

TBD

RGB

R220G221

B222

HEX

#dcddde

*OnlyavailableonClubmanHamptonpackage.

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**ExclusiveMINIYOURScolors.

ExteriorCarColorFormulasforR60andR61FORMY13

13of18

oxFoRD

GREEN

CMYK

100C45M

85Y75K

PMS

Pantone®5467C

RGB

R28G54

B50

HEX

#1c3632

STARLiGHT

BLuE(pAcEmANoNLy)

CMYK100C85M0Y10K

PMSTBD

RGBR20G63B144

HEX#21428d

CMYK

cRysTALsiLvER

12C5M

5Y

25K

PMS

Pantone®CoolGray

5

RGB

R178G180

B179

HEX

#b2b4b3

cosmic

CMYK

BLuE

100C87M

60Y

43K

PMS

Pantone®532C

RGB

R41G44

B57

HEX

#292c39

CMYK

TRuE

BLuE

100C61M

0Y

24K

PMS

Pantone®2955C

RGB

R0G60

B105

HEX

#003c69

LiGHT

wHiTE

CMYK

3C

2M

2Y

10K

PMS

Pantone®

427C

RGB

R209

G212

B21

1

HEX

#d1d4d3

CMYK

LiGHT

coFFEE

60C62M

65Y

35K

PMS

Pantone®411C

RGB

R93G79

B75

HEX

#5d4f4b

BRiLLiANT

CMYK

CoppER

25C85M

100Y

15K

PMS

TBD

RGB

R169G66

B36

HEX

#a94225

CMYK

RoyALGRAy

20C15M

21Y

75K

PMS

Pantone®Black7

RGB

R54G53

B52

HEX

#363534

BLAziNG

CMYK

RED

0C97M

92Y

0K

PMS

TBD

RGB

R238G41

B45

HEX

#ee292d

ABsoLuTE

CMYK

BLAcĸ

87C74M

63Y

95K

PMS

Pantone®419C

RGB

R28G30

B28

HEX

#1c1e1c

ExTERioRCARCoLoRFoRmuLAsFoRMININEXT

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CMYK

HYPERBLUE

100C60M

0Y

0K

PMS

Pantone®2727C

RGB

R0G102

B179

HEX

#0066cc

OxyGEN

CMYK

BLuE

90C50M

37Y

0K

PMS

Pantone®7470C

RGB

R20G115

B142

HEX

#14738e

CMYK

COOLBLUE

90C75M

50Y

10K

PMS

Pantone®7546C

RGB

R54G78

B103

HEX

#364e67

NiGHTHRE

CMYK

RED

10C100M

90Y

50K

PMS

Pantone®188C

RGB

R128G4

B16

HEX

#800410

BRiTisHRAciNG

CMYK

GREEN

93C33M

82Y

51K

PMS

Pantone®3435C

RGB

R0G77

B51

HEX

#004d33

CMYK

SPACEBLUE

100C60M

0Y

60K

PMS

Pantone®295C

RGB

R0G46

B94

HEX

#002e5e

HoRizoN

CMYK

Blue

96C77M

40Y

30K

PMS

Pantone®7546C

RGB

R26G60

B92

HEX

#1a3c5c

INTERcHANGE

CMYK

yELLow

16C13M

87Y

16K

PMS

Pantone®611C

RGB

R189G176

B59

HEX

#bdb03b

LAGuNA

GREEN大大

CMYK

80C40M

60Y

15K

PMS

N/A

RGB

R57G114

B104

HEX

#397268

CMYK

PuRERED

7C100M

100Y

7K

PMS

Pantone®1795C

RGB

R205G32

B44

HEX

#cd202c

CMYK

HoT

cHocoLATE

54C75M80Y

50K

PMS

Pantone®476C

RGB

R80G50B39

HEX

#503227

BRiGHT

yELLow

CMYK

11C

3M

63Y

10K

PMS

Pantone®

617C

RGB

R198

G191

B112

HEX

#c6bf70

MELLOW

CMYK

YELLOW

3C27M

100Y

2K

PMS

Pantone®124C

RGB

R239G183

B23

HEX

#efb717

CMYK

LAsERBlue

100C27M

0Y

25K

PMS

Pantone®3015C

RGB

R0G112

B169

HEX

#0070a9

*notavailableonClubman

CMYK

SuRFBLuE

100C68M

39Y

23K

PMS

Pantone®302C

RGB

R0G65

B101

HEX

#004165

MINiDEsiGNcoLoRs

Updated05/12©2012MINIUSA,adivisionofBMWofNorthAmerica,LLC.TheMINIname,modelnamesandlogoareregisteredtrademarks.15of18

HEADLiNE

oRLEADTExT.

BodyCopyMINI

TypeRegularBodyCopyMINIType

Regular.

Puretypography

C5

M100

Y100

K5

PMS1797C

C20

M80

Y70

K50

PMS1815C

C90

M25

Y0

K0

PMS2925C

C100

M40

Y0

K20

PMS3015C

C60

M0

Y100

K0

PMS368C

C70

M0

Y90

K40

PMS364C

C0

M0

Y0

K0

PMSWHITE

C5

M5

Y0

K50

CoolGray9C

C0

M0

Y85

K0

PMS106C

C0

M0

Y100

K60

PMS103C

TEXT

TEXT

B&Wimages

C0

M50

Y100

K0

PMS1375C

C0

M60

Y100

K25

PMS7414C

TEXT

TEXT

Colorimages

Designcolorsareusedwithallkindsoftextorblackandwhitevisuals.

TEXT

TEXT

Graphics

C0

M0

Y0

K100

PMSBLACKC

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EmailCommunications

>Use10or11pointArialfontinblackforthebodyoftheemail(thestandardfontonallmachines;MINIfontmayappeardifferentlyonothercomputers)

>Thesignatureinformationshouldbe10pointArialfontinblack,linespacingshouldbe11points>IncludeaMINI-providedsignaturegraphic

>E-mailsign-offrecommendationsbeforethesignaturesectionare:“Let’sMotor.®”,“Cheers”,or“Bestregards”>Formatyoursignatureasfollows,theleftisforMINICorporateandtherightisforMINIdealers:

--(twodashes)

MINIUsA(MINIandthenameofthedivision)

FirstNameLastNameSampleDepartment

Samplefunction

300ChestnutRidgeRoad(street)

WoodcliffLake,NJ07677(city,state,zip)

O.201.307.4000(officephone)

M.212.555.5555(mobilephone,ifneeded)

F.212.555.5555(faxnumber,fneeded)

E.JOHN.DOE@MINIUSA.COM(allcaps)

W.MINIUSA.COM

V.MINICooperSCountrymanALL4aka“Barry”(vehiclename/nickname)

--(twodashes)

DEAlErNAME

FirstNameLastNameSampleDepartment

SamplefunctionStreet

City,State,zipcode

O.212.555.5555(officephone)

M.212.555.5555(mobilephone,ifneeded)

F.212.555.5555(faxnumber,fneeded)

E.ANYDEALER@MINIDEALER.COM(allcaps)

V.Listvehiclenamealongwithitsnickname(seesampleontheleft)

InsertemailsignaturegraphicandhyperlinktoMINIUSA.COMordealerwebsite(donotaltersizeofgraphicsprovided,seesampleontheleft)

17of18

Businesscards

>New,personalizedMINIbusinesscardsarenowavailableas4-colorandsized1.25”x3.5”

>Orderyourcustombusinesscardsbyclickingonthislink:

>Logindetailsarebelow:

>MINIDealers:select‘dealers’andenterthepassword‘Central’.Besuretohaveyourcreditcardtoplacetheorder.

>MINIcorporateteammembers:select‘corporate’,enterthepassword‘Central’.BesuretohaveyourWBSandGLnumberstoplaceyourorder.

GREETiNGs,moToRER.

IDoN’TGivETHiscARDTojusTANyoNE.

IGoTyouTHisGREETiNGcARD.

ATLANTAmini.Com

FiRsTNAmELAsTNAmE

e-CommerceDirector

oBsElite.motoringKings.VolleyballCoach.CoffeeLover.

5925PeachtreeIndustrialBlvd,Chamblee,GA30341

m:678.285.3809O:800.351.7443F:800.351.7443

E:FIRsTNAmE.LAsTNAmE@ATLANTAmini.Com

ATLANTAmini.Com

FiRsTNAmELAsTNAmE

e-CommerceDirector

oBsElite.motoringKings.VolleyballCoach.CoffeeLover.

5925PeachtreeIndustrialBlvd,Chamblee,GA30341

m:678.285.3809O:800.351.7443F:800.351.7443

E:FIRsTNAmE.LAsTNAmE@ATLANTAmini.Com

ATLANTAmini.Com

FiRsTNAmELAsTNAmE

e-CommerceDirector

oBsElite.motoringKings.VolleyballCoach.CoffeeLover.

5925PeachtreeIndustrialBlvd,Chamblee,GA30341

m:678.285.3809O:800.351.7443F:800.351.7443

E:FIRsTNAmE.LAsTNAmE@ATLANTAmini.Com

18of18

RESOURCES

BSSPSITEANDLOGININFOR:U.S.-CORRECTIMAGERY

URL:

/MINI/templates/login.html

Username:MINIcarlibrary

Password:1t1sMOTOR1ng!

(#1sinsteadofcapitalIsandanexclamationpointattheend)

FTP:MINILOGOS

URL:

Username:minilogos

Password:lBM9pf

AGMEDIAPOOL:OTHERASSETS

URL:

*Note:loginrequired

DEALERNET:ADDITIONALMARKETINGRESOURCESINCLUDINGASSETS

URL:

*Note:loginrequired

MININOMENCLATURE

SEPTEMBER2013

Friday,September27,13

Friday,September27,13

MININOMENCLATURE

NUMBERS

2-partcenterrail

6-speakerCDsystemwithspeed-compensatingvolume

6-speedGetragmanualtransmission

6-speedautomatictransmission

6-wayseats

3-year/36,000-mileNoCostMaintenancestandard(Usewhencompoundw/anadj.)

3-yr/36,000-mileNoCostMaintenancestandard(Useifneededtosaveonspace/fordigitalbanners)

NoCostMaintenancecomesstandardfor3years/36,000mileswhichevercomesfirst(thehyphensaredropped)

3-year/36,000-mileNoCostMaintenancestandard

A

AdvancedHeadProtectionSystem(AHPSII)

aerodynamickit(not“AeroKit”)

airbag(spelloutnumber:sixairbags)

air-conditionedglovebox

ALL4(ALL4all-wheeldrivesystem,onlyforCountrymanorPacemanmodels)all-new(hyphenatewhencompoundadjective)

AlloyPatinatrim

alloywheels

All-SeasonTractionControl(ASC)

AutomaticStabilityControl+Traction(ASC+T)

all-seasontires

Anti-lockBrakingSystem(ABS)

anti-theftalarmsystem

anti-theftfeatures

automaker

armrest

automaticclimatecontrol

aux-in

MININOMENCLATURE

B

backseat

BatterySafetyTerminal

beltforce(buthyphenatedasacompoundadjective:belt-forcelimiters)

bonnet

bonnetstripes(not“strips”)

boot

bootgating

body-coloredbumpers

body-coloredsidemirrors

BoottoBonnetNoCostMaintenance(isofficialprogramname,othervariationsthatareokare:FullMaintenanceprogram,MININoCostMaintenanceplan,MININoCostMaintenanceProgramandNoCostMaintenance)

brakeforce(noteinitialcappedinElectronicBrakeforceDistribution)

C

CertifiedPre-OwnedMINI(noteinitialcapon“Owned”forstyle)

chrome-lineinterior(sameforexterior)

Clubdoor

CodedDriveawayProtection

coinholder(s)

codename

Combo#1-Premium

Combo#2-Sport

Combo#3-ColdWeather

ComfortAccesskeylessentry

ComfortAccesssystem

MININOMENCLATURE

C

ContinuouslyVariableAutomaticTransmission(CVT)Co-op

Cooper(DONOTUSE–seeMINICooper)

CooperS(DONOTUSE–seeMINICooperS)

C-pillars

copilot

CornerBrakeControl(CBC)

cross-checkupholstery(e.g.,cloth/leathercross-checkupholstery)CrossSpokeChallengewheels

crumplezones

crushtubes

cupholder(s)

D

dealerprincipal

digitalsoundprocessing

DigitalSoundProcessor

doorhandle

door-mirrorcaps

driveshaft(seeequal-lengthdriveshafts)drivetrain

drive-by-wirethrottle

MININOMENCLATURE

D

droptop

dual-panepanoramicsunroof

DynamicMusic

DynamicStabilityControl(DSC)

DynamicTractionControl(DTC)(replacedDSCinsecond-generationMINI)

E

ElectronicDifferentialLockControl(EDLC)

e-commerce

ElectronicBrakeforceDistribution(EBD)

electro-hydraulic,power-assistedsteering

e-mail

entrystrips(not“stripes”)

EPAestimated(don’thyphenate,evenascompoundadjective)

equal-lengthdriveshafts

F

50/50splitfold-downrearseatsfive-speedmanualtransmission

floormats

foglights

MININOMENCLATURE

F

footrests

footwell

four-cylinder

four-wheelventedanti-lockdiscbrakesfrontend

frontairbags

front-seatshoulderroomfront-wheeldrive

fuel-efficient(andfuel-efficiency)

G

gearshift

gills

GlobalPositioningSystem(GPS)glovebox

go-kart(not“go-cart”)

gray(not“grey”)

greenhouse

grille

MININOMENCLATURE

H

handbrake

HarmanKardon(companyname)

harman/kardon®soundsystem(productname)

Harte-Hanks

hatchback

headlight

heatedwindshield-washerjets

high-performanceengineering

headlamppowerwash

hoodscoop

horsepower(orHP,butdon’thyphenateascompoundadjective:208HPengine)homepage

I

Internet

intercooler

Internetaddress:MINIUSA.COM

J

JohnCooperWorks

JohnCooperWorksblackleather(upholstery;not“JohnCooperWorksleatherblack”)

MININOMENCLATURE

K

KelleyBlueBook(not“KellyBlueBook”)

keyfob

KiteBluemetallic(colornameininitialcaps;“metallic”setinlowercase)

L

leather-wrappedsteeringwheel

legroom

Let’sMotor.®(aregisteredtrademark)

Loungeleather(e.g.,comeswithLoungeleatherupholstery)

lumbar

M

MacPhersonstruts

metallic(colornameininitialcaps;“metallic”setinlowercase)

micro-filter

Mini(whenreferringtothegenerationpriorto2002;theclassicMini)

MINI(thepluralofMINIisalsoMINI,never“MINIs”;possessiveformisMINI’s)

MINICooper

MINICooperS

MINIConnectedtechnology

MINIConnectedwithNavigation

MINIDealer(the“d”indealershouldbecapitalizedwhenfollowingMINI.Left

lowercasewhennot.ForanytypeofCTA,pleasedonotreplacedealerwithdealership,itshouldbe“FINDADEALER”)

MINIMotorer(the“m”inmotorershouldbecapitalizedwhenfollowingMINI.Leftlowercasewhennot.)

MINIMotoringAdvisor

MINIMOTORINGGEARorMotoringGear

MININOMENCLATURE

M

MINIOwner(certainwordsshouldbecapitalizedwhentheyfollowMINI,suchasthe“d”inDealer&the“o”inOwner.IfdealerorownerdonotfollowMINI,theyshouldstaylowercase.)MINITakestheStates,[CityName]

MININextTM

MININextTMCertifiedPre-Ownedprogram

MINIPassengerCars

Modelnames(theycomelast:MINICooperSClubman,not“MINIClubmanCooperS”)ModelYear2002

MINISelect

MonteCarloRallye

MorrisMinor

motor(alwaysusemotorormotors,notdriveordrives)

motorer(SeenoteaboutcapitalizingthemwhenfollowingMINI)

MotoringAdvisor

motorsport

Motor-Tober