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文档简介
The
AI-First
OperatingSystem:ABlueprintfor
Operatingand
Business
Model
InnovationW
H
IT
E
PA
P
E
RJ
U
N
E
2
0
2
6Images:Getty
ImagesContentsForeword
3Executivesummary
4Introduction
5Block
1:
Intelligenceengine
91.1Thespeed
loop
101.2Thescale
loop
121.3Thescope
loop14
Block2:AdaptiveAItechnologystack172.1Turndata
intofuelforthe
intelligenceengine182.2Ownthe
control
layers192.3Composeamodel-agnostic
portfolio202.4
Makecontextdynamic,
notstatic21
Block3:Operations
redesign223.1Wheretoallocate
intelligence243.2
Howtoredesignwork263.3
Building
intelligence-nativeoperations293.4Operational
leverage:the
new
businesseconomics32
of
intelligenceBlock4:
Human-AIteaming334.1Growing
human-AItalent344.2Organizingfor
human-AIteams364.3
EvolvingtheorganizationforAI-firstexecution38
Block5:
Newvaluecreation
405.1
Designing
product415.2
Prioritizingtrust425.3
Positioning
inthe
market
43DesignyourownAI-first
blueprint
45Conclusion
47Contributors48Endnotes
50DisclaimerThisdocumentispublishedbytheWorld
Economic
Forum
as
a
contributionto
a
project,
insight
area
or
interaction.The
findings,interpretationsandconclusionsexpressedhereinarea
result
of
a
collaborative
process
facilitated
and
endorsed
by
theWorldEconomic
Forumbutwhoseresultsdonot
necessarily
representtheviews
oftheWorld
Economic
Forum,
nor
the
entirety
of
itsMembers,
Partnersorotherstakeholders.©2026World
Economic
Forum.All
rights
reserved.No
part
of
this
publication
may
be
reproduced
or
transmitted
in
any
form
orbyanymeans,includingphotocopying
and
recording,
or
by
any
information
storage
and
retrieval
system.TheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation2Formostofbusiness
history,theenterprisehashadaceiling.Therewere
limits
on
how
fastenterprisescould
learnand
howfast
informationcouldtravelfromtheedgeofan
organization
tothecentreto
informaction.Additionally,therewere
constraintson
how
rapidlydecisionscould
be
made
andexecuted,and
howfarenterprises
couldscale
without
losingcoherenceorexhaustingtalent,capitalortime.Thesewerestructural
limits–
built
intothearchitectureofhow
organizationsthink,
decideand
act.Asmall
butgrowing
numberofenterprises
aredismantlingthose
limits.Theyareachievingthisnot
byadoptingAIasatool,
but
by
designingtheir
entireoperating
logicaroundartificial
intelligence
(AI)–
buildingsystemsthat
learnfromevery
interaction,
improvewitheverycycleand
expand
into
newdomainswithout
proportional
increases
incostor
complexity.Thesearethe“AI-first”enterprises,and
unliketheceilingtheyare
replacing,thisfrontierdoes
not
holdstill.
Itadvanceswith
everybreakthrough,everydeploymentand
everynewcapabilitythatentersthefield.Whattheseenterprisesdemonstrate
is
nota
newfixed
limit,
but
adifferentorderofwhat
an
organization
can
do.TheWorldEconomicForum’sAI-FirstEnterprisesworkstream,partoftheAIGlobalAlliance,brought
together
more
than50of
the
world’smostadvancedenterprisesandthinkers
with
a
shared
mission:
unlock
what
enterprisescandofor
industry,globalecosystems
and
society
byexploringthe
businessandoperating
modelbreakthroughsthatAI
is
making
possibleandshapingthe
nexteraofenterprise.
Overthe
pastyear,theworkstreamwentdeep
intothefrontierof
architectures,decisionsandthe
patternsthatset
genuineAI-firstorganizationsapart.Whatfollows
is
drawndirectlyfromthatcommunity.Whatwefound
is
bothclarifyinganddemanding.It's
"clarifying",
becausewe
havediscoveredacoherentsetoffundamentalsacrosscompaniesthatseemdifferentfromone
another–from
drugdiscoverytofinancial
infrastructure,andfromautonomous
logisticsto
legalAI.
It's
"demanding",
becausethegap
betweenorganizationsthat
have
restructuredaround
intelligenceandthosethat
have
not
iswideningfast.Thefive
building
blocks
inthis
paper–theintelligenceengine,theadaptivetechnologystack,
redesignedoperations,
human-AIteamingand
newvaluecreation–are
nota
roadmap
fortransformation.Theydescribe
howthefrontieralreadyoperates.Theopportunityfor
leaderswilling
toengageseriously
isto
usethem
as
a
lens:to
see
what
is
now
possibleandtodesignaccordingly.Thestructurallimitsaregone.Whatcomes
next,howfarthisfrontiermoves,whoitreaches
andwhat
itmakespossibleforindustries
and
societies
arethe
questionswewillkeeppursuing.TheAI-FirstOperatingSystem:A
BlueprintforOperatingand
Business
Model
InnovationForewordMaria
BassoHead,AI
Applications
andImpact,Centre
for
AI
Excellence,World
Economic
ForumMichael
RömerSenior
Partner&Global
Lead,Activate:
Digital
and
Analytics,KearneyTheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation3Cathy
LiHead,Centre
for
AI
Excellence;
Member,
ExecutiveCommitteeJune2026Anewclassoforganizations
is
emerging,
designing
theiroperationsaround
intelligence,
usingdataas
a
key
resourceandembeddingartificial
intelligence
(AI)
into
processes,decision-makingandexecution.
These“AI-first”enterprisesaredemonstratingenhanced
performance:faster
innovationcycles,
theabilitytoscalewithsmaller
teams
and
thecreationofnew
products
builton
continuously
learningsystems.Thiswhite
paperexamines
howtheseorganizations
are
built,
howtheyoperateandwhatseparatesthem.
Drawingondeepengagementwith
more
than50oftheworld’s
mostadvancedAI-first
enterprisesandthinkers,
it
mapsthe
patterns
and
principlesthatdefine
howthefrontieractuallyoperates.Five
building
blockscapturethefundamentalsof
howAI-firstenterprisesaredesigned
and
run:–Intelligence
engine
at
the
core:
Enterprisesplace
intelligenceatthecentre
oftheiroperationsand
business
models,turningevery
interaction
intoacompoundingsource
ofadvantage.Thisacceleratesspeed,extendsscaleandexpandsscope
inwaysthat
grow
strongerwith
use.–
Adaptive
AI
technology
stack:Organizationsbuild
modular,adaptabletechnologyarchitecturesthat
integratedata,
modelsandworkflowswhile
beingdesignedtoevolveas
the
frontier
moves.–Operationsredesign:Enterprisessystematically
digitizetheirworkflowswith
intelligence–
notoptimizingthematthemarginsbutconnecting
all
oftheiroperationstothe
intelligenceengine.–Human-AIteaming:
Roles,teamsandorganizationalstructuresaredesignedto
enable
continuouscollaboration
between
peopleand
AIsystems,definingwhat
humancontribution
looks
likeatthefrontier.–Newvaluecreation:
EveryAI-firstorganization,
regardlessofsector,
mustdecide
howtoposition
intelligence
integration
inthe
market.
FromAIasa
productfeaturetoAI
as
invisible
infrastructure,
positioningchoicedetermines
whatcustomers
payfor,wherevalueaccrues
andhowthe
businesscompetes.Together,these
building
blocksforma
blueprint
foroperating
inaworld
where
intelligence
isabundantandcontinuously
advancing.Tomakethisactionable,this
paper
extendsthetraditional
business
modelcanvaswith
AI-firstfundamentals,
providing
leaderswitha
practicalframeworkfordesigning
andoperatingasAI-first
enterprises.The
rise
ofAI-first
enterprises
is
in
its
earlystages.
It
remains
unclearwhichapproacheswill
provemosteffectiveacross
industries,
how
broadlytheywillscaleandwhattheir
long-term
implications
willbefor
productivity,employmentand
competition.For
leaders,the
imperative
isto
buildthecapabilities
requiredtotestandscaleAI-firstoperatingsystemsacrosstheenterprise.
Forentrepreneurs,theopportunity
lies
inturningintelligence
intodifferentiated
products,services
andsystemsatscale.
For
policy-makers,thechallengewill
bestayingaheadofthese
rapidly
evolving
modelsandensuringdevelopmenttranslates
into
broad-basedeconomicand
societalvalue.ExecutivesummaryAnewenterpriseoperating
system
is
emerging:
organizationsdesignedaround
intelligenceas
a
corecapabilityforvalue
creation.TheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation4Thespeedand
breadthofadoption
arewhat
make
AIdifferent.
InOctober2025,Wharton
estimatedthat82%ofdecision-makers
useAIweekly,
upfrom37%
in2023.4
Thefactorsdrivingthis
industry
adoptionare:1.Democratizedaccess:Innovationsin
interfaces
andlargelanguagemodels
(LLMs)
have
enabled
non-technicaluserstoadopt,buildandoperate
AI,meetingtheuserattheir
level
of
proficiency.2.
Reasoningandagency:Systemscaninterpret,decideandact
acrossworkflows
with
increasingautonomy.3.
Multimodal
intelligence:AI
can
processorgeneratetext,
images,audioand
more,
expandingthescopeofapplication.4.Parallelexecution:Tasksthatweresequential
can
now
beexecutedsimultaneously,compressingtimetoscale.Fortoday
s
market,
intelligence
ischanging
what
kindsoforganizations
can
be
built.AI-firstorganizationsare
applyingthis
lessonfromtheoutset,
designingoperations,decision-makingand
business
modelsaround
intelligence.Artificial
intelligence
(AI)
isthe
latest
class
ofgeneral-purposetechnology,
likeelectricity,computersandthe
internet.
Historically,thesetechnologies
hada
limited
impactwhen
incumbentorganizationsappliedthemwithin
existingsystems.
Real
breakthroughscamewhen
pioneers
rebuilttheir
businessesaroundthe
technology
itself.Inelectricity,early
manufacturingadopters
replaced
steamengineswithelectric
motorswhile
retaining
thesame
layoutsand
production
processes,resulting
in
no
productivitygains
but
reducing
energycosts
by2060%.1The
breakthroughcamewhen
pioneeringfactories
redesignedtheirentire
blueprintsaroundelectricity;
oneexample
is
Henry
Ford
reworking
hisassembly
linesystem
between
1919and
1926.2
Theseleaders
reconfiguredworkflows,distributed
power
to
individualworkstationsand
rebuilt
production
systems,3
unlockingstep-changes
inoperatingmodelsandsystemsand
layingthefoundationfor
themodern
factory.IntroductionWhat
this
means
for
AITheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation5–Step-change
(re)designof
coreoperatingworkflowsaroundAI–Techstack
(re)structuredto
embedAI
intoexecution,
decision-makingandgovernanceat
scale–Systematicallocation
oftasks
between
humansandAI–Built
for
industry
standards,complianceand
production-
grade
scale–Augmentationandautomation
enhance
humancapabilities,improvingoperational
leverage
beyondwhat
humansorAI
can
do
alone–Unlocks
new
capabilitiesthatcould
not
bedesigned,
delivered
orscaled
withoutAI–AIembedded
in
the
valueproposition,
notjustoperations–Valuescalesthrough
intelligence
compounding
(data
>
model
>
betteroutcomes)–Talent
modelcentred
onAI
researchers,
machinelearning
(ML)
engineersand
modelevaluators–Techstack
intentionally
builtforcontinuous
modeltraining,
deploymentand
rapid
iteration
at
scaleTABLE1Enterprisearchetypes
byAIadoptionArchetype
Definition
Attributes
Litmus
testoperatorsexperimentingand
usingAI
tools–Techstack
integratesthird-party
AItools
intoexisting
systems–Unit
economics
improvethroughcost
reductionor
productivitygains,
not
model-driven
differentiation–AIapplied
at
the
task
level–Performance
improvesthrough
localizedefficiency
andproductivitygains–Talent
modelfocusedon
domainIfAIsystemswere
removed,
couldyour
businessstilloperate
(workflows,decisions,
and
delivery)?Iftheanswer
is
“no,”your
enterpriseisAI-firstIftheAItoolswere
removed,
would
yourworkflowsand
organizationstructurecollapse?Iftheanswer
is
“no,”yourenterpriseisAI-enabledEnterprisesthatapply
AI
toautomateoraugment
discretetaskswithinexistingworkflows,improving
performancewithout
materially
redesigningtheoperating
modelNewenterprisescreated
with
AI
asacore
productioncapability,
withproducts,servicesand
competitive
advantagefundamentallydependentonAI
systemsEnterprisesthatsystematically(re)designworkflows,
rolesanddecision
rightssoAI
becomesthe
strategic
leverforcreating
anddeliveringvalueat
industrial
scaleIfAIsystemswere
removed,
would
yourvalue
propositionstill
exist?Iftheanswer
is
“no,”yourenterpriseisAI-nativeTheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation6AI-enabledAI-nativeAI-firstAI-enabledapproacheslimitthe
fullvaluecreationpotentialofthe
technologyDespiteAI
investmentestimatedatover$250
billion
globally
in2025,5
manyorganizationsare
seeingonly
incrementalgains.Aglobalsurveyfoundthat
only25%sayAI
is
havingatransformative
effect
on
theircompany.
Meanwhile,84%ofcompanies
have
not
redesignedjobsaroundAIcapabilities.6Likeelectricity,the
primary
reason
isstructural.
Inmanycases,AI
isdeployedas
a
layer
on
top
ofexisting
processesandembedded
narrowly
intools.
Thisapproach
improvesefficiencyatthe
marginsbutdoes
not
unlockthetechnology’sfull
potential.Incontrast,AI-first
performancegainsare
early,
butstriking:–Compressed
cycle
times:Commercialinsuranceworkflowswentfrom28daysto2.8
hours.7–Shorterroadstoscale:$100
millionannual
recurring
revenue
(ARR)
in
months,compared
tofourtoeightyears
previously.8,9–Moonshots
within
reach:A2.5-daycontinuousautonomous
inference
loopidentifiedthefirstviabledrugcandidatefor
a
previously
intractable
HIVtarget.10–
Smallteamsachievingtheoutputofentirefunctions:Someteamsareachieving15times
more
productivitywithAItoolsthan
withoutthem.11–Newmarketdynamics:AI
is
reshaping
howcompanies
positionanddelivervalue
tocustomers.12Innovationsinbusiness
and
operating
modellogic
enable
this
impact.To
inform
this
stepchange,theWorld
Economic
Forum
launched
theAI-First
EnterprisesWorkstreamas
partoftheAIGlobalAlliance.
By
bringingtogether
over
50executives
leadingAI-firstcompanies
anddepartmentsanddrawing
on
insightsfrommorethan
150executivesand
experts
frominterviews,workshopsandexpert
consultations,thisgroup
explored:–HowareAI-first
enterprises
changingthe
natureofbusiness
andtheway
it
creates
anddeliversvalue?–Whataretheemerging
patternsand
innovations
behindtheirsuccess?Together,these
patternsand
innovationsareenablinga
newclassofAI-first
enterprises
built
aroundcontinuous
learning,
real-timedecision-
makingandscalable
intelligence.Thefollowing
blueprintoutlinesthecore
building
blocksoftheseorganizations.TheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation7IntelligenceengineIntelligenceatthe
core
as
acompoundingsourceofspeed,scaleandscopePage
9
AdaptiveAItechnologystackArchitectingamodular
stackfor
scale,flexibilityand
controlPage
17
>Page
40
Page33
>OperationsredesignDecidingwheretodistributeand
runthe
intelligenceenginePage
22
>integratedsystem.
Progress
inonearea
reinforces
theothers.Takentogether,theyforman
emerging
blueprintfortheAI-firstenterpriseoperatingsystem.Five
building
blocksdefinethefundamentalsofhowAI-firstenterprisesdelivervalue.Theyshould
be
understood
notasa
linear
roadmap
butas
anFundamentalfivebuildingblocksFundamentalbuildingblocksforanAI-firstoperatingsystemBuildingteamsand
organizationsforcontinuoushuman-AI
executionTheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation8Positioning
newcapabilitiesandsolutions
forthe
marketHuman
and
AIteamingNew
value
creationFIGURE1JDefine/runstrategicoutcomeIntelligenceengineWhen
intelligencesitsatthe
core
of
anenterprise,
it
becomesadurablesource
of
speed,scaleand
scope.AI-firstenterprises
build
intelligenceenginesas
an
operatingsystemaroundwhichthefirmthinks,runsandcreatesvalue.
Bystrategically
embedding
intelligence
intothefoundational
business
logic,theseorganizationsensurethatoperational
data,
proprietary
intellectual
property
(IP)andsourcesof
advantagecompound.Atthecentreisan
intelligence
engine
(Figure2),aself-reinforcinganddata-driven
flywheel
that
embedsalloftheorganizational
knowledge,
learns
fromevery
interactionandtransactionand
grows
smarterwith
use.
Itconnectscustomerdata,operationalcontext,
businessobjectivesand
real-world
performance
intocontinuousfeedbackloops
that
learn,
improveandscalewitheach
cycle:–
Thespeedloop:Acceleratingdiscovery,
experimentationandtime-to-valuethrough
autonomous
inference–Thescaleloop:Operationalizingintelligenceasa
multi-use
platformacross
businessoutcomes–
Thescopeloop:
Expandingcapabilities
into
newdomains,products
and
marketsTheintelligenceengineUnlocksBusinesscase
andperformanceContext
richTheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation9
Dataflywheel
inputsNew
capabilitiesLoop
milestones
Edgecaseand
scope
5
6dataAutonomousinferenceBLOCK1IntelligenceengineEconomicandoperationalalignmentProduction-grade
autonomyValuecreation
and
moonshotexplorationFrontierMultiNewcapability
expansionLearning
accelerationIntelligencefoundationsFIGURE2ScopeScaleSpeedexpansiondatacapabilitiesplatformtraining1324UnlocksUnlocks-use-UnlocksScopeUnlocksScaleUnlocksSpeed1IntelligencefoundationsContext-richtrainingdataDefine/runstrategicoutcomeData
inputs:
Buildsalearningbasefromcontext-richdatatiedtooutcomesand
key
performance
indicators(KPIs),
improvinglearning
performancewithevery
cycleIntelligencefoundations:Anchorsthesystem
indefinedbusinessoutcomesanddomain-specificcontext,calibratingwhat
it
learnsfromand
optimizesforLearningacceleration:Compressesthepathfrom
proof
ofconceptto
proofofvalue
by
usingAIto
rapidlygenerate,simulate,testandvalidate
ideas
beforescalingNew
capabilities–autonomousinference:
Enablessystemstorun
thefulldiscovery-to-deploymentprocessindependently,generating,testing,evaluating,
adaptingand
refiningoutputsagainstdefinedobjectiveswhile
using
persistent
memoryandhumanfeedbacktoimprovewith
every
cycleIn
practice,oneexample
isa
drug
discoverycompany
movingfromcandidatehypothesistovalidatedsimulation
indays,
not
months.Othersincludeasoftwarecompanyshippingfunctionalprototypesfrom
plain-language
briefs
inseconds,
anda
roboticsfirmtestingand
refining
physicalbehaviours
insimulation
beforeasingle
real-world
deployment.Whattheseorganizationsshare
is
notjustspeedbuta
structural
advantage.Objective:AI-firstenterprisesusethespeedloopto
run
moreexperiments,generateandtest
hypotheses,andvalidate
ideas
beforecommitting
resources,
loweringthecostofexperimentationwhile
increasingthe
paceoflearning.
Failures
narrowthesearchspace;successes
become
building
blocksforthe
next
cycle.Overtime,thiscreates
a
systemwhere
proprietary
learningcompounds.1.1FIGURE3TheAI-FirstOperatingSystem:ABlueprintforOperatingand
BusinessModel
Innovation10Thespeedloop
Dataflywheel
inputsNew
capabilitiesLoop
milestones
IntelligenceengineAutonomousinferenceThespeed
loopLearning
acceleration122MechanismsObjective-ledcontextbuildingHow
itworksTranslate
businessgoals
intoclear,
measurableAIobjectives,
linking
outcomes
(e.g.
revenue,
accuracy)to
system-
level
metrics
(e.g.
bindingaffinity,accuracy,cost
peroutput),
bringingtogether
relevant
structured
and
unstructured
datato
buildcontext,
reveal
patternsandgive
meaningto
system-level
signals.Example:WorkeraWorkeradefinesgoodcontextas
personalization.
By
connecting
to
systems
likeWorkday
and
ingesting
role
data,
resumesandstrategic
priorities,
it
buildstwo
layers:
individualcontext
around
a
user’s
skills
and
experience,
andcompanycontextaroundthecapabilitiesthe
organization
needsto
develop.Workera
usesthiscontexttoassessskills,
identify
gaps
and
recommend
targeted
learning
paths.
Context
isconsidered
“good”when
it
improvesthe
precisionoftheseassessments,tailors
recommendationsto
the
individual’s
roleandensuresskilldevelopment
aligns
with
business
objectives.2LearningaccelerationWhatit
enablesSpeeds
upexperimentation
bygenerating,testingand
refiningsolutions
before
real-worlddeploymentHow
itworksApplyautomatedevaluationsystemswithdefined
thresholds,
enabling
safe
and
controlled
autonomous
execution.
Example:ServiceNowServiceNow
builtanAIagentevaluationframeworkwith
quantitative
thresholds
that
agents
must
clear
beforegoing
live.Theframeworkscoresagentsagainst
def
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