2026 年亚太医疗健康一线报告

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Asia-PacificFrontLineofHealthcare2026

Consumersexpectmore,cliniciansarestretchedthin,andAIisreshapingwhat’spossible.

Authorsandacknowledgments

VikramKapurisaseniorpartnerinBain&Company’sSingaporeofficeandheadofthefirm’sGlobalHealthcare&LifeSciencespractice.

AlexBoultonisapartnerinBain&Company’sSingaporeofficeandaleaderinthefirm’sSoutheastAsiaHealthcare&LifeSciencespractice.

Lucyd’ArvilleisapartnerinBain&Company’sSydneyofficeandaleaderinthefirm’sAustralianHealthcare&LifeSciencespractice.

DhruvSukhraniisapartnerinBain&Company’sMumbaiofficeandaleaderinthefirm’sIndiaHealthcare&LifeSciencespractice.

MonicaPintoBastoisaseniormanagerinBain&Company’sHealthcare&LifeSciencespractice.

We’dliketothankIncQueryfortheirsupportwithoursurveycodinganddesign.Wewouldalsoliketo

thanktheBain&Companyteamthatworkedtirelesslytodevelopthisreport:MayankPuri,Sudhanshu

Sharma,PushpalTayal,SakshiVohra,AlmiraRajwani,KaranBajaj,HarshetPushoula,andAmolikaVerma.

Thisworkisbasedonsecondarymarketresearch,analysisoffinancialinformationavailableorprovidedtoBain&Companyandarangeof

interviewswithindustryparticipants.Bain&CompanyhasnotindependentlyverifiedanysuchinformationprovidedoravailabletoBain

andmakesnorepresentationorwarranty,expressorimplied,thatsuchinformationisaccurateorcomplete.Projectedmarketandfinancialinformation,analysesandconclusionscontainedhereinarebasedontheinformationdescribedaboveandonBain&Company’sjudgment,andshouldnotbeconstruedasdefinitiveforecastsorguaranteesoffutureperformanceorresults.Theinformationandanalysishereindoesnotconstituteadviceofanykind,isnotintendedtobeusedforinvestmentpurposes,andneitherBain&Companynoranyofitssubsidiariesortheirrespectiveofficers,directors,shareholders,employeesoragentsacceptanyresponsibilityorliabilitywithrespecttotheuseof

orrelianceonanyinformationoranalysiscontainedinthisdocument.ThisworkiscopyrightBain&Companyandmaynotbepublished,transmitted,broadcast,copied,reproducedorreprintedinwholeorinpartwithouttheexplicitwrittenpermissionofBain&Company.

Copyright©2026Bain&Company,Inc.Allrightsreserved.

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Asia-PacificFrontLineofHealthcare2026

Contents

Persistentpainpoints 2

Frontlinetrends 5

Strategicopportunities 15

Implicationsforkeystakeholders 22

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AtaGlance

>Asia-Pacificpatientshavebecomeconsumers:moredemanding,moreinformed,seekingmorepreventivecare,andspendingmoreacrosseveryhealthcategory.

>Butprovidersareburnedout.Oneinfivedoctorsintheregionisactivelyconsideringswitchingorganisations,drivenbyexcessiveworkloads,alackofrecognition,andburnout.

>Artificialintelligence(AI)couldprovideananswer—butcapabilitiesaredevelopingfasterthanorganisationscanadoptthem.

Asia-PacificFrontLineofHealthcare2026isBain&Company’sfourthbiennialreportonhealthcaretrendsandopportunitiesintheregion.Forthisreport,wesurveyed600doctorsinAustraliaandthePhilippinesand6,300consumersacrossnineAsia-Pacificmarkets.1

Theresultsrevealwideningtensionsacrossthehealthcaresystem:consumerexpectationsarerising

fasterthanexperiencecankeepup,cliniciansarereadytowalkawayfromoverburdenedsystems,andartificialintelligence(AI)capabilitiesareoutpacingorganisationalreadiness.

OurdatareflectsarealityalreadyunderwayandsurfacescriticalchoicestohelpCEOsprioritiseandexecutetheirstrategyforthenext18months.

Persistentpainpoints

Thefrictionconsumersandcliniciansareexperiencingisanexpressionofadeeper,structuralimbalancebetweensurgingdemandandconstrainedsupply.

TheAsia-Pacificregionishometo60%oftheworld’spopulationandbearsadisproportionateshareoftheglobaldiseaseburden,yetitaccountsforonly22%ofglobalhealthcarespending.Healthworkerdensity

remainscriticallylow:Onapopulation-weightedbasis,emergingAsia-Pacificcountriesaverageroughly1.6doctorsper1,000people.ExcludingChina,thisaveragedropsnear0.9doctorsper1,000people.Forreference,theWorldHealthOrganizationrecommendsaminimumof2.5physiciansper1,000people,whilemanyOrganisationforEconomicCo-operationandDevelopmentnationsaverage3.7.

Longwaittimesremainthetopconsumerfrustration,consistentwithourthreepreviousreports

(seeFigure1).Thisissuecutsacrossmatureandemergingsystems,privatelyandpubliclyfundedalike,andmirrorspatternsseenintheUSandUK.

Costandcomplexitycompoundtheproblem.Highout-of-pocketcostsoftendeterordelaycare,evenamonginsuredpopulations,whilebillingandcoveragecomplexityaddfrictionanderodetrust.The

consequencesaretangible:Fewerthan70%ofchronicpatientsreporthavingregularcheckups,citinghighcostastheirprimarybarrier.

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Doctorsarefeelingthestraintoo,particularlyinpublicsystems,wheretheyreportedsignificantlylowerjobadvocacycomparedtophysiciansinprivatehospitals.Inbothmature(Australia)andemerging(thePhilippines)markets,doctorsranked“professionaldevelopment”and“technologyandtools”astheir

mostvaluedprofessionaldimensions—aheadofcompensation.Yetonlyabout30%ofdoctorsreportedfeelingverysatisfiedwitheitherdimension.

Ourlongitudinal,cross-regionresearchonthefrontlineofhealthcaresuggestsastrongcorrelation

betweenphysicianinvolvementinstrategicdecision-makingandemployeeNetPromoterScores(eNPS),whichmeasuretheextenttowhichclinicianswouldrecommendtheirorganisationasaplacetoworktoafriendorcolleague.Asia-PacificdoctorswhofeelengagedreportedeNPSupto36pointshigherthan

thosewhodonot.

Approximately30%ofdoctorsbelieverecruitmentandretentionattheirorganisationshavebecomemoredifficultsince2023,and20%saythey’reactivelyconsideringswitchingorganisations.Thesesentiments

Figure1:Longwaittimesremainoneofthegreatestpainpointsforpatients

Percentageofresponsesreportedasatop-threepainpoint

100%

Limitedconvenienceofcare

(lackofhealthcarefacilitiesLackof

innearbylocations)Pooronlinecommun-

Unexpectedsystemsication

InabilitytoseethedoctorsIwantbills

(availabilityorinsurancecoverage)

Difficulty

Confusion

questionsLongtimetogetanappointmentnavigateanswered

60%(timebetweensettinganthesystem

appointmentandseeingthedoctor)Feeling

Confusiondismissed,

aboutmydisrespected,

40%healthornot

insurancelistenedto

Highcost

Lowquality

Longwaittimeatthecaresiteofcare(e.g.,

20%(inthewaitingroom)Toomuchmisdiagnosis,

paperworkorrushedvisits,

bureaucracypoor

follow-up)

0%

AccessAffordabilityComplexityQuality

$☆☆

+

gettingmyabouthowto

coverage

80%

Note:Q15:Whatwerethegreatestpainpointsyouexperiencedwiththehealthcaresystemoverthepast12months?Pleaseselectuptothreechoices.

Source:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300)

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Figure2:Oneinfivedoctorsisconsideringswitchingorganisations,primarilyduetoexcessiveworkloadandalackofrecognition

ConsideringswitchExcessiveworkloadisthetopreasonforconsideringswitchingorganisations

Notes:Q19:Towhatextentdoyouagreewiththefollowingstatements?(Statementswere“Consideringswitching

careers”and“Consideringswitchingemployers”);Q20:Whatiscontributingtoyouconsideringswitching

employers?

Source:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300)

aredrivennotbycompensation,butbyexcessiveworkloads,alackofrecognition,andburnout(seeFigure2).

Frontlinetrends

Severalforcesarereshapinghowcareissoughtanddeliveredacrosstheregion,includingconsumerism,expandedcaresites,fragmentation,andAI.Thesetrendsarealsochangingwhatittakestosecurea

competitiveadvantage.

Consumerism

Asia-Pacificpatientsarebecomingconsumers.Eighty-fourpercentexpecthealthcaretobemore

convenienttodaythantwoyearsago,and71%expectdoctorstobemoreresponsiveviaphone,WhatsApp,

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Figure3:Consumerexpectationsaroundconvenience,medicaleducation,andproviderresponsivenesscontinuetoincrease

Percentageofrespondentswhoagree

Convenience

isanincreasingexpectation

forpatients

Iexpectmoreconvenienceinaccessingandreceiving

medicalcare

80%84%

2019202120232025Today

(asof2026)

Patientsare

moreinformedtodaythanever

Iammoreinformedaboutmymedicalconditionsandtreatmentoptions

75%

68%

2019202120232025Today

(asof2026)

Patientsexpectdoctorstobe

moreresponsive

Iexpectdoctorstobemoreresponsivetoquestionsthroughphone,e-mail,etc.,ratherthanhavingtowaitfor

nextappointment

71%

59%

2019202120232025Today

(asof2026)

Note:Q14:Comparedtotwoyearsago,towhatextentdoyouagreewiththefollowingstatementsabout

youtoday?

Sources:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300);

2023(n=2,300);2021(n=1,750);2019(n=1,823)

oremailvs.waitingforanextappointment(seeFigure3).ThisshiftisbeingamplifiedbytherapidglobaladoptionofAI-basedtools.Nearly70%oftheAsia-PacificconsumerswesurveyedreportedusingAItoolstobetterunderstandamedicaldiagnosisortreatmentplan.

Preventivecareincreaseddecisivelycomparedtopriorsurveys.Sixtypercentofconsumersreported

schedulingregularcheckupsandscreeningsin2025,comparedtoonly47%in2023.EverycountryexceptIndiaandIndonesiareportedasteepincreaseinpreventivecare;Chinaledtheregion,with76%of

consumersschedulingregularcheck-ups(seeFigure4).

Consumersalsoreallocatedpersonalbudgetstowardhealthandwellness.Netspendingincreasedacrosseveryconsumerhealthcategoryovertheprior12months.Nutritionsupplementssawthebiggestjump(43%),followedbyfitnessandexercise(34%)andoralhealthcare(31%).

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Figure4:InmostAsia-Pacificcountries,moreconsumersareschedulingregularcheck-ups

Note:Q20:Whichstatementbestdescribesyourapproachtopreventivehealthcare?

Sources:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300);2023(n=2,300)

Careeverywhere

In2019,roughly50%ofpatientssupportedmovingnonemergencycaretoalternativesites.Thatintenthastranslatedintoaction.Today,nearly60%ofconsumersreceivecareinalternativesettingssuchaswalk-inclinicsandpatienthomes,andviaphonesandwearables.

Uptakevariesbymarket:Walk-inclinicsinretailorpharmacysettingsarethetopalternativecaresitesinMalaysia,Australia,andthePhilippines;walk-inandafter-hoursclinicsleadinIndonesiaandHongKong;homebasedcareleadsinIndiaandVietnam;andtelehealthdominatesinChinaandSingapore(seeFigure5).

Thisshifthasstrongphysiciansupport.Acrossspecialties,surgeonssaidtheywouldideallyperform

30%–42%ofproceduresinambulatorysurgicalcentres(ASCs);only15%–25%areperformedinambulatorysettingstoday(seeFigure6).Eveninmedicaloncology—wherehospital-basedcareremainsdominant—cliniciansindicatedaclearintenttomovecareintolower-acuityenvironments.

Clinicianscited“patientpreference”astheprimarydriverforshiftingcaretoanASC.TheyalsoperceiveASCsasmorewillingtoinvestincutting-edgeequipmentandbelievetheshiftwouldincreasethevolumeofcaredeliveredoverall.

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Asia-PacificFrontLineofHealthcare2026

Figure5:Onaverage,57%ofAsia-Pacificconsumershaveusedanalternativesiteofcareinthepast12months

Percentageofconsumerswhohaveusedalternativesitesofcareinthepast12months,2025

75%74%69%68%66%47%42%40%36%

MYCHPHIDAUHKINSGVN

Asia-Pacificaverage:57%

Topalternativesitesofcare

2

3

RetailhealthTelehealthHome-basedcareOtheralternativesitesofcare

57%

61%

59%

44%

31%

30%

31%

22%

20%

Walk-in

Tele-

Walk-in

Walk-in/

Walk-in

Walk-in/

Home-

Tele-

Home-

clinic

health

clinic

after-

clinic

after-

based

health

based

ina

ina

hours

ina

hours

care

care

retailer/

retailer/

clinic

retailer/

clinic

pharm-

pharm-

pharm-

acy

acy

acy

42%

23%

17%

36%

23%

17%

10%

13%

19%

Walk-in/

Walk-in/

Tele-

Tele-

Walk-in/

Tele-

Tele-

Walk-in/

Tele-

after-

after-

health

health

after-

health

health

after-

health

hours

hours

hours

hours

clinic

clinic

clinic

clinic

15%

13%

5%

27%

17%

16%

10%

9%

6%

Tele-

Home-

Ambul-

Walk-in

Home-

Home-

Ambul-

Ambul-

Ambul-

health

basedcare

atory/day

surgery

centre

clinic

ina

retailer/

pharm-acy

basedcare

basedcare

atory/day

surgery

centre

atory/day

surgery

centre

atory/day

surgery

centre

Note:Q13:Haveyouusedanyofthefollowingmedicalfacilitiesforyourself/yourimmediatefamilymembersinthepast12months?

Source:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300)

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Asia-PacificFrontLineofHealthcare2026

Figure6:Doctorswanttoshiftmoreproceduralvolumetoambulatorycaresettings

Note:Q45:Ofalltheproceduresyouperformtoday,whatpercentagewouldyouideallyliketoperforminaday

surgerycentre/ambulatorysurgerycentre(ASC)ifyoucould?

Source:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300;

n=20generalsurgeons,n=20orthopaedicsurgeons,n=21medicaloncologists)

TelehealthadoptiondoubledacrosstheAsia-Pacificregionbetween2019and2021,thenmoderatedeverywhereexceptIndiaandChina.

InIndia,telehealthadoptionplummetedbelowits2019baseline,droppingto10%penetrationin2025.Telehealthcontinuestobeusedfornon-acutecases.However,becausethemarketremainslargelycashpay,payer-drivensteeragetowardtele-consultationshasbeenlimited.

Chinawasanoutlierontheupside.There,telehealthadoptionreached61%in2025,rising37percentagepointsfrom2019(seeFigure7).

Amajorityofdoctors(65%)andconsumers(70%)agreeonanimportantboundary:telehealthisa

complementto,notasubstitutefor,in-personcare.Evenwithstrongdigitaladoption,roughly76%ofconsumersinChinaholdthisview.

Fragmentation

Asthenumberofchannels,providers,andtouchpointsmultiply,fragmentationisbecominganincreasingchallenge.

Formanypatients,thecarejourneyisaseriesofdisconnectedepisodesplaguedbyrepeatedinformationrequests,duplicateddiagnostics,andchallengingnavigation.Halfoftheconsumerswesurveyedwere

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Asia-PacificFrontLineofHealthcare2026

Figure7:Telehealthpenetrationmoderatedbutremainsabovepre-CovidlevelsinallcountriesexceptIndia,whereusagehasplummeted

Note:Q28:Forwhichofthefollowingserviceshaveyouuseddigitalhealthtools/appsinthepast12months?

Sources:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300);

2021(n=1,750);2019(n=1,823)

senttomultipleprovidersandlocationsbeforereceivingtherightdiagnosisortreatment,andmorethan40%receivedinconsistentadviceacrossclinicians.It’sevenworseforpatientswithchronicconditions;55%ofthoseconsumersreportedhavingtoseemultipledoctorstofulfiltheirhealthcareneeds.

Coordinationgapsalsoburdenclinicians.Inbothmatureandemergingmarkets,aboutoneinthree

doctorshasobservedsignificantwasteandinefficiencyintheirorganisations.Excessiveformsand

paperworkwereachiefcomplaint,androughly40%saidtheyperformlow-value,repetitivetasksthat

couldbeautomatedorsimplified.Physiciansalsoreportedspendingasubstantialamountoftimewaitingforadministratorstocompletenecessarytasks(seeFigure8).

Theconsumerswesurveyedwereclearaboutwhattheywant:95%preferasingletouchpointformanagingtheirhealthcare,upfrom70%in2019.ExcludingChina,approximately60%to75%ofrespondentspreferin-personinteractionastheirprimarycoordinationpoint.

Morethan80%ofconsumersbelieveaprimarycarephysicianshouldserveasthefirstpointofcontact—maintainingpatients’longitudinalhealthhistory,guidingprevention,andcoordinatingreferrals.However,accesstoprimarycareisfarfromuniversal.Aboutaquarterofconsumersintheregionlackaprimary

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Asia-PacificFrontLineofHealthcare2026

Figure8:Cliniciansexperiencesignificantwasteandinefficiencyintheirorganisations

Note:Q29:Howmuchdoyouagreeordisagreewitheachstatementaboutefficiencyandwasteat

yourorganisation?

Source:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300)

carephysician,withMalaysia(39%),HongKong(38%),Indonesia(33%),andChina(27%)reportingthelargestgaps.

However,patientsareincreasinglyopentoworkingwithalternativecarecoordinators.Consumertrusthaserodedacrosshealthcarestakeholdersoverall,althoughnon-traditionalprovidershavemovedupintheconsumertrustrankings.Indonesiasawthebiggestlift:Onlyonestakeholdertype—hospitals—wastrustedby65%ormoreIndonesianconsumersin2019,comparedtofivetoday.

Traditionalproviders(GPs/clinicsandhospitals)remainthemosttrustedentitiesacrosstheregion,followedbygovernments,healthinsurersandpharmacies.However,stakeholdertrusthasshifteddifferentlyacrossmarkets(seeFigure9):

•Traditionalproviders’relativetrustrankingdeclinedinChina,HongKong,India,Indonesia,Singapore,andVietnam.

•Healthinsurersandhealthmanagementorganisations’trustincreasedinAustralia,Malaysia,thePhilippines,andVietnam.

•DigitalhealthcompaniesbecamethethirdmosttrustedstakeholderinChina,closelytrailing

hospitalsandthegovernment—despitelosingrelativestandinginmostotherAsia-Pacificmarkets.

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Asia-PacificFrontLineofHealthcare2026

Figure9:Inmostmarkets,consumershaveincreasedtheirtrustinvarioushealthcarestakeholdersbeyondproviders

.Healthinsurers.GPs/clinicsSecondary/tertiarycareprovider.Digitalhealthcompanies

Pharmacy/pharmacompanies.Government

Nochangeinrankvs.2019Rankmovedupvs.2019!Rankmoveddownvs.2019

AustraliaChinaHongKong

India

Indonesia

Malaysia

Philippines

Singapore

Vietnam

1

GPs/clinics

HospitalsHospitals

GPs/clinics

Hospitals

Hospitals

GPs/clinics

GPs/clinics

Hospitals

85%81%74%

85%

84%

80%

74%

75%

83%

2

GPs/clinics

HospitalsGovern-ment

Hospitals

Insurers

GPs/clinics

Pharmacy

Govern-

ment

Govern-

ment

75%80%65%!

75%

76%

78%

74%

73%

77%

3

PharmacyDigitalGovern-ment

Pharmacy

Pharmacy

Govern-

ment

Insurers

Hospitals

Insurers

75%75%61%

73%

76%

68%

71%

73%

67%

4

Insurers

GPs/clinics

Insurers

47%

66%!

56%

Insurers

73%

GPs/clinics

74%

Insurers

63%

Pharma

companies

64%

Pharmacy

56%

GPs/clinics

64%

2025

Stakeholderswith65%+trust:

332

5

5

3

3

3

3

2019

132**

7

1

2*

2*

2

4**

Notes:Q17:Howmuchdoyoutrustthefollowingtomanageyouroverallhealthcareandcoordinateyourtreatmentwithotherhealthcareprovidersinyourcountry?;(*)Comparisonwith2021;(**)Comparisonwith2023

Sources:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300);2019(n=1,823)

AI-enabledcare

AI-enabledcareisgaininggroundacrosstheAsia-Pacificregionbutwithanimportantcaveat:consumerswanttechnologytomakehealthcaremoreaccessible,responsive,andreliable—notlesshuman.

ConsumeracceptanceofAIisgenerallyhigherintheAsia-PacificregionthanintheUS,withnearly

three-quartersofAsia-PacificconsumersreportingtheyfeelcomfortablewithatleastoneAI-enabled

healthcareapplication.Consumersaremostcomfortablewithusecasesthatsupportcliniciansand

improveefficiency,suchasAI-assisteddocumentation,clinicaldecisionsupport,andautomatedanalysisofmedicalexamsandtestresults.

SupportisstrongerforAIadoptionthatenhanceshumaninteractionsratherthanreplacingthem.Still,

morethan35%ofAsia-PacificconsumersreportedfeelingcomfortablewithAI-onlycallcentres,medicaladvice,diagnoses,andtreatmentplans(seeFigure10).

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Asia-PacificFrontLineofHealthcare2026

In-personappointmentsremainthepreferredchannelwhencaringforaminorillnessornon-acute

symptomlikeacold,sorethroat,orrash(seeFigure11).Consumersareleastlikelytopreferchatbot-leddiagnosesortreatment.

ApproximatelyoneinthreedoctorssaidtheirorganisationsarenotpreparedtodeployAIatscale,heldbackby

unclearstrategies,limitedtraining,andinsufficientclinicianinvolvement.

Doctorsentimentcloselymirrorspatients’.PhysiciansreportedoptimismaboutintegratingAIinto

healthcare,hopingitwillreducetheiradministrativeburdenandworkload,whileremainingconcerneditcouldunderminethevalueofthepatient-clinicianrelationship(seeFigure12).Theseviewswere

consistentacrosstheUS,theUK,andtheAsia-Pacificregion.

WhileconsumersandcliniciansarebecomingmorecomfortablewithAI-enabledcare,theirhealthcareorganisationsaren’tkeepingpace.ApproximatelyoneinthreedoctorssaidtheirorganisationsarenotpreparedtodeployAIatscale,heldbackbyunclearstrategies,limitedtraining,andinsufficient

clinicianinvolvement.

Thisreadinessgapiscompoundedbybroaderdigitalmaturityconstraints.Beyondtelehealth,

foundationaltechnologyadoptionremainslimitedacrosstheregion.EveninAustralia,theadoptionofcaremanagementsystems,workforceandworkflowmanagementtools,andrevenuecyclemanagementsolutionsremainslow(seeFigure13).ApluralityofAustraliandoctorsexpressedinterestinusingthesetechnologiesbutnotedthatprogressisstalledbyalackoffundingandresources.

Strategicopportunities

Asia-Pacifichealthcarecompaniescanleveragethesetrendstotheiradvantagebyfocusingonfivekeyopportunities:

1.Becomeatrustedcoordinationpointforyourcustomers

Patients’desireforasingle,trusted,in-persontouchpointtomanagetheirhealthcareneedsisnearly

universal(seeFigure14).Preferenceforin-personvisitsremainsstrongacrossmarkets,evenasdigitaladoptionrisesoverall.

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Asia-PacificFrontLineofHealthcare2026

Figure10:Asia-PacificconsumersaremorecomfortableusingAIforhumansupportvs.humanreplacement

Note:Q46:Towhatextentareyoucomfortablewitheachofthefollowingapplicationsofgenerativeartificialintelligenceinhealthcare?

Sources:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300);BainUSConsumerSurvey,2025(n=500)

Figure11:Patientspreferin-personappointmentsfornon-acutesymptoms

Notes:Q18:Whenyouneedasickvisitforaminorillness/non-acutesymptoms(e.g.,cold,sorethroat,rash),

whichtypeofmedicalcarebelowwouldyoumostpreferandwhichwouldyouleastprefer?;netpreferenceisthedifferencebetweenthepercentageofrespondentswhoratedeachtypeofvisitas“mostpreferred”andthepercentageresponding“leastpreferred”

Source:BainAsia-PacificFrontLineofHealthcareSurvey,December2025(providersn=600;consumersn=6,300)

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Asia-PacificFrontLineofHealthcare2026

Figure12:DoctorsexpectAItoreduceadministrativeburdenandworkload,butfearitcouldunderminethevalueoftheclinician-patientrelationship

PercentageofrespondentsselectingdimensionastopthreeconcernsandtopthreepositiveimpactsofAI

TopthreeconcernsTopthreepositiveimpacts

Adminburden

16%

Reduceadminburden

Noimpactonadminburden

34%

Clinician

workload

Increase

clinician

workload

30%

17%

Reduceclinician

workload

PatientPut

Improves

health

patients’41%

47%diagnosesand

outcomes

healthatrisk

treatment

Patientexperience

29%

Improves

patient

experience

Undermines valueofclinician-patientrelationship

40%

Notes:Q53:WhatpositiveimpactsdoyoubelievetheincorporationofgenerativeAItools/usecase