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文档简介

Eco

mm

pay

white

paperTable

of

contentsExecutive

summary

....................................................................................................................

3consumers

understand

Al.

They're

less

ready

tohand

over

control

Agents

are

attractive—but

trust

is

limited

...........................................................................7Everyday

purchases

first.

Big-ticket

decisions

stay

personal

what

needs

to

change:

approval,limits

andrecover

ability

Accessibility

must

be

builtin

from

the

start

.................................................................

14Agent-ready

checkoutneedsmore

than

Apls

....................................................................15what

it

means

for

merchants

...................................................................................................................16why

psps

shouldbecome

agent

ic

commerce's

trustlayer

17where

psp

swill

form

the

trust

layer

................................................................................

18A

phased

approach

builds

trust

...................................................................................................195

key

takeaways/AboutEco

mm

pay

.............................................................................2o242.7%Executive

summary55.9%13.9%5O.1%3cristiano

BettaCEoandfounderofGr4vy45Finding

informationfaster(search

summaries)

41.6%planning

(travel

ideas,mealideas,

giftideas)

34%shoppinghelp

(productideas,

comparisons,

dealfinding)

24.5%writingorrewritingtext

(emails,

messages,

cvs)

14.

S%I

haven't

used

AI

toolsconsumersuse

Al

fora

wide

range

of

tasksAskingquestionsIgettingadvice

55.

s%othercomparepricesacross

shops

53.3%Finddiscountslbetterdealssuggest

optionsbased

onwhatI

likeReorderthingsI

buy

regularly

22%Bookthings

liketravel

ortickets

1S.3%putitemsin

my

basket

forme

(

I

checkout)

17.8%completethepurchaseforme

(with

myapproval)

13.

S%

2%other78clothes/shoes

38.2%smal

l

everyda

y

item

s(e.

g.

groceries,

toiletries)

35.2%Gifts34.8%Electronics

(phones,

laptops,

gadgets)

32.

s%Travel(flights/hotels)

25.8%Big

purchases

(e.

g.over

E500/E500I

wouldn'tuseitforshopping

13.4%9I

wouldn'tletit

spend

money

21.3%under

E50/⃞50

2O.1%

1O.1%over

E500/⃞500consumer

preferences

for

agent

purchaseIt

depends

1.3%E50-E100/⃞50-E100

24.2%本报告来源于三个皮匠报告站(),由用户Id:1445830下载,文档Id:1276024,下载日期:2026-07-0910Trustis

key,

and

controlcrucialI

don't

trustit

withmycard/paymentdetails

39.8%Idon'twanttolosecontrol

ofdecisions

34.8%Iworryitwould

buythewrong

thing

31.5%I

worryaboutscams/fraud

28.1%

1S.8%I'mworried

itwould

push

"sponsored"or

biased

options

13.5%Idon'tunderstand

howitchooseswhattorecommend

1O.8%Atrustedfriendorfamilymemberhadabad

experienceNothingwould

stop

me

E.4%Itdepends

O.6%11Easyrefund

sif

it

gets

it

wrong

3O.2%I

can

seta

spending

limit

25.8%strongsecurity

(e.

g.

extraverification)

25.2%clearinfoonwhyitchosesomething

2O.8%Itsaves

me

time

18.7%Itsaves

me

money

16

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