2026年第一季度全球商务旅行酒店预订趋势报告

EX

Q1

IND

20

26

HOTELBOOKINGTRENDSFORGLOBALBUSINESSTRAVEL

METHODOLOGY

Thefollowingreportfocusesontrendsinhotelbookingsmade

CONTENTS

Methodology2

Introduction3

Insights4

Q12026inNumbers9

Destinations10

BookingTrends12

RateTrends14

AverageRatesbyCity15

forthepurposeofbusinesstravelandhasbeencompiledthroughanalysisofdatafromallhotel

transactionsprocessedusing

HotelHubtechnologybetweenJanuary2024-March2026,withparticularfocusonbookings

madeinQ12026.

Thedataincludesbookings

madeviaHotelHub’sproprietarybookingtoolaswellasviaonlinebookingtoolsreceivinganAPIfeedfromHotelHub.

©TravelCentricTechnology2026

TravelCentricTechnologyacceptsno

responsibilityorliabilityforanyerrors,

omissionsorresultantconsequences

includinglossordamagearisingfrom

relianceoninformationinthispublication.

ANALYSIS&DESIGN:

SamGilbertson

HeadofMarketing

sam.gilbertson@

2HOTELHUBINDEX2026:Q1

DUCTION

INTRO

i

li

lii

ii

ii

iili

lili

-

,

i

ii

,

lii

li

l,

’

ll

,i

l

i

li

l

ll

i.

.

i

ill

ili

ii

l

iil

i

l

’

i

.

i…

:,ill,

,lli

,

l,

.

ili

iil

,i

l

l

i

i

liilliliii

iiii.

ii

ill

i

lilillli

ll

i

.

i

lili

,i--

ii

iiliilll,iii

,

ii

l

lli.iiil

ii

i

lli–

iii

i

illil.

.

illi

i

I

li,i,

ii

lil,iiliiii

,

ii

l

i

ii

.(l,ii

ii.ii’i–’ll

i

iili,i

llli.

,

i

!

i

PAULRAYMOND

iiliiill

lilli

ChiefCommercialOfficer

paul.raymond@

l,l,

.

I:

Q12026INSIGHTS:

Businesstravellersadaptinthefaceofsoaringrates

4HOTELHUBINDEX2026:Q1

HotelHub

bys4BT.•

ThelatestdatafromHotelHubhasrevealedsignificanthotelrateinflationinthefirstthreemonthsoftheyear.

TRAVELBUDGETS

UNDERSTRAIN

Analysisofthe1.78millionhotelbookingsmadeviaHotelHub

technologybetweenJanuaryandMarchshowsthattheglobal

averageratepernightroseby

ThisinflationisevenmorepronouncedinsomekeyEuropeancitiesforbusinesstravel,withthehighestQ1rateincreasesrecordedin:

7.17%,from$177inQ12025to$189inQ12026–asharpaccelerationversusthenear-flat0.19%liftseenfromQ12024toQ12025andthe3.13%averageincreaserecordedacrossthewholeof2025.

Theseratehikesfollowa

Milan:+29.29%

tumultuous12monthsforglobaleconomics,markedby

Q12025:$195|Q12026:$253

geopoliticalconflictandanewUSapproachtotradepolicy.

Stockholm:+22.11%

Europehasseenconsiderable

Q12025:$160|Q12026:$195

Amsterdam:+18.62%

increasesinroomrates,withtheQ1averagebookedrateforthe

Q12025:$216|Q12026:$253

regionjumpingfrom$154in2025to$175in2026–ariseof13.88%.

HOTELHUBINDEX2026:Q15

6HOTELHUBINDEX2026:Q1

HotelHub

byS4BT.•

USRATESSTARTTOCLIMB

OntheothersideoftheAtlantic,US

hotelratesalsoroseinlinewiththe

globalaverageat+7.61%from$210inQ12025to$226inQ12026.

WhilethisincreaseisnotassteepasthatseenacrossmanyEuropeancountries,itisasharpreversalofthe-1.33%overall

decreaseinaverageAmericanrates

recordedin2025comparedtothe

previousyear,suggestingthatthe

effectsoftariffsanddecliningvisitor

numbersarestartingtohitUShoteliers.

BookingstotheUSfromHotelHubusersweredownbynearly12%comparedtoQ12025,equatingtomorethan$27millioninlosthotelspend.

GREATTRAVELLEREXPECTATIONS

Despitethesefinancialpressures,the

dataindicatesthatbusinesstravellersarenotdowngradingtheirstandards,withthedistributionofbookingsacrossstarratingsremainingbroadlyinline

withQ12025.

Reservationsat5-starproperties

accountedfor12.13%ofHotelHub

bookings,upslightlyfrom11.98%inQ1

2025,while4-starhotelscomprised

44.88%oftotalbookings(44.64%inQ12025)and37.90%ofbookingswerefor3-starhotels(37.96%inQ12025).

Instead,itwouldseemtravellersarefindingotherwaystoreducetheirspendingwherepossible.

HOTELHUBINDEX2026:Q17

HotelHub

bys4BT.•

ADAPTINGTO

FINANCIALPRESSURE

Theaveragelengthofstayhasedgeddownby2.54%from2.50daysinQ12025to2.43days-meaningthattheaveragespendperbookingonlyroseby4.62%($440to$461)inthesameperiod.

IntheUK,wherenationalaverage

ratesroseby9.14%,bookingsat

Londonhotelsfellby5.24%while

bookingsathotelsinManchester

increasedby9.30%.Thisshiftislikelydriven,atleastinpart,bythegapinpricing:onenightinLondonattheaverageQ1rateof$324roughly

equatestotwonightsinManchester,whereratesaveraged$160.

SHIFTINGGEOPOLITICALFORTUNES

AnothernotablefindingfromthedataistheearlyimpactoftheIranconflict,whichbeganon28February2026:bookingstotheUnitedArabEmirates–bothamajorglobal

transportationhubandatargetofairstrikes–fellbynearly77%inMarchcomparedwith

thesamemonthlastyear.

Elsewhere,bookingstoCanadianhotelshavecontinuedtogrow,increasingby+5.16%

comparedtoQ12025,whileAustraliaand

Chinahavebothprovedpopularwith

HotelHubusersthisquarter,withbookingsgrowingby+4.30%and+4.20%respectively.

Simple,seamlessmulti-source

connectivity

CONNECTANY

HOTELSOURCETO

CONCURTRAVEL

HotelHub’scertifiedintegrationwiththenewConcurTravelopensupaworldofmulti-sourcehotelcontentforTMCsandtheircustomerswhilegivingthem

unparalleledcontroloveraccommodationstrategy.

TURNKEYACCESS

LeverageHotelHub’s

technicalexpertiseand

establishedHotelConnectorintegrationtoeffortlessly

connectyourpreferredhotelcontenttoConcurfor

expeditedcertificationwithminimaleffort.

ENHANCEDFEATURES

TakeConcurtothenextlevelanddrivemorevaluable

bookingswithHotelHub’spowerfulpreferencingtoolsandintelligentcontent

controls–alldesignedspecificallywithTMCsinmind.

COMMERCIALAUTONOMY

Ownyourcommercialrelationshipsandretain100%ofrevenueearned.

HotelHubiscompletely

supplieragnostic;you

choosetheGDSandnon-GDShotelcontentyouwishtoconnect.

Getintouchformoreinformationorademo:

sales@hotelhub.com

HOTELHUBINDEX2026:Q19

HotelHub

bys4BT.•

INNUMBERS

Q120

AVERAGEBOOKINGLEADTIME

Averagespend

15.26DAYS

per

booking

$461

26

$822million

TOTALVALUE

OFHOTEL

77%

decreasein

717%

bookingsto

theUnited

.

increaseinglobalaverageratespernight

VSQ12025

ArabEmirates

SPEND

March2025vsMarch2026

盟e鱻蠕gay§

AVERAGELENGTHOFSTAY

2

2

0

countries&territoriesvisitedbyHotelHub

users

EQ\*jc3\*hps20\o\al(\s\up16(GLOB),RATE)

APLE

EQ\*jc3\*hps20\o\al(\s\up16(A),R)

VNEI

EQ\*jc3\*hps20\o\al(\s\up16(R),G)

EQ\*jc3\*hps20\o\al(\s\up16(A),H)

EQ\*jc3\*hps20\o\al(\s\up16(G),T)

E$189

1

INEVERY5

13.9%

INCREASEIN

B

OOKINGSWERE

RATESPERNIGHT

F

ORMARRIOTT

ATEUROPEAN

P

ROPERTIES

HOTELS

1,785,293

hotelbookingsmadeviaHotelHub

DESTINATIONS

BasedonalltransactionsmadeinQ1(Jan-Mar)2026.

BOOKED

RATES

NIGHT

PER

TOP10MOSTCOUNTRIES

BOOKING

Q12026

AVERAGE

$226

$158

$215

$153

$162

$180

$184

$155

$162

$128

VOLUMEVS

Q12025

DIFFERENCE

VSQ12025+7.61%

+10.51%

+9.14

+20.53%

+12.47%

+6.52%

+15.27%

+4.27%

+21.55%

+12.24%

-11.88%

-6.54%

-7.63%

-3.15%

-14.73%

+5.16%

+4.30%

-7.17%

-13.08%

-15.43%

1.UNITEDSTATES

2.FRANCE

3.UNITEDKINGDOM

4.ITALY

5.GERMANY

6.CANADA

7.AUSTRALIA

8.INDIA

9.SWEDEN

10.MEXICO

TOP10MOSTBOOKEDCITIES

LONDON,UK

6.

7.

8.

9.

10.

1.

2.

3.

4.

5.

ROME,ITALY

MILAN,ITALY

PARIS,FRANCE

HOUSTON,USA

NEWYORK,USA

COPENHAGEN,DENMARK

STOCKHOLM,SWEDEN

BANGALORE,INDIA

HELSINKI,FINLAND

10HOTELHUBINDEX2026:Q1

HOTELHUBINDEX2026:Q111

MOSTBOOKEDHOTEL

CHAINS

MARRIOTTBONVOY

20.8%

%

HILTON

12.2%

TOTALQ126

OTHER

GLOBAL

46.8%

BOOKINGS

ACCOR

10.4%

BESTWESTERNINTERCONTINENTAL

3.1%6.8%

MOSTBOOKEDHOTEL

FAIRFIELDBYMARRIOTTINN&SUITESMONTREALAIRPORT

Montreal,Canada

12HOTELHUBINDEX2026:Q1

HotelHub

byS4BT.•

BOOKINGTRENDS

BasedonalltransactionsmadeinQ1(January-March)2024-2026.RateslistedinUSD.

AVERAGEBOOKINGLEADTIME:

15.26days

3-YEARVIEWBYMONTH

14.05

15.10

15.74

13.47

14.41

14.53

14.80

15.33

15.52

MARCH

JANUARY

FEBRUARY

2025

2026

2024

Q1AVGLEADTIMESBYTYPE

202420252026

ALL

14.11

15.26

14.95

12.57

DOMESTIC

13.62

13.26

17.66

18.96

INTERNATIONAL

18.67

AVERAGELENGTHOFSTAY:

2.43days

3-YEARVIEWBYMONTH

2.57

2.52

2.53

2.42

2.47

2.39

2.49

2.50

2.38

MARCH

FEBRUARY

JANUARY

2025

2026

2024

Q1

AVG

STAY

TYPE

2026

LENGTHBY

20242025

2.49

2.50

2.43

ALL

2.22

2.20

2.16

3.13

3.14

3.06

DOMESTIC

INTERNATIONAL

HotelHub

bys4BT.•

$

Averageroomrate/night

RatechangevsQ12025

Averagelengthofstay

Averagebookingleadtime

MIDDLE

EAST/AFRICA

●$191/night

+28.64%

REGIONALTRENDS

SOUTH

AMERICA

NORTH

AMERICA

ASIA

PACIFIC

$214/night

●$175/night

$181/night

$112/night

●+13.88%

+11.22%

+8.38%

+7.37%

EUROPE

2.72days

2.80days

●1.99days

3.02days

3.12days

13.50days

12.65days

16.49days

12.62days

16.41days

BOOKINGSBYSTARRATING

1STAR

Despitefinancialpressure,businesstravellers,arenotdowngrading

theirstandards.

0.1%

UNRATED

2STAR

1.0%

3.9%

5STAR

12.1%

1STAR

0.1%

UNRATED

2STAR

1.3%

4.0%

3STAR

37.9%

5STAR

Q1

12.0%

2026

3STAR

38.0%

Q1

2025

4STAR

4STAR44.9%

44.6%

HOTELHUBINDEX2026:Q113

14HOTELHUBINDEX2026:Q1

HotelHub

byS4BT.•

RATETRENDS

BasedonalltransactionsmadeinQ1(Jan-Mar)2024-2026.RateslistedinUSD.

AVG.RATE

PERNIGHTINQ12026:

$189

INCREASEINRATEPER

NIGHT:

7.17%

VSQ12025

AVERAGERATEPERNIGHT

3-YEARVIEWBYMONTH:

$175

$171

$183

202420252026

$172

$172

$190

$182

$187

$195

JANFEBMAR

AVG.SPEND

PERBOOKINGINQ12026:

$461

INCREASEINSPENDPER

BOOKING:

4.62%

VSQ12025

AVERAGESPENDPERBOOKING

3-YEARVIEWBYMONTH:

2024●20252026

$449

$430

$464

$423

$424

$455

$453

$467

$463

JAN

FEB

MAR

HOTELHUBINDEX2026:Q115

HotelHub

bys4BT.•

AVERAGECITY

RATES

BasedonalltransactionsmadeinQ12026.RateslistedinUSD.

AMSTERDAM

Q

1

2

0

2

5

18.62%

Q12025AVG:$216

VS

$233$258$276

JANFEBMAR

ATLANTA

Q

1

2

0

2

5

4.99%

Q12025AVG:$231

VS

$245$238$246

JANFEBMAR

BANGALORE

Q

1

2

0

2

5

JANFEBMAR

6.82%

Q12025AVG:$161VS

$173$191$153

16HOTELHUBINDEX2026:Q1

byS4BT.•

wnotaub

B

OGOTA

BERLIN

Q

1

2

0

2

5

Q

1

2

0

2

5

Q12025AVG:$128

$142$136$143

JANFEBMAR

9.40%

15.01%

Q12025AVG:$162

VS

VS

$212

$165$180

JANFEBMAR

BRUSSELS

B

UENOSAIRES

Q

1

2

0

2

5

Q

1

2

0

2

5

JANFEBMAR

Q12025AVG:$175

$182$175$182

JANFEBMAR

12.13%

3.00%

VS

VS

Q12025AVG:$193

$205$207$238

CAPETOWN

CHICAGO

COPENHAGEN

Q

1

2

0

2

5

Q

1

2

0

2

5

Q

1

2

0

2

5

16.14%

2.95%

0.42%

Q12025AVG:$167

Q12025AVG:$234

VS

VS

VS

Q12025AVG:$211

$224$231$267

$183$190$207

$177

$279$175

JANFEBMAR

JANFEBMAR

JANFEBMAR

HOTELHUBINDEX2026:Q117

HotelHub

bys4BT.•

DUBAI

FRANKFURT

HELSINKI

Q

1

2

0

2

5

Q

1

2

0

2

5

Q

1

2

0

2

5

Q12025AVG:$151

$173$174$175

JANFEBMAR

16.76%

7.44%

15.15%

Q12025AVG:$184

VS

VS

VS

$211$213$222

JANFEBMAR

JANFEBMAR

Q12025AVG:$262

$316$307

$222

HONGKONG

Q

1

2

0

2

5

4.41%

Q12025AVG:$269

$288

FEB

$282

$271

MAR

JAN

VS

LONDON

LOSANGELES

7.90%

Q12025AVG:$298VS

$310$326$330

HOUSTON

Q

1

2

0

2

5

Q

1

2

0

2

5

Q

1

2

0

2

5

10.87%

Q12025AVG:$217

VS

$223$235$264

JANFEBMAR

JANFEBMAR

8.18%

Q12025AVG:$290

$288$337

JANFEBMAR

$318

VS

18HOTELHUBINDEX2026:Q1

byS4BT.•

wnotaub

MADRID

MEXICOCITY

Q

1

2

0

2

5

Q

1

2

0

2

5

Q12025AVG:$192

$225$213$235

JANFEBMAR

16.90%

5.70%

Q12025AVG:$185

VS

VS

$215

$190

$181

JANFEBMAR

MILAN

Q

1

2

0

2

5

29.29%

VS

$289

$216

FEB

Q12025AVG:$195

$254

MAR

JAN

MUMBAI

Q

1

2

0

2

5

4.08%

Q12025AVG:$179

VS

$181$204$173

JANFEBMAR

TOP3BIGGESTRATEINCREASES

AveragerateQ12025vsQ12026.

1.

2.

3.

Amsterdam|Netherlands

Stockholm|Sweden

Milan|Italy

29.29%

18.62%

Q12026

$256

Q12025

$253

22.11%

$160

$195

$195

$216

MUNICH

NEWYORK

Q

1

2

0

2

5

Q

1

2

0

2

5

12.70%

Q12025AVG:$169

VS

$180$201$189

JANFEBMAR

5.01%

VS

$426

$362

MAR

Q12025AVG:$363

$356

JAN

FEB

HOTELHUBINDEX2026:Q119

HotelHub

bys4BT.•

PARlS

Q

1

2

0

2

5

Q12025AVG:$221

$240$241$258

11.41%

VS

JANFEBMAR

ROME

SANTlAGO

RlODEJANElRO

6.35%

0.99%

17.47%

Q

1

2

0

2

5

Q

1

2

0

2

5

Q

1

2

0

2

5

Q12025AVG:$151

Q12025AVG:$169

Q12025AVG:$148

VS

VS

VS

$158$166$159

$158$163$181

$159$171$191

JANFEB