2026年全球出行研究报告：基于对31个国家的调查

THEIPSOSMOBILITYREPORTA31-CountryGlobalAdvisorSurveyMarch2026Asmanypeoplesaytheywould

feelsafeina

self-drivingcarassay

theywouldnot

(both36%).IntroductionWelcome

totheIpsosMobilityReport,

whichexploreshowmobilitychoices

shapeoursocieties—from

accessandinclusion

tosafety,liveability,

andclimate

impact.Around

theworld,mobilityisbothdeeplypersonalandprofoundlypublic:itdetermines

whocanreach

jobs,schools,

andcare,howourstreetsfeel,

and

whetherwemeetenvironmentalgoals.As

weseeinthisreport,manypeopleremaincar-reliant:onaverage,43%say

living

without

acar

wouldbeimpossible.Atthesame

time,public

transportis

widely

viewedasaccessible

(62%

on

averageacross31countries)

andsafe(also62%),

though

affordability

and

accesslaginruralareas.Youngerpeopleandurbanresidentsare

moreopen

toalternatives,pointing

toafuture

wherewalking,

transit,andsharedoptionsplayalargerrole.Choiceofmodemattersfor

theplanet

andforpublicspace.Nearlyhalf

(46%)wouldprefertousepublic

transportoverpersonalcarsforenvironmentalreasons,67%supportdedicatedcycling

lanes,and61%saythey

would

choose

active

traveltostayhealthy.Safetyisasharedpriority:66%

support

strictertrafficlaws,

with

strongbacking

formeasures

thatprotect

pedestriansandcyclists.Technologyisreshapingmobility,but

acceptanceisuneven.Globally,

47%finddriving

anelectricvehicleappealing,and53%

expectmanyconsumers

toadoptEVsby2030—yetenthusiasmislowerinNorth

AmericaandEurope,andon

average

dropsoutside

citiesandamong

older

people.Viewsonautonomy

are

split(36%

would

feelsafeinaself-drivingcar;36%

wouldnot),reflectingpersistenttrustanddata-privacy

concerns.Thereismuch

food

for

thoughthere.Welook

forward

todiscussing

whatthis

means

for

yourcountry—or

yourbusiness.36%Keyfindings43%onaverageacross31countries

thinklivingwithout

a

carisimpossible.Americansaremostlikelytofeel

thisway

(65%).saydrivinganEVisappealingto

me.Support

for

EVs

is

lower

in

North

America

(35%)andEurope(38%).36%

saytheywouldsupportstrictertrafficlawstosupport

roadsafety.67%

say

they

would

feel

safe

in

aself-drivingcar,while36%say

theywouldnot.66%

47%

say

they

support

the

use

of

dedicatedcyclinglanes.Theprocessofbuying

a

carisnot

immune

togeo-politicsThenationalityofacarmakerisanissue

formanyaround

theworld.

Almostonein

two(48%)across31countriessay

they

wouldavoidpurchasingacarmadebyanautomaker

fromspecific.

JapanandSouthKoreaare

themostlikely

toagree

tothisstatement.Two-

thirdsinbothcountriessaythey

would

avoid

a

carmaker

from

aspecificcountry.

Whenwe

askedthosein

JapanandSouthKoreawhowould

avoid

acarmaker

whichcountry

they

wouldsteeraway

from,Chinacameout

top.Elsewhereweseetensionsbetweenneighboursplayarole.Forty-eightpercentof

Canadians,

whowould

avoid

acarmaker,wouldnotpurchaseanAmericancar.Having

acarisnot

just

anessential

choicebutan

emotional

one

tooAcross31countries43%of

drivers

sayitwouldbeimpossible

for

themtolive

withouta

car.English-speaking

andEuropeancountries

arethemostlikely

tofeel

this

way,

with65%

of

Americans

thinking

theycouldn,tlivewithout

a

vehicle.Thedesire

todriveacarorpickup

truckgoes

beyondaneedtodoso.Forty-threepercent

alsosay

theycouldlive

without

theirvehicle

butprefertohaveit.Formostitis

theirfavourite

wayofgettingaround.In22of

the31countriessurveyedin

ourreportpeoplesaydrivingis

their

favouritemodeof

transport.Forelectric

and

self-driving

cars,

countriesmatterOnaveragepeoplearemoresplitonself-drivingcars.Asmanysaythey

would

feelsafe

inoneaswouldnot.Europeans

andNorthAmericans

aremorelikely

tofeelunsafe.This

trend

continues

with

electric

vehicles

withBelgium,France,Germany,theUSandCanada,

allmorelikely

tosaydriving

anelectriccarisnotappealing

tothemthanitis.LATAMand

Asiais

whereinterestisgreatest.However,across31countries

thereissupportforintroducingbenefits

toincrease

theuptake

inEVs.Peopleinallcountriessurveyedaremorelikely

tosupportreducingroaduserchargestoencourage

thepurchaseofEVsthan

not.Summary4

Automakers

1.Carsremainemotionally

andpractically

essential.Thedatashowsthat43%ofcarownerssaylivingwithout

theirvehicle

wouldbe

"impossible,"anddrivingisthefavouritemodeoftransportin

22

of

31countries.

Thisgoesbeyondutility-peoplegenuinelyenjoydriving.

There'sdeepemotionalattachment

andloyalty

topersonal

vehicleownership.Offering

theopportunity

toleaninto

theexperiential/emotionalaspectsofcarownershipindesign,marketing,andbrandmessaging.2.

Acceptance

and

apathyofEVs.

AsiaandLatin

Americashowstrongopenness

toelectricvehicles,while

keyWesternmarkets—France,

theUS,Canada,andGermany—actuallyhavemorepeoplerejecting

theideaof

drivinganEVthanembracingit.Brandsneedtorecognise

that

theirmostmaturemarketsmayrequirelonger

ICEandhybridtransitionperiods,whileemergingmarketsinAsiaandLATAMcouldleapfrog

toEVadoption

morequickly.China'sdominance

(67%appeal,73%expectingmassadoptionby2030)makesittheflagshipmarket

forEVinnovation

and

volume.3.Brand

originisnow

a

vulnerability.

Thisshowshowquicklydiplomaticdisputestranslateintoconsumer

rejection.

Where

yourbrandisfromisnolonger

justamarketingasset—it'sapotentialliability.Across31

countries,Chinese

(41%),Indian

(38%),and

American

(24%)

vehiclesarethemostlikelytobeavoided.Whatthismeansfor…5

Governments

1.Road

tollsseen

asa

waytoencouragemoresustainable

transportoptions.Onaverage

across31countries

46%supportcongestionpricingasa

waytopromotesustainable

transporthabits.Supportrisesto

oneintwofor

thosewholiveinanurbanareaand

amongGen

Z

andMillennials.2.Thereissupportforusingcar

alternatives

inurban

areas.

While48%ofdrivers

wholiveinanurban

area

saytheyprefertouse

theircar,

theyadmititwouldbepossibleforthem

togiveitup.Two-thirds

ofpeoplein

anurban

areasaypublic

transportisaccessibleand

thesamesaythey

wouldprefertousetransport

forms

like

walkingandcycling

tokeepthemselvesactive.

Toadd

to

thisthereiswidespreadsupportacrosscountries

and

fromruralandurbandwellersformorecyclelanes.3.Belieflower

speedlimits

wouldimproveroad

safety.Morethanoneintwo

(55%)saytheyareconcerned

aboutroadsafetyinmyareaand

two-thirds

(66%)supportstrictertrafficlaws.Governmenthasastrongsociallicensetotakeactionin

thisareaandreducingspeedlimits,especiallyonresidentialstreetshas

the

public,sbacking

(70%).Whatthismeansfor…66Countryoforiginboycotts4Electric

vehiclerealitycheck1Thedeathofcarownership?3Roadsafety2Publictransportandcycling5Trust,personaldata

andnewtech7MethodologyCONTENTS©IpsosMobilityReport

7Thedeathofcarownership?Across31countries39%

say

theirprimarymodeof

transportisbycar.Itis

highestinNewZealand

(66%)

andtheUS

(64%).Forcarandtruckowners,theirvehicleisseenas

anessentialpart

of

theirlife.Onaverageacross31countries43%sayit

would

beimpossible

tolive

without

theircar.While

thesameproportionsayit

wouldbepossible

for

themtolive

withouttheirown

vehicle,but

theypreferhavingone.Wherepeopleliveplaysabigpartinthis.Sixinten

(60%)

ofpeople

wholive

inaruralareasayliving

without

acaris

impossible,

while

46%ofsuburbanites

and37%ofthose

thatlivein

anurban

areasaythesame.However,thisdoesn,tmeanurbancar

ownersareready

togiveup

theirvehicle

just

yet.Oneintwo

(48%)saythattheycouldgiveup

their

vehiclebutwouldprefernot

to.Thedesiretodriveacar

goesbeyond

a

needtodoso.Formostit,s

theirfavourite

wayfromgetting

from

A

toB.In22of31countriessurveyedpeoplesaydrivingis

themodeof

transport

theyenjoymost.InColombia,Peru,India,Singaporeand

SouthKoreapeoplearemostlikely

to

enjoyusingpublic

transport,whileIndonesians

aretheonlycountry

tochoosemotorbikes.PeopleinBritain,

IrelandandArgentina

feela

walkis

the

best

waytoget

around.Among

youngerpeopleandthoseon

lowincomes

thereismore

variationon

whattheyseeas

their

favouritemode

of

transport.Forpeopleonalowincome,

theyareas

likely

tochoose

theircar

(24%)

astheir

favouritemodeof

transportas

theyare

public

transport

(24%)and

walking(23%).WhileGenZprefertheirowncar

forgettingaround

(26%),likeothergenerations,

theyaremuchmorelikely

tolikepublic

transport

(22%)compared

tootheragegroups

(BabyBoomer

14%,

GenX16%,andMillennial

(15%).ofcarownersacross31countries

feelitwouldbeimpossibletolivewithout

their

vehicle.HighestintheUS

(65%)andFrance

(64%).43%Arepeoplewillingtogiveuptheir

car?9NorthAmerica

UnitedStatesFranceBelgium

Canada

tBritain

AustraliaIreland

GreaNewZealandJapanGermany

SwedenNeth

T

Hungaryhailand●SouthAfricaPolandBrazil

SpainPeru

India

TürkiyeChina●

MexicoArgentina

Chile

Indonesia

SingaporeSouthKoreaThecountries

whoaremost

“cardependent”

tendto

scorelow

on

accessibilityofpublic

transportBase:23,722

onlineadultsunder

theageof

75between21November

and5December2025in

31countries.30%40%50%60%70%80%90%%Publictransportis

accessible%Impossibletolivewithoutmycarvs%publictransportisaccessible70%60%50%40%30%20%10%%Impossible

tolivewithoutmycar

Malaysia

erlandsLATAMItaly

Colombia10●Ruraldriversmorelikelyto

feel

their

carisessentialSixintenofthose

thatlivein

arural

area

saylivingwithout

theircarisimpossible.

Thisfeelingismuchloweramongdrivers

wholiveinanurban

area.Forurbandrivers,oneintwo

(48%)saytheypreferdriving

theircarbutacknowledge

theycouldlive

withoutit.Base:23,722

onlineadultsunder

theageof75between21November

and5December

2025in

31countries.Q.Bearinginmind

yourdailymobilityand

transportationneeds,do

youbelievealife

whereyouwouldnotownacarorpickuptruckis…Car

and

pickup

truck

drivers

only

RuralSuburban/Semi-urbanUrban60%46%37%28%ImpossiblePossiblebutIpreferacar48%41%11FavouritemodeoftransportIn22of31countriessurveyedcars

are

seenpeople,sfavourite

formoftransportation.Q.Whichmodeoftransport

do

youenjoy

most?Base:23,722

onlineadultsunder

theageof75between21November

and5December

2025in

31countries.

JapanUnitedStates

Ireland

Publictransport

ColombiaIndiaPeruMotorbikeIndonesia

Walking

ArgentinaGreatBritain

Car

SingaporeSouthKoreaItalyTürkiyeAustraliaMalaysiaHungary

ThailandGermanySwedenChile

NewZealandBelgiumMexicoCanadaSouth

AfricaBrazilNetherlandsFranceSpainChina

Poland12Publictransport

andcyclingWhileonlyoneinfour

(25%)

across

31

countriessaytheyusepublic

transport

astheirmainmodeof

transport,thereisbroad

satisfaction

with

thepublictransportsystemsacrosscountries.Across31countries62%

saypublictransportinmycountryisaccessible.In

allcountries

arepeoplemorelikely

tofeelitis

accessible

thannot.Sixty-two

percentalsosaypublic

transportissafe

touse.Onthequestionofaffordability,

52%thinkthisis

thecase

forpublictransportin

theircountry.However,in

13countriesaminority

thinkpublictransportisaffordable

andin

theNetherlandsandSwedenmorepeoplethinkitisnotaffordable

thando.Inattitudes

towardspublic

transportthereisadividebasedon

wherepeople

live.While

thereis

a14-percentage-pointgapbetweenrural

(42%)andurban(58%)in

feelingpublic

transportisaffordable,

thegapisgreateronaccessibility.Onaverageacross31countries68%ofpeoplewholivein

an

urbanarea,and60%in

asuburban

area,thinkpublic

transportisaccessible.Only44%of

thoseinaruralareafeel

thesame.Forty-sixpercentacross31countries

saythey

wouldchoosepublic

transport

overapersonalcarforenvironmental

reasons.Only25%disagree

withthis.However,therearebigdifferencesinattitudesacrosscountrieson

this

question.Thailand

(64%)andIndia

(62%)arethe

mostlikely

tosay

theywouldusepublic

transportforenvironmentalreasons.In

eightcountries-Australia,NewZealand,France,Sweden,Netherlands,

Belgium,Canadaand

theUS-arepeoplemorelikely

tosaytheywouldnotusepublic

transportforenvironmental

reasonsthan

would.While

therearedifferences

acrosscountries

thereislessof

adifference

acrossagegroups.GenZ

(48%)

arethe

mostlikely

towantto

usepublictransportforenvironmentalreasons,with42%ofBabyBoomers,

theleast

likely,saying

thesame.across31countriessaypublictransportisaccessibleintheircountry.62%Accessandaffordabilityofpublictransport1442%

44%

46%

45%Affordabilityandaccessibilityareissuesforthoseinruralareasu

RuraluSuburban/Semi-urban

u

Urban68%51%

54%Limitationsintransportoptionsmakeithardto

accessplacesthatareessentialtomePublictransportoptionsinmyareaareaffordablePublictransportoptionsinmyareaareaccessible58%

60%Base:23,722onlineadultsundertheageof75between21Novemberand5December2025in

31countries.1531-CountryAverage

MexicoPeruThailand

SouthAfrica

TürkiyeIndia

Indonesia

Malaysia

China

SingaporeColombia

ChileBrazilArgentina

South

Korea

SpainIreland

NewZealand

ItalyGreat

BritainHungary

Australia

Netherlands

United

States

Canada

Poland

France

Germany

Sweden

Belgium

Japan32%6%68%6%11%11%15%8%7%37%54%Howmuchdo

youagree

withthe

followingstatements?I

would

supporttheintroductionof

congestion

pricing

topromotesustainable

transportation

habitsBase:23,722

onlineadultsunder

theageof75between21November

and5December2025in

31countries.Neither

agreeCountry

Agree

nordisagree

Disagree65%65%64%62%62%60%58%58%56%52%51%50%43%43%42%39%37%36%35%35%33%32%32%32%31%30%30%29%23%11%11%16%16%15%15%20%26%31%31%30%37%31%30%32%29%31%36%28%43%41%34%23%25%24%

23%31%34%

31%31%25%

25%

29%33%34%35%34%35%46%69%40%32%32%29%28%29%28%33%38%35%27%27%37%41%22%7%1631-CountryAverageIndonesia

China

SouthAfrica

Mexico

ChilePeru

Colombia

Netherlands

Türkiye

Poland

Thailand

Argentina

Hungary

Malaysia

Singapore

Sweden

Ireland

BrazilItalyIndia

Australia

SpainFranceBelgium

United

States

NewZealand

Great

Britain

South

Korea

Germany

Canada

Japan21%3%81%5%7%8%7%8%8%25%40%Howmuchdo

youagree

withthe

followingstatements?Isupport

the

use

ofdedicatedcycling

lanes

on

roadsBase:23,722

onlineadultsunder

theageof75between21November

and5December2025in

31countries.Neither

agreeCountry

Agree

nordisagree

Disagree81%80%77%77%76%75%75%75%74%74%73%70%69%68%65%65%64%63%62%61%60%60%60%60%58%54%54%52%45%10%8%4%11%10%7%10%12%15%11%16%16%16%18%17%16%13%20%18%16%21%23%16%16%17%16%18%22%

15%17%23%21%

20%25%

20%21%23%30%

25%22%23%24%16%

15%

15%21%24%15%16%67%81%22%27%14%12%4%1731-CountryAverage

SouthAfricaMexicoPeru

Singapore

China

Thailand

ChileTürkiye

IndiaNetherlands

Colombia

Argentina

Indonesia

ItalySpain

South

Korea

Malaysia

Ireland

SwedenPoland

Great

Britain

Brazil

Germany

NewZealand

France

Belgium

Hungary

Australia

Canada

Japan

United

States27%10%71%7%5%7%3%9%12%42%34%Howmuchdo

youagree

withthe

followingstatements?I

wouldprefer

to

usetransportformslike

walking

andcycling

tokeepmeactiveBase:23,722

onlineadultsunder

theageof75between21November

and5December2025in

31countries.Neither

agreeCountry

Agree

nordisagree

Disagree71%70%69%69%66%65%65%65%65%65%65%64%64%62%61%61%61%60%60%59%55%54%54%52%52%49%44%44%43%14%9%11%11%6%12%13%8%9%13%18%14%15%13%17%19%19%20%18%18%23%14%23%26%24%25%29%

24%18%21%23%26%

24%28%33%

33%25%

23%31%

30%28%30%27%28%61%72%28%28%25%26%23%27%21%21%13%8%18Roadsafety%concerned

aboutroadsafety

in

my

area31-CountryAverageChileColombiaUnitedStatesNewZealandClickhereforthefullcountry

breakdownBase:

23,722onlineadultsundertheageof75between21November

and5December

2025in

31countries.Onaverageacross31countries,55%

aretheyareconcernedabout

road

safetyin

theirlocal

area.Worryisgreaterfor

those

wholivein

anurbanarea

(57%),comparedtorural

(51%)andsuburban

(52%)areas.Whenwecompare

thelevelofconcern

forroadsafetyagainst

thelevelofroad

deathstherearesomedifferences.LookingatOECDcountries

where

fatalities

arehighest,ChileandColombiahaveahighlevelof

worry

about

safety

fitting

with

thegreaterriskin

theircountry.However,looking

attheUSandNew

Zealandconcernismuchlower

thantheir

risk.Fifty-fourpercentof

Americans

areconcernedaboutroadsafety,

thesame

astheglobal

averageinoursurvey,despiteonlyColombia

andCostaRica

arehigherrateintheOECD.NewZealandhasthefifthhighest

rate

intheOECDbutranksinthebottomof

halfofoursurveyresults.Aremyroadssafe?55%74%74%54%49%20Do

you

agreeordisagree

withthe

following

statements?

%agreeacross

31countriesIsupportstricter

trafficlawsI

support

enhanced

driver

educationprogramsI

support

reduced

speed

limits

in

residentialstreetsI

support

reduced

speed

limits

on

main

roadsI

support

reduced

speed

limits

onfreeways/motorwaysBase:

23,722onlineadultsundertheageof75between21November

and5December

2025in

31countries.(Australia,Sweden,Belgium,Netherlands,Franceand

Japan)doa

majoritysupportlowerspeed.Whenitcomes

tofreewaysormotorwayspeopleareslightlymore

divided.Globalsupport

falls

to56%in

favourofalowerspeedlimit

andin12countriesitonlyreceivesminoritysupport.Thereisalsodivisionbetweenmenandwomen.

Across

allgenerations

women

aremorelikely

thanmentosupportlowerspeedlimitson

freeways.Thegapinsupportbetweenmenandwomenislargestamongbabyboomers,

with61%of

womenin

favour

andonly47%ofmen.Thereisstrongsupport

forstricter

trafficlawsandenhanceddrivereducationprograms

toimproveroad

safety

(66%

and71%respectively).Whenweaskaboutif

theysupport

lowerspeedlimits

tolowerthelikelihood

ofcrashesandseverityof

injury,

therearesomedifferencesin

opinion.Startingwithresidential

areas,people

arehappyfor

theretobelowerspeed

limits.

Across31countries70%

onaveragesupportandinallbut

onecountry

(Japan)doamajorityback

this.Onmainroadssupportfallsslightly

(62%)

andinallbutsixcountriesHowtoimproveroadsafety66%71%70%62%56%21Menacrossallgenerationsarelesslikelytosupportlowerspeedlimitsonfreeways%Isupportreducedspeedlimitsonfreeways/motorwaystolowerthelikelihoodofcrashesandseverityofinjuryBabyBoomersGenX

Millennials

GenZ70%60%50%40%30%20%10%Base:23,722onlineadultsundertheageof75between21Novemberand5December2025in

31countries.WomenMen2230-CountryAverage*

SouthAfrica

IndonesiaPeruMexico

Argentina

Thailand

Chile

Colombia

Singapore

Brazil

Türkiye

Malaysia

South

Korea

IrelandItalyPolandIndia

Great

Britain

NewZealand

Hungary

Netherlands

Australia

Canada

United

States

Spain

Sweden

Belgium

France

GermanyJapan23%11%15%

15%15%

16%18%15%

17%23%21%17%25%25%19%24%23%21%25%24%26%27%28%26%31%28%30%28%29%30%43%Howmuchdo

youagree

withthe

followingstatements?Isupport

stricter

trafficlaws

toimproveroad

safetyBase:23,722

onlineadultsunder

theageof75between21November

and5December2025in

31countries.Neither

agreeCountryAgree

nordisagreeDisagree66%84%83%80%79%79%79%78%75%74%72%72%71%68%68%64%64%63%63%62%62%60%60%59%59%57%54%53%52%48%47%11%6%2%6%5%5%2%7%8%4%8%12%4%7%13%12%14%16%12%14%12%13%13%14%10%15%16%19%19%22%10%2331-CountryAverage

Argentina

Mexico

Peru

IndonesiaChileSouthAfrica

Colombia

Türkiye

Thailand

China

Singapore

Malaysia

South

Korea

Spain

Hungary

NetherlandsItaly

Great

Britain

IrelandBrazilIndia

Germany

United

States

NewZealand

Belgium

Sweden

Australia

Canada

France

PolandJapan24%15%15%6%2%6%5%7%7%29%46%Howmuchdo

youagree

withthe

followingstatements?Iam

in

favor

of

givingprioritytopedestrians

over

carsinlocal

shoppingprecinctsBase:23,722

onlineadultsunder

theageof75between21November

and5December2025in

31countries.Neither

agreeCountry

Agree

nordisagree

Disagree67%81%79%78%77%75%75%75%75%72%71%70%69%68%67%67%67%67%66%64%63%63%61%61%61%60%60%59%57%57%53%46%7%5%6%3%7%9%8%8%8%11%12%10%15%15%8%15%14%14%12%12%16%18%9%24%30%

25%26%27%29%26%

24%

25%25%25%23%18%18%

22%

24%

25%

27%24%27%

22%31%

27%19%

20%9%5%6%21%16%24ElectricvehiclerealitycheckMoving

awayfromcarswith

aninternal

combustionengineisseenasintegral

toloweringgreenhousegasemissions

andachievingnetzero.However,despite

theneedtomove

awayfrom

thesevehiclesconsumershaveno

warmed

tohavinganelectriccar.Across31countries,47%saydriving

an

electri