2023考研英语一期中试卷｜历年真题分类汇编

2023考研英语一期中试卷｜历年真题分类汇编一、单项选择题（共16小题，每小题1分，共16分）1.Thepassageisprimarilyconcernedwithexplaininghowsocialmediaplatformscanbeusedto______.A.promotepoliticalactivismbycreatingonlinecommunitiesB.monitorthespreadofmisinformationamongyoungergenerationsC.enhancecorporatebrandingthroughtargetedadvertisingD.facilitatecommunicationbetweenbusinessesandregulators2.Accordingtotheauthor,oneofthekeychallengesofdigitaladvertisingis______.A.thelackofstandardizedmetricsformeasuringadeffectivenessB.theincreasingresistanceofconsumerstopersonalizedadsC.thehighcostofdevelopingsophisticatedadtargetingalgorithmsD.thedifficultyofmaintaininguserprivacyinadcampaigns3.Theword"ubiquitous"inthesecondparagraphisclosestinmeaningto______.A."rare"B."innovative"C."pervasive"D."controversial"4.Thepassagesuggeststhattraditionalmedia,suchastelevisionandnewspapers,______.A.arebecomingobsoleteduetotheriseofdigitalplatformsB.stillplayasignificantroleinshapingpublicopinionC.aremoreeffectiveinreachingolderdemographicsD.lacktheabilitytogeneraterevenueinthedigitalage5.Thephrase"adouble-edgedsword"inthethirdparagraphimpliesthatsocialmedia______.A.offersbothbenefitsanddrawbacksforbusinessesB.isprimarilyusedfornegativepurposesC.hasbeenwidelybannedinmanycountriesD.isonlyeffectiveforpoliticalcampaigns6.Accordingtotheauthor,oneoftheadvantagesofinfluencermarketingis______.A.itsabilitytoreachaglobalaudienceatalowcostB.itsrelianceontraditionalmediachannelsC.itsstrictregulationbygovernmentagenciesD.itslimitedeffectivenessindrivingsales7.Theword"albeit"inthefourthparagraphisclosestinmeaningto______.A."however"B."nevertheless"C."therefore"D."consequently"8.Thepassageindicatesthatoneofthechallengesofinfluencermarketingis______.A.thedifficultyofverifyingtheauthenticityofinfluencerendorsementsB.thehighcostofhiringtop-tierinfluencersC.thelackofengagementfromfollowersD.thelimitedreachofinfluencercampaigns9.Thephrase"anichemarket"inthefifthparagraphrefersto______.A.asmall,specializedsegmentofthepopulationB.ahighlycompetitiveindustryC.awidelypopularproductcategoryD.arapidlygrowingmarket10.Accordingtotheauthor,oneofthekeytrendsindigitaladvertisingis______.A.theincreasinguseofprintmediaforadvertisingB.thegrowingimportanceofvideocontentC.thedeclineofsocialmediaasanadvertisingplatformD.theshifttowardtraditionalmarketingstrategies11.Theword"proliferate"inthesixthparagraphisclosestinmeaningto______.A."decline"B."expand"C."disappear"D."reduce"12.Thepassagesuggeststhatoneofthebenefitsofprogrammaticadvertisingis______.A.itsabilitytotargetspecificdemographicswithprecisionB.itsrelianceonmanualadplacementC.itslowcostcomparedtotraditionaladvertisingD.itslimitedreachinglobalmarkets13.Thephrase"aparadigmshift"intheseventhparagraphimpliesthatdigitaladvertising______.A.hasfundamentallychangedthewayproductsaremarketedB.isstillinitsearlystagesofdevelopmentC.hasbeenlargelyunchangedbytechnologicaladvancementsD.isbecominglessimportantinthebusinessworld14.Accordingtotheauthor,oneofthechallengesofdigitaladvertisingis______.A.thelackofcreativityinadcampaignsB.thedifficultyofmeasuringadperformanceC.thehighcostofdigitaladvertisingplatformsD.thelimitednumberofavailableadvertisingchannels15.Theword"ambiguous"intheeighthparagraphisclosestinmeaningto______.A."clear"B."vague"C."specific"D."complicated"16.Thepassagesuggeststhatoneofthekeytrendsindigitaladvertisingis______.A.theincreasinguseofprintmediaforadvertisingB.thegrowingimportanceofvideocontentC.thedeclineofsocialmediaasanadvertisingplatformD.theshifttowardtraditionalmarketingstrategies二、多项选择题（共17小题，每小题2分，共34分）1.Whichofthefollowingarementionedasbenefitsofinfluencermarketing?A.itsabilitytoreachaglobalaudienceB.itsrelianceontraditionalmediachannelsC.itsabilitytodrivesalesD.itsstrictregulationbygovernmentagencies2.Accordingtothepassage,whichofthefollowingarechallengesofdigitaladvertising?A.thelackofstandardizedmetricsformeasuringadeffectivenessB.theincreasingresistanceofconsumerstopersonalizedadsC.thehighcostofdevelopingsophisticatedadtargetingalgorithmsD.thedifficultyofmaintaininguserprivacyinadcampaigns3.Whichofthefollowingarementionedasexamplesoftraditionalmedia?A.televisionB.newspapersC.socialmediaD.radio4.Accordingtothepassage,whichofthefollowingarekeytrendsindigitaladvertising?A.thegrowingimportanceofvideocontentB.theincreasinguseofprintmediaforadvertisingC.theshifttowardtraditionalmarketingstrategiesD.thedeclineofsocialmediaasanadvertisingplatform5.Whichofthefollowingarementionedasbenefitsofprogrammaticadvertising?A.itsabilitytotargetspecificdemographicswithprecisionB.itsrelianceonmanualadplacementC.itslowcostcomparedtotraditionaladvertisingD.itslimitedreachinglobalmarkets6.Accordingtothepassage,whichofthefollowingarechallengesofinfluencermarketing?A.thedifficultyofverifyingtheauthenticityofinfluencerendorsementsB.thehighcostofhiringtop-tierinfluencersC.thelackofengagementfromfollowersD.thelimitedreachofinfluencercampaigns7.Whichofthefollowingarementionedasexamplesof"adouble-edgedsword"inthecontextofsocialmedia?A.itsabilitytopromotepoliticalactivismB.itspotentialtospreadmisinformationC.itsabilitytoenhancecorporatebrandingD.itspotentialtodamagereputations8.Accordingtothepassage,whichofthefollowingarekeychallengesofdigitaladvertising?A.thelackofstandardizedmetricsformeasuringadeffectivenessB.theincreasingresistanceofconsumerstopersonalizedadsC.thehighcostofdevelopingsophisticatedadtargetingalgorithmsD.thedifficultyofmaintaininguserprivacyinadcampaigns9.Whichofthefollowingarementionedasbenefitsofsocialmediaplatforms?A.theirabilitytocreateonlinecommunitiesB.theirabilitytofacilitatecommunicationbetweenbusinessesandregulatorsC.theirabilitytoenhancecorporatebrandingD.theirabilitytopromotepoliticalactivism10.Accordingtothepassage,whichofthefollowingarekeytrendsindigitaladvertising?A.thegrowingimportanceofvideocontentB.theincreasinguseofprintmediaforadvertisingC.theshifttowardtraditionalmarketingstrategiesD.thedeclineofsocialmediaasanadvertisingplatform11.Whichofthefollowingarementionedaschallengesofinfluencermarketing?A.thedifficultyofverifyingtheauthenticityofinfluencerendorsementsB.thehighcostofhiringtop-tierinfluencersC.thelackofengagementfromfollowersD.thelimitedreachofinfluencercampaigns12.Whichofthefollowingarementionedasbenefitsofdigitaladvertising?A.itsabilitytoreachaglobalaudienceatalowcostB.itsrelianceontraditionalmediachannelsC.itsabilitytodrivesalesD.itsstrictregulationbygovernmentagencies13.Accordingtothepassage,whichofthefollowingarekeychallengesofdigitaladvertising?A.thelackofcreativityinadcampaignsB.thedifficultyofmeasuringadperformanceC.thehighcostofdigitaladvertisingplatformsD.thelimitednumberofavailableadvertisingchannels14.Whichofthefollowingarementionedasexamplesof"anichemarket"inthecontextofdigitaladvertising?A.asmall,specializedsegmentofthepopulationB.ahighlycompetitiveindustryC.awidelypopularproductcategoryD.arapidlygrowingmarket15.Whichofthefollowingarementionedasbenefitsofsocialmediaplatforms?A.theirabilitytocreateonlinecommunitiesB.theirabilitytofacilitatecommunicationbetweenbusinessesandregulatorsC.theirabilitytoenhancecorporatebrandingD.theirabilitytopromotepoliticalactivism16.Accordingtothepassage,whichofthefollowingarekeytrendsindigitaladvertising?A.thegrowingimportanceofvideocontentB.theincreasinguseofprintmediaforadvertisingC.theshifttowardtraditionalmarketingstrategiesD.thedeclineofsocialmediaasanadvertisingplatform17.Whichofthefollowingarementionedaschallengesofinfluencermarketing?A.thedifficultyofverifyingtheauthenticityofinfluencerendorsementsB.thehighcostofhiringtop-tierinfluencersC.thelackofengagementfromfollowersD.thelimitedreachofinfluencercampaigns三、阅读理解A节（共20题，每题2分，共40分）Passage1Theriseofdigitaladvertisinghastransformedthewaybusinessesmarkettheirproducts.Unliketraditionalmedia,suchastelevisionandnewspapers,digitaladvertisingallowsforhighlytargetedcampaignsthatcanreachspecificdemographicswithprecision.However,thisshifthasalsobroughtaboutnewchallenges.Oneofthekeychallengesisthelackofstandardizedmetricsformeasuringadeffectiveness.Whiletraditionalmediaoftenreliesonmetricssuchasviewershipandcirculation,digitaladvertisingmetricscanbemorecomplexanddifficulttointerpret.Additionally,theincreasingresistanceofconsumerstopersonalizedadshasmadeitharderforbusinessestoreachtheirtargetaudiences.Despitethesechallenges,digitaladvertisingremainsapowerfultoolforbusinesseslookingtoenhancetheirbrandinganddrivesales.Questions:1.Whatisthemainideaofthepassage?2.Accordingtothepassage,whatisoneofthekeybenefitsofdigitaladvertising?3.Whatisoneofthemainchallengesofdigitaladvertisingmentionedinthepassage?4.Whatistheauthor'sopiniononthefutureofdigitaladvertising?5.Whatisthepurposeofthepassage?Passage2Socialmediaplatformshavebecomeincreasinglypopularinrecentyears,offeringbusinessesanewwaytoconnectwiththeircustomers.Theseplatformsallowbusinessestocreateonlinecommunities,facilitatecommunicationbetweenbusinessesandregulators,andenhancetheircorporatebranding.However,socialmediaalsopresentschallenges.Oneofthekeychallengesisthepotentialformisinformationtospreadrapidly.Whilesocialmediacanbeusedtopromotepoliticalactivismandotherpositivecauses,itcanalsobeusedtospreadfalseinformationthatcandamagereputations.Additionally,thelackofregulationinmanycountrieshasmadeitdifficultforbusinessestocontrolthemessagebeingconveyedontheseplatforms.Despitethesechallenges,socialmediaremainsapowerfultoolforbusinesseslookingtoengagewiththeircustomersandenhancetheirbrand.Questions:6.Whatisthemainideaofthepassage?7.Accordingtothepassage,whatisoneofthekeybenefitsofsocialmediaplatforms?8.Whatisoneofthemainchallengesofsocialmediamentionedinthepassage?9.Whatistheauthor'sopiniononthefutureofsocialmedia?10.Whatisthepurposeofthepassage?Passage3Influencermarketinghasbecomeapopularstrategyforbusinesseslookingtopromotetheirproducts.Influencers,whoareindividualswithalargefollowingonsocialmediaplatforms,canhelpbusinessesreachaglobalaudienceatarelativelylowcost.However,influencermarketingalsopresentschallenges.Oneofthekeychallengesisthedifficultyofverifyingtheauthenticityofinfluencerendorsements.Someinfluencersmaybepaidtopromoteproductswithoutactuallyusingthem,whichcandamagethecredibilityofthebrand.Additionally,thehighcostofhiringtop-tierinfluencerscanbeasignificantexpenseforbusinesses.Despitethesechallenges,influencermarketingremainsapowerfultoolforbusinesseslookingtoenhancetheirbrandinganddrivesales.Questions:11.Whatisthemainideaofthepassage?12.Accordingtothepassage,whatisoneofthekeybenefitsofinfluencermarketing?13.Whatisoneofthemainchallengesofinfluencermarketingmentionedinthepassage?14.Whatistheauthor'sopiniononthefutureofinfluencermarketing?15.Whatisthepurposeofthepassage?Passage4Programmaticadvertisinghasemergedasapowerfultoolforbusinesseslookingtoreachtheirtargetaudienceswithprecision.Unliketraditionaladvertising,whichreliesonmanualadplacement,programmaticadvertisingusesalgorithmstoautomaticallyplaceadsonvariousplatforms.Thisapproachallowsbusinessestotargetspecificdemographicswithprecision,whichcanimprovetheeffectivenessoftheiradcampaigns.However,programmaticadvertisingalsopresentschallenges.Oneofthekeychallengesisthehighcostofdevelopingsophisticatedadtargetingalgorithms.Additionally,theincreasingresistanceofconsumerstopersonalizedadshasmadeitharderforbusinessestoreachtheirtargetaudiences.Despitethesechallenges,programmaticadvertisingremainsapowerfultoolforbusinesseslookingtoenhancetheirbrandinganddrivesales.Questions:16.Whatisthemainideaofthepassage?17.Accordingtothepassage,whatisoneofthekeybenefitsofprogrammaticadvertising?18.Whatisoneofthemainchallengesofprogrammaticadvertisingmentionedinthepassage?19.Whatistheauthor'sopiniononthefutureofprogrammaticadvertising?20.Whatisthepurposeofthepassage?四、阅读理解B节新题型（共5题，每题2分，共10分）PassageThedigitaladvertisinglandscapehasundergonesignificantchangesinrecentyears.Oneofthekeytrendsisthegrowingimportanceofvideocontent.Videoadsarebecomingincreasinglypopularbecausetheycanengageaudiencesinamoredynamicwaythantraditionaltext-basedads.Additionally,theriseofsocialmediaplatformshasmadeiteasierforbusinessestoreachtheirtargetaudiences.However,theseplatformsalsopresentchallenges.Oneofthekeychallengesisthepotentialformisinformationtospreadrapidly.Whilesocialmediacanbeusedtopromotepoliticalactivismandotherpositivecauses,itcanalsobeusedtospreadfalseinformationthatcandamagereputations.Additionally,thelackofregulationinmanycountrieshasmadeitdifficultforbusinessestocontrolthemessagebeingconveyedontheseplatforms.Despitethesechallenges,digitaladvertisingremainsapowerfultoolforbusinesseslookingtoenhancetheirbrandinganddrivesales.Questions:1.Whichofthefollowingismentionedasakeytrendindigitaladvertising?2.Whichofthefollowingismentionedasachallengeofsocialmediaplatforms?3.Whichofthefollowingismentionedasabenefitofvideocontent?4.Whichofthefollowingismentionedasachallengeofdigitaladvertising?5.Whichofthefollowingismentionedasabenefitofsocialmediaplatforms?五、翻译（共5句，共10分）TranslatethefollowingsentencesintoEnglish:1.数字广告的兴起改变了企业营销产品的传统方式。2.与电视和报纸等传统媒体相比，数字广告允许进行高度精准的投放。3.然而，这种转变也带来了新的挑战，其中之一是缺乏衡量广告效果的标准化指标。4.此外，消费者对个性化广告的抵制越来越强烈，这使得企业更难触达目标受众。5.尽管存在这些挑战，数字广告仍然是企业提升品牌和推动销售的有力工具。六、写作A节应用文（共10分）Youareamarketingmanageratacompanythatproduceseco-friendlyproducts.Writeamemotoyourteamexplainingtheimportanceofinfluencermarketingandhowitcanbeusedtopromoteyourproducts.Inyourmemo,includethefollowingpoints:1.Thebenefitsofinfluencermarketing.2.Howtochoosetherightinfluencersforyourproducts.3.Theimportanceoftrackingtheperformanceofinfluencercampaigns.七、写作B节短文（共20分）Writeanessayofatleast250wordsonthetopic:"TheImpactofDigitalAdvertisingonTraditionalMedia."Inyouressay,includethefollowingpoints:1.Thewaysinwhichdigitaladvertisinghasaffectedtraditionalmedia.2.Theadvantagesanddisadvantagesofdigitaladvertisingcomparedtotraditionalmedia.3.Youropiniononthefutureoftraditionalmediainthedigitalage.【标准答案及解析】一、单项选择题1.A2.A3.C4.B5.A6.A7.A8.A9.A10.B11.B12.A13.A14.B15.B16.B解析：17.Thepassageisprimarilyconcernedwithexplaininghowsocialmediaplatformscanbeusedtopromotepoliticalactivismbycreatingonlinecommunities.Thepassagediscussesthebenefitsandchallengesofsocialmediaplatformsinthecontextofdigitaladvertising,withafocusontheirabilitytocreateonlinecommunitiesandfacilitatepoliticalactivism.18.Accordingtotheauthor,oneofthekeychallengesofdigitaladvertisingisthelackofstandardizedmetricsformeasuringadeffectiveness.Thepassagementionsthatdigitaladvertisingmetricscanbemorecomplexanddifficulttointerpretcomparedtotraditionalmediametrics.19.Theword"ubiquitous"inthesecondparagraphisclosestinmeaningto"pervasive."Thepassageusestheword"ubiquitous"todescribehowdigitaladvertisinghasbecomewidespreadandispresentinmanyaspectsofdailylife.20.Thepassagesuggeststhattraditionalmedia,suchastelevisionandnewspapers,stillplayasignificantroleinshapingpublicopinion.Thepassagementionsthatdigitaladvertisinghastransformedthewaybusinessesmarkettheirproducts,butitdoesnotsuggestthattraditionalmediaarebecomingobsolete.21.Thephrase"adouble-edgedsword"inthethirdparagraphimpliesthatsocialmediaoffersbothbenefitsanddrawbacksforbusinesses.Thepassageusesthisphrasetohighlightthatsocialmediacanbeusedtopromotepositivecausesbutcanalsobeusedtospreadmisinformation.22.Accordingtotheauthor,oneoftheadvantagesofinfluencermarketingisitsabilitytoreachaglobalaudienceatalowcost.Thepassagementionsthatinfluencerscanhelpbusinessesreachaglobalaudienceatarelativelylowcost.23.Theword"albeit"inthefourthparagraphisclosestinmeaningto"however."Thepassageusestheword"albeit"toindicatethatdespitethebenefitsofinfluencermarketing,therearealsochallengesassociatedwithit.24.Thepassageindicatesthatoneofthechallengesofinfluencermarketingisthedifficultyofverifyingtheauthenticityofinfluencerendorsements.Thepassagementionsthatsomeinfluencersmaybepaidtopromoteproductswithoutactuallyusingthem,whichcandamagethecredibilityofthebrand.25.Thephrase"anichemarket"inthefifthparagraphreferstoasmall,specializedsegmentofthepopulation.Thepassageusestheterm"nichemarket"todescribeasmall,specializedsegmentofthepopulationthatbusinessesaretargetingwiththeiradvertisingcampaigns.26.Accordingtotheauthor,oneofthekeytrendsindigitaladvertisingisthegrowingimportanceofvideocontent.Thepassagementionsthatvideoadsarebecomingincreasinglypopularbecausetheycanengageaudiencesinamoredynamicwaythantraditionaltext-basedads.27.Theword"proliferate"inthesixthparagraphisclosestinmeaningto"expand."Thepassageusestheword"proliferate"todescribehowdigitaladvertisinghasbecomewidespreadandispresentinmanyaspectsofdailylife.28.Thepassagesuggeststhatoneofthebenefitsofprogrammaticadvertisingisitsabilitytotargetspecificdemographicswithprecision.Thepassagementionsthatprogrammaticadvertisingallowsbusinessestotargetspecificdemographicswithprecision,whichcanimprovetheeffectivenessoftheiradcampaigns.29.Thephrase"aparadigmshift"intheseventhparagraphimpliesthatdigitaladvertisinghasfundamentallychangedthewayproductsaremarketed.Thepassageusesthisphrasetohighlightthesignificanttransformationthatdigitaladvertisinghasbroughttothemarketingindustry.30.Accordingtotheauthor,oneofthechallengesofdigitaladvertisingisthedifficultyofmeasuringadperformance.Thepassagementionsthatdigitaladvertisingmetricscanbemorecomplexanddifficulttointerpretcomparedtotraditionalmediametrics.31.Theword"ambiguous"intheeighthparagraphisclosestinmeaningto"vague."Thepassageusestheword"ambiguous"todescribehowdigitaladvertisingmetricscanbeunclearanddifficulttointerpret.32.Thepassagesuggeststhatoneofthekeytrendsindigitaladvertisingisthegrowingimportanceofvideocontent.Thepassagementionsthatvideoadsarebecomingincreasinglypopularbecausetheycanengageaudiencesinamoredynamicwaythantraditionaltext-basedads.二、多项选择题1.A,C2.A,B,C,D3.A,B,D4.A,B5.A,C6.A,B,C7.A,B,C,D8.A,B,C,D9.A,B,C,D10.A,B11.A,B,C,D12.A,C13.A,B,C14.A,D15.A,B,C,D16.A,B17.A,B,C,D解析：18.Whichofthefollowingarementionedasbenefitsofinfluencermarketing?A)itsabilitytoreachaglobalaudience,C)itsabilitytodrivesales.Thepassagementionsthatinfluencerscanhelpbusinessesreachaglobalaudienceatarelativelylowcostandcanalsodrivesales.19.Accordingtothepassage,whichofthefollowingarechallengesofdigitaladvertising?A)thelackofstandardizedmetricsformeasuringadeffectiveness,B)theincreasingresistanceofconsumerstopersonalizedads,C)thehighcostofdevelopingsophisticatedadtargetingalgorithms,D)thedifficultyofmaintaininguserprivacyinadcampaigns.Thepassagementionsalloftheseaschallengesofdigitaladvertising.20.Whichofthefollowingarementionedasexamplesoftraditionalmedia?A)television,B)newspapers,D)radio.Thepassagementionsthattraditionalmediaincludestelevision,newspapers,andradio.21.Accordingtothepassage,whichofthefollowingarekeytrendsindigitaladvertising?A)thegrowingimportanceofvideocontent,B)theincreasinguseofprintmediaforadvertising.Thepassagementionsthatvideocontentisbecomingincreasinglypopularindigitaladvertising.22.Whichofthefollowingarementionedasbenefitsofprogrammaticadvertising?A)itsabilitytotargetspecificdemographicswithprecision,C)itslowcostcomparedtotraditionaladvertising.Thepassagementionsthatprogrammaticadvertisingallowsbusinessestotargetspecificdemographicswithprecisionandcanbemorecost-effectivethantraditionaladvertising.23.Accordingtothepassage,whichofthefollowingarechallengesofinfluencermarketing?A)thedifficultyofverifyingtheauthenticityofinfluencerendorsements,B)thehighcostofhiringtop-tierinfluencers,C)thelackofengagementfromfollowers,D)thelimitedreachofinfluencercampaigns.Thepassagementionsalloftheseaschallengesofinfluencermarketing.24.Whichofthefollowingarementionedasexamplesof"adouble-edgedsword"inthecontextofsocialmedia?A)itsabilitytopromotepoliticalactivism,B)itspotentialtospreadmisinformation,C)itsabilitytoenhancecorporatebranding,D)itspotentialtodamagereputations.Thepassageusesthisphrasetohighlightthatsocialmediacanbeusedforbothpositiveandnegativepurposes.25.Accordingtothepassage,whichofthefollowingarekeychallengesofdigitaladvertising?A)thelackofstandardizedmetricsformeasuringadeffectiveness,B)theincreasingresistanceofconsumerstopersonalizedads,C)thehighcostofdevelopingsophisticatedadtargetingalgorithms,D)thedifficultyofmaintaininguserprivacyinadcampaigns.Thepassagementionsalloftheseaschallengesofdigitaladvertising.26.Whichofthefollowingarementionedasbenefitsofsocialmediaplatforms?A)theirabilitytocreateonlinecommunities,B)theirabilitytofacilitatecommunicationbetweenbusinessesandregulators,C)theirabilitytoenhancecorporatebranding,D)theirabilitytopromotepoliticalactivism.Thepassagementionsalloftheseasbenefitsofsocialmediaplatforms.27.Accordingtothepassage,whichofthefollowingarekeytrendsindigitaladvertising?A)thegrowingimportanceofvideocontent,B)theincreasinguseofprintmediaforadvertising.Thepassagementionsthatvideocontentisbecomingincreasinglypopularindigitaladvertising.28.Whichofthefollowingarementionedaschallengesofinfluencermarketing?A)thedifficultyofverifyingtheauthenticityofinfluencerendorsements,B)thehighcostofhiringtop-tierinfluencers,C)thelackofengagementfromfollowers,D)thelimitedreachofinfluencercampaigns.Thepassagementionsalloftheseaschallengesofinfluencermarketing.29.Whichofthefollowingarementionedasbenefitsofdigitaladvertising?A)itsabilitytoreachaglobalaudienceatalowcost,C)itsabilitytodrivesales.Thepassagementionsthatdigitaladvertisingallowsbusinessestoreachaglobalaudienceatarelativelylowcostandcanalsodrivesales.30.Accordingtothepassage,whichofthefollowingarekeychallengesofdigitaladvertising?A)thelackofcreativityinadcampaigns,B)thedifficultyofmeasuringadperformance,C)thehighcostofdigitaladvertisingplatforms,D)thelimitednumberofavailableadvertisingchannels.Thepassagementionsthatdigitaladvertisingmetricscanbemorecomplexanddifficulttointerpretcomparedtotraditionalmediametrics.31.Whichofthefollowingarementionedasexamplesof"anichemarket"inthecontextofdigitaladvertising?A)asmall,specializedsegmentofthepopulation.Thepassageusestheterm"nichemarket"todescribeasmall,specializedsegmentofthepopulationthatbusinessesaretargetingwiththeiradvertisingcampaigns.32.Whichofthefollowingarementionedasbenefitsofsocialmediaplatforms?A)theirabilitytocreateonlinecommunities,B)theirabilitytofacilitatecommunicationbetweenbusinessesandregulators,C)theirabilitytoenhancecorporatebranding,D)theirabilitytopromotepoliticalactivism.Thepassagementionsalloftheseasbenefitsofsocialmediaplatforms.33.Accordingtothepassage,whichofthefollowingarekeytrendsindigitaladvertising?A)thegrowingimportanceofvideocontent,B)theincreasinguseofprintmediaforadve