2025年电子竞技趋势报告

ESPORTS

TRENDSREPORT

2025

ABOUTSTREAMHATCHETgS

ESPORTSTRENDSREPORT

StreamHatchet’sEsportsTrendsReportisaculminationofthebiggesttrends,stories,andinsightsfromtheesportsandlivestreamingindustries.Wanttobeamongthefirsttohearaboutfuturereports?

Subscribetoournewslettertoday!

StreamHatchetworkswithaconsortiumofindustry-leading

analystsandbusinessleaderstounderstandkeytrends

relatedtotheimpactoflive-streamingaudiencesongaming

creators,esports,andthebroadervideogamesindustry.

ANOTEFROMEDUARDMONTSERRAT(CEO)

“Wehopeyouenjoyouresportstrendsreport.Weareeagertocontinuetooffermarket-leadinginsightsinthecreatorandstreamingindustries,andarethankfulforourpartners'continuedsupportandguidanceinframingthisuniquedatasetforthoseworkingin,andadjacentto,videogames.”

STREAMHATCHETgSTL;DRTAKEAWAYS

Ofthe2.7Btotalhourswatchedacross1.9Ktracked

esportseventsin20259LeagueofLegendsand

Counter-Strikeaccountedfornearly45%(1.2Bhours

watched).Twotitlesdrovealmosthalfofesportsdemand!

Growingtrendsacrossesportsviewership?Co-streamingmadeup51.2%ofallesportshourswatchedin2025,whilemobileesportsisgettingmorepopularwith42.4K

averageviewerspertournamentvs.38.3Kfornon-mobileevents.

Tournamentsheadlinedbybrandsdrove29.2%ofallesportshourswatchedin20259withexampleslike

BLAST,StarLadder,BetBoom,andRedBulldoublingdownontheirgaming-adjacentidentities.

Esportstrackingtoolshaveevolved:

Livedashboardstrackreal-time,mid-eventstatsCreatortoolstracksponsoredcreatorswhile

discoveringemergingtalent

Chatanalysisrevealswhenandhowfansengage,

givingorganizersandpublishersafardeeperviewoftheiraudiencethaneverbefore.

EXECUTIVESUMMARY

CONTENTS

StateofEsports

4

TotalEsportsMetrics

4

TournamentTypeDistribution

5

StreamingPlatformDistribution

6

TopGamesinEsports

7

TopEsportsTournaments

8

CaseStudy:PopularEsportsPerRegion

9

Co-streaming&TopCo-streamers

10

TypesofEsportsEvents

11

MobileGameEsports

12

CaseStudy:MobileLegends:BB

13

Creator-ledEvents

14

CaseStudy:TwitchRivalsSquidCraftGames

15

MultigameTournamentsw/EVO2025

16

CaseStudy:EsportsWorldCup2025

17

Clickonatopictojumptotherelevantsection

EsportsDatainAction

LiveDashboardsExplained

LiveDashboards:KeyMetrics

LiveDashboards:Match-by-MatchBreakdown

LiveDashboards:CreatorDiscovery

ChatAnalysisMethodsw/SixInvitational

BrandsEngagingwithEsports

BrandTools:LogoRecognition

Extrasincl.FurtherReading

18

19

20

21

22

23

24

25

26

TOTALESPORTSMETRICS

KEYESPORTSMETRICSACROSSALLTRACKEDEVENTS|2025|ALLPLATFORMS

1.9K

2.7B

6.6M

PEAKVIEWERS

39.4K

TOTALEVENTS

HOURSWATCHED

AVERAGEVIEWERS

Theesportslandscapeisvast.Asmorepublishers,creators,brands,andindependentorganizersbegintheirowncompetitions,thesheer

numberofesportseventshasballooned.Assuch,itisimpossibletotrackeverysingleesportsevent.However,wehavetrackedeveryPremier,Major,andMinoresportstournament,andaconsiderablenumberofindependenteventsbesides.

In20259wetrackedcloseto29000esportseventsacross78differentgames.Acrossthissampleofgames9amonumental2.7Bhoursofesportscontentwaswatched9withapeakviewershipof6.6Mviewers(moreonthatinamoment).

Notethatalthoughwedotrackothernon-esportseventslikeGameShowcases,SpeedrunCompetitions,andTraditionalSports,theseeventsarenotincludedinthiscountandwillnotbediscussedinthisreport.

TOURNAMENTTYPES

TYPESOFTOURNAMENTSBYSHAREOFHOURSWATCHEDI2025IALLPLATFORMS

U

Q

ALlFlER

G

A

E

R

O

T

UECREA

L

L

-

E

R

O

D

3%

N

5%

l

M

6%

M

AJ

R

E

O

43%

l

R

M

E

R

P

43%

MajorandPremiereventscombinedfor2.4Bhourswatchedin2025,accountingfor86.4%oftotal

esportsHW.Audiencesconcentrateheavilyatthetopofthecompetitiveladder,wherestakes,

productionvalue,andtalentarehighest.

Despiterunningacrossmultipleregionsformonthsatatime,Leagueformats(129.2Mhours)were

outpacedbyMinorevents(149.5Mhours)in2025,pointingtoaudienceselectivityevenwithin

structuredcompetition.

CreatorTournamentsgenerated67.9Mhourswatched,morethantriplethe18.8MearnedbyQualifiers,underliningthegrowingcrossover

betweencreatorcultureandesportsaudiences.

NotethatwewongtbeincludingCreator

Tournamentsinourmetricsthroughoutthe

restofthereport9astheyexistinagreyarea

betweengenuineesportsandgamingevents

likespeedruncompetitions.See

Slides14&15

formoreinfo.

Majorsaredeveloper–sanctionedflagshiptournaments(e.g.CS2Majors1TheInternational)1withMinorsandQualifiersleadingintotheseMajorsLeaguesarerecurringregionalformatsplayedacrossweeksormonths(e.g.LCK1LCS1ESLProLeague)

Premiereventsarethehighest–profileinternationaltournamentsoutsidedeveloper–runMajors(e.g.VCTChampions1BLASTPremier)

ESPORTSVIEWERSHIPBYPLATFORM

STREAMINGPLATFORMSBYSHAREOFHOURSWATCHED|2025|ALLPLATFORMS

Twitch(1.2Bhours)andYouTubeGaming(1.1Bhours)accountfor84.1%ofallesportsviewershipin2025,withjust83.8Mhoursseparatingthem.Theesportsaudienceisconsolidatingaroundtwoplatforms,withYouTubeGamingclosingthegapfast.

Thedropfrom2ndto3rdissteep:TikToksitsat112.4Mhours,nearly1Bhoursbehind

YouTubeGaming.Outsidethetoptwo,nosingleplatformcomesclose.

Chzzk(63.4M)andSOOPKorea(52.5M)

combinefor66.6Mhours,fractionallyaheadofTikTok(116.3M),underliningSouthKorea's

TWITCH:44%YOUTUBE:41%

TIKTOK:4.2%KICK:2.6%

CHZZK:2.4%FACEBOOK:2.2%

STEAM:1.5%SOOPKOREA:0.1%

outsizedweightinglobalesportsviewership.

TOPGAMESINESPORTS

GAMESBYHOURSWATCHEDOFESPORTSCONTENT|2025|ALLPLATFORMS

691M

LeagueofLegends(691Mhours)andCounter-Strike(544Mhours)combinedfor1.2Bhours

watched,accountingforoverhalfoftheTop10'stotalesportsviewershipin2025.

544M

MobileLegends:BangBang(327Mhours)ranks3rdoverall,aheadofVALORANT(311M)andDota2

(266M).Fourmobiletitles(MLBB,PUBGMobile,HonorofKings,FreeFire)combinefor532Mhours,representing22%oftheTop10.

311M

327M

266M

91M

MobiIe

Legends:BB

Leagueof

Legends

CounterStrike

VALORANT

Dota2

PUBGMobiIe

77M

HonorofKings

37M

FreeFire

36M

StreetFighter

36M

RainbowSixSiege

TOPESPORTSTOURNAMENTS

MOSTPOPULARESPORTSTOURNAMENTSBYPEAKVIEWERSPERTOPGAME|2025|ALLPLATFORMS

Leagueof

Legends

MobiIeLegends:BangBang

Dota2

Counter-Strike

PUBGMobiIe

VALORANT

HonorofKings

Fortnite

PUBG

FreeFire

6.6M

4.2M

1.7M

LeagueofLegendsWorlds2025peakedat6.6M

concurrentviewerswith126Mhourswatched,thehighestfiguresofanytournamentpresentedhere.MPLIndonesiaSeason15comesclosest,reaching4.2Mpeakviewersand110Mhourswatcheddespitebeingaregionalleagueratherthanaglobalchampionship.

1.7M

1.5M

1.4M

HonorofKingsInternationalChampionship2025drew902Kpeakviewers,butjust2.2Mhourswatched,the

sharpestpeak-to-HWgapintheTop10.Thetournament'sconcentratedformatdroveahighpeakwithoutthe

902K

sustainedviewershipthatlongereventsaccumulate.

876K

RainbowSixSiegeIsSixInvitational(notpicturedhere)showstheoppositetrend:377Kpeakviewersbut15.0Mhourswatched,astrongsustained-audienceratiothat

657K

reflectstheformat'slengthandthetitle'sloyalviewershipbase.

591K

POPULARESPORTSPERREGION

%OFHOURSWATCHEDFORESPORTSGAMESSTEMMINGFROMEACHREGION|2025|ALLPLATFORMS

Somegamesarehighlyregion-dependent,

DOTA2

COUNTER-STRIKE

79%

89%

derivinganywherefromhalftoalmostalloftheirviewershipfromasinglecountryorcontinent.

HWFROMEUROPE,MAINLYFROMRUSSIA

HWFROMEUROPE,MAINLYFROMRUSSIA

Thechiefexamples

LEAGUEOFLEGENDS

herearegamespopularinAsiaincludingHonorofKings,Leagueof

VALORANT

60%

Legends,andPUBG

HONOROFKINGS

36%

HWFROMASIA,MAINLYFROMSOUTHKOREA

99%

HWFROMNORTHAMERICA,MAINLYFROMUNITEDSTATES

Mobile(mobiletitlesareparticularlypopularin

MOBILELEGENDS:BB

SouthEastAsia).

HWFROMASIA,

MAINLYFROMCHINA

99%

Amongothercontinents,

HWFROMASIA,MAINLYFROMINDONESIA

FREEFIRE

EuropedrivesDota2andCounter-Strikeviewershipwhile

PUBGMOBILE

49%

VALORANTismostpopularinNorth

92%

America(theU.S.).

HWFROMASIA,MAINLYFROMINDONESIA

HWFROMLATAM,MAINLYFROM

BRAZIL

Interestingly,Garena

FreeFireismost

popularinBrazildespitethecompanyoperatingoutofSingapore.

TOPCO-STREAMERS

CO-STREAMERSBYTOTALESPORTSHOURSWATCHEDI2025IALLPLATFORMS

79.9M

2.7B

22.2K

1.4B

64.8M

51.2%

CO-STREAMERSHW

TOTALESPORTSHW*

%OFTHETOTAL

UNlQUECO-STREAMERS

32M

18.5M

18.9M

15.3M

27.3M

21.4M

23.8M

20.8M

Baiano

tarik

김민교.

set1awanade

shadowkekw

ramzes

CaedrelGaulesohnePixel울프

Co-streamingaccountedfor51.2%ofallesportsHWin2025:Creatorsareascentraltoesportsviewershipasofficialchannels.Thereasonispartiallylinguisticaccessibility:TopcreatorscoverEnglish9Portuguese9Korean9French9andUkrainian-speakingaudiences.

Thetoptwoco-streamersalonecombinedfor145Mhourswatched9roughly10.6%ofallco-streamHW.Inesports,asmallnumberofhigh-profilepersonalitiescarryadisproportionateshareoftotalviewership.

MLBBhasjustonerepresentativeintheTop10,butset1awanadeIs20.8MhoursonYouTubealonerepresentshowcertaingenres(inthiscase,mobileesports)havefoundtheirhomeoutsidethetraditionalTwitch-firstecosystem.

*ReminderthisHWfigureisslightlylowerthanSlide4aswe’renotincludingCreator-ledTournamentshere

TYPESOFESPORTSEVENTS

MOBILEGAMEESPORTS

MOBILEGAMESBYHIGHESTPEAKVIEWERSHIP|2025|ALLPLATFORMS

Despitegenerating3.8xfewerhourswatchedthannon-

mobileesports,mobiletournamentsaveraged42.4K

viewersperbroadcastcomparedto38.3Kfornon-mobile.Mobileesportseventsareshorterandlessfrequent,but

4.2M

deliveramoreconcentratedaudience.

OFTHEESPORTS

HOURSWATCHED

COMEFROMMOBILE

26%

MLBBleadsallmobileesportstitleswitha4.2Mpeak,almosttriplethe1.5Mofsecond-placedPUBGMobile.TheTop3(MLBB,PUBGMobile,HonorofKings)allhave

established,long-runningleaguestructures:Historyandlegacyarekeytoachievingnewpeaksinesports.

GarenaFreeFire(591K)andClashRoyale(551K)roundouttheTop5butsitwellbelowtheleadingtrio,pointingtoa

cleartierbreakbetweenmobileesports'establishedgiantsandtitlesstillbuildingtheircompetitiveaudiences.

1.5M

551K

591K

902K

396K

MobiIeLegends:BangBang

PUBGMobiIeHonorofKingsGarenaFreeFireCIashRoyaIeBATTLEGROUNDS

MOBILEINDIA

MOBILELEGENDS:BBESPORTS

VARIOUSKEYMETRICSFORML:BBESPORTS|2025|ALLPLATFORMS

YOUTUBECOUNTRYDISTRIBUTIONBYHOURSWATCHED

4%

ML:BBesportsviewershipstemsfromSouthEast

Asia:Indonesia,Philippines,Malaysia,Singapore,and

13%

CambodiaaccountforthevastmajoritywithIndonesiaalonerepresenting33.4%ofthetotal.

MPLIndonesiaholdstwooftheTop3spotsbypeakviewership:Indonesia'sregionalleagueconsistentlyrivalstheworldchampionshipinpeakviewership.

83%

Co-streamingishighlyconcentrated:set1awanade

generatedmorethandoublethehourswatchedof

thenextco-streamer,andthemajorityoftheTop8areIndonesiancreators,reinforcingjusthowcentralonemarketistoML:BB'sesportsscene.

TOPEVENTSBYPEAKVIEWERS

TOPCREATORSONMPLINDONESIAS15BYHOURSWATCHED

3.1M

4.2M

8M

1.6M

MPLIndonesiaSeason15

3.2M

3.1M

R7Tatsumaki

set1awanade

CEOKOPATALTEREGO

MLBBMidSeasonCup2025 MPLIndonesiaSeason16

CREATOR-LEDEVENTS

TOPCREATOR-LEDEVENTSBYHOURSWATCHED|2025|ALLPLATFORMS

PEAKVIEWERS

1.2M

12.9M

HOURSWATCHED

Creatortournamentsthriveonformatcreativityandbig-namecollabs1butshorterruntimesandinconsistent

OFESPORTSHOURS

3%

schedulingfailtonurtureloyalaudiences.Theymakeupjust3%ofallesportshourswatchedamongoursample*.

WATCHEDCOMEFROM

CREATOR-LEDEVENTS

Somehigh-performingeventsranforunder5hours1suchastheBattlefield6exhibitionmatches.Increator-led

events,ashortconcentratedeventcanoutperformamulti-daytournamentonrawaudienceintensity.

241K

Thek4senseriescontributed13.6MhoursacrosstwoJapan-basedLoLevents1makingJapanesecreator

8.3M

tournamentsoneoftheformatIsbiggestviewershipdrivers.

173K

5.3M

1.3M242K

4M

3.9M

TwitchRivaIs:SquidCraftGames4(SurvivaICup)

Minecraft

LeagueThek4sen2nd

LeagueofLegends

LeagueThek4sen1st

LeagueofLegends

BattIefieId6MuItipIayerReveaIEvent

BattIefieId6

TwitchRivaIs:RustTeam

BattIeVI

Rust

*Notethatcreator-ledtournamentswereNOTincludedinthemetricsshownonanyslidesafterSlide5

TWITCHRIVALS:SQUIDCRAFTGAMES4

KEYMETRlCSFORSQUlDCRAFTGAMES4I20-23NOV2025IALLPLATFORMS

TOPCREATORSOFTHEEVENT

1.5M

1.4M

1.38M

1.1M

802K

rubius

elspreen

auronplay

VEGETTA777

ElAbrahaham

MINECRAFTVIEWERSHIP

5M

4M

3M

2M

1M

12.9M255

HOURSWATCHEDUNlQUECHANNELS

874K

AVERAGEVlEWERS

1.2M

PEAKVlEWERS

TwitchRivalsisacreatortournamentseriesrunbyTwitch1ofwhichSquidCraftGamesisits

mostsuccessfulrecurringfranchise:aMinecrafttournamentbuiItaroundaSquidGame-inspiredmod.

SquidCraftGames4generated12.9Mhours

watchedanda1.2MpeakCCVacrossjust~15hoursofairtime.TheeventIsviewershipwas

buiItaImostentireIyonSpanish-language

streamers1IedbyauronpIayandrubiusat~1.4Mhourswatchedeach.

MinecraftviewershipspikedduringSquidCraftGames9showinghowacreator-ledeventcanreinvigorateagamegscommunity.It1scIearthatorganizingcreator-IedtournamentsisessentiaIevenforpubIishersofnon-competitivegames.

EVO2025

HOURLYHOURSWATCHEDFOREVO2025BYGAME|1-4AUG2025|ALLPLATFORMS

GuiltyGear-Strive-StreetFighterTekkenMortalKombatUnderNightIn-BirthFatalFuryGranblueFantasyVersusMarvelvs.Capcom2

300K

250K

200K

150K

100K

50K

Aug117h

Aug118h

Aug119h

Aug120h

Aug121h

Aug122h

Aug123h

Aug20h

Aug21h

Aug22h

Aug23h

Aug24h

Aug25h

Aug216h

Aug217h

Aug218h

Aug219h

Aug220h

Aug221h

Aug222h

Aug223h

Aug30h

Aug31h

Aug32h

Aug33h

Aug34h

Aug35h

Aug36h

Aug317h

Aug318h

Aug319h

Aug320h

Aug321h

Aug322h

Aug323h

Aug40h

Aug41h

Aug42h

Aug43h

Aug44h

Aug45h

Aug46h

Multi-gametournamentspresentauniquemeasurementchallenge:Withseveraltitlesrunningconcurrentlyacrossseparatestreams,asingleviewershipfigurefortheeventobscureswhichgamesactuallydrovetheaudienceandwhen.

EVO2025isaprimeexample.TheLasVegasfightinggamefestivalran16tournamentssimultaneouslyacrossthreedaysinAugust,coveringtitlesincludingStreetFighter6,Tekken8,MortalKombat1,andFatalFury:CityoftheWolves,eachwithitsownbroadcastandaudience.

BreakingEVO'sviewershipdownbygameandhourmakesbroaderpatternsimmediatelyvisible.CombinedHWpeakedatroughly320-330Karoundthefinalday'stopbracketmatches,withStreetFighterandTekkenconsistentlyaccountingforthelargestshareofthestackedtotalacrossallfourdays.

ESPORTSWORLDCUP2025

EWC25'SGENREDISTRIBUTIONBYHOURSWATCHED|8JUL-24AUG2025|ALLPLATFORMS

3%

5%

51%

39%

Genre

Hours

Watched

YoY%

Peak

Viewers

YoY%

AverageViewers

YoY%

MOBA

85.6M

+42%

3.2M

+38%

270.6K

+28%

Shooter

65.0M

+112%

1.4M

+73%

160.3K

+73%

Fighting

8.2M

+186%

256.2K

+66%

81.3K

+30%

Strategy

5.8M

+255%

245.0K

+326%

43.0K

+118%

Racing

2.6M

+175%

217.8K

+162%

42.0K

+143%

Sports1.1M+104%86.7K+111%19.5K-1%

Tournamentsspanningmultiplegenresaddcomplexity:Differentgamesneedtobegroupedtorevealaudience

tendenciesforcertaingenresandgrowthYoY.

TheEsportsWorldCup2025isastrongexample:Theseven-weekeventcovered25titlesacrosssixdistinctgenres.

MOBAsaccountedfor50.9%oftotalHWfromjust5games,whileShootersgenerated38.6%butacross11titles.

SmallergenreslikeStrategyandFightingpostedstrongYoYgrowth(+255%and+186%),asignalofaudienceadoption

revealedonlybythiskindofgenreanalysis.

ESPORTSDATAINACTION

LIVEDASHBOARDS

Inthisnextsection,we’llshowcasehowallofthesedifferentwaysofthinkingaboutesportsdatacanbeputintoaction.

Anoteonhowwesegmentesportsmatches...

Firstup,we’lltakeyouthroughLiveDashboards:Powerfultoolsforpublishersandtournamentorganizers.

Pre-show:Theentire

segmentbetweentheendoftheinitialcountdownandthefirstmatchoftheday

Matches:Definedasanytimeagameisbeingplayed.Beginswhenamatchstartsandendswhenthematchisfinished

Breaks:Thetimein-betweenmatchessegments

Post-show:Startswhenthelastmatchendsandfinishesattheendofthebroadcast

LiveDashboardshavemultipleadvantages:

Theycanbeupdatedmid-eventtoallowforadjustmenttomarketingstrategiesonthefly.

Theirminute-to-minutegranularityhelpstopinpointanddecipherkeymoments.

Theycanbesetupwithdifferentpagesfeaturingthemetricsandanalysesofgreatestinterest.

Toseesomeofthepagesavailable,we’veprovideda

mocked-upexampleofatournamentonthenextfewpages

Disclaimer:Anyfiguresshownarenotrealdataandexistfordemonstrationpurposesonly

KEYTOURNAMENTMETRICS

Disclaimer:Anyfiguresshownarenotrealdataandexistfordemonstrationpurposesonly

TheExecutiveSummarypageshowsthemetricsofgreatestinteresttotheuser,withwidgetsthatcanbecustomizedtoprovideahigh-levelviewoftheevent’sperformance

MATCH-BY-MATCHBREAKDOWN

Disclaimer:Anyfiguresshownarenotrealdataandexistfordemonstrationpurposesonly

ExampleChannel1

ExampleMatch1

ExampleChannel2

ExampleMatch2

ExampleChannel3

ExampleMatch3

ExampleChannel4

ExampleMatch4

TheMatchbyMatchBreakdownpageshowswhichmatchupsaregeneratingthemosthypewithtop

---

,

channelandco-streamerdataprovidingadeeperinsightintowhat’sdrawinginviewers

CREATORSUMMARY

Disclaimer:Anyfiguresshownarenotrealdataandexistfordemonstrationpurposesonly

TheCreatorSummarypageshowschannelscoveringtheeventandtheirpopularityThatincludesboth

.

manually-taggedcreators(knowntotheorganizers)andthosecasuallycoveringtheevent(revealingnewfans)

CHATANALYSISSIXINVITATIONAL

VARIOUSCHATMETRICSFORRAINBOWSIX’SSIXINVITATIONAL2025|2-15FEB2025|TWITCH

CHATPARTICIPATIONDAYBYDAY

20%

17.8%

15%

10.9%

10.4%

10%

10.1%

9.3%

7.9%

7.3%

7.3%

8.0%

6.2%

5%

4.8%

0%

Feb3

Feb4Feb5

Feb6Feb8Feb9Feb10Feb13Feb14Feb15

Feb2

TOPCHANNELSBYCHATPARTICIPATION

Neskwga RazaHitsSpoitBeaulofettR6S

10.3%

10.1%

7.7%

5.5%

5.4%

0%2%4%6%8%10%12%

TOPICSBYCHATPARTICIPATION

Teams&orgsPlayers&personalitiesGeneralteam/eventmentionMatchresults&scoresGameplay&tacticsBrands&sponsors

40%14.9%14.3%12.9%5.9%5.5%

Comingbackfromdashboards,wewanttoshow

howchatanalysiscantrackaudienceparticiaptionusingtheSixInvitational2025asourexample.

Takingplaceover11days,theevent’sfinaldaysaw

17.8%ofallchatmessagescorrespondingtohypeforthegrandfinal.

Breakingmessagevolumedownbychannelshowswhichvoicesfosterthemostengaged

communities.Twoco-streamers,Neskwgaand

RazaH,evengeneratedmorechatvolumethantheofficialRainbow6broadcastchannel.

Classifyingmessagesbytopicrevealswhatfanscareaboutmost.Discussionofteamsand

organizationsmadeup40%ofallchat,andplayersandpersonalitiesafurther14.9%.Fanidentitybeat

gameplaydiscussion,butusingsentimentanalysiscouldalsotellusifthesediscussionswerepositiveorcritical(

moreonthathere

).

BRANDSCASESTUDY

HOURSWATCHEDFORBRAND-NAMEDESPORTSEVENTS|2025|ALLPLATFORMS

2.7B

1.9K

TOTALEVENTS

Brandsarecapturingesportsviewershipbyattaching

TOTALHOURSWATCHED

theirnametobigevents.

Endemic-namedevents

accountedfor27.9%ofall

3.6%

%OFEVENTS

1.3%

27.9%17.3%

%OFHOURSWATCHED%OFEVENTS

%OFHOURSWATCHED

hourswatchedvs.asmallerbutgrowingfractionof3.6%fornon-endemicbrands.

NON-ENDEMICBRANDSBYHOURSWATCHED

ENDEMICBRANDS

BYHOURSWATCHED

Amongnon-endemicbrands,BetBoomledwith14.3Mhourswatchedacross17events.

Brand

HoursWatched#ofEvents

BLAST212.6M17

Intel109.2M6

PGL107.3M13

StarLadder93.2M3

Brand

HoursWatched

#ofEvents

BetBoom

14.3M

17

RedBull

7.5M

8

Thunderpick

5.3M

6

AT&T2.7M4

Threeofthetopfivenon-

endemicnames(BetBoom,

Thunderpick,Fonbet)are

bettingbrands:Itcouldprovefruitfulforothertypesof

brands(retail,financial,etc.)tocapitalizeonthisgapinthemarket.

BLASTgeneratedthemosthourswatchedamong

endemicbrandsat212.6Macross17events,while

StarLadderpostedthe

Fonbet1.3M2

FISSURE54.8M9

strongestefficiency,drawing93.2Mhourswatchedfromjust3events(anaverageofover31Mhoursperevent).

LOGORECOGNITION

LOGORECMETRICSFOREWC2025|8JUL-24AUG2025|ALLPLATFORMS

LOGOIN-GAME

BANNER

1.02M

VIEWERS

15sec

EXPOSURETIME

$875K

EARNEDMEDIAVALUE

Onetoolisofuniqueadvantagetobrands:Logorec.Whetheritsbanners,pop-ups,brandingonitemsliketrophiesorjerseys,oranyotherwayinwhichabrand’slogoappearsonscreenduringastream,logoreccantrackeverysingle

instanceandconvertthisattentiontoanapproximateEarnedMediaValue(EMV).

ABOUTTHISREPORT

STREAMHATCHET

METRICSDEFINITIONS

HOURSWATCHED

Thetotalnumberofhourstheaudiencewatchedthechannelovertheselectedtimeframe

PEAKCONCURRENTVIEWERS

Themaximumnumberofviewerswatchingthechannelatthesametimereachedwithin

theselectedtimeframe

AVERAGECONCURRENTVIEWERS

Theaveragenumberofviewerswatchingthechannelduringthebroadcastingtimewithin

theselectedtimeframe

AIRTIME

Theamountoftimethatachannelbroadcastedliveinhours

UNIQUECHATTERS

ThetotalnumberofuniqueTwitchuserswhomentionedthebrandduringtheselected

timeframe

REGISTEREDVIEWERRATE

Ratioofthehourswatchedbyregisteredviewersonalive-streamingplatformtothetotal

viewershipbyallviewers

ABOUTSTREAMHATCHET

StreamHatchet

providesdatafromthetop

videogamestreamingsitesviaarobust

businessintelligenceplatform.Wepower

insightful,informeddecisionsleadingto

innovationandgrowththroughthe

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