机构研究报告-Online dating in India-外文版培训课件

CONSUMERS

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BRANDSOnlinedatinginIndiaCHAPTER

01GlobaloverviewShareofdating/matchmakingusersin53countries&territoriesworldwide,asofJanuary2025Dating/matchmakingusersinselectedcountriesworldwide2025Shareofrespondents10%0%5%15%20%SouthAfricaIndia19%19%Nigeria17%ColombiaUnitedArabEmiratesVietnam16%16%16%16%16%ThailandSaudiArabiaUnitedStatesTurkey15%15%15%SingaporePhilippinesDominicanRepublic14%14%3Description:Comparingthedating/matchmakingusersinselectedcountriesworldwide,thehighestsharecanbefoundinSouthAfricawith19percentofconsumersfallingintothiscategory.Indiafollowsinthesecondplace,whilePortugalendsupatthebottomoftheranking.ReadmoreNote(s):Worldwide;JanuarytoDecember2024;from460to10,046respondents,percountry;18-64yearsSource(s):StatistaConsumerInsightsShareoffee-basedonlinedatingusersin56countries&territoriesworldwide,asofFebruary2024Fee-basedonlinedatingusersinselectedcountriesworldwide2024Shareofrespondents4%0%2%6%8%10%IndiaNigeria10%8%UnitedStatesKenya7%7%SaudiArabiaThailandHongKongBrazil6%6%6%6%6%6%UnitedArabEmiratesTurkeySouthAfricaVietnam5%5%5%Colombia4Description:Comparingtheshareoffee-basedonlinedatingusersinselectedcountriesworldwide,thehighestsharecanbefoundinIndiawith10percentofconsumersfallingintothiscategory.Indiafollowsinthesecondplace,whileRussiaendsupatthebottomoftheranking.ReadmoreNote(s):Worldwide;JanuarytoDecember2023;460to10,046respondentspercountry;18-64yearsSource(s):StatistaConsumerInsightsMostpopularonlinedatingwebsitesworldwidefromApril2022toJanuary2024,byaveragemonthlyvisits(inmillions)Leadingdatingwebsitesworldwide2022-2024,byvisitsAveragemonthlyvisitsinmillions020406080100120105.8190.5628.9928.626.6424.8315.7713.1810.7710.5mamba.ru5Description:Twasthemostpopulardatingwebsiteworldwide,registeringover105.813millionaveragemonthlyvisitsbetweenApril2022andJanuary2024.Brankedsecondwith90.561millionmonthlyvisitsasofJanuary2024.Meanwhile,generatedroughlyalmost28.9millionaveragevisitsduringthesameperiod,whilstglobaldatingsite(PlentyofFish)hadatotalof28.6millionmonthlyvisits.ReadmoreNote(s):Worldwide;April2022toJanuary2024;alldevices;basedonSemrush,trendsdataSource(s):SemrushMostpopulardatingappsworldwideinJune2024,bynumberofmonthlydownloadsMostpopulardatingappsworldwide2024,bynumberofdownloadsMonthlydownloadsinthousands2,000,000

3,000,00001,000,0004,000,0005,000,0006,000,0006,144,6217,000,000TinderDatingApp:Chat&DateBumbleDatingApp:Meet&DateLitmatch—MakenewfriendsBadooDatingApp:Meet&DateDatingandChat-SweetMeetFRND-MakeNewFriendsOnlineOmi-Dating&MeetFriendsHingeDatingApp:Match&MeetBoo:Dating.Friends.Chat.3,208,3122,822,3312,009,8641,839,8731,672,6721,464,8381,461,4961,318,2861,068,825happn:Dating,Chat&Meet6Description:Withover6.1millionmonthlydownloadsinJune2024,Tinderisthemostdownloadeddatingapplicationintheworld.FirstreleasedinApril2012,theAmericancompanyintroducedtheswipingmodel,withpeopleanonymouslyindicatingwhotheyareinterestedinmeetingandgettingtoknowbetter.BumbleandLitmatchrankedsecondandthird,withover3.2millionandcloseto2.8millionmonthlydownloads,respectively.ReadmoreNote(s):Worldwide;June2024;downloadsfromAppleAppStoreandGooglePlayStore;freeappsonlySource(s):AppMagicMostpopulardatingappsworldwidein2024YTD,byrevenue(inmillionU.S.dollars)Topgrossingdatingappsworldwide2024RevenueinmillionU.S.dollars40002006008001,0001,008.341,200TinderDatingApp:Chat&DateBumbleDatingApp:Meet&DateHingeDatingApp:Match&MeetGrindr-GayDating&Chat482.21294.31184.63BadooDatingApp:Meet&DatePairs(ペアーズ)婚活83.0969.82Encounter-Tapple(出会い-タップル)Raya53.8950.0543.5with(ウィズ)マッチングアプリ・出会いFeeld:Open-MindedDatingAppMatchDatingApp:Meet&DateHilyDatingApp:Meet.Date.42.3242.2841.957Description:In2024,Tinderwasthehighest-grossingdatingappworldwide.TindergeneratedapproximatelyonebillionU.S.dollarsamongglobalusers.Bumblesawin-apprevenuesofaround480millionU.S.dollars,whileMatchgroup-ownedHingerankedthird,generatingaround294millionU.S.dollarsinapprevenuesduringthelastexaminedyear.ReadmoreNote(s):Worldwide;2024YTD;category:dating;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicCHAPTER

02DomesticonlinedatingmarketNumberofinternetusersinIndiafrom2014to2029(inmillions)InternetusersinIndia2014-20291,4001,2001,000800600400200020142015201620172018201920202021202220232024202520262027202820299Description:ThenumberofinternetusersinIndiawasforecasttocontinuouslyincreasebetween2024and2029byintotal262.9millionusers(+27.73percent).Afterthefifteenthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach1.2billionusersandthereforeanewpeakin2029.Notably,thenumberofinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):India;2014to2029;allvaluesareestimatesSource(s):StatistaNumberofsocialmediausersinIndiafrom2020to2029(inmillions)SocialmediausersinIndia2020-20291,0009008007006005004003002001000202020212022202320242025202620272028202910Description:ThenumberofsocialmediausersinIndiawasforecasttocontinuouslyincreasebetween2024and2029byintotal367.4millionusers(+64.9percent).Aftertheninthconsecutiveincreasingyear,thesocialmediauserbaseisestimatedtoreach933.49millionusersandthereforeanewpeakin2029.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):India;2020to2029;allvaluesareestimatesSource(s):StatistaMostusedsmartphoneappsbytypeinIndiaasofDecember2023MostusedsmartphoneappsbytypeinIndia2023Shareofrespondents0%10%20%30%40%50%60%70%SocialmediaappsInternetbrowserShoppingappsE-mailservicesMessengerappsMusicservicesGames72%64%64%61%57%55%53%Videoservices47%Camera/photoeditingappsCalendar43%42%NewsservicesWeatherapps38%38%Healthapps37%11Description:"Socialmediaapps"and"Internetbrowser"arethetoptwoanswersamongIndianconsumersinoursurveyonthesubjectof"Mostusedsmartphoneappsbytype".

ReadmoreNote(s):India;JanuarytoDecember2089;3839respondents;18-54years;respondentswhouseasmartphone(Marketing&socialmedia,Services&eServices)Source(s):StatistaConsumerInsightsRevenueintheDatingServicesmarketfordifferentsegmentsIndiafrom2017to2028(inmillionU.S.dollars)RevenueintheDatingServicesmarketIndia2017-2028MatchmakingOnlineDatingCasualDating45040035030025020015010050020172018201920202021202220232024202520262027202812Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.OnlyforthesegmentMatchmaking,asignificantincreasecanbeobservedovertheforecastperiod.Here,theindicatorexhibitsadifferenceof157.27millionU.S.dollarsbetween2017and2028.ReadmoreNote(s):IndiaSource(s):Statista;StatistaMarketInsightsNumberofusersintheDatingServicesmarketfordifferentsegmentsIndiafrom2017to2028(inmillionindividuals)NumberofusersintheDatingServicesmarketIndia2017-2028CasualDatingMatchmakingOnlineDating18016014012010080604020020172018201920202021202220232024202520262027202813Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2017to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theCasualDatingsegmentachievesthehighestvalueof94.28millionusersin2028.ReadmoreNote(s):IndiaSource(s):Statista;StatistaMarketInsightsOnlinedatingusagebybrandinIndiaasofDecember2024OnlinedatingusagebybrandinIndia2024Shareofrespondents0%10%20%30%40%50%TinderBumble53%38%AisleMatchBadooBloomy28%27%26%25%HingeAzarTrulyMadlyClickdateCoffeeMeetsBagelHappn23%22%22%21%21%21%OkCupid20%14Description:WeaskedIndianconsumersabout"Onlinedatingusagebybrand"andfoundthat"Tinder"takesthetopspot,while"PlentyofFish/POF"isattheotherendoftheranking.ReadmoreNote(s):India;JanuarytoDecember2024;499respondents;18-54years;respondentswhobookedonlinedatingservicesonlineSource(s):StatistaConsumerInsightsFee-basedonlinedatingusageinIndiaasofDecember2024Fee-basedonlinedatingusageinIndia2024Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%Yes10%No,Ihavenotspentmoneyonthat90%15Description:10percentofIndianrespondentsansweroursurveyon"Fee-basedonlinedatingusage"with"Yes".Thesurveywasconductedin2024,among4,031consumers.

ReadmoreNote(s):India;JanuarytoDecember2024;4031respondents;18-54yearsSource(s):StatistaConsumerInsightsCHAPTER

03DatingappsShareofdatingappusersacrossIndiaasofAugust2024,bygenderUsageshareofdatingappsinIndia2024,bygenderFemaleMale70%60%50%40%30%20%10%0%61%57%43%39%YesNo17Description:AccordingtoasurveyconductedbyRakutenInsight,alargemajorityofIndianrespondentsdidnotuseanymobiledatingapplicationsasofAugust2024.Onaverage,about40percentstatedthattheyusedmobiledatingapplicationsduringthesurveyperiod.ReadmoreNote(s):India;August10toAugust31,2024;21,812respondents;16yearsandolder;among9,239femaleand12,573malerespondents.Source(s):RakutenInsightShareofdatingappusersacrossIndiainAugust2024,byagegroupUsageshareofdatingappsinIndia2024,byagegroupYesNo120%100%80%60%40%20%0%51%58%42%66%69%74%49%34%31%26%16to24years25to34years35to44years45to54years55yearsandabove18Description:AccordingtoasurveyconductedbyRakutenInsight,alargemajorityofIndianrespondentsdidnotuseanymobiledatingapplicationsinAugust2024.However,amongthosethatdidusethem,about49percentofrespondentsbetweentheagesof25and34yearsusedmobiledatingapplicationsinthecountry.ReadmoreNote(s):India;August10toAugust31,2024;21,812respondents;16yearsandolderSource(s):RakutenInsightMajorusesofdatingappsacrossIndiainAugust2024PopularusesofdatingappinIndia2024Tolookforaspouse4%Others3%JustformyownentertainmentTofindalong-termromanticpartner/long-termrelationship28%8%Lookingforalong-termsexpartner11%Lookingforcasualhook-up/casualsex21%Tomeetnewpeople25%19Description:AccordingtoasurveyconductedbyRakutenInsightinAugust2024,28percentofrespondentsstatedthattheyuseddatingappsprimarilytofindalong-termpartner.Otherprimaryusesincludedmeetingnewpeopleandcasualhook-ups.

ReadmoreNote(s):India;August10toAugust31,2024;21,812respondents;16yearsandolder;among9,239femaleand12,573malerespondents.Source(s):RakutenInsightLeadingdatingappsacrossIndiaasofAugust2024LeadingdatingappsinIndia2024Shareofrespondents0%10%20%30%40%50%60%70%TinderBumble66%41%Hinge27%26%25%25%OKCupidCoffeeMeetsBagelHappnGrindr23%23%TrulyMadlyWoo20%Aisle15%Others9%20Description:AccordingtoasurveyconductedbyRakutenInsightinAugust2024,amajorityofrespondentsstatedthattheyusedTinder.Furthermore,41percentofrespondentsstatedthattheyusedBumbletomeetnewpeople.

ReadmoreNote(s):India;August10toAugust31,2024;21,812respondents;16yearsandolder;among9,239femaleand12,573malerespondents.Source(s):RakutenInsightLeadingdatingappsinIndiain2023,byconsumerspend(in1,000U.S.dollars)PopulardatingappsIndia2023,byconsumerspendConsumerspendinthousandU.S.dollars6,000

8,00002,0004,00010,00012,00014,00016,000BumbleTinder14,5206,810Hinge2,3401,190700700GrindrSBluedJeevansathi

470QuackQuack

40BharatMatrimony

021Description:In2023,thedatingappwiththehighestconsumerspendinginIndiawasBumble,withover14millionU.S.dollars.GlobalplayersincludingTinder,Hinge,andGrindrmadeuptheleadingfourmost-spentondatingappsintheIndianmarket.Meanwhile,lessthanamilliondollarswerespentonthedomesticmatrimonyservicesSandJeevansathi.ReadmoreNote(s):India;2023;consumerspendacrossiOSandGooglePlayStore.Source(s):Data.aiLeadingdatingappsinIndiain2023,bymonthlyactiveusers(inmillions)PopulardatingappsIndia2023,byaveragemonthlyactiveusersMAUsinmillions012345678910TinderBumble8.817.01SJeevansathiGrindr5.494.92.472.45QuackQuackHinge2.171.881.79BluedBharatMatrimony22Description:In2023,TInderwasthedatingappwiththehighestnumberofmonthlyactiveusers(MAUs)inIndia,amountingtojustunderninemilliononaverage.ThiswasfollowedbyBumble.Meanwhile,IndianmatrimonialservicesSandJeevansathiwerefairlypopular,withroughlyfivemillionMAUsonaverage.ReadmoreNote(s):India;2023;consumerspendacrossiOSandGooglePlayStore.Source(s):Data.aiCHAPTER

04OnlinematchmakingRevenuefrommatchmakingservicesofMfromfinancialyear2014to2024(inbillionIndianrupees)MrevenuefrommatchmakingservicesFY2014-20245.04.54.04.724.464.33.763.63.363.53.02.52.01.51.00.50.03.192.812.442.321.99FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY202424Description:TherevenuegeneratedfrommatchmakingservicesforMamountedtoaround4.72billionIndianrupeesinfiscalyear2024,upfromabout4.46billionrupeesinthepreviousyear.M,commonlyknownasBharatMatrimonyisengagedinprovidingonlinematchmakingandmarriageservicesthroughinternetandmobileplatformsinIndiaandinternationally.ReadmoreNote(s):India;FY2014toFY2024Source(s):MRevenuefrommarriageservicesofMfromfinancialyear2014to2024(inmillionIndianrupees)MrevenuefrommarriageservicesFY2014-2024180163.7160140126.5120.6114120100806040200107.99794.29065.84122FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY202425Description:TherevenuegeneratedfrommarriageservicesofMamountedto90millionIndianrupeesinfiscalyear2024.M,commonlyknownasBharatMatrimonyisengagedinprovidingonlinematchmakingandmarriageservicesthroughinternetandmobileplatformsinIndiaandinternationally.ReadmoreNote(s):India;FY2014toFY2024Source(s):MNumberofpaidsubscriptionsonMfromfinancialyear2014to2024(in1,000s)MnumberofpaidsubscriptionsFY2014-20241,2001,0001,0749948908408007457317027006786475716004002000FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY202426Description:ThenumberofpaidsubscriptionsonMamountedtooveronemillioninfinancialyear2024,upfromabout571thousandinfiscalyear2014.M,theparentcompanyofthecommonlyknownBharatMatrimonyisengagedinprovidingonlinematchmakingandmarriageservicesthroughinternetandmobileplatformsinIndiaandinternationally.ReadmoreNote(s):India;FY2014toFY2024Source(s):MRevenueofJfromfinancialyear2018to2024(inmillionIndianrupees)Jeevansathi'srevenueFY2018-20241,2001,0001,0029698478537768006877236004002000FY2018FY2019FY2020FY2021FY2022FY2023FY202427Description:Infiscalyear2024,Jeevansathihadarevenueofover850millionIndianrupees.Thematchmakingsite,ownedbyInfoedge,wasoneofthecompetitorsformarketleaderBharatMatrimonyduringthemeasuredtimeperiod.

ReadmoreNote(s):India;FY2018toFY2024Source(s):InfoEdgeCHAPTER

05UserperspectiveLeadingreasonsforusingdatingappsacrossIndiainAugust2024ReasonsforusingdatingappsinIndia2024Shareofrespondents0%5%10%15%20%25%30%35%40%40%45%IfeelmorecomfortablewithmakingthefirstmoveonlineIamabletomeetpeopleIwouldotherwiseneverhavecrossedpathswithItisconvenient36%34%33%IlikebeingabletocontrolandchoosewhoIammatchedwithtosuitmytastesandrequirementsIdonothavetimetomeetnewpeoplethroughsocialsituationsThemobiledatingapphadagoodreputationandsuccessrateIwasbored26%22%15%Therewereotherperkstousingthemobiledatingapp,suchasinivtationstoexclusiveeventsandplaces9%Others3%29Description:AccordingtoasurveyconductedbyRakutenInsight,about40percentofrespondentsstatedthattheyfeltmorecomfortablemakingthefirstmoveonmobiledatingappsinAugust2024.Additionally,around36percentofrespondentsstatedthattheywereabletomeetpeopletheywouldnothaveencounteredotherwise.ReadmoreNote(s):India;August10toAugust31,2024;21,812respondents;16yearsandolder;among9,239femaleand12,573malerespondents.Source(s):RakutenInsightLeadingreasonsfornotusingmobiledatingappsacrossIndiainAugust2024ReasonsfornotusingdatingappsinIndia2024Shareofrespondents0%

5%

10%15%20%25%30%35%40%45%44%50%DatingappsarenotsuitedtomycultureIfinddatingappsunromanticandprefertomeetsomeoneorganicallyItistootimeconsuming22%20%Ifindittoosuperficial16%ItrieditandIdidnotlikeit15%NoneofthedatingappsavailablecatertomypreferenceOthers12%19%30Description:AccordingtoasurveyconductedbyRakutenInsightinAugust2024,about44percentofrespondentsstatedthatdatingappswerenotsuitedtotheirculture.Furthermore,about22percentofrespondentsstatedthattheyfounddatingapplicationstobeunromantic,andtheypreferredtomeetsomeoneorganically.ReadmoreNote(s):India;August10toAugust31,2024;21,812respondents;16yearsandolder;among9,239femaleand12,573malerespondents.Source(s):RakutenInsightFrequencyofmobiledatingapplicationusageacross