机构研究报告-Sports in China-外文版培训课件

INDUSTRIES

&

MARKETSSportsinChinaCHAPTER

01OverviewTotalnumberofmedalswonbyChineseathletesattheSummerandWinterOlympicGamesfrom1932to2024,bytypeOlympicsmedalnumberChina1932-2024,bytypeGoldSilverBronze8007006005004003002001000199226303232232SummerOlympicsWinterOlympics3Description:TheChineseathleticsteamwon303goldmedalsattheSummerOlympicsasof2024and22attheWinterGamesasof2022.Toboostsportsperformance,theChinesegovernmentimplementsdifferentpoliciestodevelopsportsinfrastructuresandprovidesstrongfinancialsupporttotheathleticteam.ThesemeasureshavebroughtmoreOlympicmedalstothecountry.WhileChinahasmadetothetopthreemedalwinnersattheSummerOlympics,thegovernmenthasplannedtoimprove[...]

ReadmoreNote(s):China;1932to2024Source(s):OlympianDatabaseKeyfiguresofworldchampionshipswonbyChineseathletesfrom2010to2023KeyfiguresofworldchampionshipswonbyChineseathletes2010-20232010201520192020202120222023350300250200150100503052592141801651271281171089390673332252216154430NumberofpersonsofworldchampionshipsNumberofchampionsofworldchampionshipsNumberofeventsofworldchampionships4Description:In2023,Chineseathleteshadwon165championsin32eventsofworldchampionships.KeyfiguresofworldchampionshipswonbytheChineseathleteshadbeenincreasingsteadilybeforetheglobalpandemichit.

ReadmoreNote(s):China;2010to2023Source(s):NationalBureauofStatisticsofChinaTotalproductionvalueofthesportsindustryinChinafrom2015to2023(inbillionyuan)TotalscaleofthesportsindustryinChina2015-20234,0003,5003,0002,5003,674.13,300.83,117.52,948.32,737.22,657.92,198.771,901.132,0001,5001,0005001,710.702015201620172018201920202021202220235Description:In2023,thetotalproductionvalueofthesportsindustryinChinawasapproximately3.67trillionyuan.Thatyear,thesportsserviceindustrycontributedover2.1trillionyuantothetotaloutputvalueofthesportsindustry.ReadmoreNote(s):China;2015to2023Source(s):NationalBureauofStatisticsofChina;StateGeneralAdministrationofSports(China)BreakdownofthesportsmarketvalueinChinain2023,bycategory(inbillionyuan)BreakdownofthesportsmarketvalueinChina2023,bycategory2,5002,104.62,0001,469.61,5001,00050099.90SportsserviceindustrySportsequipmentandrelatedproductmanufacturingSportsvenueconstruction6Description:In2023,thesportsservicessectorinChinahadamarketvalueofaround2.1trillionyuan,accountingfor57.3percentofthetotalvalueofChina'ssportsindustry.Thatyear,sportsgoodsmanufacturingamountedto1.47trillionyuan.

ReadmoreNote(s):Asia,China;2023Source(s):NationalBureauofStatisticsofChinaMostpopularsportsactivitiesinChinaasofDecember2024MostpopularsportsactivitiesinChina2024Shareofrespondents0%10%20%30%40%50%Running/JoggingBadmintonBasketball51%48%39%Fitness,aerobics,cardioHiking35%34%33%CyclingTableTennisSwimming/DivingSoccer23%20%17%DancingYoga/PilatesGolf14%14%12%12%Tennis7Description:WeaskedChineseconsumersabout"Mostpopularsportsactivities"andfoundthat"Running/Jogging"takesthetopspot,while"Wintersports(e.g.,skiing,snowboarding,iceskating)"isattheotherendoftheranking.ReadmoreNote(s):China;JanuarytoDecember2024;12354respondents;18-64years;respondentswhodosportsorexerciseatleastoccasionallySource(s):StatistaConsumerInsightseSportmarketrevenueinEastAsiain2023,bycountry(inmillionU.S.dollars)eSportsrevenueEastAsia2023,bycountryRevenueinmillionU.S.dollars200

250050100150300350400450500ChinaSouthKoreaJapan445.18274.42141.838Description:TherevenuerankingintheesportsmarketisledbyChinawith445.18millionU.S.dollars,whileSouthKoreaisfollowingwith274.42millionU.S.dollars.Incontrast,Japanisatthebottomoftherankingwith141.83millionU.S.dollars,showingadifferenceof303.35millionU.S.dollarstoChina.ReadmoreNote(s):China,Japan,SouthKorea;Jan1sttoDec31st2023Source(s):Statista;StatistaAdvertising&MediaInsightsCHAPTER

02MarketsegmentsTotaloutputvalueofsportsserviceindustryinChinafrom2015to2023(inbillionyuan)TotaloutputvalueofsportsserviceindustryinChina2015-20232,5002,0001,5001,0002,104.61,777.91,659.11,492.951,413.61,273.2801.882017682.72016571.362015500020182019202020212022202310Description:InChina,thesportsservicemarketgeneratedanannualoutputvalueofaround2.1trillionyuanin2023,representingafurthergrowthof2.1percentfromthepreviousyear.TheshareofsportsservicesegmentinChina'ssportsindustryexceeded57percentin2023.ReadmoreNote(s):China;2015to2023Source(s):NationalBureauofStatisticsofChina;StateGeneralAdministrationofSports(China)OutputvalueofsportsserviceindustryinChinafromin2023,bycategory(inbillionyuan)OutputvalueofsportsserviceindustryinChina2023,bysegmentOutputvalueinbillionyuan1000200300400500600Sportsgoodsandrelatedproductssales,rentalandtradeagency542.9SportsvenueandfacilitymanagementSportseducationandtraining338.1285.1276SportsfitnessandleisureactivitiesOthersportsservices238.4Sportsmanagementactivities145.4135.9SportsmediaandinformationservicesSportscompetitionperformanceactivities75.267.6Sportsbrokerageandagency,advertisingandexhibition,performanceanddesignservices11Description:In2023,thetotaloutputvalueofsportseducationandtraininginChinareachedapproximately285.1billionyuan,whichrepresentedabout7.8percentoftheoveralloutputvalueofthesportsindustry.Duringthesameyear,thetotalvalueofChina'ssportsserviceindustrywasaround2.1trillionyuan.ReadmoreNote(s):China;2023Source(s):NationalBureauofStatisticsofChina;StateGeneralAdministrationofSports(China)TotaloutputvalueofsportsgoodsandrelatedproductsmanufacturinginChinafrom2015to2023(inbillionyuan)TotaloutputvalueofsportsrelatedproductsmanufacturinginChina2015-20231,6001,469.61,425.91,361.411,357.21,350.921,4001,2001,00080060040020001,320.11,228.71,196.211,123.8220152016201720182019202020212022202312/statistics/1198055/china-output-value-of-sports-goods-manufacturingIn2023,China'smanufacturingoutputforsportsgoodsandrelatedproductsreachedapproximately1.47trillionyuan,accountingforasignificant40percentofthecountry'ssportsindustry.Thevalueofsportsgoodshasconsistentlyincreasedsince2020.ReadmoreNote(s):China;2015to2023Source(s):NationalBureauofStatisticsofChina;StateGeneralAdministrationofSports(China)TotaloutputvalueofsportvenuesandfacilitiesconstructioninChinafrom2015to2023(inbillionyuan)TotaloutputvalueofsportinfrastructureconstructioninChina2015-202312010080101.299.99794.893.9864.66045.964022.2120015.5220152016201720182019202020212022202313Description:In2023,thesportsvenuesandfacilitiesconstructionsectorinChinareportedanannualoutputofnearly100billionyuan,whichisalmostseventimestheoutputrecordedin2015.ThissignificantgrowthisdrivenbytheincreasingdemandforsportsandfitnessactivitiesinChina.Asaresult,theconstructionofsportsvenues,fitnesstrails,sportsparks,andotherfitnessfacilitieshasaccelerated.ReadmoreNote(s):China;2015to2023Source(s):NationalBureauofStatisticsofChina;StateGeneralAdministrationofSports(China)TotaloutputvalueofsportscompetitionandperformanceactivitiesinChinafrom2015to2023(inbillionyuan)TotaloutputvalueofsportscompetitionsinChina2015-20238070605075.238.84034.330.8529.227.3302010023.14201717.68201614.95201520182019202020212022202314Description:In2023,theoutputvalueofsportscompetitionandperformanceactivitiesinChinaamountedtoaround75billionyuan,increasingsignificantlycomparetolessthan39billionyuanin2022.SinceApril2019,eSportshasbeenclassifiedasaprofessionalsportsinChina.ReadmoreNote(s):China;2015to2023Source(s):NationalBureauofStatisticsofChina;StateGeneralAdministrationofSports(China)CHAPTER

03SportsfacilitiesKeyfiguresofsportsvenuesinChinainselectedyearsbetween2013and2023KeyfiguresofsportsfacilitiesinChina2013-202320131.69220193.542.922.0820203.713.120213.973.412.4120224.233.720234.594.072.89Numberofsportsvenues(inmillions)Totalsportsfieldarea(inbillionsquaremeter)Sportsfieldareapercapita(inbillionsquaremeter)1.462.22.6216Description:AsofDecember2023,thereweremorethan4.59millionsportsvenuesacrossChina.BasketballandtabletennisareverypopularamongChinesepeople.In2023,therewerenearly1.2millionbasketballvenuesandonemilliontabletennisvenuesinthecountry.ReadmoreNote(s):China;2013and2023Source(s):StateGeneralAdministrationofSports(China)NumberoftrackandfieldandswimmingvenuesinChinafrom2019to2023(in1,000s)NumberoftrackandfieldvenuesandswimmingpoolsinChina2019-202320192020202120222023250207.6197.420015010050189.2179.5173.940.23632.527.929.20TrackandfiledvenuesSwimmingvenues17Description:AsofDecember2023,therewerenearly4.6millionsportsvenuesinChina.Amongthe40,000swimmingvenuesinthecountry,54percentofthemwereoutdoorswimmingpools,another44percentwereindoorswimmingpools,andtherestwerenaturalvenues,suchaslakesandbeaches.ReadmoreNote(s):China;2019to2022Source(s):StateGeneralAdministrationofSports(China)NumberofballgamecourtsinChinafrom2019to2023,bycategory(in1,000s)NumberofballgamecourtsinChina2019-2023,bycategoryNumberofcourtsinthousands2023

2022

2021

2020600201980002004001,0001,2001,400BasketballcourtsTabletenniscourtsBadmintoncourtsSoccerfieldsVolleyballcourts18Description:AsofDecember2023,therewereapproximately2.85millionballgamecourtsacrossChina.Basketballcourtsrankedfirstintermsofnumbers,amountingtomorethan1.1million,followedbytabletenniscourtsandbadmintoncourts.

ReadmoreNote(s):China;2019to2023Source(s):StateGeneralAdministrationofSports(China)NumberofsportsandfitnessvenuesinChinafrom2019to2023(in1,000s)NumberofsportsandfitnessvenuesinChina2019-2023Numberofvenuesinthousands2023

2022

2021

2020

2019400

60002008001,000980.21,2001,052.2FitnesstrailsGyms929.3871.2823.5155142.9128.9114.8108.2152.8127.8105.989.476.8Trailssystems19Description:AsofDecember2023,therewerearound155thousandgymsinChina.Withanincreasingawarenessofahealthylifestyleandstayingfit,therehasbeenasurgeinnewsportsandfitnessfacilitiesinChina.ReadmoreNote(s):China;2019to2023Source(s):StateGeneralAdministrationofSports(China)TotalnumberofskiresortsinChinabetweenfiscalyearsof2014/15and2023/24TotalnumberofskiresortsinChina2014-202490080070077074271571970369769264660050040030020010005684602014/152015/162016/172017/182018/192019/202020/212021/222022/232023/2420Description:Asofthefiscalyearof2023/24,therewere719skiresortsinChina,representingaslightincreasefromthepreviousyear.Thenumberofskiresortsgrewsignificantlybetween2014and2020,reflectingthepopularityofwintersportsinChina.

ReadmoreNote(s):China;2014to2023Source(s):LaurentVanat;XuebangxueyeCHAPTER

04SportsviewershipNumberoflivesportsstreamingusersinChinafrom2020to2023(inmillions)NumberoflivesportsstreamingusersinChina2020-2023400350300250200373345284138150100500202020212022202322Description:LivesportsstreaminghasbecomemorepopularinChinacomparedtothreeyearsago.Almostathirdofinternetusersinthecountryhadlive-streamedsports,leadingtoabout345millionusersattheendof2023.Theusersizewasdownby28.5millionpeople,largelyduetotheviewershipboostfromtheWinterOlympicGamesandFIFAWorldCupin2022.ReadmoreNote(s):China;2020to2023Source(s):CNNICViewershipshareofsportsshowsonCCTV-5inChinain2023ViewershipshareofsportsshowsonCCTV-5inChina2023Shareofviewership0%2%4%6%8%10%12%14%16%18%17.1%16.4%BasketballTabletennisWinter/watersportsVolleyball8.7%8.4%Football6.4%Billiards4.5%BadmintonTennis3.8%1.2%23Description:Tabletennis,alsoknownaspingpongandconsideredthenationalsportofChina,wasoneofthemostpopularTVsportsamongtheChineseTVaudience.In2023,tabletennisshowsaccountedfor16.4percentofthetotalviewershipofCCTV-5,thesportschanneloperatedbytheChinaCentralTelevision.Nonetheless,basketballwastheleadingTVsport,capturing17.1percentoftheviewership.ReadmoreNote(s):China;2023;amongalltheselectedcitiesSource(s):CSMMediaResearchOnlineviewsoftheParis2024OlympicsonleadingstreamingappsinChina,bysport(inmillions)OnlineviewsofParis2024OlympicsinChina,bysportNumberofviewsinmillions200

250

300050100150350400450500486550TabletennisBadmintonDiving178136Tennis106BasketballGymnasticsAthletics95917572VolleyballWeightliftingShooting615524Description:Duringthe2024ParisOlympics,tabletenniswasthemost-watchedsportonChina'sleadingonlinestreamingapps,attractingover480millionviewers.Fivetabletenniseventstookplaceduringthe2024ParisOlympics.

ReadmoreNote(s):China;July27toAugust12,2024Source(s):iResearchAveragenumberofminutesspentonTVsportshowsperyearamongviewersinChinafrom2014to2023AnnualtimespentonTVsportsinChina2014-20232,0001,8001,8001,6001,4001,2001,0008001,7021,6731,5291,3931,3391,3481,2481,1758326004002000201420152016201720182019202020212022202325Description:In2023,theamountoftimepeoplespentwatchingsportsonTVinChinawentdownby10.4percent,or145minutes,to20.8hours.Thiswasalogicalprogression,consideringtheabsenceofmajorglobalsportingevents,suchastheWinterOlympicsandFIFAWorldCupin2022.TheaverageviewingtimeforTVsportsprogramswassixhoursand39minuteslongerformenthanforwomen.ReadmoreNote(s):China;2014to2023;amongalltheselectedcitiesSource(s):CSMMediaResearchAveragenumberofminutesspentonTVsportshowsperyearinChinain2023,bygender(inminutes)AnnualtimespentonTVsportsinChina2023,bygender1,6001,4431,4001,2001,0008001,0446004002000MaleFemale26Description:InChina,menspentmoretimeonTVsportsonaveragethanwomen.In2023,theaverageviewingtimeforTVsportsprogramswassixhoursand39minuteslongerformenthanforwomen.

ReadmoreNote(s):China;2023;amongalltheselectedcitiesSource(s):CSMMediaResearchCHAPTER

05SportsparticipationNumberoffitnesssportsparticipantsinChinafrom2016to2022,withestimatesuntil2027FitnesssportsenthusiastsinChina2016-202750045040035046444242340739037435834231030025020015010050279249219020162017201820192020202120222023*2024*2025*2026*2027*28Description:In2022,approximately374millionChineseindividualsregularlyparticipatedinfitnesssports,accountingforoveraquarterofthepopulation.Thenumberoffitnessenthusiastsisanticipatedtoreach464millionby2027.ReadmoreNote(s):China;2016to2022;*Estimate.

Fitnesssportsparticipantsareindividualswhoengageinsportsactivitiesaminimumoftwiceaweek.ReadmoreSource(s):iResearchShareoffitnesssportsparticipantsinthetotalpopulationinChinafrom2016to2022,withestimatesuntil2027FitnesssportsparticipationratesinChina2016-202735%30%32.9%31.4%30%28.8%27.6%26.5%25.3%24.2%25%20%15%10%22%19.9%17.8%201715.8%2016201820192020202120222023*2024*2025*2026*2027*29Description:In2022,approximately374millionChineseindividualsregularlyparticipatedinfitnesssports,accountingforoveraquarterofthepopulation.Theparticipationrateoffitnesssportsparticipantsisanticipatedtoreachnearlyathirdby2027.ReadmoreNote(s):China;2016to2022;*Estimate.

Fitnesssportsparticipantsareindividualswhoengageinsportsactivitiesaminimumoftwiceaweek.ReadmoreSource(s):iResearchMostpopularfitnessandexerciseactivitiesinChinaasofAugust2024LeadingsportandfitnessactivitiesinChina2024Shareofrespondents0%10%20%30%40%50%60%70%JoggingBriskwalkingSkippingropeBallsportsSwimmingKiting57.7%38.9%28.6%24.9%22.6%17.2%16.3%16.2%BikingJianzi/Kinja*Yoga13%30Description:Ina2024surveyofChineserespondents,nearly90percentreportedexercisingregularly.Joggingemergedasthemostpopularactivity,withapproximately57.7