机构研究报告-Wine industry in South Africa-外文版培训课件

INDUSTRIES

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MARKETSWineindustryinSouthAfricaCHAPTER

01GlobaloverviewWineproductionworldwidefrom1990to2023(inmillionhectoliters)Globalwineproduction1990-2023350294290300250200150100502832802752682692692642632622612582582482370199020002010201120122013201420152016201720182019202020212022*

2023**3Description:Thisstatisticshowsthetrendinglobalwineproductionfrom1990to2023.In2023,globalwineproductionamountedtoabout237.3millionhectoliters.ReadmoreNote(s):Worldwide;1990to2023;*provisional**preliminaryReadmoreSource(s):OIVWineproductionworldwidein2023,bycountry(inmillionhectoliters)Leadingcountriesinwineproductionworldwide2023Wineproductioninmillionhectoliters0510152025303540455055FranceItaly4838.3Spain28.3UnitedStatesChile24.311AustraliaSouthAfricaGermanyArgentinaPortugal9.69.38.98.87.54Description:Italy,France,andSpainwerethetopthreeproducersofwineworldwideasof2023.Thatyear,Franceproducedabout48millionhectolitersofwine.ꢀVineyardsandWineProductionTheclimate,terrain,andsoilqualityinwhichthewinegrapesaregrownhasamajorinfluenceonhowthewineturnsout.Thoughmostoftheworld’swineisgrownintheMediterraneanregion,orinareaswithaMediterraneanclimate,theareasinwhichgrapescanbegrownhaveexpandedgreatly.In2022,[...]

ReadmoreNote(s):Worldwide;2023;Dataispreliminary.Source(s):OIVLeadingcountriesinwineimportsworldwidein2023,basedonvolume(inmillionhectoliters)Globalleadingcountriesinwineimports2023,basedonvolumeImportvolumeinmillionhectoliters0246810121416GermanyUnitedStatesUnitedKingdomFranceNetherlandsRussiaCanadaBelgiumPortugalChina5Description:Thisstatisticshowstheworldwideleadingcountriesinwineimportin2023,basedonvolume.Germanywasthelargestwine-importingcountrythatyear,withimportsamountingtoapproximately13.6hectoliters.ReadmoreNote(s):Worldwide;2023Source(s):OIVLeadingcountriesinwineexportworldwidein2023,basedonvolume(inmillionhectoliters)Globalleadingcountriesinwineexport2023,basedonvolumeExportvolumeinmillionhectoliters1005152025ItalySpain21.420.8France12.7Chile6.8AustraliaSouthAfricaGermanyPortugal6.23.53.33.2Canada2.32.1UnitedStatesNewZealandArgentina226Description:ItalyedgedaheadofSpaintobecometheworld’stopexporterofwinein2023.Thecountryshipped20.8millionhectolitersofthebeverageinthatyear,comparedtoItaly's21.4millionandFrance’s12.7million.2023sawadipinwineproductionworldwidecomparedto2022.Overall,237.3millionhectolitersofwinewereproducedcomparedto262.6millionin2022.SpanishwineDespitehavingthemostareaoflandutilizedforwineproductionintheworld,Spainisthethirdoverallwine[...]

ReadmoreNote(s):Worldwide;2023Source(s):OIVWorldwideleadingcountriesinwineexportin2023,basedonvalue(inbillioneuros)Globalleadingcountriesinwineexport2023,basedonvalueExportvalueinbillioneuros60248101211.9414FranceItaly7.74Spain2.91Chile1.411.131.24UnitedStatesAustraliaNewZealandGermanyPortugalArgentinaSouthAfricaCanada1.21.060.930.60.570.097Description:Thisstatisticshowstheworldwideleadingcountriesinwineexportsin2023,basedonexportvalue.Accordingtothereport,Frenchwineexportswerevaluedatapproximately11.94billioneurosthatyear.

ReadmoreNote(s):Worldwide;2023Source(s):OIVBreakdownoftheleadingvineyardsworldwidein2021,bycountryRankingoftheleadingvineyardsworldwide2021,bycountryNumberofvineyards024681012ChileSouthAfricaFrance111010PortugalArgentinaSpain987777NewZealandAustraliaLebanonUnitedStatesItaly54Russia3Uruguay28Description:Chilewasthecountrywiththehighestnumberofvineyardsincludedintheworld'sbest100listedonin2021,withatotalof11.SouthAfricaandFrancefollowedinsecondplace,eachwith10vineyardsshortlistedintherankingthatyear.ReadmoreNote(s):Worldwide;2021;basedon100vineyardslistedonSource(s):Statista;World'sBestVineyardsCHAPTER

02WineproductionProductionofwineinSouthAfricafrom2009to2022(inamillionliters)ProductionofwineinSouthAfrica2009-20221,200968.4958.81,0008006004002000915.5918.7911.5898.4898870.9864.7831.2836.8824.3805.1779.82009201020112012201320142015201620172018201920202021202210Description:Asof2022,theproductionofwineinSouthAfricaamountedtoroughly865millionliters,whichissignificantlylessthanitspeakin2015at968.4millionliters.Since2009,wineproductioninthecountryhasbeenfollowingafluctuatingdownwardtrendduetoextremeweatherconditions,whichhasalsohadadrasticimpactontheoverallglobaloutputofwine.ReadmoreNote(s):SouthAfrica;2009to2022Source(s):SAWISProductionofwineinSouthAfricafrom2020to2022,bytype(inamillionliters)ProductionofwineinSouthAfrica2020-2022,bytype2020202120221,0009008007006005004003002001000WineWineforbrandyDistillingwine11Description:Asof2022,theproductionofwineinSouthAfricaamountedtoroughly865millionliters,downfrom911.5millionlitersinthepreviousyear.Overall,theproductionofwineisfollowingafluctuatingdownwardtrend.Dipsinthevolumeofwineproducedwereregistered,possiblybecauseofunfavorableweatherconditionsandcontinuousrecoveryfromtheCOVID-19relatedbanonalcohol.

ReadmoreNote(s):SouthAfrica;2020to2022Source(s):SAWISWinegrapeproductioninSouthAfricain2022,bydistrict(inmetrictons)WinegrapeproductioninSouthAfrica2022,bydistrict350,000287,158300,000250,000200,000150,000100,00050,0000241,422188,255176,842138,882123,29391,16060,19531,72321,83514,914Breedekloof

RobertsonWorcester

OlifantsRiverPaarlSwartland

Stellenbosch

NorthernCape*KleinKaroo

CapeTown

CapeSouthCoast12Description:Asof2022,BreedekloofintheWesternCapeprovinceproducedthelargestamountofwinegrapesinSouthAfrica,with287,158metrictons.Robertsonsrankedsecond,with241,422metrictonsofwinegrapes.Thisdistrictoccupiesthesecondlargestareaallocatedforwinegrapevineyardsinthecountry,whereasBreedeklooffollowedasthethirdlargestgeographicaldistributor.ReadmoreNote(s):SouthAfrica;2022;*IncludestherestofSouthAfrica'swineproducingvineyards.ReadmoreSource(s):SAWIS;VinproShareofannualgrapeharvestusedforwineproductioninSouthAfricain2022ShareofannualgrapeharvestusedforwineproductioninSouthAfrica2022Grapejuice/concentrate3.3Brandy4Distillingwine11.8Wine80.913Description:Asof2022,almost81percentofgrapesharvestedinSouthAfricawereusedintheproductionofwine.Followingthis,closeto12percentoftheannualgrapeharvestwasusedindistillingwine.Theremainderwasusedtomakegrapejuice/concentrateandbrandy,withashareofaroundthreeandfourpercent,respectively.ReadmoreNote(s):SouthAfrica;2022Source(s):SAWIS;VinproShareofgrapeavailabilityforwineproductioninSouthAfricain2023,bytypeShareofgrapeavailabilityforwineproductioninSouthAfrica2023,bytypeBordeauxBlendRed5%Shiraz6%CabernetSauvignon8%Other44%Pinotage8%Chardonnay9%SauvignonBlanc9%CheninBlanc11%14Description:In2023,theCheninBlancgrapevarietyhadthelargestshareofavailabilityinSouthAfrica.SauvignonBlancandChardonnaygrapesfollowed,withaninepercentshareeach.Allthreetypesareusedintheproductionofwhitewine.ReadmoreNote(s):SouthAfrica;2023Source(s):Wine-SearcherGeographicdistributionofwinegrapevineyardsinSouthAfricain2022,bydistrict(inhectares)GeographicdistributionofwinegrapevineyardsinSouthAfrica2022,bydistrict16,00014,33214,00012,88912,72212,19812,12812,00010,0008,0006,0004,0002,00008,5896,3792,8402,6112,5982,097PaarlRobertson

Breedekloof

Stellenbosch

Swartland

OlifantsRiver

WorcesterNorthernCape*CapeSouth

CapeTown

KleinKarooCoast15Description:Asof2022,thedistrictofPaarlhadthelargestareadedicatedtowinegrapevineyardsinSouthAfrica,with12,889hectares.BreedekloofandStellenboschfollowedwith12,722and12,198,respectively.ThebulkofwineproducingvineyardsarelocatedintheWesternCapeprovince,withtheremainderintheNorthernCapeandasmallamountintherestofthecountry.ReadmoreNote(s):SouthAfrica;2022;*IncludestherestofSouthAfrica'swineproducingvineyards.ReadmoreSource(s):SAWIS;VinproProfitmarginofwineproducersinSouthAfricain2022ProfitmarginofwineproducersinSouthAfrica2022Breakeven3%Sustainable9%Lowprofit50%Lossmaking38%16Description:In2022,themajorityofwineproducersinSouthAfricaweremakinglowprofitsatanetfarmincomelevel,withashareof50percent.Followingthis,approximately38percentofwineriesmadelosses,whereasonlyninepercentmadeprofitsatsustainablelevels.Thedecliningprofitsofwineproducersisduetoacombinationofdrought,recoveringfromthebanonalcoholinSouthAfricaduringtheCOVID-19pandemic,andgeopoliticalfactors.ReadmoreNote(s):SouthAfrica;2022Source(s):VinproCHAPTER

03ConsumptionWineconsumptioninSouthAfricabetween2018and2023(inmillionhectoliters)WineconsumptioninSouthAfrica2018-20235.04.54.03.53.02.52.01.51.00.50.020182019202020212022*2023**18Description:Asof2023,theestimatedconsumptionofwineinSouthAfricaslightlydecreasedto4.5millionhectoliters,aminimal1.8percentdropfromitsrecordhighlevelof4.6millionhectolitersrecordedinthepreviousyear.Amajorreductioninthewineconsumedwasregisteredin2020,with3.1millionhectoliters.ThiswasmostlyduetotheeffectsofnumerousCOVID-19relatedalcoholbansinthecountry,whichthencontinuedtohaveanimpactontheconsumptionofalcoholinthefirstfew[...]ReadmoreNote(s):SouthAfrica;2018to2022;*Valuefor2022isprovisional.**Valuefor2023ispreliminary.Exactreleasedatenotprovidedbysource,thereforereleasedateisthedateofcreation.

ReadmoreSource(s):FAO;InternationalOrganisationofVineandWine;StatisticsSouthAfrica;Varioussources(Specializedpress)ShareofwineconsumersmainpreferencesinSouthAfricain2022,byvarietyShareofwineconsumersmainpreferencesinSouthAfrica2022,byvariety50%44%45%40%35%30%25%20%15%10%5%40%35%28%3.6%0%SauvignonBlanc(drywhite)Merlot(dryred)CabernetSauvignon(dryred)CheninBlanc(drywhite)Shiraz(dryred)19Description:In2022,asurveyconductedamongSouthAfricanwineconsumersdeterminedthatmostpreferthedryvariety.SauvignonBlancwasthemostfavoredtypeofwhitewineatashareof44percent,followedbytheMerlotredwinevarietywithashareof40percent.ReadmoreNote(s):SouthAfrica;May2022;18yearsandolderSource(s):TradeIntelligenceMostpopularredwinesfromSouthAfricain2023,bycriticsscoreMostpopularredwinesfromSouthAfrica2023,bycriticsscoreCriticsscore0102030405060708090100TheSadieFamily'Columella'RedVilafonteSeriesCRed94939392PorseleinbergRedKanonkopPaulSauerGlenelly'LadyMay'9292BoekenhoutskloofSyrahKanonkopEstatePinotageHamiltonRusselVineyardsPinotNoirKanonkopCabernetSauvignonRustenVredeEstateRedDeTorenFusionV9191919191MeerlustRubiconBoekenhoutskloofTheChocolateBlock909020Description:In2023,thehighestcriticsscoreforSouthAfricanredwinewenttoTheSadieFamily'Columella'RedfromtheSwartlandregion,witharatingof94outof100points.VilafonteSeriesCRedfromthePaarlregionandPorseleinbergRedfromtheSwartlandregionfollowed,withascoreof93pointseach.ReadmoreNote(s):SouthAfrica;2023Source(s):Wine-SearcherMostpopularwhitewinesfromSouthAfricain2023,bycriticsscoreMostpopularwhitewinesfromSouthAfrica2023,bycriticsscoreShareofrespondents0102030405060708090100TheSadieFamilyDieOuwingerdreeks'Mev.Kirsten'CheninBlancKleinConstantiaVindeConstanceNaturalSweetWineTheSadieFamily'Palladius'White9594949494TheSadieFamilyDieOuwingerdreeks'Skurfberg'WhiteTheSadieFamilyDieOuwingerdreeks'TVoetpad'TheSadieFamilyDieOuwingerdreeks'Skerpioen'WhiteMullineuxStrawWine939392KenForresterTheFMCCheninBlancAlheitVineyards'Cartology'BushVinesHamiltonRusselVineyardsChardonnayBoekenhoutskloofSemillon929291MullineuxOldVinesWhiteGrootConstantiaGrandConstanceMuscat919121Description:In2023,thehighestcriticsscoreforSouthAfricanwhitewinewenttoTheSadieFamilyDieOuwingerdreeks'Mev.Kirsten'CheninBlancfromtheStellenboschregion,witharatingof95outof100points.Followingthis,KleinConstantiaVindeConstanceNaturalSweetWine(Constantia),TheSadieFamily'Palladius'White(Swartland),TheSadieFamilyDieOuwingerdreeks'Skurfberg'White(CitrusdalMountain),andTheSadieFamilyDieOuwingerdreeks'TVoetpad'(Swartland)were[...]ReadmoreNote(s):SouthAfrica;2023Source(s):Wine-SearcherCHAPTER

04WineimportsValueofimportedwineinSouthAfricafrom2000to2022(in1,000U.S.dollars)ImportvalueofwineinSouthAfrica2000-202260,00050,00040,00030,00020,00010,00002000

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202223Description:In2022,thevalueofwineimportedintoSouthAfricawasabout51millionU.S.dollars.Thiswasanincreasecomparedtothepreviousyearwhentheimportsamountedtoroughly44millionU.S.dollars.Duringthereviewedperiod,thevalueofwineimportswashighestin2019atapproximately52millionU.S.dollars.ReadmoreNote(s):SouthAfrica;2000to2022Source(s):FAOVolumeofimportedwineinSouthAfricafrom2000to2022(inmetrictons)ImportvolumeofwineinSouthAfrica2000-202240,00035,00030,00025,00020,00015,00010,0005,00002000

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202224Description:ThevolumeofwineimportedintoSouthAfricaamountedtoover3,200metrictonsin2022.Generally,theamountofwineimportedmadeslightfluctuationsbetween2007and2017,andthenregisteredasuddenincreasewhichpeakedin2019atapproximately35,000metrictons.Incontrast,thelowestimportquantitywasregisteredin2004,atroughly1,600metrictons.ReadmoreNote(s):SouthAfrica;2000to2022;*Estimateddata.ReadmoreSource(s):FAOVolumeofwineimportedtoSouthAfricain2022,bytype(inmillionliters)VolumeofwineimportedtoSouthAfrica20222.52.01.51.00.50.0Sparklingwine(packaged)Natural/Stillwine(packaged)Stillandfortifiedwine(bulk)Fortifiedwine(packaged)25Description:Asof2022,mostimportedwinestoSouthAfricawereofthesparklingwinevarietyinpackagedform,whichamountedtotwomillionliters.Packagednatural/stillwinefollowed,withclosetoonemillionlitersbeingbroughtinfromabroad.ReadmoreNote(s):SouthAfrica;2022Source(s):TopWineSACHAPTER

05WineexportsLeadingmarketsforSouthAfricanwinein2022(inmillionliters)ExportmarketsforSouthAfricanwine2022120100806040200UnitedKingdomGermanyCanadaUSAFranceNetherlandsDenmarkSwedenBelgiumChina27Description:Asof2022,theleadingmarketforSouthAfricanwinewaspredominantlytheUnitedKingdom,withavolumeofalmost97millionlitersofwine.GermanyandCanadafollowed,importing59andnearly27millionlitersofwine,respectively.ReadmoreNote(s):SouthAfrica;2022Source(s):OIV;TopWineSAVolumeofexportedwinefromSouthAfricafrom2000to2022(in1,000metrictons)ExportvolumeofwinefromSouthAfrica2000-202227006005004003002001002000

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202228Description:ThevolumeofwineexportedfromSouthAfricaamountedto438,000metrictonsin2022.Generally,theamountofwineexportsfluctuatedwithinthereviewedperiod,peakingin2013atapproximately605,000metrictons.Incontrast,thelowestexportquantitywasregisteredin2001,atroughly165,000metrictons.ReadmoreNote(s):SouthAfrica;2000to2022Source(s):FAOValueofexportedwinefromSouthAfricafrom2000to2022(in1,000U.S.dollars)ExportvalueofwinefromSouthAfrica2000-2022950,000850,000750,000650,000550,000450,000350,000250,000150,0002000

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202229Description:In2022,theexportvalueofwinefromSouthAfricareachedabout694millionU.S.dollars.Thiswasandecreasecomparedtothepreviousyearwhentheexportsamountedtoabout750millionU.S.dollars.Duringthereviewedperiod,thevalueofwineexportswashighestin2013atnearly872millionU.S.dollars.ReadmoreNote(s):SouthAfrica;2000to2022Source(s):FAOVolumeofwineexportedandsoldlocallyinSouthAfricain2022(inmillionliters)VolumeofwineexportedandsoldlocallyinSouthAfrica2022500450400350300250452.2200386.5150100500LocalExports30Description:In2022,localsalesofSouthAfricanwineamountedtoatotalvolumeofaround452millionliters.However,exportedvolumesofwinefromthecountrywerelower,withapproximately387millionliters.ReadmoreNote(s):SouthAfrica;2022Source(s):SAWIS;Vinpro;WinesofSouthAfricaShareofwineexportsandlocalsalesinSouthAfricafrom2021to2022ShareofwineexportsandlocalsalesinSouthAfrica2021-2022ExportsLocal120%100%80%60%40%20%0%49%54%51%46%2021202231Description:Asof2022,SouthAfricanwineexportsdeclinedbyfivepercentfrom51percentto46percent.ThiswasduetovariousfactorssuchasinflationandunfavorableweatherconditionswhichaffectedtheCapeTownshippingportinApril.

ReadmoreNote(s):SouthAfrica;2021to2022Source(s):SAWIS;Vinpro;WinesofSouthAfricaTotalwinesalesfromSouthAfricain2022(inbillionSouthAfricanrand)TotalwinesalesfromSouthAfrica20223531.7302521.72015101050LocalExportsTotalsales32Description:In2022,thetotalsalesmadefromSouthAfricanwineamountedto31.7billionSouthAfricanrand(around1.7billionU.S.dollars).Localsalesaccountedforthemajorityportionofsales,whichweremorethandoublethesumbroughtinfromexportsat21.7billionSouthAfricanrand(approximately1.1billionU.Sdollars).ReadmoreNote(s):SouthAfrica;2022Source(s):SAWIS;Vinpro;WinesofSouthAfricaCHAPTER

06WinetourismShareofwinetouristsinSouthAfricain2021,byoriginShareofwinetouristsinSouthAfrica2021,byorigin60%52%50%40%30%30%20%10%0%18%LocalvisitorsDomesticvisitorsForeignvisitors34Description:In2021,asurveyconductedatSouthAfricanwineriesfoundthatthemajorityoftheirvisitorswerelocal,withashareof52percent.Foreignvisitorsaccountedforthelowestshareat18percent,whiledomestictouristswholivefarawaymadeuptheremaining30percent.ThelowshareofinternationaltouristsislikelyduetotravelrestrictionsandgeneralcomplicationsduetotheCovid-10pandemics.ReadmoreNote(s):SouthAfrica;2021;709respondents;18yearsandolderSource(s):SAWIS;VinproShareofwinetouristsinSouthAfricain2021,bygenderShareofwinetouristsinSouthAfrica2021,bygender70%59%60%50%40%30%20%10%0%40%1%FemaleMaleNon-binary35Description:In2021,asurveyconductedatSouthAfricanwineriesfoundthatthemajorityoftheirvisitorswerefemale,withashareof59percent.Menaccountedfor40percentofwinetourists,whileonepercentidentifiedasnon-binary.ReadmoreNote(s):SouthAfrica;2021;709respondents;18yearsandolderSource(s):SAWIS;VinproShareofwinetouristsinSouthAfricain2021,byageShareofwinetouristsinSouthAfrica2021,byage50%45%45%40%35%30%25%20%15%10%5%29%13%12%1%0%18-25years26-41years42-57years58-76