机构研究报告-YouTube-外文版培训课件

COMPANIES

&

PRODUCTSYouTubeCHAPTER

01OverviewMediausageinaninternetminuteasofDecember2024Mediausageinanonlineminute2024Per

minute115117600029900000025110000013890000043600000188000005900000StepstakenbyAmericansMeetingminutesrecordedonMSFTTeamsEmailssentReelsplayedonFacebookandInstagramUSDspentbyglobalCyberweekshoppersTextmessagessentSearchesonGoogleYouTubevideoswatchedSnapssentonSnapchatAnswersfromSiri347222233000001041666MessagessentonSlack1040000Netflixhoursstreamed3629624Description:Inthedigitalage,everyminutecountsasbillionsofusersengagewithonlineplatformsworldwide.Theyear2024sawanastounding251.1millionemailssent,138.9millionReelsplayedonFacebookandInstagram,and5.9millionGooglesearchesconductedevery60seconds.ReadmoreNote(s):Worldwide;2024Source(s):Domo;SocialMediaTodayDailytimespentwithmediaamonginternetusersworldwidein1sthalfof2023and2024,bymediumanddevice(inhours.minutes)Timespentwithmediaworldwide2023-2024,bymedium/deviceTimeinhours.minutesH120241.5H120232.00.00.51.02.53.03.54.03.483.48MobileDesktop/laptop/tablet*Social/messaging*BroadcastTV*2.52.522.22.251.451.51.251.29MusicstreamingOnlineTV/streamingGaming1.231.271.021.060.59Onlinepress1.050.50.53Podcasts*0.49Broadcastradio*Printpress0.540.410.465Description:Globalmediaconsumptionpatternsareshifting,withmobiledevicesmaintainingtheirdominancein2024.Usersworldwidespentanaverageofthreehoursand48minutesdailyonmobiledevices,unchangedfrom2023.However,timespentonothermediaplatformshasdecreased,withprintpressexperiencingthemostsignificantdeclineofnearly11percentcomparedtothefirsthalfof2023.ReadmoreNote(s):Worldwide;H12023andH12024;*Timespentfor:

Desktop/laptop/tabletinH12024is2hours50minutes

Social/messaginginH12024is2hours20minutes

BroadcastTVinH12023is1hour50minutes

PodcastsinH12024is0hours[...]

ReadmoreSource(s):eMarketer;GWIShareofconsumersworldwidewhowatchedvideocontentonlineoronlivetelevisionfrom1stquarter2021to4thquarterof2024LiveTVversusonlinevideo:globalconsumptiontrends2021-2023WatchedlivetelevisionStreamedvideocontent69%67%65%63%61%59%57%55%67%67%61%66%66%65%65%65%65%65%64%64%59%63%59%59%59%59%59%59%58%58%57%57%Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q32023Q420236Description:Accordingtoasurveyofglobalconsumersconductedbetween2021andtheendof2023,watchinglivetelevisionwasconsistentlymorepopularthanonlinevideoconsumptionintheexaminedperiod.Inthefourthquarterof2024,61percentofglobalconsumersreportedwatchingstreamedvideocontent,whiletheshareofconsumersworldwidereportingwatchinglivetelevisionwasapproximately67percent.

ReadmoreNote(s):Worldwide;Q12021toQ42023;18yearsandolderSource(s):YouGovMostpopularsocialnetworksworldwideasofApril2024,bynumberofmonthlyactiveusers(inmillions)Mostusedsocialnetworks2024,bynumberofusersNumberofactiveusersinmillionsFacebookYouTube3,0652,504InstagramWhatsApp¹TikTok2,0002,0001,582WeChat1,343FacebookMessengerTelegramSnapchatDouyin1,010900800755700KuaishouX/Twitter611598WeiboQQ554498Pinterest7Description:MarketleaderFacebookwasthefirstsocialnetworktosurpassonebillionregisteredaccountsandcurrentlysitsatmorethanthreebillionmonthlyactiveusers.MetaPlatformsownsfourofthebiggestsocialmediaplatforms,allwithmorethanonebillionmonthlyactiveuserseach:Facebook(coreplatform),WhatsApp,FacebookMessenger,andInstagram.Inthethirdquarterof2023,FacebookreportedaroundfourbillionmonthlyꢀcoreFamilyproductusers.

ReadmoreNote(s):Worldwide;April2024;socialnetworksandmessenger/chatapp/voipincluded;figuresforTikTokdoesnotincludeDouyinSource(s):DataReportal;Meltwater;WeAreSocialMostpopularwebsitesworldwideasofNovember2023,bytotalvisits(inbillions)Leadingwebsitesworldwide2023,bymonthlyvisitsNumberofmonthlyvisitsinbillions80

1000204060120140160180200GYouTFPX17511318.112.88.96WTIR8.468.397.367.05DuckDuckGSY4.554.444.244.23A8Description:BetweenSeptemberandNovember2023,Gheldtheleadingpositionasthemostpopularwebsiteworldwidewith175billionaveragemonthlyvisits.TheonlineplatformhasheldthetopspotasthemostpopularwebsitesinceJune2010,whenitpulledaheadofYahoointofirstplace.Second-rankedYouTubegeneratedmorethan113billionmonthlyvisitsinthemeasuredperiod.ReadmoreNote(s):Worldwide;SeptembertoNovember2023;monthlyaverageSource(s):DataReportal;Meltwater;Semrush;WeAreSocialCHAPTER

02UsageanddemographicsLeadingcountriesbasedonYouTubeaudiencesizeasofJuly2024(inmillions)CountrieswiththemostYouTubeusers2024NumberofYouTubeusersinmillions200

250050100150300350400450500IndiaUnitedStatesBrazil476238147139IndonesiaMexico84.279.4JapanPakistanGermanyVietnam66.165.763PhilippinesTurkeyUnitedKingdomFrance58.158.155.750.210Description:AsofJuly2024,IndiawasthecountrywiththelargestYouTubeaudiencebyfar,withapproximately476millionusersengagingwiththepopularsocialvideoplatform.TheUnitedStatesfollowed,witharound238millionYouTubeviewers.Brazilcameinthird,with147millionuserswatchingcontentonYouTube.TheUnitedKingdomsawaround55.7millioninternetusersengagingwiththeplatformintheexaminedperiod.ReadmoreNote(s):Worldwide;July2024;basedonaddressableaudienceofanyageSource(s):DataReportal;Google;Meltwater;WeAreSocialNumberofpayingYouTubeMusicandYouTubePremiumsubscribersworldwidefrom2020to2024(inmillions)YouTubepayingsubscribers2020-2024120100801008060504020030Oct2020Sep2021Nov2022Feb202411Description:InFebruary2024,YouTubecountedapproximately100millionpaidsubscribersacrossitsMusicandPremiumservices.Thisrepresentsanincreasefromthe50millionpayingsubscribersacrosstheplatform'sservicesfromSeptember2021.Duringthethirdquarterof2023,YouTubegeneratedalmosteightbillionU.S.dollarsinadvertisingrevenues.ReadmoreNote(s):Worldwide;2020to2024;YouTubeMusicandYouTubePremiumsubscribersSource(s):YouTubeYouTubepenetrationinselectedcountriesandterritoriesasofJuly2024YouTubepenetrationinselectedcountriesandterritories2024Shareofpopulation0%10%20%30%40%50%60%70%80%90%100%UnitedArabEmiratesIsrael94.1%93.2%90.4%89.3%UnitedKingdomSaudiArabiaIreland89%88.8%88.8%88.2%87.6%87.5%86.9%86.8%86.8%SouthKoreaNetherlandsSpainHongKongCanadaFranceChileNewZealand12Description:AsofJuly2024,theUnitedArabEmirateswasthecountrywiththehighestYouTubepenetration,atapproximately94.1percent.Israelrankedsecondwithareachof93.2percent,followedbytheUnitedKingdomwithareachof90.4percent.TheglobalYouTubereachinJuly2024was38percent.ReadmoreNote(s):Worldwide;July2024;18yearsandolder;Numberofadultusers*thatavertiserscanreachonYouTubecomparedtotheadultpopulationSource(s):DataReportal;Meltwater;WeAreSocialDistributionofYouTubeusersworldwideasofJuly2024,bygenderYouTube:distributionofglobalaudiences2024,bygenderShareofusers0%10%20%30%40%50%60%Female45.7%Male54.3%13Description:AsofJuly2024,approximately54.3percentofYouTubeusersweremale.Bycomparison,femaleusersonthepopularsocialvideoplatformwereapproximately45.7percentofthetotal.Inthelastexaminedperiod,theUnitedArabEmiratesandIsraelwereamongthecountrywiththehighestYouTubepenetrationworldwide.ReadmoreNote(s):Worldwide;July2024Source(s):DataReportal;Kepios;Meltwater;WeAreSocialDistributionofYouTubeusersworldwideasofJuly2024,byagegroupandgenderYouTube:distributionofglobalaudiences2024,byageandgenderFemale9.8%Male14%12.1%12%10%8%6%4%2%0%9.4%9%8.1%6.9%6.7%6%5%4.8%4.6%4.5%18-2425-3435-4445-5455-6465+14Description:AsofJuly2024,12.1percentoftheYouTubeglobalaudiencewascomposedofmaleusersagedbetween25and34years,aswellasaround9.4percentoffemaleusersofthesameage.Maleusersagedbetween35and44yearsontheplatformaccountedfor9.8percentofthetotal,whilewomenofthesameageusingYouTubehadanaudienceshareof8.1percentintheexaminedperiod.ReadmoreNote(s):Worldwide;July2024;basedonaddressableadaudienceofallagesSource(s):DataReportal;Google;Meltwater;WeAreSocialAverageengagementratewithYouTubecontentin2023and2024YouTube:averageengagementrate2023-20244.5%3.97%3.87%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%2023202415/statistics/1485376/youtube-average-engagement-rateIn2024,theengagementrateonYouTubecontentexperiencedasmalldecreasecomparedtothepreviousyear.TheaverageengagementrateonYouTubewasof3.87percentinthelastexaminedperiod,downfromthe3.97percentrecordedin2023.ReadmoreNote(s):Worldwide;September2023toMarch2024Source(s):MetricoolAveragenumberofYouTubecontentinteractionsin2023and2024YouTube:numberofinteractions2023-20242.52.362.12.01.51.00.50.02023202416Description:In2024,usersengagedmorewiththevideostheywatchedonYouTubecomparedtothepreviousyear.ThenumberofaverageinteractionsonYouTubegrewto2.36inthelastmeasuredyear.Thisisanincreasecomparedto2023,whenthenumberofcomments,likes,andshareonpiecesofcontenthostedonYouTubewasofapproximately2.1interactionsonaverage.ReadmoreNote(s):Worldwide;September2023toMarch2024;basedonnumberoffollowersSource(s):MetricoolCHAPTER

03TrafficLeadingcountriesformonthlytraffictoYouTinDecember2024(inbillionvisits)CountrieswiththehighestmonthlytrafficvolumetoYouT20241411.9121089.1765.4242.952.7520UnitedStatesSouthKoreaIndiaBrazilJapan18Description:InDecember2024,usersintheUnitedStatesamassedapproximately12billionvisitstopopularsocialvideogiantYouTube.SouthKoreafollowed,with9.2billionvisitstothevideo-sharingandlivestreamingplatformduringtheexaminedmonth.UsersinIndiaandBrazilamassedaround5.42billionand2.95billionvisitstoYouT,respectively.ReadmoreNote(s):Worldwide;December2024Source(s):SemrushWorldwidevisitstoYouTfromJulytoDecember2024,bydevice(inbillions)MonthlyglobalvisitortraffictoYouT2024,bydeviceDesktop50.58Mobile6055.852.951.0550.2549.345040302010023.4223.5923.0521.9221.1821.39Jul'24Aug'24Sep'24Oct'24Nov'24Dec'2419Description:InDecember2024,socialvideoplatformYouTuberecordedapproximately56billionvisitsonmobileandover23billionvisitsfromusersondesktopdevices.Thewebvisitorstrafficcountfrommobilesandsmartphonesappearedconsistentlyhigherthanthedesktopvisitcountintheexaminedmonths.ReadmoreNote(s):Worldwide;JulytoDecember,2024;visitstoYouTSource(s):SemrushDistributionofworldwidevisitstoYouTubeJulytoDecember2024,bydeviceShareoftotalglobalvisitortraffictoYouTube2024,bydeviceDesktop29.71%Mobile70.29%20Description:InDecember2024,globaltraffictoYouTcamemainlyfrommobiledevices.Incomparison,29.71percentoftheglobaltraffictoYouTcamefromdesktopdevicesintheexaminedperiod.

ReadmoreNote(s):Worldwide;December2024;visitstoYouTSource(s):SemrushTopYouTubesearchqueriesworldwidefromApriltoJune2024(indexvalue)LeadingglobalYouTubesearchqueries2024Indexrating020406080100120SongMovie10062Video45SongsHindi3535DJ24CartoonCartoonCartoonFilm21201918171716MusicKaraokeNewsGana21Description:BetweenAprilandJuly,2024,"song"wasthemostsearchedkeywordonYouTubebyusersworldwide,withanindexratingof100.Thesearchquery"movie"followed,withanindexrankingof62relativepointscomparedtothetop-rankedresult.Additionally,globalonlineuserswerealsointerestedinlookingforonlinevideosofDJs,withthequerybeingindexedat24points.ReadmoreNote(s):Worldwide;April1,2024toJune30,2024Source(s):DataReportal;Google;Meltwater;WeAreSocialCHAPTER

04YouTubeonmobileMostpopularmobilevideoappsworldwidein2024,bydownloads(inmillions)Leadingvideoappsworldwide2024,bydownloadsDownloadsinmillions300

40001002005006007008009001,000TikTokYouTube:Watch,Listen,StreamNetflix875.62165.23164.79YouTubeKids144.8133.7JioCinema-BiggBoss&CricketAmazonPrimeVideoMax:StreamHBO,TV,&MoviesDramaBox-StreamDramaShortsKuaiShou117.34107.91102.8190.888.92Disney+23Description:In2024,TikTokwasthemostdownloadedvideoappworldwide,withover875.6milliondownloadsfromGooglePlayandAppleAppStoreuserscombined.YouTubecameinsecond,withroughly165.2milliondownloadsworldwide.Netflixrankedthirdwith164.8milliondownloadsbyglobalusers.ReadmoreNote(s):Worldwide;2024;GooglePlayandAppleAppStorecombined,includingentertainmentUGCvideoappsSource(s):AppMagicYouTubeShortsglobalmonthlyactiveusagein2022and2023(inbillions)YouTubeShorts:globalloggedinmonthlyusers2022-20232.522.01.51.00.50.01.5Jun'22Jul'2324Description:LaunchedfirstinIndiaaftertheTikTokbaninAugust2020,YouTubeShortsrolledoutgloballyinJune2021.Thefeature,whichisaccessibleviatheYouTubeapp,reachedtwobillionmonthlylogged-inusersasofJuly2023.YouTubehasbeenheavilypromotingitsshort-videoformatplatformsinceitsgloballaunch,includingredirectingusersautomaticallytoShortswhentheYouTubeappisopenedandlaunchingtheYouTubeShortsFundstoenticecreators'participation.In2022,userand[...]ReadmoreNote(s):Worldwide;2022and2023;*Monthlyactivelogged-inusers.DailyviewsnumberpublishedontheYouTubeofficialblog.ReadmoreSource(s):TechCrunch;YouTubeEngagementrateofYouTubeShortsandvideosworldwidein1stquarter2024,byaccountsizeYouTubeShortsandvideosengagement2024,byaccountsizeVideoShort7%6%5%4%3%2%6.23%3.32%2.79%1.72%1.43%1.1%1%0%0.43%0.35%0.13%0.15%MediumTinySmallBigHuge25Description:Duringthefirstquarterof2024,HugeYouTubeaccounts,whichhadover50,000followers,reportedanengagementrateofapproximately6.2percentontheirshort-formatcontent.Incomparison,engagementwassensiblyloweronlong-formatvideos,whichreportedanengagementrateof1.72percentforHugeaccounts.MediumYouTubeaccounts,whichhadafollowingbetween2,001and10,000users,reportedengagementratingsofalmostthreepercentontheirShorts,whilelong[...]

ReadmoreNote(s):Worldwide;JanuarytoMarch,2024;videopostedondailybasisSource(s):MetricoolMonthlytimespentontheYouTubemobileappperuserinselectedmarketsworldwideasofJuly2024(inhours)YouTubeappuserengagementinselectedmarkets2024Timespentperuserinhours0510152025303540455055ThailandSouthKoreaMalaysiaRussia49.0243.2139.138.21RomaniaCroatiaPhilippinesJapanBulgariaIndonesiaSingaporeFinland35.0234.0734.0433.5132.4632.230.2429.1829India26Description:In2024,usersworldwidespentapproximately29hoursusingtheYouTubemobileapppermonth.UsersinThailandspentanaverageofapproximately49hoursandtwominutesengagingwithvideocontentontheYouTubeapp,whileusersinSwitzerlandspentlessthan10hoursmonthlyontheapp.IntheUnitedStates,eachuserspentapproximately26.21hoursonthemobileappofthepopularsocialvideoplatformin2024.ReadmoreNote(s):Worldwide;July2024;AndroidphonesonlySource(s):Data.ai;DataReportal;Meltwater;WeAreSocialYouTubein-apppurchaserevenuesinDecember2024,bymarket(inmillionU.S.dollars)YouTubeIAPrevenues2024,byregionRevenueinmillionU.S.dollars3001020405060UnitedStatesJapan53.8216.9SouthKoreaMexico7.853.943.863.85BrazilUnitedKingdomAustraliaCanada3.272.83GermanyTaiwan2.592.427Description:InDecember2024,theUnitedStateswasbyfarthecountrygeneratingthemostofYouTubein-apppurchaserevenues,withover53millionU.S.dollarsspentbyusersontheplatformviatheirmobiledevices.Japanfollowedinsecondplacewithapproximately17millionU.S.dollarsinIAPrevenues.YouTubemonetizationpracticesincludechannelmerchandiseselling,memberships,andcommenthighlights.ReadmoreNote(s):Worldwide;December2024;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicescombinedSource(s):AppMagicNumberofmonthlymobilesessionsontheYouTubeappinselectedcountriesandterritoriesfromMarchtoMay2024YouTubeappsessionsinselectedcountriesandterritories2024Appsessions050100150200250300350400SouthKoreaRussia335.4283.9276.1274.7RomaniaMalaysiaThailandIndia260.1249.5247.7243.5243.1PhilippinesPakistanCroatiaBulgariaTurkey234233.5233.4232.4IsraelJapan28Description:BetweenMarchandMay,2024,SouthKoreasawthelargestnumberofmonthlymobileYouTubeappopens.Androidusersinthecountrygeneratedaround335.4appopensonamonthlybasis.UsersinRussiafollowed,with283.9appopens,whileAndroidusersinRomaniasaw276.1YouTubeappopensintheexaminedperiod.ReadmoreNote(s):Worldwide;March1,2024toMay31,2024;18yearsandolder;Androidusersonly,monthlyappsessionsSource(s):DataReportal;Meltwater;WeAreSocialNumberofYouTubeKidsmobileappdownloadsworldwidefrom2016to2024(inmillions)DownloadsofYouTubeKidsmobileappworldwide2016-202416014012010080144.8123.32106.2102.2498.2882.57604020033.933.78201818.32016201720192020202120222023202429Description:In2024,YouTubeKidsmobileappamassed145milliondownloadsworldwide,upfromthe123milliondownloadsofthepreviousyear.Between2016andtheendof2024,theappexperiencedanincreaseindownloads.

ReadmoreNote(s):Worldwide;2016to2024;GooglePlayandAppleAppStorecombinedSource(s):AppMagicCHAPTER

05CompetitorsRegionaldistributionofdesktoptraffictoTwitch.tvasofMarch2024,bycountryDistributionofTwitch.tvtraffic2024,bycountry25%20.61%20%15%10%5%7.17%5.03%4.61%4.44%Japan0%UnitedStatesGermanyRussianFederationFrance31Description:InthesixmonthsendingMarch2024,theUnitedStatesaccountedforover20.6percentofTwitch'sdesktoptrafficworldwide.Germanyaccountedforafurther7.17percentofthestreamingplatform'sdesktoptraffic.Twitchhasgainedmassivelyinpopularityduringcoronavirus-relatedlockdownsin2020.ReadmoreNote(s):Worldwide;6monthsendingMarch2024;traffictoanalyzedwebsiteondesktopSource(s):SimilarWebNumberofVimeomobileappdownloadsworldwideandintheUnitedStatesfrom2015to2024(inmillions)DownloadsofVimeomobileappworldwideandintheU.S.2015-2024UnitedStatesRestoftheworld9876543210201520162017201820192020202120222023202432Description:In2024,Vimeomobileappamassed1.62milliondownloadsworldwide,withover530,000downloadscomingfromusersbasedintheUnitedStates.Vimeo,whichwaslaunchedin2004,isavideohostservicethatprovidesin-appeditingfeaturestocontentcreators.Thecompany,whichisheadquarteredinNewYork,wentpublicinMay2021.ReadmoreNote(s):Worldwide,UnitedStates;2015to2024;GooglePlayandAppleAppStorecombinedSource(s):AppMagicNumberofNetflixpaidsubscribersworldwidefrom1stquarter2013to4thquarter2024(inmillions)QuarterlyNetflixsubscriberscountworldwide2013-202435030025020015010050033Description:Netflixrecordedover300millionpaidsubscribersworldwideasofthefourthquarterof2024.Thismarkedanꢀincreaseofnearly20millionsubscriberscomparedwiththepreviousquarter.MostNetflixsubscribersarebasedintheEMEAregion(Europe,MiddleEast,andAfrica),accountingforaround101millionofNetflix’stotalglobalsubscriberbase.ReadmoreNote(s):Worldwide;Q12013toQ42024;excludingfreetrialsSource(s):NetflixNumberofHulu'spayingsubscribersintheUnitedStatesfrom1stquarter2019to4thquarter2024(inmillions)NumberofHulu'spayingsubscribersintheU.S.2019-2024,byquarter60505251.150.249.748

48.2

48.348.547.246.245.3

45.643.842.841.639.440302010036.635.532.130.428.527.925.222.8Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q42019

2019

2019

2019

2020

2020

2020

2020

2021

2021

2021

2021

2022

2022

2022

2022

2023

2023

2023

2023

2024

2024

2024

202434Description:Inthefourthquarterof2024,theWaltDisneyCompanyreportedthatHuluhad52millionpaidsubscribers,upfrom48.5millioninthecorrespondingquarterofthepreviousfiscalyear.Huluhasseveraldifferentpricingplanstocatertovaryingconsumerpreferences,withthemostbasicoptionincludingadscosting7.99dollarspermonthandthepriciestmonthlysubscriptionpackagefixedat17.99dollars(withoutads)asofOctober2023.Inadditiontothat,severalbundleoptionsare[...]

ReadmoreNote(s):UnitedStates;December2018toSeptember28,2024;fiscalyearendslateSeptember/earlyOctoberofthecorrespondingcalendaryearSource(s):WaltDisneyNumberofTikTokusersworldwidefrom2018to2029(inmillions)GlobalTikTokusers2018-20292,5002,3542,2992,2492,1982,1362,0501,9222,0001,5001,0005001,7201,4071,036653.420193470201820202021202220232024*2025*2026*2027*2028*2029*35Description:In2023,TikTokcountedapproximately1.9billionusersworldwide,upbyaround40percentcomparedto2021.Launchedin2017astheinternationalversionofChinese-developedsocialmediaDouyin,TikTokrosetopopularityin2020,reachingapeakofapproximately313.5milliondownloadsduringthefirstquarteroftheyear.Thepopularsocialmediaplatformisforecastedtoreachapproximately2.35billionusersin2029.ReadmoreNote(s):Worldwide;2018to2023;*ForecastReadmoreSource(s):StatistaCHAPTER

06ChannelsandcontentEstimatedannualearningsofsocialmediaandvideocreatorsin2024(inmillionU.S.dollars)Highest-earningcontentcreators2024AnnualearningsinmillionU.S.dollars20

30

400105060708090Mr.Beast(JimmyDonaldson)MattRife8550DharMann45Rhett&Link3636Felix“xQc”LengyelRyanKaji35Mark“Markiplier”FischbachMarkRober322523.5CharliD’AmelioAlexCooper22StokesTwinsKhabyLame2020Sean“Jacksepticeye”McLoughlin1837Description:Withhisextravagantchallengesandelaboratedstunts,Mr.Beast(JimmyDonaldson)isthemostrenowncontentcreatoronline.TheAmericanYouTuberwasthetop-earningcreatorworldwide,withanestimatedrevenueof85millionU.S.dollarsfortheyear.Stand-upcomedianandinternetpersonalityMattRifewasestimatedtohavegeneratedapproximately50millionU.S.dollars,respectively.YouTuberandproducerDharMannfollowed,withrevenuesof45millionU.S.dollarsin2024.

ReadmoreNote(s):Worldwide;2024Source(s):Forbes;InfluentialMostviewedYouTubechannelsworldwideinJanuary2025,bymonthlyviews(inbillions)YouTube:mostviewedchannels2025Monthlyviewsinbillions30WizKhalifaMusicWowKidz1245675.995.02T-Series2.722.42Cocomelon-NurseryRhymesSETIndia2.33WowKidzComedyOne311.941.721.661.631.49DALLMYDSonySABLeoNataFamily38Description:AsofJanuary2025,therankingofthemostpopularYouTubechannelsbasedonmonthlyviewsisdominatedbymusicandchildren'scontent.WizKhalifa'sMusicchannelwasrankedfirstwithawhoppingsixbillionchannelviews,whileWowKidzrankedsecondwithoverfivebillionvideoviewsinthelastexaminedmonth.IndianmusicrecordchannelT-Series-whichrankedfirstcontinuouslyin2021and2022,placedthirdwith2.72billionvideoviews.ReadmoreNote(s):Worldwide;January2025Source(s):SocialBlade;YouTubeMostviewedYouTubechannelownersofalltimeasofJanuary2025,byviews(inbillions)All-timemostviewedYouTubechannelowners2025All-timechannelviewsinbillions100

1500T-Series50200250300281.35Cocomelon-NurseryRhymesSETIndia194.36173.69SonySAB124.44110.08109.07100.9198.6790.8684.96KidsDianaShowLikeNastyaVladandNikiZeeTVWWEToysandColors39Description:AsofJanuary2025,T-Serieshadreachedsurpassed281billionlifetimevideoviews,makingitthemost-viewedYouTubechannelownerofalltime.Popularchildren'srhymesandsongchannelCocomelonfollowed,with194billionlifetimeviews.Severalchildren-themedchannelssuchasLikeNastya,KidsDianaShow,andVladandNikiappearedintheranking.ReadmoreNote(s):Worldwide;January2025Source(s):SocialBlade;YouTubeMostpopularYouTubechannelsasofJanuary2025,rankedbynumberofsubscribers(inmillions)YouTube:mostsubscribedchannels2025Numberofsubscribersinmillions150

200050100250300350343400MrBeastT-Series284Cocomelon-NurseryRhymesYouTubeMoviesSETIndia188186181VladandNiki132129125122113KidsDianaShowLikeNastyaMusicZeeMusicCompany40Description:MrBeastmadethefirstplaceintherankingofthemost-subscribedYouTubechannelsinJanuary2025.With343millionsubscribers,theU.S.basedvideographerandinternetpersonalitymanagedtosurpassIndianmusicnetworkT-Series,whichheldthenumberoneplaceforseveralyears,andsatat284millionsubscriberasoftheexaminedperiod.ReadmoreNote(s):Worldwide;January2025;excludingYouTubecategorychannelssuchasMusic,Gaming,orYouTubeSpotlightSource(s):Google;SocialBladeMostpopularYouTubegamingchannelsasofJanuary2025,rankedbynumberofsubscribers(inmillions)YouTube:mostsubscribedgamingchann