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The2026SeatMYearbookofAncillaryRevenue

byIdeaWorksCompany

TableofContents

UPDATESTOTHE2026YEARBOOK 4

WELCOMETOTHE2026SEATMAPS.COMYEARBOOKOFANCILLARY

REVENUE 6

THE2026YEARBOOK 8

SUMMARYOFTHERESULTS 8

INTERESTINGITEMSINTHISYEARBOOK 18

ANCILLARYREVENUEDEFINED 22

ABOUTINDIVIDUALAIRLINELISTINGS 24

FREQUENTFLYERPROGRAMSANDANCILLARYREVENUE 27

EUROPE 39

THEAMERICAS 59

ASIAANDTHESOUTHPACIFIC 80

MIDDLEEASTANDAFRICA 101

CURRENCYEXCHANGERATESUSEDFORTHISYEARBOOK 109

ArtificialIntelligencePolicy:Thisisahuman-writtenandhuman-editedreport.Nopartofthisreport'scontentisgeneratedbyanyAIprogram.

ThisdocumentisoptimallysizedforprintingonA4paper.

ThedistributionofthisreportismadepossiblethroughthesponsorshipofSeatM.

Issued08September2026byIdeaWorksCLLC

Shorewood,Wisconsin,USA

www.IdeaWorksC

Version1.0

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AboutJaySorensen,WriteroftheReport

JaySorensen’sresearchandreportshavemadehimaleadingauthorityonfrequentflyer

programsandtheancillaryrevenuemovement.HeisaregularkeynotespeakeratancillaryrevenueandairlineretailconferencesandhastestifiedtotheUSCongressonancillary

revenueissues.Hispublishedworksarerelieduponbyairlineexecutivesthroughouttheworldandincludefirst-everguidesonthetopicsof

ancillaryrevenueandloyaltymarketing.

Jayhas43yearsexperienceinproduct,partnership,and

marketingdevelopment.As

presidentoftheIdeaWorks

Jayworkingona1933rangercabinrenovationinSuperiorNationalForestinnorthernMinnesotaoriginallybuiltbytheCivilianConservationCorpsduringtheGreatDepression.

consultingfirm,hehashelpedboostairlinerevenue,startedloyaltyprogramsandco-

brandedcreditcards,

developedproductsinthe

servicesector,andhelped

startanairlineandothertravelcompanies.Hiscareerincludes13yearsatMidwestAirlineswherehewasresponsibleformarketing,sales,customerservice,productdevelopment,

operations,planning,financialanalysisandbudgeting.JayalsoleadstheKidsFirstFundandvolunteerstorestorerangercabinsinwildernessareas.

AboutEricLucas,EditoroftheReport

EricLucasisaninternationaljournalistandeditorwhoseworkhasappearedin

Michelintravelguides,AlaskaAirlines

Magazine,theLosAngelesTimes,

Westwaysandmanyotherpublications.

Erichascoveredthetravelindustryfor

morethan30years,andhaswonmore

than50writingawardsoverahalf-centuryinjournalism.HelivesonSanJuanIsland,Washington,wherehegrowsorganic

Eric,athisfarmwithCereus,Nicole,Blue,andCocoa.

garlic,apples,corn,beansandhay.

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UPDATESTOTHE2026YEARBOOK

ThisisVersion1.0oftheSeatM2026YearbookofAncillaryRevenuebyIdeaWorksCompany.

ReadersareencouragedtovisittheIdeaWorksCompanywebsitetocheckfor

updatestothisYearbook:

/reports/

Updateswillincludecorrectionsmadetothedatapresented.Thesewillbe

summarizedinthelistingforthe2026YearbookontheReportspageofthewebsite.Everyeffortismadetoprovideaccuratedata.UsersarekindlyrequestedtoadviseIdeaWorksCompanyusingthecontactformprovidedatthewebsite:

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WELCOMETOTHE2026SEATMAPS.COMYEARBOOKOFANCILLARYREVENUE

Sinceitsinception,thisreporthasbeenofenormousvaluetoairlinesandtheir

suppliers,andweareproudtosupportitsbroadavailabilityacrosstheaviationandtravelindustries.

Thisyear’sfindingsreinforcejusthowimportantancillaryrevenuehasbecometo

airlineeconomics.Acrossthe58airlinesalsoincludedintheprioryearreport,

ancillaryrevenueincreasedby$13.2billion,or13.4%,in2025.TheYearbookalsoidentifiesseatassignmentfeesasoneofthemainforcespoweringancillarygrowthoverthepastfiveyears.

Whileairlinesareinvestingintheonboardproduct,fromincreasedpremiumcapacitytoreconfiguredcabinstomorereliableconnectivity,theseatoftenremainsthe

definingelementofthepassengerexperienceand,forthedurationoftheflight,itistheproduct.Yettheinformationavailabletomostpassengerswhenselectingaseatoftendoesn’treflectthenuancesandauthenticexperiencethatinfluencechoice,

satisfaction,and,ultimately,revenue.

SeatMapsmakesthecabinatangiblepartofthebookingprocess,makingiteasiertovisualize,evaluate,andcomparethemostfundamentalelementofairtravel–theseat.Morethan3milliontravelerstrustSeatMeachmonthforaccurate

cabinlayouts,seatandaircraftdata,travelerfeedback,independentphotography,and3Dpanoramas.

Ourenterprisetechnologybringsthesamedepthofaccuratedataandvisualcontenttoairlines,OTAs,TMCs,andotherbookingplatforms.OurAPIsprovideaccessto

morethan3.6millionseat,cabin,andaircraftdatapoints,covering800+airlinesand98%oftheglobalfleettogetherwith360°cabincontent.Thesecapabilitieshelp

improvecustomerexperienceandchoicewhilecreatingnewopportunitiesforancillaryrevenuedevelopment.

Forairlines,bringingthesecapabilitiesintotheirowndigitalchannelsstrengthenstheirapproachtoretailingandmerchandising.Bettercabincontenthelpstravelersmakebetter-informedchoicesandgiveseverytravelselleraricherwaytopresentoneofthemostimportantpartsofthejourney.

Wehopethisyear’sreportsparksnewthinkingaboutthevalueoftheseatandhowmuchmoreitcandelivertoyourbusinessandcustomers.

DjoisFranklin

CEO,SeatMaps

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THE2026YEARBOOK

Welcometothe2026SeatMYearbookofAncillaryRevenueby

IdeaWorksCompany.Thisisthe19theditionoftheairlineindustry’sbestsingle

sourceofinformationandintelligenceonancillaryrevenue,alacarteservices,andcommission-basedtravelproducts,fortheworld’sairlineindustry.Ancillaryrevenuefor63airlinesispresentedandreflectstheir2025disclosedfinancialactivity.

SUMMARYOFTHERESULTS

Theglobalairlineindustryenjoyedayearofsolidperformanceduring2025with

passengertraffic,totalrevenue,andancillaryrevenueachievingyear-over-year

increases.EconomicanalysisprovidedbyIATAsupportsthisnarrativewithanet

profitmarginestimateof4.2%for2025anda6.6%returnonnetinvestedcapital.1Thisgoodfortunehascontinuedforthreeyearswithastabletrackrecordofresults.Moreover,thisYearbookdefineshowancillaryrevenueisanenduringsourceof

supportthroughoutalleconomiccycles,makingitan“economicmiracle.”

Table1:GlobalStatisticsofAirlineTrafficandRevenue

ReportingYear

Traffic*

Change

Revenue

Change

2025

4,967,000,000

+3.9%

$1.065trillion

+5.6%

2024

4,781,000,000

+8.3%

$1.009trillion

+8.5%

2023

4,414,000,000

+27.9%

$930billion

+26.0%

2022

3,452,000,000

+49.8%

$738billion

+43.9%

2021

2,304,000,000

+29.5%

$513billion

+33.6%

2020

1,779,000,000

-61.0%

$384billion

-54.2%

2019

4,560,000,000

$838billion

*Segmentpassengers.Source:IATAGlobalOutlookforAirTransport,June2026

1IndustryStatisticsfromIATA’sGlobalOutlookforAirTransport,Page38,June2026.

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Table1abovedisplaysresultsforanindustrythathasflowntosuccessfromthe

darkdaysofthepandemic.Theannualpaceofgrowthstartedtoslowin2022,withtheindustry“catchingitsbreath”fromthebigincreasesattributedtotheendingof

thepandemic.Theindustryhasnowsignificantlysurpassedthepre-pandemicresultsof2019.Ancillaryrevenuewasmadeafarlargerstorybythepandemic.

That’sbecauseitprovedtobeamoredurablerevenuesourceandreflectsthenewrealityofpremiumtravel.

However,thisperiodofgoodtimeshasbeenseverelydisruptedbytheUSwarwithIran.Chaosreturnedtotheairlineindustryduringearly2026whenoilstopped

flowingthroughthePersianGulf.Suddenlyairlineswerefacedwithanincreaseinthepriceofjetfuel,whichthankfullywasnotaccompaniedbyadropinpassengerdemand.Allofthisisovershadowedbytheeconomicturmoilwroughtuponthe

world’seconomy,andthepainfacedbyindividualsastheystrugglewithfoodsecurityaswellasdangeranddeathforthosecaughtintheviolenceofwar.

Airlinesreactedtothewarbydeployingmeasureswhichincludedfarehikes,

capacityreductions,andarenewedemphasisonpremiumtravelandancillary

revenueactivities.Earlyresultsofthis“triage”suggesttheindustrywillsurvive

withoutgreatinjury.Theunderlyingreasonforsuccessishealthydemandasthe

worldremainseagertotravel.Thiscanbepartiallyattributedtopent-updemand

fromthepandemic.Butsomethinghaschanged...astravelhasrisenasapriorityexpenditureforconsumers.Verylikely,thisisagenerationalattributeofyounger

consumers.Perhapsspendingon“experiences”hasbecomemoreimportantthanbuying“things.”

Let’stakealookatresultsbyworldregion.Table2providesasnapshotofglobaltrafficandrevenueactivity.Thedataisbaseduponthesame58airlineswhich

appearedinthe2025and2026Yearbooks.It’sasampleofthelargestairlinesin

theworldandthemostactiveancillaryrevenueproducers.Trafficandrevenue

growthwasstrongestfortheEuropeandAsia&SouthPacificregions.ThisfollowsthestrongperformanceoftheUSmarketinearlieryears,whichslowedfor2025.

Table2:AirlineResultsbyWorldRegion-2025Comparedto2024

Analysisof58airlinesappearinginthe2025and2024Yearbookdatabase

WorldRegion

Traffic

Revenue

Europe

+4.4%

+15.2%

Asia&SouthPacific

+4.1%

+11.7%

MiddleEast&Africa

+1.6%

+1.0%

TheAmericas

+0.4%

+2.7%

Overall–AllRegions

+2.5%

+7.2%

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Whatisfascinatingtonoteishowrevenuegrowthoutpacedpassengertraffic.For

these58airlines,2025revenuegrewby7.2%onatrafficincreaseof2.5%.The

causeofthisishigheryield,orhigheraveragefares.Strongconsumerdemand

allowedtheairlinestoincreaseaveragefareswhileachievingahigherrateofgrowthforancillaryrevenue.Ancillaryrevenueisamajorcontributingfactor.

Consumersareprimedtoenjoytravel.Throughouttheworldlowcostcarriers

(LCCs),suchasAirAsia,AirArabia,Frontier,GOL,Jetstar,andRyanairhave

stimulatedtravelthroughlowfares.TraditionalairlineshavemetthechallengebycreatingbasiceconomyfareswhichmimictheLCCstrategy.Thishasservedtheneedsofpriceconsciousconsumersverywell.Butthebiggestdemandboosthasoccurredatthehigherendofthemarket,whereairlinesareinaracetoofferbetterproductstocapturehigherincomeconsumerseagertospendmore.

TheUSeconomyisincreasinglybifurcatedalongeconomiclines;thewealthyare

becomingwealthier.Andtheyseemeagertospendontravel.AccordingtoUS

FederalReservestatistics,USfamiliesinthetop1%incomebracketheld22.8%ofallwealthin1989.2Asof2026,thatshareincreasedto31.6%.Theshareofwealthheldbythebottom50%shrankfrom3.5%to2.5%duringthesameperiod.The

moredramatictrendisolderwealth.Backin1989,thoseage55orolderheld56%ofUSwealth;by2026thiszoomedtonearly74%.Older,wealthierconsumersareprimecandidatestospendbigmoneyoncomfortableandconvenientairtravel.

Ancillaryrevenuehasproventobeareliablemethodtoservebothendsofthe

market.Nofrillsbasiceconomyattractsconsumersontheskimpiestoftravel

budgets.GlobalnetworkairlinesaremasteringtheartofoperatingintheLCC

environment.Theamazingalchemyofancillaryrevenuealsoallowsairlinestoplayapremiumgamebyencouraginghigherincomeconsumerstospendformore

comfortandconvenience.

Billion-dollarancillaryresultsareroutine

ThisYearbookdisclosestheresultsfor63airlinesandamongthese,58appearedinlastyear’spublication.Thisallowsayear-over-yearcomparisonofthe58airlines,

whichwerefoundtoposta$13.2billionancillaryrevenueincreasefor2025.That’sa13.4%boost,whichwasonlypartiallydrivenbya2.5%passengertrafficincreasefrom2024.Overall,30airlinesareinthe“billion-dollarclub”for2025,whichisup

from27in2024.TheairlinesinthisYearbooksuccessfullyboostedthenumberofpassengersbuyingoptionalextraswhileincreasingthepricepaidforalacarte

services.Artificialintelligenceisplayingalargerrole,especiallyasitappliestorevenuemanagementpractices.

2DistributionofHouseholdWealthintheU.S.since1989,FederalRviewedJuly2026.

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Table3providesalistofthetop10companiesbasedupontotalancillaryrevenue.

ThelisthasbeendominatedbyAmerica’sBig4airlines(American,Delta,

Southwest,andUnited)alongwithglobalbehemothsAirFrance&KLM,InternationalAirlinesGroup,andLufthansaPassengerAirlines.

Ryanair,Europe’slargestairlinebypassengertraffic,makesaninevitable

appearance,andenjoyeda16%ancillaryrevenueboostcourtesyofincreased

traffic.Spiritfelloffthetop10listasthecarriershrankinsizeandfinallyshutdowninearly2026.Alaskaposteditsfirstfullfinancialyearofmergedresultswith

HawaiianAirlineswhichpoweredthe22%increase.EasyJet’sbiggainof21.8%

wasproducedbybetteralacarteactivity,unliketheyearbefore,whenitsEasyJet

Holidaysprogramboosteditsancillaryrevenue.Lufthansa’sgiantleapiscourtesyofIdeaWorksresearchwhichgeneratedamorerobustancillaryrevenueassessment.Southwestembracedalacartepricingduring2025byaddingbaggageandseat

assignmentfees‒lookforabiggerboostin2026.

TheBig4earntheirrankingthroughthebillionsgeneratedbyco-brandedcreditcardportfolios.Theancillaryrevenuedefinitionincludestherevenuegeneratedby

frequentflyerprograms.AlltheairlinesinTable3,withtheexceptionofeasyJetandRyanair,benefitfromsizeableloyaltyprogramrevenue.In2025thetop10

companiesgeneratedancillaryrevenueof$66.2billion,whichreflectsahealthyyear-over-yearincreaseof12.6%.

Table3:Top10Airlines-TotalAncillaryRevenue

Rank

Airlines

2025Result

2024Result

Changefrom2024

1

United

$11,547,000,000

$10,563,123,000

+9.3%

2

Delta

$10,826,646,000

$10,157,327,000

+6.6%

3

American

$9,652,339,190

$9,165,329,000

+5.3%

4

Southwest

$7,812,000,000

$6,828,000,000

+14.4%

5

RyanairGroup

$5,873,937,426

$5,062,123,220

+16.0%

6

easyJet

$5,535,643,617

$4,545,280,336

+21.8%

7

Int'lAirlinesGroup

IAG

$4,549,856,337

$4,004,558,897

+13.6%

8

Lufthansa

PassengerAirlines

$3,659,668,027

$1,856,862,745

+97.1%

9

AirFrance&KLM

$3,494,947,433

$2,999,299,962

+16.5%

10

AlaskaAirGroup

$3,220,000,000

$2,640,000,000

+22.0%

2025and2024carrierresultswerebasedupon12-monthfinancialperioddisclosuresforeachyear.

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Table4ranksairlinesbyancillaryrevenueasapercentageoftotalairlinerevenue.Thisbringslowcostcarrierstothetopoftherankingandreflectstheirstatusastheworld’stopretailersofalacarteservices.Amongtheseairlines,loyaltyrevenueisnotamajorfactor,eventhoughmostofferafrequentflyerprogram.

Table4:Top10Airlines-AncillaryRevenueasa%ofTotalRevenue

Rank

Airlines

2025Result

2024Result

Changefrom2024

1

Frontier

60.2%

62.0%

-1.8points

2

Spirit

59.8%

58.7%

+1.2points

3

Allegiant

59.6%

52.9%

+6.7points

4

Volaris

55.4%

55.3%

+0.1points

5

Breeze

55.4%

54.0%

+1.4points

6

VivaAerobus

47.3%

43.7%

+3.6points

7

WizzAir

44.5%

44.6%

-0.2points

8

Volotea

40.0%

40.0%

Nochange

9

easyJet

39.9%

38.6%

+1.3points

10

Pegasus

37.3%

33.9%

+3.4points

2025and2024carrierresultswerebasedupon12-monthfinancialperioddisclosuresforeachyear.

2026SeatMYearbookofAncillaryRevenuebyIdeaWorksCompany

Joiningthistop10listrequiresmaximumefforttogeneratebigrevenuefromtwo

crucialcategories:baggageandassignedseats.Theseairlinesfocusonlimitinglargercarry-onbagsthroughpoliciesandfees.Frontier,thetopperformer,dippedby1.8pointsfor2025.TheentireLCCcategorystruggledintheUSasAmerican,Delta,andUnitedappliedrelentlesspressurethroughfine-tuningoftheirbasic

economystrategies.

Allegiantpostedahealthy6.7-pointincreaseto59.6%whichwaslargelyduetothisYearbookadoptinghigherco-brandedcreditcardportfoliorevenueasanancillaryrevenuecomponent.ForthepriorYearbook,loyaltyredemptionrevenuewasusedfortheancillaryrevenuecalculationofthecarrier.VivaAerobusposteda3.6-pointincreasebecauseitsaveragepassengerfaredropped,whichallowedancillary

revenuetobecomealargercomponent.VoloteamadeasingledisclosureinApril2025whichwasusedforthisYearbookandthe2025Yearbook.Amorerecent

disclosurewasnotidentified.

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Table5liststhetop10airlinesbaseduponancillaryrevenueperpassenger,with

LCCsdominatingthelist.UnitedandQantasappearhereduetothebillionsin

revenueproducedbyco-brandedcreditcardportfolios.Qantaswouldleaphigheriftheirdisclosureincludedrevenuefromalacarteactivities.TheLCCsachievetheirrankingsthroughrigorouseffortstogenerateancillaryrevenuethroughthesaleofalacarteproductsandbrandedfares.

Table5:Top10Airlines-AncillaryRevenueperPassenger

Rank

Airlines

2025Result

2024Result

Changefrom2024

1

J

$100.73

$89.99

+11.9%

2

Breeze

$86.78

$89.82

-3.4%

3

Allegiant

$83.89

$79.23

+5.9%

4

SunCountry

$81.68

$80.83

+1.1%

5

Spirit

$70.91

$65.25

+8.7%

6

JetBlue

$67.99

$63.90

+6.4%

7

Frontier

$67.57

$70.29

-3.9%

8

AirAsiaXMalaysia

$66.10

$53.82

+22.8%

9

United

$63.78

$60.85

+4.8%

10

QantasAirways(FF)

$63.16

$59.70

+5.8%

2025and2024carrierresultswerebasedupon12-monthfinancialperioddisclosuresforeachyear.(FF)80%ormoreofcarrier’sancillaryrevenueisproducedbyitsfrequentflyerprogram.

2026SeatMYearbookofAncillaryRevenuebyIdeaWorksCompany

JfirmlyresidesontopofthelistwithaYearbookancillaryrevenuerecordof$100.73perpassenger.Theairlinesoldmore“non-holidaypackage”ticketswhichresultedinmorepassengerspayingtocheckbags.Thepriorrecordwas

establishedbyNorseAtlanticof$100.40forthe2025Yearbook.Jbenefitsbyoperatinganin-householidaypackageoperationandthisbusinesscontributesmightilytoancillaryrevenue.Forholidaypackagesprovidedbyvendors,the

commissionpaidtotheairlineiscountedasancillaryrevenue.

NorseAtlantic’s2024resultwasbaseduponadisclosuremadebytheairlinedirectlytoIdeaWorks.Thedisclosurewasnotrepeatedfor2025,andareviewoftheir

annualreportidentifiedamuchlowerrateof$56.64perpassenger.AirAsiaX

postedabig22.8%increasewhichcanbeattributedtoastrongerMalaysiaringgitexchangerateagainstthedollarfor2025,andstrongeralacartesales.

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Ancillaryrevenuerunsaheadofpassengerfares

TheresultsinthisYearbookrepresentthe63airlinesforwhichIdeaWorksresearchidentifiedcompleteorpartialelementsofancillaryrevenue.TotalancillaryrevenueforcarriersintheYearbookincreasedsignificantlyfor2025.Butthisincreasewas

higherthantheyear-over-yeartrafficincrease.Simplystated,airlinessoldmorealacarteservicesduring2025,andathigherprices.

Table6displaysthechangesassociatedwith“ancillaryrevenue”and“allother

revenue”onaperpassengerbasisforthecomparisonsetof58airlineswhich

appearinthecurrentandpriorYearbooks.“Allotherrevenue”representsthebulkofcompanyrevenuefromsourcessuchaspassengertickets,aswellascargo,and

revenuefromservicessoldtootherairlinessuchasmaintenanceandgroundhandling.However,thelargestshareispassengerrevenue.

Thetabledefinestheperformanceofkeyairlinecategoriesandprovidesa

fascinatingdiagnostictool.Notonlydoesitofferanassessmentofancillary

revenue,italsoaddressesthebulkofairlineeconomicactivitythroughthe“allotherrevenue”metric.Forthe58-airlinegroup,ancillaryrevenueadvanced10.7%onaperpassengerbasis,whilethepassengerfarerevenueshowedalowerincreaseat3.3%.

Table6:2025RevenueChangeOver2024

Samesetof58airlinesappearingincurrentandpriorYearbookeditions

PerPassengerResultsBasedonTotalsforCategories

AirlineCategories

AncillaryRevenue

AllOtherRevenue

AncillaryAdvantage*

HighPerformingLCCs

+7.1%

+6.3%

1.1X

OtherLCCs

+9.9%

+3.4%

2.9X

TraditionalAirlines

+20.6%

+6.0%

3.4X

USMajors

+8.4%

+0.9%

9.3X

All58Airlines

+10.7%

+3.3%

3.2X

2025and2024carrierresultswerebasedupon12-monthfinancialperioddisclosuresforeachyear.

*AncillaryAdvantageistheperpassengerAncillaryRevenueresultdividedbytheAllOther

Revenueresultandreflectstherateofincreaseaboveaproxyforpassengerfares.

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Table6includesanewmetriccalledtheAncillaryAdvantage.Thisisasimple

calculationwhichdividestheancillaryrevenuepercentagechangebythe“allotherrevenue”change.Theresulteffectivelycompareshowancillaryrevenuehas

advancedinrespecttopassengerfares.For2025everyAncillaryAdvantageresultwaspositive,whichrevealstheoverwhelmingprevalenceofancillaryrevenue

successintheairlineindustry.

It’snotsurprisingtheAncillaryAdvantageissmallestfortheHighPerformingLCCcategory.Theseairlineshavealreadymadelargerevenuegainsfromalacarte

services.Smallergainsaregeneratedthroughrevenuemanagementand

encouragingmoreconsumerstopurchaseservices.Airlinesintheothercategorieshavegreateropportunityiftheychoosetoadoptaggressivemethodsandaddmorealacarteservices.Forexample,strictbaggagepolicycompliancewillgenerate

morerevenue,butcanconflictwithacarrier’sbrandpositioning.Perhapsthemostcertainmethodtoboostancillaryrevenueisdeployingbrandedfares.

SouthwestAirlines,undertheUSMajorscategory,isnotableforagiant19.5%

increaseforitsancillaryrevenueperpassengerresult.Midwaythrough2025theairlineimplementedfeesforcheckedbaggageandseatassignments.These

serviceswerepreviouslyunchargedandincludedasfeaturesofthecarrier’seconomyproduct.

Allairlinesarealsodeployingartificialintelligencetoboostancillaryrevenue,

especiallythroughrevenuemanagementpractices.However,cautioniswarrantedregardingvendorclaims,asAIispoorlydefined,andoftenmasqueradesas

algorithmswhichhavebeeninuseformanyyears.Whatissurprisingfromareviewofthousandsoffinancialdocumentsfiledbyairlinesfor2025isthelackofdirect

referencetoartificialintelligence.Thetopicismissingfromtheindividualairlinenarratives,andthat'sbecauseitwasnotobserved.

Theancillaryrevenuegainsofthepast5yearshavebeenpoweredbytheglobal

airlineindustry’sembraceofseatassignmentfees,andbymorerelianceonbrandedfares.Thelatterhasprovento“makeshoppingeasier”bypresentingconsumers

“good,better,andbest”bundles.Ancillaryrevenuehasdemonstratedadurabilityingoodtimesandbadtimes.Itreliablyadjuststoeconomicchallengesbetterthan

passengerfares,whichtrulymakesitaneconomicmiraclefortheairlineindustry.

2026SeatMYearbookofAncillaryRevenue©IdeaWorksCLLCPage16

Frequentflyerprogramscontinuetoaddbillionstothetotal

Table7summarizestheresultsfromtheindividualairlinedisclosuresfoundintheYearbookrega