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Top10realityTVtrends shapingfanbehavior

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Everyfall,routinesreset:schoolstarts,vacationsend,schedulestighten.

ButrealityTVnevertakesabreak.

Unscriptedseriesdriveyear-roundengagementacrosscompetition,adventure,lifestyle,anddating.Moreimportantly,realityTVfans

arepassionatebrandadvocates—ahigh-value,highlyinfluential

audienceformarketers.Hereare10keytakeawaysonthestateofrealityTVanditsfanbase.

01

21%ofadultsarerealityTVfans

Fandomskewsfemale(24%vs.18%ofmen),withthegendergapwideningwithage.Millennialsleadat27%,followedcloselybyGenZ(25%).Thecoreaudience

centersonadults25–44.

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30.4%

ofwomen18-34arefansofrealityTV

Source:NielsenMediaAttitudesStudy2026

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02RealityTVissolidonstreaming

•BeyondH12026,

Peacock’sLoveIsland

USAledthepack.

Season8hitnearly19Bminutes,rankingasthe

#1most-watchedsummerstreamingseriesand#1

streamingrealitytitleforsixstraightweeks.

TheFirst48

wasthenumberonetitleamongBlackviewersinH12026.

UnscriptedcontentmorethandoubleditspresenceonNielsenstreaming

charts,withfiveseriesbreakingintotheH12026toprankings—upfromjusttwolastyear.

TheLeaders:MinutesviewedinH12026

11.3B

9.4B

7.7B

7.6B

TheFirst48

(Hulu/Peacock/Pluto)

LoveIslandUSA(Peacock)

LoveisBlind(Netflix)

Survivor

(Paramount)

Traitors(Peacock)

5.5B

Source:NielsenSCR,1H2026

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03

Showpreferencessplitsharplybyage

18-34

1.LoveIslandUSA

2.Survivor

3.LoveisBlind

4.SecretLivesofMormonWives

5.Hell’sKitchen

1.StorageWars

2.OnPatrol:Live

3.Survivor

4.SharkTank

5.AmericanPickers

Rankedbytotalviewershipamongeachagegroup,viewingincludeslinearandstreamingminutes

35+

Whileyoungerandolderaudiencesdivergeontop

titles,perennialpowerhouseSurvivorbridgesthegapwithuniversalappeal.

Source:NielsenNPOWERJuly1,2025-June30,2026

04

RealityTVviewersactasbrandadvocates

Comparedtotheaverageadult,realityTVfansare27%morelikelytofolloworpostaboutabrandpost-ad,and11%morelikelytorecommendbrandstoothers.

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Datingshowfansarethemostsocial:

16%

morelikelyto

engageonlinethantheaverageadult.

Source:ScarboroughUSA+2026

05

RealityTVfansconsumeheavilyacross-media

RealityTVfansout-stream,out-watch,andout-listentheaverageadult.

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6

Watchnearly

additional

oflinearTVweekly

Stream

1.5

extrahoursperweek

Listentoorwatch

42

.hoursofpodcastsperweek

Source:ScarboroughUSA+2026

hours

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06

LegacyfranchisesstillrulelinearTV

DancingwiththeStarscapturedthe#1unscriptedspot

inits34thseason,deliveringanaverageof2.0million

viewersperepisode(ages18-49),outperformingSurvivorSeason50(1.5M)andBigBrotherSeason27(1.1M).

Thelegacylineup

returningFall2026:

DWTSSeason35

SharkTankSeason18

TheAmazingRaceSeason39SurvivorSeason51

TheVoiceSeason30

Hell'sKitchenSeason25

Source:NielsenNNTVJuly1,2025-June30,2026

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07

RealityTVfans

overlapheavilywithsportsaudiences

EngagementspansfarbeyondunscriptedTVintomajorsportsleaguesyear-round.

+21%

morelikelytowatchNFL

+26%

morelikelytowatchNBA

+21%

morelikelytowatchMLB

Source:Scarborough,USA+2026

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08

RealityTVfansarecreator-influencedshoppers

Theyactivelyusepromocodesandshoppablelinks,demonstratinghightrustincreatorcommerce.

agreetheirloyaltytocreatorsmakesthemwillingtotryapromotedproducttheyweren'toriginallyinterestedin

morelikelytousecreatordiscount

codesorshoppablelinksalwaysoroften

49%

59%

Source:NielsenMediaAttitudesStudy2026

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09RealityTVremainsappointmentviewing

AmongAdults25-54,91%ofDancingwiththeStarsand

81%

ofTheVoice

viewingoccurssame-day

Weekly6-episodedrops

drivetwo-thirdsoftotalLoveIslandUSAviewingvolume(outof259totalepisodes)

Acrosslinearandstreaming,fanstunein

immediatelytojointheculturalconversation.

Source:NielsenNPOWERJuly1,2025-June30,2026

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10

Keyadvertising

sectorsheavilyinvestinrealityTV

Theleadingthreeindustriesaccountforalmost50%ofadspendacrosspremierbroadcastandcableunscriptedprograms.

Top3categoriesbyshareofunscriptedadspend

28.6%Pharma11.3%Retail

10.4%Media&Entertainment

25.6%Pharma10.5%Travel,Lodging&Leisure

6.9%Retail

Broadcast

Cable

Source:AdIntelJuly2025-June2026,basedontop10showsforbroadcastandcable

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