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April2026
Mckunsey
&company
Automotive&AssemblyPractice
Incentivepricingforbatteries:ScalingtheWesternsupplychain
Asetofincentivepricingmechanismscanhelpguideinvestments,withoutprescribingspecifictechnologiesorcompanies,andmakeWesternbatteryprojectsmorecompetitiveacrossthevaluechain.
byRaphaelRettigandWentingGao
withAngelaChenandNikolaVekić
Globaldemandforlithium-ion(Li-ion)batteriesissurging.Asillustratedina
recentMcKinsey
article
,demandisexpectedtoincreasefromapproximately1.0terawatt-hours(TWh)in2024to4.2TWhin2030andto6.8TWhby2035.
1
Thatsaid,75percentofglobalsupplyremains
concentratedinChina.
2
BuildingcompetitiveglobalsupplychainsandunlockingthevalueofemergingtechnologiesinWesterncountriesrequirescreatingtherightincentives.
Doingsowon’tbeeasy.Ourresearchfindsthatapproximately$1billionisrequiredforeverytengigawatt-hours,andconstructionleadtimesoffourtofiveyearscanmakeinvestmentriskyandslowtomature.Commoditypricevolatilityunderminespredictablereturnsandinvestor
confidence.Forexample,lithiumandnickelpricesfluctuatedthreetosixtimesinrecentyears.
3
Furthermore,uncertainpolicyandpermittingmeanalackofconsistentmechanismsforlong-termpriceorreturnstability(seesidebar,“MineSpansmarketintelligenceservices”).
MineSpansmarketintelligenceservices
ThisarticleispoweredbyMineSpans,whichispartofMcKinsey’sGlobalEnergyandMaterials
Practice.MineSpansisaleadingandcomprehensivemetalsandminingmarketintelligencesolution,combiningMcKinsey’sglobalexpertisewithproprietarydatatoprovideanindependentandholisticviewoncommoditymarkets.Builtbyourcommoditiesexpertsandcoveringmorethan14,000globalassetsacrossmorethan15commodityvaluechains,ourdetailedbottom-upsupplyanddemand
forecasts,granularcostmodels,andenvironmental,social,andgovernancedataformthebasisofMcKinsey’sindustryperspectivestohelpempowerdecision-makers.
Despiterecentgovernmentincentives,suchastheInflationReductionAct’s45Xtaxcredits,
4
manyinvestors,producers,OEMs,andpolicymakersstillviewWesternbatteryproductionas
uncertain.Thisarticleaimstoshowhowasetofincentivepricingmechanisms,basedonotherindustriesorearlyscalingsuccesses,canhelpmakeWesternbatteryprojectscompetitivewithalternativeinvestments.
Thetechno-economicsofbatterymaterials
ThebatteryvaluechaininChinahasanumberofstructuralscaleandcostadvantages,whichultimatelyenableproducerstoaccountformorethan90percentofanodeandlithium-iron-phosphate(LFP)cathodeproduction.
5
Accesstolow-costenergy,labor,andfinancinghas
1“
Battery2035:Buildingnewadvantages
,”McKinsey,January1,2026.
2GlobalsupplychainsofEVbatteries,IEA,July2022.
3“Lithium”and“Nickel,”TradingEconomics,accessedMarch11,2026.
4TheSection45XAdvancedManufacturingTaxCredit,partoftheInflationReductionActof2022,aimstoencouragedomesticproductionofclean-energycomponentsandcriticalminerals.Formore,see“AdvancedManufacturingProductionTaxCredit,”InternalRevenueService,accessedApril2,2026.
5GlobalEVoutlook2024,IEA,April2024.
Incentivepricingforbatteries:ScalingtheWesternsupplychain2
Incentivepricingforbatteries:ScalingtheWesternsupplychain3
enabledexceptionallyhighlevelsofmining,refining,andcellmanufacturingcapacity,creatingeconomiesofscalethatfurtherentrenchtheseadvantages.
Incontrast,Westernproducersfacestructuraldisadvantages(Exhibit1).Althoughthese
disadvantageslookdifferentateachstepofthevaluechain,fromupstreammineralsto
midstreammaterialstocells,theysharecommonelementsofhighercapitalintensity,greaterexposuretocommodityandenergycosts,andlimitedprocessknow-how(relativetoChina).
Lithiumrefining
AccordingtoMineSpansestimates,refiningcapacityisheavilyconcentratedinChina,which
accountsformorethan70percentofbothlithiumcarbonateandlithiumhydroxide.Western
marketssufferfromstructurallyhighercostsbecauseoflimitedfeedstockaccessandenergy
pricesdrivingupoperationalexpenses,aswellashigherlaborcostsandpotentiallystricter
regulationdrivingupcapitalexpenses.Inaddition,highpricevolatility(forexample,lithium
carbonatepricesfluctuatedfrom$8,000to$83,000permetrictonoverthepastfiveyears)
makesitdifficulttofinancenewcapacity.Althoughcontractualagreementspartiallyinsulate
refinersfromfluctuatingspotprices,mostvalueisaccruedbyminersupstream,whichultimatelyconstrainsprofitability.
Cathodeactivematerials
WhenitcomestoLFPbatteries,Westernmarketslargelydependoncathodeproductionandknow-howinChina.Asaresult,theenergyandlaborcostsaswellasthecapitalexpendituresarestructurallyhigher.Processmaturityfornickelmanganesecobalt(NMC)batteriesexistsinJapaneseandKoreanmanufacturing,butChinesecompaniesdominateintermsofbothcostandspeedofinnovation.
Anodeactivematerials
Anodeactivematerials(AAM)havehighcapitalandoperationalexpendituresthataresensitivetoelectricityprices,whichmakesWesternproductionuncompetitive.Graphiteoversupplyin
Chinafurtherdiscouragesnewinvestments.
Cellproduction
DespitestrongsubsidysupportintheUnitedStates,andprotectionfromtariffs,
demandfor
electricvehicles(EVs)hasdecreasedandsaleshaveslowed
,6delayingmanycellprojects.
EuropecontinuestoseesolidgrowthratesinEVsales,pushingtheneedfordomesticbatteryproduction.Butmanykeyprojectsareandhavebeenstrugglingbothfinanciallyandtermsofproductionramp-up.
Recycling
Manycommercial-scalerecyclingplantsareconcentratedinAsia(withthemajorityinChina),
whileWesternfacilitiesareeitherinearlystagesorsubscale.Asaresult,economiesofscalearelimitedintheWestandunitcostsremainelevated.AlthoughtradelimitationsinEuropelessen
exportsofrecyclingfeedstocktoChina,accesstoscrapremainsuncertain,beingdrivenmainlybyexportstoSouthKorea,whichlimitsincentivesforlarge-scaleproduction.
6Formore,see“
Spotlightonmobilitytrends
,”McKinsey,March12,2024.
Incentivepricingforbatteries:ScalingtheWesternsupplychain4
Exhibit1
Incentivepricingforbatteries:ScalingtheWesternsupplychain5
Whatisincentivepricing?Andhowcanitbepositioned?
Governmentsandmarketshavehistoricallyusedthefollowingmechanismstopromotelocalproductionandinvestmentalongthebatteryvaluechain:
—ecosystemsupport,enablinginfrastructure,permittingreforms(suchasacceleratedorsimplifiedpermitting),orindustrial-zoneincentivestolowernonfinancialbarriersto
investment
—strategicreserves,whicharerules-basedpublicprocurementandreleasemechanismsdesignedtosecurecrisissupplyandstabilizeprices(suchastheUSStrategicPetroleumReserve
7
andtherecentlyannouncedProjectVault8)
—loanguarantees,reducingfinancingcostsandriskexposurebybackstoppingprivatelending
—tariffsortradebarriers(includingcontentrequirements),enforcingimportcoststoestablishadomesticpricefloorforlocalproduction,oftenincombinationwithdomesticsourcing
requirements(suchastheEU-UKTradeandCooperationAgreement
9
andtheUnitedStates-Mexico-CanadaAgreement10)
—long-termofftakecontractsorcontractsfordifference,guaranteeingaminimumpricepaidorindexedforfutureoutput
—directtaxcreditsorsubsidies(includinglocalcontentrequirements),providingfixedper-unitincentivesorcreditstodirectlyimproveprojecteconomics,withaccesstosubsidiesoftenconditionedondomesticproductionorsourcingrequirements
Althougheachofthesemechanismsaddressesspecificbarriersinthebatteryvaluechainand
helpsimproveprojecteconomics,theydiffersubstantiallyinhowtheyinfluencetechnology
choices,providereturnvisibility,andmobilizecapital(Exhibit2).Whenappliedinisolation,eachmechanismtendstoalleviateindividualcostorriskcomponents.Theydonot,however,providethereliable,end-to-endreturnvisibilityrequiredtoovercomehighcapitalintensity,volatileinputcosts,andnonfirmdemand,particularlyforupstreammaterialsandearly-stagecellprojects.
Incentivepricingmechanismscanhelpaddressthisgapbyestablishingtransparent,long-termreturnthresholdstoguidecapitaltowardcompetitiveinvestmentswithoutprescribingspecifictechnologiesorcompanies.Thesemechanismsarenotintendedtobepolicytools,noraretheyintendedtocreateacentrallymandatedprice.Rather,theycanhelpaligncomplementary
interventionsthattogethercreatecredible,long-termpricingandreturnsignalssufficienttomobilizeprivatecapital.
7Formore,see“StrategicPetroleumReserve,”USDepartmentofEnergy,accessedApril2,2026.
8Formore,see“IntroducingProjectVault,acriticalmineralstockpileforAmericanbusinesses,”TheWhiteHouse,February2,2026.
9Formore,see“TheEU-UKTradeandCooperationAgreement,”EuropeanCommission,accessedApril2,2026.
10Formore,see“UnitedStates-Mexico-CanadaAgreement,”OfficeoftheUnitedStatesTradeRepresentative,accessedApril2,2026.
Exhibit2
Incentivepricingforbatteries:ScalingtheWesternsupplychain6
ASetofincentivepricingmechanismscanaddressanumberofdimensionsacrosstheentirebatteryvaluechain.
Qualitativecomparisonofpolicytoolsacrossfourdesigndimensions,illustrative
Mckinsey&company
Thefollowingfourprinciplesillustratehowincentivepricingmechanismscouldplayoutinpractice:
—Technologyandplayeragnosticism.Notrewardingspecifictechnologiesorcompaniescanhelpsetreturnthresholdsthatallowthemostcompetitivesolutionstoemerge.
—Crediblevisibilityintofuturepricingorreturns.Anchoringintransparentmarketsignalscanincreaseinvestorconfidence.
—Applicationacrossthefullvaluechain.Balancingup-anddownstreamincentivescanpreventoversupplyandhelpensurethatinvestmentflowsalignwithend-marketvolumes.
Incentivepricingforbatteries:ScalingtheWesternsupplychain7
—Focusoncapitalformation.Structurecapitaltomakelong-term,capital-intensiveinvestmenttherationalchoicecomparedwiththenext-bestalternative.
Thespecificinstrumentsthroughwhichincentivepricingisrealizedcanvarybyvaluechainsegmentandinvestortypeandmayincludecombinationsoflong-termofftakestructures,strategicprocurement,policy-backedfloors,milestone-basedsupport,ordemand-side
commitments.
Investorarchetypes:Howincentivepricingmechanismscanhelpmobilizecapital
Designingeffectiveincentivepricingmechanismsrequiresunderstandingthemotivations,
returnexpectations,andconstraintsofdifferentinvestorsparticipatinginthebatteryvalue
chain.Eachinvestorarchetypefacesdistinctmarketfailures,includinguncertainlong-term
returns,limitedofftakevisibility,andvolatileinputcosts,amongothersthatpreventcapitalfromflowingattherequiredscale.Somestart-upsandnewentrants(suchasdirect-lithium-
extractioninnovatorsandcathodeoranodeproducers)aimtoraisecapitaltocommercializeandscalenewtechnologies,butmoststruggletoattractfinancingwithoutearlyofftakeanchors.
Althoughincentivepricingmechanismsaretechnology-andplayer-agnostic,thespecificreturnthresholdsanddesignparametersshouldbecalibratedtoeachinvestorarchetype.Thisinmind,keyinvestorprofilesincludestrategicindustrials,privatecapital,andstrategiccustomers.
Strategicindustrials:Largechemicaloroilandgasconglomerates
Strategicindustrials—suchasoilandgasconglomerates,petrochemicalandspecialtymaterialscompanies,andmajorminingcompanies—caninvesttoleverageexistingcapabilitiesand
maintaincompetitivenessamidshiftsintheenergytransition.However,manylackthe
consistentdemandandpricingsignalsneededtojustifylarge-scalecapitalcommitments.
Largeoilandgasandchemicalcompaniesareincreasinglyevaluatinginvestmentsinupstreambatterycomponents,includingAAM,cathodeprecursors,electrolytesolvents,andengineeredcarbonmaterials—allareasinwhichtheirprocessengineeringandglobalfeedstockpositionsprovideanadvantage.
Severalincumbentshavebegunmovingintothisspace,illustratinghowprojectscanbecome
strategicallyandfinanciallyattractivewhenstructuredcorrectly.Forexample,ExxonMobil
committedcapitaltoscalesyntheticgraphiteanodematerialsinNorthAmericathroughits
acquisitionofSuperiorGraphiteassetsandiscurrentlytestingitsnext-generationanodewith
USandEuropeanautomakers.11Thecompanyisleveragingdeepcarbon-materialsexpertiseandadvantagedrefineryfeedstockstopositionitselfasaUS-basedat-scaleAAMsupplier.
11“SuperiorGraphite,superioracquisitionsforsyntheticgraphiteproduction,”ExxonMobil,September9,2025.
Incentivepricingforbatteries:ScalingtheWesternsupplychain8
Asanotherexample,BASFisbuildingacathodeactivematerials(CAM)platformcenteredon
high-nickelNMCchemistries(suchasNMC622andNMC811),withmajorinvestmentsinChina,Finland,andGermany,12supportedby€3.5billionto€4.5billioncommittedglobally.ItsBatteryMaterialsdivisionhassecuredlong-termcontractswithcellmakersandautomakers.The
companyhasalsoannouncedinvestmentsintheEuropeanbatteryrecyclingmarket.
Despitetheseearly-moverinvestments,activityremainslimitedandhasnotscaledbroadly.SeveraladditionalconditionsbackedbystrategicindustrialscanhelpscaleAAMandCAMinvestmentintheWest:
—acceleratedqualificationsforOEMsorcellsuppliers,withsupporttiedtoearlymilestoneachievements,whichcanshortenthepathtocommercialacceptanceandmakereturnsmorepredictablefornewindustrialentrantsinWesternmarkets
—resilient,long-horizonpolicysupport(anywherefromtento15years)tomatchtheassetlifeofmaterialsplants
—regionalalignmentwithautomakerlocalizationstrategiesasOEMsseekUSandEUmaterialscontenttocomplywithInflationReductionActandEUbatteryregulations
Privatecapital:Infrastructureinvestors
Privatecapitalplayers,suchasinfrastructurefunds,privateequity,privatecredit,andhybrid
funds,seekstable,contractedreturnscomparabletootherinfrastructureassets,buttheyoftenfacelimitedvisibilityonlong-termofftakeandcashflows.
Infrastructureinvestorshavesofarfocusedonbatterysegmentswithpredictable,contractedrevenuessuchasutility-scalebatteryenergystoragesystems(BESS)andoperatingportfoliosforwhichinfrastructurefundsenterpost–commercialoperationsdate(COD)withcapacity
paymentsorpowerpurchaseagreementsanchoringrevenue.However,otherpartsofthevaluechain,suchascomponentmanufacturing,couldbeinvestablebuthavenotyetattractedlong-termcapital.Potentialreasonsforthisincludeinsufficientfirmofftake(forinstance,cell
productionplantsaresometimesdelayedduetoOEMEVscale-backs),highlycomplex
operationscreatingexecutionandramp-uprisksthatinfrastructureinvestorsarenotusedtounderwriting,andthedifficultyinrelyingonpotentiallyshort-livedpolicyincentives.
However,recentmarketexamplesdemonstratehowcomponentmanufacturingcanbe
investable.Aglobalinfrastructureinvestorrecentlyannouncedamajoritystakeinvestmentinabatteryseparatorproducer,whichwassupportedbyaloanfromtheUSDepartmentofEnergy(DOE).Threemajorcharacteristicshelpexplainhowthisdealbecamemoreinvestable:first,abalancedportfoliowithleadacidandLi-ionbatteryexposure,demonstratingexistingstable
basecashflow;second,lowercostofcapital,enabledbyDOEsupport;andthird,reducedcommodityexposureasseparatormarginsdependonengineeredperformanceratherthanvolatilelithiumorgraphitespotprices.
12“BASFacquiressiteforNorthAmericanbatterymaterialsandrecyclingexpansioninCanada,”BASF,March4,2022.
Incentivepricingforbatteries:ScalingtheWesternsupplychain9
GiventhesuccessfulinvestmentcasesinBESSorcomponentmanufacturing,thefollowingincentivecriteriaappearcriticalformakingthissegmentinvestable:
—tyinglong-termincentivesandmarketaccesstodomesticproduction,usingenforceable
local-contentrulestorewardlocalizedcapacity—becausewhendesignedwithsufficient
durationandclarity,suchmechanismscanunderpindemandcertaintyandsupportcapitalformation,asseenintheemergenceofCAMcapacityinEuropeunderEUandUKrules-of-originrequirements
—strengtheningandstandardizingofftakestructures(suchas“takeorpay”)socomponent
producershaveconfidenceinmorepredictablebaselinerevenue,evenwhenOEMdemandfluctuates
—usingmilestone-basedincentivestoderiskearlyscale-up,mirroringhowDOEsupportreducedfinancingriskinbatteryseparatorproductionandmadetheequitycasemoreinvestable
Strategiccustomers:AutoOEMs
Strategiccustomers,suchasutilitiesprocuringBESSandautoOEMspurchasingbatteries,
needpredictableinputcostsandlocalized,securesupply.However,theyoftenfacevolatilityinupstreammaterialsanduncertainend-marketdemand,whichdiscourageslong-term
contracting.
OEMsareinvestingupstream,generallythroughthreepathways—supplycontracts,jointventures(JVs)withcellproducers,andverticalintegration—witheachfacingstructuralchallengesthatlimitbroadersupplychainscaling.
—Supplycontractswithcellorupstreamproducers.SomeOEMshavesignedmultiyeardealstosecurecriticalinputsandmeetlocalizationrules.Whenlithiumpricesfellsharplyin2023to2024,somesupplierssoughttodeferdeliveriesorrenegotiatetermstopreservemargins,whileOEMsslowedorreducedofftakeinresponsetoweakerEVdemand.Thesechanges
revealedamarketfailureinwhichbatterymaterialsremainedtradedthroughbilateral
pricingwithnotransparentindex,leavingcounterpartieswithoutamechanismtomanagerisk.
—JVswithcellproducers.OEMshaveincreasinglyformedjointventurestosecuretechnologyaccessandlocalizedcapacity.Onthispoint,severalprojectshavebeendelayedorscaled
backasEVsalesgrowthslowedandOEMsrecalibrateddemandforecasts.TheseJVsthusleavecellproducersfullyexposedtoutilizationriskbecauseOEMscannotcommittofixedvolumesduringweakdemand.
—Directverticalintegration.SomeOEMshaveintegrateddirectlyintocellproductionand
evenupstreammaterialsrefiningtosecuresupplyandreducecosts.Themodelcandeliverstrongmarginsandtechnologycontrolforscaledplayersbutcarriessignificantrisksfor
Incentivepricingforbatteries:ScalingtheWesternsupplychain10
mostautomakersduetohighcapitalexpenditureburden,commodityexposure,andlimitedtransferableknow-how.
OEMsremainpivotaltoscalingsupplychains.Incentivepricingcanhelpchannelorscaletheircapitalmoreeffectivelybyreducingvolatilityandenablebetterrisksharing.Exampleincentivepricingmechanismsincludethefollowing:
—Shareramp-upandfixed-costriskbyusingmilestone-basedpolicyloanstofundearlylossesinnewfacilities.
—Enableflexibleutilizationthroughpublicbackstops(duringdemandslowdowns,channelexcesscapacityintogridstorageorotherstrategicreservesthatcouldsteadyutilization).
—Supportupstreaminvestmentthroughpricestabilizationtools,suchasreasonableprice
floorsinreturnforpriceceilings,whicharebettersuitedtoupstreammaterialswherelocal-contentenforcementislesseffectiveandinvestmentdependsmoredirectlyonmanagingpricevolatility.
Analogousindustriesandpotentialsolutions
Analogousindustriesoffersomeexamplesofhowsimilarinvestmentbarriershavebeen
overcome.Forinstance,reshoringinsemiconductorsandsteelshowsthatlarge-scaleindustrialinvestmentsucceedswhenthreeconditionsarepresent:credibledemand,durablepolicy
support,andtransparentpricingsignals.
Insemiconductors,credibledemandhasbeenanchoredbyhyperscalers,manufacturing,andthedefensesector,wherelong-termprocurementneedsprovidevisibilityintofuturevolumes.ThesedemandsignalsarereinforcedbydurablepolicysupportundertheEuropeanChipsAct,enablinginvestorstounderwritecapital-intensivemanufacturingprojects.
Insteel,pricingtransparencyandstabilityplayedacentralrole.TheUnitedStateshasplanned,begun,orcompleted21millionmetrictons(Mt)ofproductioncapacityfor2025orbeyond,
13
inadditiontoatotalproductionbaseofabout90Mt.
14
Section232tariffscreatedstabledomesticpricefloors,
15
helpingproducersmeetUScapacitywithconfidencethatdemandfrom
construction,automotive,andinfrastructurewouldabsorbnewsupply,giventhewell-establishedsupplychain.
Furtherupstream,inuraniumsupply,theUSgovernmentaddressedbothdemandcertaintyandpricingtransparencythroughstrategicstockpiling.Theestablishmentofafederalstrategic
uraniumreserveanditsexpansionvialong-termpurchasecontracts(ofuptotenyears)withdomesticproducersaimtocreatepredictabledemandanchorsandreducepriceuncertainty,therebycatalyzinginvestmentindomesticminingandprocessingcapacity.
16
13BobTita,“Theboomisnewsteelmillsisoutpacingdemand,”WallStreetJournal,August26,2025.
14“AISIreleasesAnnualStatisticalReportfor2023,”Americ
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