2026全球旺季电商指南：在消费高峰到来前赢得旺季

StackAdapt

Winpeak

seasonbefore

itpeaks

Learnhowtoplan,activate,and

optimizecampaignsthatdrivesales

throughouttheholidaysandbeyond

GLOBAL

◎2026StackAdaptInc.

◎2026StackAdaptInc.

Setyourcampaignsupforsuccess

Peakseasonisnolongerconfinedtoafewmonthsoftheyear.

Economicuncertainty,ongoingsupplychainissues,andshiftingconsumerexpectationsarechanginghowpeopleplan,browse,andshop.

Asaresult,consumersareshoppingearlier,comparing

brandstofindthebestvalue,movingacrossmorechannels,andusingnewtechnologiestohelpthemdecidewhat,

where,andwhentobuy.

Withrisingacquisitioncosts,increasedcompetition,

andamorefragmentedpathtopurchase,successdependsonreachingcustomersbeforethebiggestshoppingdaysandstayingconnectedafterthey'regone.

Readontolearnhowtobuilddemandbeforeit

peaks,captureintentwhenitmattersmost,andturnseasonalshoppersintorepeatcustomers-notjustinthemonthsahead,butyear-round.

1

What'sinside

Themarketshiftsreshapingholidayshoppingbehavior

②

3

④

5

6

⑦

HowtoplanoutyourpeakseasoncampaignsThedriversofpeakseasonperformance

Thegiftofunifiedaudienceinsights

Builddemandacrosstheentirecustomerjourney

Unwrappingtheresultsofyourholidaycampaigns

Realcampaignsthatsleighedpeakseason

⑧2026StackAdaptInc.

Themarketshiftsreshapingholidayshoppingbehavior

◎2026StackAdaptInc.

Thedaysofplanningholidaycampaigns

aroundafewpeakshoppingmoments

areover.

OCT

NOVDEC

Aroundtheworld,holidayshoppingishappening

earlier,becomingmorevalue-conscious,andmovingacrossmoredigitaltouchpointsthaneverbefore.

Atthesametime,bettervisibilityintoshopping

behaviorsandemergingmediachannelsisgivingbrandsmorewaystoidentifywhatshoppersareactivelyconsideringandreachconsumersasthey

moveclosertopurchase.

Herearesomeoftheshiftsreshapinghowconsumers

discover,evaluate,andbuyduringpeakseason,and

whatmarketersneedtodotostaycompetitive.

◎2026StackAdaptInc.

⑤2026StackAdaptInc.

MARKETSHIFT#1

Holidaydemandisformingearlier

AccordingtoForrester,26%ofUSadultsonlinedidn'tbegintheirholidayshoppinguntilDecemberlastyear,meaningnearlythree-quartershadalreadystartedbeforethen.

Asthelead-uptotheholidayshoppingseasonexpands,consumersareresearchingearlier,spreadingpurchasesacrossmultiplemonths,andformingbrandandproductpreferenceswellbeforetraditionalshoppingmomentspeak.

Strategictakeaway:

Marketerscan'twaitforpurchaseintenttopeak.Asholiday

shoppingmovesearlier,budgets,audiencebuilding,andearlytestingneedtomoveupstream,sobrandscanreachshoppersbeforethey'venarrowedtheiroptions.

Earlyshoppingbehaviors

gainedmomentumin2025:

8%ofUSadultsstartedholidayshoppingearlierthanSeptember,

dueinpartto“specialdeals.”

FashionretailersinEMEAstartedBlackFridaypromotionsinlate

Octobertocaptureearlydemand.

29%ofAustraliansstartedtheir

holidayshoppingearlierthanthey

typicallywould.

⑤2026StackAdaptInc.

MARKETSHIFT#2

Valuecontinuestodrivepurchases

Everyonewantstosavemoney,especiallyduringtheholidayshoppingseason.Butongoingglobaleconomicuncertaintyismakingconsumersevenmoreselectiveaboutwhereandhowtheyspend,with21%ofUSshoppershavingoptedformoreaffordableoptionsin2025.

Asaresult,holidayshoppersareincreasinglyfocusedonvalue,with

promotionalperiods-likeCyberWeek-continuingtoexpandbeyondafewdayseachyear,andshoppersdeal-huntingduringmajorsalesevents.

Strategictakeaway:

Asshopperscomparemoreoptions,campaignsshould

highlightthefactorsthatmakeanoffereasiertoevaluate,frompriceandpromotionstoconvenienceandaddedvalue,whilemakingiteasierforshopperstodecidewhat'sworthbuying.

Valuewasapriorityforholiday

shoppersworldwidein2025:

76%ofGermanconsumerssay

pricehasthebiggestimpactonwhattheybuy.

87%oflndianconsumersplannedtoshopduringAmazonPrimeDay(23%pointshigherthantheUS).

28%ofAustralianshopperssay

valueisthemostimportantfactorinholidayshoppingdecisions.

MARKETSHIFT#3

Discoveryhappenseverywhere

Consumersaroundtheworldareincreasinglyresearchingproductsearlier,huntingdownbargainsonline,anddiscoveringgiftideasacrossmultiplechannels.Buthowtheydosoisbecomingmorecomplex.

Thepathtopurchaseisgrowingmorefragmented,withconsumersmovingbetweensocialplatformslikeTikTokontheirmobiledevicesandturningtoAlchatbotslikeChatGPTtoevaluateproducts.

Eachinteractioncreatesmoreopportunitiesfordiscoveryandinfluence.

Strategictakeaway:

Discoverynowhappensacrossawidermixofplatforms.Tostayvisibleasshoppersresearch,compare,anddecidewhattobuy,brandsneedtoplanthesechannelstogether-notasseparatetouchpointscompetingforattention.

Alandmobilearebecomingmore

importantfordiscovery:

37.1%ofUSconsumersplantouseAltoolsforproductresearchduringholidayshoppingthisyear(vs.21%in2025).

57.9%ofconsumersuseAltoolstofindthebestpriceonproductstheyplantobuy,while49.2%usethemtogenerategiftideas.

81.9%ofretaile-commercesalesinAsia-Pacificareexpectedto

comefrommobilecommerce

in2026.

MARKETSHIFT#4

⑤2026StackAdaptInc.

Shopperinsightsopennewdoors

Asholidayshoppingstartsearlierandmovesacrossmorechannels,brandsneedbetterwaystounderstandaudienceactivity.Butregionalprivacyrestrictions,limitedaccesstocross-channelsignals,andfragmentedmeasurementcanmakethatdifficult.

Retailmedianetworks(RMNs),onlinemarketplaceactivity,loyaltydata,CRMdata,partnerinsights,andtransactiondatacanhelpmarketersunderstandrealshoppingbehaviorineachmarket,notjustbroadglobalinterest.

Duringpeakseason,thesesignalscanhelpbrandsinfluenceshoppersandconnect

campaignactivitytorealshoppingactionstounderstandwhat'sdrivingperformance.

Strategictakeaway:

Retailandcommercesignalscanhelpbrandsmovebeyond

broadaudienceassumptions.Marketerscanusetheseinsightstounderstandwhatshoppersarelikelytopurchase,reach

higher-intentaudiences,andre-engageexistingcustomers.

Retailmediainvestmentcontinues

togrowacrossmarkets:

11.5%ofadbuyersinvestedmoreinRMNsduringthe2025holidayshoppingseasonthan

theyearprior.

Retailmediaisoneofthefastest-growingadspendingchannelsinJapanandisforecastedto

increase16.4%YoYin2026.

BrazilandMexicoareexpectedtoseethebiggestretailmediaadspendgrowthin2026,increasing38.4%and37.5%YoY.

Howtoplanoutyourpeakseasoncampaigns

◎2026StackAdaptInc.

◎2026StackAdaptInc.

Whytheoldplaybookfallsshort

Holidaypurchasesareshaped

byaseriesofdecisions,frominspirationandresearchto

considerationandconversion.

Whileshoppersaroundtheworldoftenmovethroughsimilarstages,theway

theygetthereisbecomingmoredigital,personalized,andnon-linear.

Influenceisearnedacrossmultipletouchpointslongbeforeashopperreaches

checkout-requiringanewapproachforplanning,activating,andmeasuring

peakseasoncampaigns.

Socialfeedsandcreatorposts

Consumersdiscovergiftideas,trends,andproductinspiration.

Alsearchresults

Shopperscompareoptionsandgetproductrecommendations.

Promotionalemails

Personalizedads

Customerslearnaboutseasonal

offersanddiscounts.

Reviewsites

andratingspages

Shoppersvalidateproductqualitythroughreviews.

Retailerandmarketplaceproductpages

Buyersevaluatepricing,availability,andoptions.

Messagesfrom

friendsandfamily

Peoplesharewishlistsand

trustedrecommendations.

Audiencesseetailored

messagingacrosschannels.

Reachshoppersfromdiscovery

torepeatpurchase

Everystageintheshopperjourneyhasajob.

Consumerstypicallyengagewithabrandatleast

Theopportunityisconnectingthem.

DISCOVER

Sparkinterestearly.

PURCHASE

Converthigh-intentshoppers.

OPTIMIZEandRE-ENGAGE

3x

Turninsightsintoaction.

acrosschannelsbeforemakingapurchase.

CONSIDER

Guideproductdecisions.

MEASURE

Provewhatdrivesgrowth.

◎2026StackAdaptInc.Source:EMARKETER,Themoderncustomeriourney2025

◎2026StackAdaptInc.

OPERATINGMODEL

MARKETERTIMELINE

Whatyou're

doing

SHOPPERTIMELINE

Whatshoppersaredoing

Peakseasonrequiresasystem

Tocapturepeakseasondemand,brandsneedtoplanahead,activatecampaignsearly,andkeepoptimizingasshoppersmovefromearlydiscoverytorepeatpurchase.Usethisoperatingmodeltohelpalignyourstrategytoeachstage.

JUN-AUG

PLAN

Setstrategy,budgets,

andgoals.Alignpartners,

planinventory.

DISCOVER

Back-to-schoolandearly

opentoideas.

browsing;shoppersare

SEP-OCT

ACTIVATEEARLY

Launchearlycampaigns,

buildaudiences,

seeddemand.

CONSIDER

Researching,comparing

options,and

narrowingchoices.

NOV

SCALE

Increaseinvestment,refine

targetingandcreative,

buildconsideration.

CONVERT

BlackFriday/CyberWeek

andkeyholidaymoments;

demandismonetized.

NOV-DEC

OPTIMIZE

Maximizeperformance,

adjustinrealtime,capture

high-intentdemand.

URGENCY

Last-minuteshopping;

convenienceandurgency

drivedecisions.

POST-HOLIDAY

EXTEND

Retarget,driverepeat

purchases,maximize

lifetimevalue.

REPEAT

Post-holidaypurchases,

exchanges,and

repeatbuying.

◎2026StackAdaptInc.

Peakseasonmomentsaroundtheworld

Understandinglocal

Timing

NorthAmerica

Europe,theMiddleEast,andAfrica

AsiaPacific

shoppingbehaviors,

promotionalcalendars,

Jun-Jul

PrimeDay

PrimeDay

PrimeDay;Mid-yeardeals

andculturalmoments

canhelpmarketersalign

campaigntimingwiththemomentsthatshape

demandineachregion.

Aug-Sep

Back-to-schoolshopping

Back-to-schoolshopping

Back-to-schoolshopping

Oct

Halloween;

Earlyholidayshopping

Halloween;

Autumnpromotions

GoldenWeek;Diwali;Earlyholidaydeals

Nov

CyberWeek

(USThanksgivingtoCyberMonday)

FakeFriday;BlackFriday;CyberMonday

11.11;BlackFriday;

12.12ramp-up

Dec

SuperSaturday;

Christmas;BoxingDay

Christmas;BoxingDay

12.12;Christmas

Jan

Post-holidaysales;

Valentine'sDayramp-up

ThreeKingsDay;Post-holidaysales

Post-holidaysales;

LunarNewYearpreparation

◎2026StackAdaptInc.

Winningthe

season'shighest-spendingdays

Thespecificshoppingmomentsmayvarybymarket,butthestrategy

remainsconsistentacrosseveryregion:builddemandearly,influence

shoppersastheyevaluateoptions,andcaptureattentionwhenthey're

readytobuy.TheexamplebelowshowshowthosephasestypicallyunfoldinpreparingforBlackFridaygloballythisholidayseason.

GLOBALSHOPPINGMOMENT

DATE

JUNJULAUG

SEPOCT

NOVDEC

BlackFriday

Nov.27

PLAN

ACTIVATE

OPTIMIZE

Planforthesehigh-spendshop

pingdays:

Buildaudiences

Influencedecisions

Captureintent

SaturdayafterBlackFriday

ThirdSaturdaybeforeChristmas

Nov.28

Dec.5

Creativeandoffers

Activatepromotions

⑤Shiftbudget

SecondSaturdaybeforeChristmas

Dec.12

霄RMNandretailerplanning

Increaseinvestment

Refreshcreative

FridaybeforeChristmas

SuperSaturday

Dec.18

Dec.19

Measurementsetup

Market-specific

activation

Optimizedaily

SundaybeforeChristmas

Dec.20

Applylearnings

MondaybeforeChristmas

Dec.21

Highest-spending

shoppingday(s)

BoxingDay

Dec.26

Thedriversofpeakseasonperformance

◎2026StackAdaptInc.

Peakseasonperformancedependsonmorethan

reachingshoppersduringtheholidayseason's

biggestmoments.

Brandsneedtorecognizedemandasitforms,adaptmessagingasconditionschange,andstayrelevantacrosseverystageofthecustomerjourney.

Oncethatfoundationisinplace,thenextstepisunderstandingwhichdriverscanhelpcampaignsperformunderpressure.

Thefollowingtacticscanhelpmarketersmovefaster,reducewastedimpressions,andturnseasonaldemandinto

sustainedgrowththroughouttheholidays(andbeyond).

◎2026StackAdaptInc.

TACTIC#1

Productfeeds

(datasources)

Creativeelements

Dynamictriggers

andrules

Deliverrelevancewithoutrepetition

Duringpeakseason,shoppersseemoremessages,offers,andproductoptionsthanusual.Whenthose

adsfeelrepetitive,mistimed,ordisconnected,itcancauseadfatigueinsteadofinterest.

Dvnamiccreativeoptimization(DCO)helpsmarketerstailorproduct

recommendations,messaging,

images,andcallstoactionbasedonreal-timeaudienceinsightsandcampaignperformance-keepingcreativealignedandmakingeveryimpressioncountwithout

countlessadvariations.

Source:StackAdaptplatformdata,TheStateofProgrammaticAdvertising2026

⑧2026StackAdaptInc.

TACTIC#2

Reachshopperswhile

they'redecidingwhattobuy

Asshoppersusemoretoolstoresearchproducts,compareoptions,andlookforgiftideas,discoveryisexpandingbeyondtraditionalsearch,social,

andretailenvironments.

Al-poweredsearchandchatexperiencesarebecomingpartofthatjourney.AccordingtoEMARKETER,Alchatbotsareexpectedtohelp

63.3millionUSshoppersin2026.

Formarketers,emergingchannelslikeChatGPT

adscreateanewopportunitytoconnectwith

customerswhilethey'reactivelyaskingquestions,seekingrecommendations,andnarrowingtheir

options-givingbrandsanotherwaytoreachshoppersbeforetheydecidewhattobuy.

MakeChatGPTadspartofyour

omnichannelstrategywithStackAdapt.

◎2026StackAdaptInc.

◎2026StackAdaptInc.

TACTIC#3

Scalevideocreativewithoutslowingdownproduction

Creatingvideosisoftenoneofthemostcostlypartsofdigitalmarketing.Butduringpeakseason,thebiggerchallengeiskeepingcreativecurrentas

promotions,inventory,shopperbehavior,andregionaldemandchanges.

That'swhy86%ofmediabuversareeithercurrentlyusingorplanningtousegenerativeAltobuildvideoadcreativeintheyearahead.

Fastercreativeproductioncanhelpteamstestmoreconcepts,adaptmessagingfordifferentaudiences

andmarkets,andbringholidaycampaignideastolifeacrossmorechannelsinsteadofrelyingonone

seasonalspottospeaktoeveryshopper.

Bringholidaystoriestolifeacrosshigh-impactvideoandCTVchannels-completewithscripts,soundtracks,andvoice-overs.

◎2026StackAdaptInc.

TACTIC#4

Adaptcreativeforeverymoment

withAl

Peakseasonmovesfast.

Brandsoftenneednewvisualsfordifferentaudiences,markets,

formats,andseasonalmoments.

Butproducingeveryvariation

manuallycanslowcampaignsdown

orcreatebrandinconsistencies.

GenerativeAltoolslikeStackAdapt’s

IvyMgiveteamsafasterwaytodevelop,adjust,andrefreshvisualassetswhilestillgivingeachadthevisualtreatmentitneedstostandoutfromthecrowd.

Alimagegeneration

Asklvy"togenerateadimages

instantly,keepingcreativesfresh

andhigh-performing.

XTextpromptforlvym:

Awoodencoffeetableinamodern,elegant,hyper-realisticlivingroom.

Alenhancement

Ivyenhancesexistingimageswithoptionstoreplacebackgrounds,

resizevisuals,andaddmotionto

bringcreativestolife.

Resize

Addmoreconentaroundtheedgesofyourimagetoextendthearez.

书：Conigum十.Apply

书：Apply

ReplaceBackgroundwithlmage

Baplacethecurentbaclground

wihanotherimageofyourchoice.

书：Ccnigue

AddCinematicMotionEfects

Imfusesourimnagewithdynamie

书：Configure

Effects

apectsoftheinageforeemple…

书：Apply

ReplaceBackgroundwithColor

Raplzcethecurentbaclground

RemoveBackground

TACTIC#5

Re-engagehigh-intent

shoppersbasedonwhatthey'reconsidering

Worldwidecartabandonmentrateshavebeensteadily

increasingsince2013,with70.2%ofonlineshoppingcartsbeingabandonedin2026.

Duringpeakseason,shoppersoftencomparemultipleproducts,promotions,andretailersbeforemakinga

purchase.Withouttherightreminder,itcanbeeasyforbrandstolosemomentumwithshopperswhohave

alreadyshowninterest.

Ratherthanbringingshoppersbackbyservingthemthe

samegenericmessage,dynamicretargetingcanhelp

brandsre-engagecustomerswithpersonalizedadsbasedonthespecificproductstheypreviouslyviewed,clickedon,oraddedtotheircart-helpingmoveshoppersfrom

considerationtoconversion.

◎2026StackAdaptInc.

VelvetPlushSweater

$48.00565.00

ForestGreen

Size:

Velvet

Plush

Sweater

Addforestgreentoyourwinter

wardrobethisholidayseason.

SeeMore

Sponsoredbystyleadapt

StayCozyWiththeVelvetPlushSweater

◎2026StackAdaptInc.

TACTIC#6

Getexpertcreativesupporttoimproveperformance

Duringpeakseason,everybrandcompetesforattention.Creativeisoftenwhatdetermineswhichitemsgetnoticed,remembered,andaddedtothecart.

Alworkflowsandautomationscanhelpteamsmovefaster-acceleratingideation,production,andcreativeadaptationacrosschannels,formats,andmarkets.

Butspeedalonedoesn'tcreatestandoutcampaigns.Expertsupportcanhelpbrandslocalizecreatives,maintainbrandconsistency,andbuildcampaigns

thatresonateacrosseveryregion.

StackAdapt'saward-winning.in-houseCreativeStudioteam

designscompellingadsforeverystageoftheholidaybuyingjourney.Tolearnmore,speakwithourteam.

Thegiftofunifiedaudienceinsights

◎2026StackAdaptInc.

◎2026StackAdaptInc.

Theshopperdatagapisstillholdingbrandsback.

Withouttherightdataorconnectionsbetweensystems,itbecomesdifficulttoreachtherightcustomersanddriveresultsduringthemost

competitivemomentsofpeakseason.

Nosingledatasourcetellsthefullshopperstory.

Thepowercomesfromcombiningcustomer,retail,andmarketsignalsintoaclearerviewofwhat

shoppersareconsideringandlikelytobuytobuildmoreeffectiveaudiences,personalizecampaigns,andmeasurewhat'sactuallydrivingperformance.

Nearlyathirdofbrandsandagenciessaythatfragmentedorsiloedsystemsarepreventingthemfromactivatingcustomerintelligenceacrosschannels.

◎2026StackAdaptInc.

Strongerholidaystrategiesstartwithunifiedintelligence

Customerandretailintelligenceeachprovideadifferentviewoftheshopper.Whencombined,theycanhelpmarketersidentifydemandearlier,reachhigher-intentaudiences,andbuildstrongerholidaycampaigns.

CustomerIntelligence

Whatyouknowaboutyour

customers

RetailIntelligence

Whatshoppersareactivelybuyingandconsidering

UnifiedIntelligence

Builtforholidaygrowth

CRMprofiles

Loyaltyprograms

√Identifydemandearlier

Loyaltymembers

Basketdata

√Reachhigh-intentshoppers

Purchasehistory

Transactiondata

Personalizeholidayexperiences

Websiteactivity

Categoryaffinity

Drivestrongerretailoutcomes

Turnfirst-partydataintoholidaygrowth

Activatingcustomerintelligencefromthecustomerdatasourcesyoualreadyuse一

includingcommerceplatforms,CRMs,andmarketingtoolslikeShopify,Salesforce,and

HubSpot-inStackAdaptcanhelpyoureachknowncustomers,findnewholidayshoppers,personalizecampaigns,andseewhichtacticsarecontributingtoresults.

Identifyknowncustomers

UseCRM,loyalty,and

purchasedatatoactivateknownaudiences.

Discovernew

holidayshoppers

Suppressexisting

purchasersand

uncovernewgrowthopportunities.

Activateacrosschannels

Reachaudiencesacrosspremium

digitalchannels.

Personalize

experiences

Tailormessagingbasedonbehavior,

preferences,

andintent.

Measureholidayperformance

Connectaudience

activationto

businessoutcomes.

◎2026StackAdaptInc.

Shopify,Salesforce,andHubSpotaretrademarksoftheirrespeciveowners.Referencedoesnotimplyendorsementorpartnership.

◎2026StackAdaptInc.

Identifyholidaydemandbeforeshoppersbuy

Retailintelligenceprovidesmarketerswithaclearerviewofactivedemandbyshowingaggregatedsignalsonwhatshoppersarebuying,browsing,andconsideringacrossbothphysicalandonlineretailers.Duringpeakseason,thiscanhelpbrandsidentify

opportunitiesearlierandinfluencedecisionsclosertopurchase.

Expandbeyond

knownaudiences

Reachnewshoppersusingloyaltyand

transactiondata.

Activateacross

retailnetworks

Engageshoppers

throughretailmediaandpremium

inventory.

Measureretail

impact

Connectmedia

exposuretosalesoutcomesthroughattributionand

incrementality.

Influence

purchase

decisions

Reachconsumers

acrossdiscovery,consideration,andpurchasemoments.

Identifyholiday

demand

Usepurchaseand

categorysignalstofindactiveshoppers.

Unifiedintelligenceisyourcompetitiveadvantagethisholidayseason

Together,customerandretailintelligence-whenactivatedinanAl

advertisingplatformlikeStackAdaptthroughselectmediapartners-

givesmarketersastrongerfoundationforreachingtherightshoppers,

improvingcampaignefficiency,andmeasuringwhatdrivesholidaygrowth.

Customerintelligencehelpsdrive:

ROAS¹Citeimprovedtargetingaccuracy²

Retailintelligence

helpsuncoverupto:

165M+

retailshoppers³

210M+

loyaltycardrecords³

◎2026StackAdaptInc.

①

Sources:

comparedtocampaignswithoutcustomerintelligenceactivation,basedonStackAdaptplatformdata,TheStateofProgrammaticAdvertising2026.

²EMARKETER,GreatestBenefitsofCollectingFirst-PartyData,2025,³Examplesavailablethroughselecretailmediapartners.

Builddemand

acrosstheentirecustomerjourney

◎2026StackAdaptInc.

Everystageinthe

shopperjourneyplaysanimportantrole.

Thedifficultpartiskeepingeachinteractionalignedasshoppersmovebetween

channels,devices,anddecisions.

Onthefollowingpages,we'llshowyouhowtoapplythisapproachacrossthefullbuying

journey,nomatterwhatcommerceverticalormarketyouserve.

◎2026StackAdaptInc.

◎2026StackAdaptInc.

Shapepurchaseswithconnectedmoments

Connectawareness,activation,measurement,andoptimizationtodriveincrementalgrowth.

DISCOVER

Driveawarenesswithnewseasonaloffers.

SChatGPTadvertisingCTVadvertising

Nativeadvertising

CONSIDER

Helpshopperscompare

brandsandchoosestores.

三INBOXQ

Limited

timeoffer!

Precisionaudiences

cisandshopper

PURCHASE

Drivepurchasesthroughretailersanddelivery.

回Shoppableads

Retailmedia

partnerships

MEASURE

Focusyoureffortsonwhat

drivessalesimpact.TotalincrementalROAS

2.64%

Incrementalsales1.24M

+17%

Incrementalsalesovertime

Jun28

图CommercereportingSalesliftstudies

measurement

37%

CPG

OPTIMIZE&RE-ENGAGETurninsightsintostronger

creativeandrepeatpurchases.

BestPerformingCreative

+18%+22%

Dynamicretargeting

◎CRMonboarding盐Audienceexpansion

E-COMMERCE

Growbeyondtheclick

Fromdiscoverytorepeatpurchase,connectacquisition,conversion,andretentiontodrivegrowth.

DISCOVER

Buildearlygiftinspiration

andrecommendations.SChatGPT

WhatarethebestChistasgitsfordadsunder5100whobovewinterhiking?

Heearestrongundar-5100gitidesforadadwholoveswirterhking-padial,andnottogimicky.

GitWhyitsgreatypicalPice

Smartaod

meinosodks

andahwaysuful.The

gotowinterhikinggit.

enemd

MerinoWoolTrailPullover

589CAD

岛ChatGPTadvertising

Precisionaudiences

⑨Audienceexpansion

CONSIDER

Guideproductand

evaluationdecisions.

GitOptionA

(5)★★★★

GiftOptionB

(13)★★★★

GiftOptionc(12)★★★

◎Third-partyaudiences

◎Dynamiccreativeoptimization

⑥DynamicretargetingsShopifyaudiences

PURCHASE

Convertready-to-buyshoppers.

YourCart(1)

MerinoWoolTrailPullover589

QTY1|∨

Checkout

Pay

Recoverlostsaleswithcart

recoverycampaigns.

回Shoppableads

⑤ShopifyintegrationsEmailorchestration

MEASURE

Understandwhatdrivesincrementalgrowth.

Distinctpaths

485/1,255

StackAdaptInfluenced(60.4%)Non-StackAdaptInfluenced

(39.6%)

Averagetimetoconversion

StackAdaptInfluenced10d1h6m

Non-StackAdaptInfluenced14d8h34m

Cross-channelattribution@Incrementalitytesting

⑥First-partydataattribution

OPTIMIZE&RE-ENGAGEUseinsightstopersonalize

futurerecommendations.

Becauseyoubought:

Youmightalsolike:

Dynamicretargeting

◎CRMonboarding

热Audienceexpansion

◎2026StackAdaptInc.

RETAILER&MARKETPLACE

Connectdigitaldiscoverytoin-storepurchase

Reachshoppersacrossdigitalandphysicalretailexperiencestodrivesalesandlifetimevalue.

OPTIMIZE&RE-ENGAGE

Deliverrelevantoffersthatdrivefuturepurchases.

To:valuedshopper@emailcomSubject:YourHolidayDecorAwaits

NEEDMOREHOLIDAY

ENJOY25%OFF

DISCOVER

Inspireshopperswithholidaypromotions.

MEASURE

Measureimpactacrossdigital

CONSIDER

PURCHASE

Driveonline,pickup,andin-storesales.

Helpshopperscompare

andlocateproducts.

andphysicaltouchpoints.

Distinctpaths

485/1,255

StackAdaptInfluenced(60.4%)Non-StackAdaptInfluenced

(39.6%)

Incrementalsales$140.2K

+1996

Storevisits

13,489

+219%

BrandLift

Awarene5s+18%Consideration+14%

Purchaseinten+11%

⑥Third-partyaudiences

⑥Dynamiccreativeoptimization

⑤DynamicretargetingContextualtargeting

爱Cross-channelattribution

霄Footfallattribution

Brandliftstudy

囹SKU-levelreporting

Dynamicretargeting

◎CRM&emailactivation盐Audienceexpansion

Yourorderisready!

Order#478296

Pickupat

WestlakeStoreToday,2:00PM

回Shoppableads

Location-basedcreatives

CTVadvertising

Precisionaudiences盐Audienceexpansion

QUICK-SERVICE

RESTAURANTS(QSR)

Winthemomentthatdrivestheorder

Capturehigh-intentcustomersinreal-timeandturnone-timeordersintorepeatvisits.

DISCOVER

Surfacemealinspiration

duringabusyday.

SChatGPT

Bestfestiedineroptianforabmyonigh?

fyou'elobkingforanosyandfestiefamilydinnertonigit,hezreasbewcrowdplesingoptions

dependngonhowmuchefortyouwam:

FestieFamlyNight

·OvenRoastedChicken=Adasiccrondpleaser.

·BurgerBr-Bef,turley,orvegsieburgerswithdiferanttoppings.

·AsianLettuceWraps-Lntberactfveandsuprisingykidfiendly

RotiserieChcken

Dinner

2mimaway

5ChatGPTadvertisingCTVadvertising

CONSIDER

Helphungryshoppers

comparenearbyoptions.

MealOptionA

(5)★★★★

MealOptionB

(13)★★★★

G