ppt4653ppt4653

1、2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInterna

2、tionalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,Tostandstillistofallbehind,2015ConsumerExecutiveTopofMindSurvey,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternatio

3、nalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,Thequestionis,how?,Sothegoalistogrow,2015KPMGInternationalCooperative(“KPMGInternation

4、al”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemb

5、erfirm.Allrightsreserved.,THEDRIVERS,ENABLERSANDDERAILERSOFGROWTH:,Omni-channelandtechnology,Consumertrust,CSRandSustainability,Datasecurity,Supplychain,Consumerknowledge,Driver,Driver,Derailer,Enabler,Enabler,Derailer,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Memberfirmsoft

6、heKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,Consum

7、ertrust,1in3executivessaidbuildingconsumertrustwouldbeanareaforincreasedinvestmentoverthenextyear.,Thisisthetopareaoffocusaftergrowth.,Driver,$,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInter

8、nationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,“Nomatterhowgoodyourproductorserviceis,youwillnotbeabletogrowwithoutthetrustofyou

9、rcustomers.”,WillyKruh,GlobalChair,ConsumerMarketsKPMGInternational,Driver,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.Nomemberfirmhasanyauthoritytoobligat

10、eorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,Omni-channeland,technology,ThegrowingroleoftheInternetthroughoutthepathtopurchasecontinues,tobecriticallyimportanttocompaniesabilitytocompete.Yetthisa

11、rearemainsasignificantchallengeformanyexecutives.,25%,saiditsa,top,challenge,Driver,Justoverhalfoftheretailerssurveyedofferaseamlessshoppingexperienceandslightlyfeweroffermobileshopping2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsare

12、affiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,55%Seamlessshoppingexperience,52%Ability

13、toshopfromamobiledevice,Driver,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirm

14、thirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,“Becomingdiagonalwillhelpconsumercompaniescutthroughemergingtechnologieslikesmartwatchesornewpaymentmethodsthatmaybecontrolledbythirdparties.”,JeanneJohnson,HeadofOmni-ChannelKPMGintheUS,Driver,

15、2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInterna

16、tionalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,Consumerknowledge,Thepossibilitiesofdataandanalyticshavenotyetbeenfully,absorbedandintegratedbymostcompanies.,Withoutdeepinsightintocustomerpreferencesandbehaviors,successisfarfromguaranteedcreatingacompetitiveedgefor,thosewh

17、ocangraspit.,Enabler,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparti

18、es,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,1in5,respondentssaidthatthey,understandhowtheircustomers,willactuallybehave,Enabler,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffil

19、iatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,“Thecompetitiveedgewillgotothosecompanieswhom

20、aster,turningdataintoinsightintovalue.”,ThomasErwin,SeniorPartner,Data&AnalyticsKPMGinGermany,Enabler,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.Nomemberf

21、irmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,Supplychain,Themovetodigitalandmobileshoppingputspressurefor,efficiencyonallaspectsofsupply.,Asaresult,thisisoneoftheareast

22、hatisimportanttomanywho,nameditasanareaforincreasedinvestment.,Enabler,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.Nomemberfirmhasanyauthoritytoobligateorb

23、indKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,24%,ofexecutivessaidtheyare,planningtoincreaseinvestment,intheirsupplychain,Enabler,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Mem

24、berfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreser

25、ved.,“Regardlessofwhethercompaniesthinksupplychainandoperationsimprovementsareneededtofuelgrowththeyshouldensuretheyvegotacross-functional,well-constructedsupplychainstrategy.”,AndrewUnderwood,HeadofSupplyChainforConsumerMarketsKPMGintheUK,Enabler,2015KPMGInternationalCooperative(“KPMGInternational”

26、),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberf

27、irm.Allrightsreserved.,Datasecurity,Overhalfoftherespondentsbelievetheircompanyhastheskillsandtechnologytomanagecybersecurity,indicatingapossible,falsesenseofsecurity.,Evenexecutiveswhohavealreadyexperiencedabreachshowno,greaterconcernabouttheissuethanthosewhohavenot.,Derailer,Derailer,Top4mostsigni

28、ficantthreatsexecutivessaidtheyfearedasaresultofadatabreach2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInter

29、nationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,Reputationaldamageandlossofconsumertrust,Inabilitytodeliverproductsorservices,Losttimeduetocrisismanagement,Lossofintellectualproperty,2015KPMGInternationalCooperativ

30、e(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobl

31、igateorbindanymemberfirm.Allrightsreserved.,“Threatstocompaniesdataaredynamictheycanalsobe,attackedbyactivists,governmentorcompetitors.”,AnthonyBuffomante,HeadofCyberSecurityforConsumerMarketsKPMGintheUS,Derailer,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMG

32、networkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,CSRandSustai

33、nability,Whenitcomestocorporatesocialresponsibility(CSR),foodand,productsafetyrankedascompaniestoppriority,areafor,investment,andgreatestchallenge.,Asakeydriverofconsumertrust,thisisnotsurprising.,Derailer,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetwork

34、ofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,2outof3,executivess

35、aidconsumertrust,istheprimarydriveroftheir,sustainablepractices,Derailer,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.Nomemberfirmhasanyauthoritytoobligateo

36、rbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,“Customerswillleaveiftheydontfeelliketheycantrustabrand.Companiesneedtothinkaboutwhattheirbrandstandsfor,andhowtheycanbuildtangibletrust.”,JulioHernande

37、z,GlobalHeadofKPMGs,CustomerCenterofExcellence,Derailer,2015KPMGInternationalCooperative(“KPMGInternational”),aSwissentity.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.,ISYOURCOMPANYREADYFORGROWTH?,Isyourcompanyactivelybuildingconsumertrust?Isyouromni-channelstrategyasdynamicasyourmerchandisingplan?Doyouunderstandtherisksofasecurityb