Business Presentations.ppt

1、BusinessPresentations,LearningObjectives,TolearnsomepracticalpresentationexpressionsTogiveaproductpresentationTomakeacompanypresentationTogivepresentationsofotherkindsTohavepositivebodylanguageTobefamiliarwithsomepresentationtips,Warm-upActivities,Whatarethebasicstepsinvolvedingivingapresentation?In

2、youropinion,howdoyoubeginthepresentation?Howcouldyoubringtheaudiencesattention?Whatmakesagoodpresentation?Listallthethingsyouthinkmakesagoodpresentation.Whatisthebestwaytohandledifficultquestionsafterapresentation?,ListeningPractice,A.ASalesPresentation.Listentoa“salespresentation”andsummarizewhatas

3、alespresentationincludes.(Ref:ASalesPresentation.mp3)B.TipsforPresentations.Listentofivespeakersgivingadviceonmakingapresentation.Takenotesofeachpieceofadvice.(Ref:TipsforPresentations.mp3),PracticalSentences,1)ExpressionsforOpeningaPresentationGreetingandintroductionGoodmorning,first,letmeintroduce

4、myself.MynameisJamesBlunt.IworkasanaccountantfortheABCCorporation.Goodmorning,everyone,shallwestart?IntroducingthepurposeofapresentationThepurpose/aim/subjectofmytalkistogiveyousomeinformationabouttheserviceswecanofferyou.Imgoingtobetalkingaboutaproductthatcoulddoubleyourprofitmargins.,Settingtimeli

5、mitsMypresentationwilllastforaboutfifteenminutes.Ishallbespeakingforaboutfifteenminutes.DealingwithquestionsIplantokeepsometimeforquestionsafterthepresentation.Ifyouhaveanyquestions,Illbepleasedtoanswerthemattheendofthepresentation.,ProvidingaframeworkTherearethreepointsImgoingtomake.Imgoingtoexamin

6、ethreetopics:firstly,thehistory,secondly,themarkets,andthirdly,thestaff.Ivedividedmytalkintofiveparts.,2)ExpressionsforthepresentationbodyIntroducingonesubjectIdliketostartby/withthecompanyshistory.Themostimportantpointtomakeisthecompanysstaff.StartinganothersubjectNowwellmoveontothesecondpoint.nowl

7、etmeturntothesecondpoint.Idliketodiscussthesecondpoint,Letsnowlookatthesecondsubject,AnalyzingorexpandingononesubjectWheredoesthatleadus?Idliketoexpandonthispoint.Asfarasthispointisconcerned,Ineedtotalkaboutitindetail.OrderingFirstsecondthirdatlastFirstlysecondlythirdlylastlyFirstofallthennextaftert

8、hatfinallyTostartwithlatertofinishup,UsingexamplesForexample/instance,therehasbeenatremendousincreaseinsalessincelastJuly.AgoodexampleofthisisthecasewiththeJapanesemarket.Toillustratethis,Ihaveanexampleforyou.Wellillustratethisbyusingthefollowingexample.IntroducingoverheadpicturesandwallchartsIdlike

9、todraw/callyourattentiontothischart.Ifwelookatthischart,wecanseethegreatincreasebetweenJulyandAugust.Thispointcanbemademoreclearlyinthischart.,ReturningtothemaintopicToreturntothemainidea,IthinkweshouldinvestmoreintheEuropeanmarket.Letspickupwhereweleftoff.IthinkTocontinuethemainsubject,IthinkGoingb

10、acktowhatIwassaying,IthinkGoingbacktoanearlierpointAsIsaidbefore/earlier,IthinkInmyintroduction,IsaidImentionedearlierthat,3)ExpressionsforConclusionsandClosingsSummarizingTosummarize,therearethreemainpoints.Now,tosumup,Ihavecoveredthreepointsinmypresentation.Inconclusion/inshort/inaword,Ihavecovere

11、dAnsweringquestionsIfyouhaveanyquestions,Idbepleased/happytoanswerthemnow.Thatsatrickyquestion.Imafraidtheresnoeasyanswertothatone.Letmeputitinanotherway.,ClosingIdliketostophere.Ihopeyouhavefoundthisuseful.Thatcomestotheend.IhopeIhavemanagedtogiveyouaclearpictureofourmarket.ThankingtheaudienceThank

12、youforyourquestions.Thankyouforyourattention/time.Youhavebeenaveryattentiveaudience.Thankyou.,ProductPresentation,Twokindsofadjectives(opinionandfact)todescribetheappearanceofproductplastichighqualitycompactfabricwonderfulcomfortableluxury(豪华型)expensiveusefulsmartpracticalfuncolorfultopofrangestylis

13、hunusualelegantdurablebeautiful,economicalefficientgood-lookinginnovativepowerfulreliablerevolutionaryusualunusualconvenientclassicalsophisticated,Mfortable6.highquality7.topofrange8.stylish,A.impracticalB.lowqualityC.expensiveD.UnpopularE.plainF.uncomfortableG.lightH.bottomofrange,LanguageKnowledge

14、,Whenusingmorethantwoadjectivestodescribetheproduct,youshouldpayattentiontotheorderoftheadjectives,e.g.:astylishdurableleatherbriefcasewithconvenientlong,widecarryingstrap.anunusualsportybriefcasewithpracticalnylonstrapsandblacktrimanelegantlightbrownbriefcasewithbrasslocksanltalianblackleatherbrief

15、casewithalongshoulderstrap,CompanyPresentation,Translationexercise:translateacompanysChineseinformationintoEnglish.英国Tectron公司是一家英属工程公司，主要生产各种计算机应用软件，其总部在伦敦东北部的Harlow小镇。这家公司在法国、西班牙、爱尔兰都有分部，在哥本哈根有一个很大的研究与发展中心。目前，这家公司在世界范围内共有员工950人，公司还计划在未来向拉美和亚洲东南部发展.,TectronUKisaBritish-ownedengineeringcompanywhichp

16、roducessophisticatedcomputerapplicationsforthemanufacturingsector.ItsheadquartersareinHarlow,tothenorth-eastofLondon.IthassubsidiariesinFrance,SpainandIreland,andalargeresearchanddevelopmentcenterinCopenhagen.Itcurrentlyemploysatotalof950peopleworldwide,andthereareplanstoexpandintoLatinAmericaandSou

17、thEastAsiainthenearfuture.,HowtoPresentaCompanyEffectively,CompanyhistoryDetailsabouttheirhistoryintheirmarketingliterature,theirannualreportsandcompanypresentations,inordertoshowthattheyareestablished,andhaveexperienceintheirfield.Thiscanincludeinformationaboutthefounderorpersonwhostartedthecompany

18、(whenitwasstartedorfoundedandwhoitsfounderwas),andkeydatesandeventsinthecompanyhistory.,Whorunsthecompany:whoitschiefexecutiveis.Companyactivities:whatproductsitmakesorwhatservicesitprovides:thescopeofbusinessofthecompanyanditsprimaryproducts.Itssalesfigures.howmanypeopleworkforit:howmanyemployeesit

19、has.whereitsheadquarteris:whereitisbased.whereitsfactoriesorplantsarelocated(ifitsamanufacturingcompany).howmanybranchesorretailoutlets(shops)ithas(ifitsaretailorganization):marketsathomeorabroad.Asummaryofcompanyincludingdevelopmentsandfutureplans.,CommunicativeStrategies,1)Tipsforaclearstructurefo

20、ryourpresentationOpeningGreetingtheaudienceIntroducingyourselfIntroducingthetopicofyourpresentationSettingtimelimits(howlongyourtalkwilllast)Dealingwithquestions(whenyouwillanswerthequestions)Providingaframework(howmanypointsyouwillmake),BodyPoint1Point2Point3Conclusionse.g.Idliketoconcludemypresent

21、ationbysummingupmythreepointsQuestionse.g.Idbeveryhappytoansweryourquestionsifyouhaveanynow.Closinge.g.Thankyouforyourattention,2)Tipsongivinganeffectivepresentations.beclear,memorableandconfident.beyourself,benatural,bepersuasive,KeyStepstoanEffectivePresentationPurposeAudiencePreparationInformatio

22、nPractice,3)TipsformotivatingtheaudienceinasalespresentationGrabtheaudiencesattentionwithyouropener.Establishandbuildtheirneedorinterestinyourproduct,idea,orproposal.Showthemthatyourproduct,ideaorproposalwillmeettheirneeds.Helptheaudiencevisualize,throughdescriptivelanguageorwithvisuals,themselvesus

23、ingyourproduct,idea,orproposaltomeettheirneeds.Encouragingtheaudiencetotaketheactionyoursuggest.,ChineseSpiralPatternandWesternLinearPattern,CultureNote,Speakingfiguratively,Chinesethinkin“poetry”,wherecontextorsettingdeterminesaction.Beforecomingtothemainpoint,theywillprovidebackgroundinformationsu

24、chasreasons,conditionsorotherdetails.However,Englishpeoplethinkin“prose,”eachsentenceorparagraphfollowingformthepreceding.Theythinkinastraightforwardway,movinggoalsfromstrategytotactics,orthereverse.Knowledgeofthisdisparityinthinkingpatternsisofgreatimportanceinfacilitatingcross-culturalcommunicatio

25、n.Ontheonehand,knowingtheEnglishwayofthinking,ChineseshouldtakeitintoaccountandtakeamoredirectapproachwhencommunicatinginEnglish.Forinstance,whenmakingapresentationinEnglish,theyshouldexpressthemselvesinaclearanddirectwayfollowingalogicalpresentationstructure.Ontheotherhand,Englishpeopleshouldbemore

26、understandingandcooperative,adaptingthemselvestotheChinesewayofthinkingwhenassociatingwiththelatter,whosometimesliketobeataboutthebush.Thus,communicationbarrierscausedinthisregardmightbeovercome.(Ref:中西方思维方式的差异.doc),OralPracticeinClass,GroupWorkChooseagroupmembertomakeapresentationononeofthetopicsbe

27、low.TheothermembersusetheChecklistbelowthetopicstoevaluatethepresentation.TopicsWhyshouldntyoudrinkanddrive?Whydowomenlivelongerthanmen?WhyaremanypeopleobsessedwithInternetchat?Whyshouldpeoplebediscouragedfromsmoking?Whyshouldweprotecttheenvironment?,ChecklistA.OverallDoesheorsheconsidertheaudience?

28、Doesheorshehaveclearobjectives(toinform,toamuse,topersuade,totrain)?B.SystemIshisorherpresentationwellprepared?Isthereaclearstructure(beginning,middle,end)?Doesheorshelinkthepartstogether?,Isthecontentrelevantandinteresting?Hasheorsheconsideredthetiming?C.DeliveryDoesheorshespeakclearly?Doesheorsheu

29、seappropriatelanguage?BodylanguageDoesheorsheusetheirbodytoemphasizemeaning?Doesheorshemaintaineyecontactwiththeaudience?Doesheorsheappearconfidentandpositive?,CaseStudies,Whatdoyouthinkofthefollowingversionofapresentationopening?Howwillyouopenyourpresentation?“Right,thetour.Ivegotsomeflipchartshere

30、togiveyouapictureofthecompany.Ohwell,nevermind,wellmanagewithout.Anyway,Illtellyousomethingabouttheplantwellbehavingalookaround.Idontknowhowmuchyouknowaboutus.Perhapssomeofyouhavebeenherebefore?Anyway,Illstarttellingyouabitabouttheplantsothatlateryoucanaskquestionsanditshouldhelpyouunderstandtheproc

31、ess.Sohereweareinthemainbuilding”,ADebate,TheMoot:IsthefloatingpopulationoffarmersbeneficialorharmfultoChinassocialdevelopment?TheAffirmative(beneficial):ImprovingfarmerslivingstandardsPromotingtheruraldevelopmentcontributingtotheurbanconstructionBridgingthegapbetweentherichandpoorThenegative(harmfu

32、l):IncreaseofsocialcrimeLessmanuallaborinthecountryWorseningofurbansanitation(卫生)Worseningofurbantraffic,After-classPractice,Eachgrouppreparesaspokenpresentationaboutaproduct,akindofservice,atrainingprogram,oranadvertisingcampaign,andthengivesthepresentationinfrontofotherpeopleinthenextclass.DoresearchovertheinternetandgetcompanyandfoodinformationaboutMacdonald(麦当