国际商务函电

1、1,第四单元 询价及回复,一、询价的注意事项 1、询价可分为一般询价和具体询价 2、第一次询价（一般询价）需要介绍自己从何处得知对方的资料。 3、询价函最重要的是写得明确。 4、询价函应该直接寄给公司，不寄给个人。 二、回复的注意事项 1、回复要及时 2、介绍、推介其他产品。,2,三、询价的表达方式,3,4,5,6,7,8,四、回复的表达方式,9,10,11,12,13,14,Letter-4(1)具体知识点,1、 would like sb. to do sth. 类似的表达方法： should like sb. to do sth. 想要某人做某事 I would like you to

2、help me complete this work. What would you like me to do? 2、a promising market for sth. 对有销路的市场 a promising youth,15,3、allow (give, make, grant) sb. a discount 打折扣 We agree to give you 15% discount provided you order 100,000 sets. The highest discount we can allow you on this article is 10%. Having

3、given it a further thought, we think that 5% discount on price will help you enlarge your trade in Africa.,16,discount 折扣 a special discount 特别折扣 cash discount 现金折扣 trade discount 同业折扣，商业折扣 quantity discount 数量折扣 exceptional discount 额外折扣 at a discount 削价，降价，无销路的,17,4、individual item 商品；货物（ 指前面所提到的商

4、品或货物）,类似的表达法及区别： goods 在商业英语中泛指货物 article 指某一种商品而且有不同的规格 commodity 比较正式用语，尤其指一个国家的主要商品 merchandise 泛指商品，不特指某一商品，不可加不定冠词，没有复数形式 cargo, shipment 指已装上运输工具、准备运走的货物,18,5、quote v. 报价,quote a price quote sb a price quote sb for sth quote sb a price for sth Please quote us your most favorable price CIF Seat

5、tle for the above goods, including our commission 5%. 请就上述货物向我方报CIF西雅图最优惠价，含佣金5%。,19,Letter-4(2)具体知识点,1、We are very pleased to receive your enquiry on 15th January. （多用于复信的开头） 类似的表达方法： Weve received your letter of Were in receipt of your letter dated We learn from your letter of We note from your le

6、tter of that,20,in reply to . 现答复；兹复 =in response to =in answer to In reply to your letter of 26th of this month, we are making you the following firm offer. 现答复你方本月26日来函，向你们报实盘如下。 This is in response to your letter of 26th of this month. We are making you the following firm offer. 现答复你方本月26日来函，向你们报

7、实盘如下。,21,2、by separate post 另航 类似的表达：by separate airmail post/airmail to sb. under separate cover separate adj. 单独 The discussion of these issues should be kept separate. vt. 分离、分隔 Please separate the blown tins from the good ones for easy identification.,22,3、meet the demand 满足需求,n. 需求（和supply供给相对应

8、） The supply is inadequate to meet the demand. vt. 要求、需要 The letter demands an immediate reply. 4、place an order/a large order with sb for sth If your price is reasonable, we may place a large/substantial order with you. 若你方价格合理，我方可能向你方大量订购。,23,Letter-4(4)具体知识点,1、representative n. 代表（通常和of连用） a repr

9、esentative of a company adj. 代表性的、典型的 be representative of sb./sth. Is the answer truly representative of national opinion? 2、 call on 拜访= visit =call in I will call on you on Sunday.,24,3、appeal to sb.,1）对有吸引力，使感兴趣 The idea of traveling has never appealed to me. 2）appeal to sb. (for sth.)为恳求/呼吁某人 T

10、he police appealed to the crowd not to panic for everybodys safety. 3）appeal to sth. (against sth.) 上诉 She appealed to the high court against her sentence.,25,课后练习V,1、从纽约A.B.C.公司获悉，你公司出口尼龙床单和枕套。对上述品质优良价格公道的商品，本地区常有需求。 We learn from A.B.C.Co of New York that you are exporting Nylon bed sheets and pil

11、low-cases. Ther is a steady demand here for the above-mentioned commodities of high quality at moderate prices.,26,2、我们另邮寄样品一批，深信一旦你们有机会查看样品之后，定会承认该货品质优良价格合理。 Under seperate cover, we are sending you a range of samples and when you have a chance to examine them, we feel consident that you will agree

12、 that the goods are both excellent in quality and very reasonable in price.,27,3、收到你公司5月14日询价，得悉你对我们手工制人造革手套感兴趣。现将你所需的详细资料，具有插图的目录和价格单附寄给你。 We have reseived your enquiry of 14th May and learn of your interest in our handmade artificial leather gloves. We are enclosing our illustrated catalogue and p

13、rice list giving the details you ask for.,28,4、所附价格单和图解目录将给你提供有关你方最感兴趣的型号的具体情况。 the enclosed price list and illustrated catalogue will give details of the model in which you are especially interested.,29,附加练习,1、请贵公司尽快汇寄运动鞋的最新价目表和带有图片的商品目录，并给予最优惠的报价. We ask you kindly to deliver us as soon as possibl

14、e your latest pricelist of your sports shoes with the lowest quotations, together with an illustrated catalogue. 2、请告知中国餐具的价格和最早的交货日期。 We request you to inform us of the price of Chinese dinnerware and the possibly earliest date of delivery.,30,3、我方欲求购下列产品,如贵公司能寄来样品,我方将非常感激.,We are in market for the

15、 following items and should be grateful if you would send samples of the same. 4、我方对贵公司2005年1月12日来信中提到的“宏基”计算机很感兴趣，如蒙提供具有竞争性的报价，将十分感激。 We are interested in Acer computers you stated in your letter of Jan 12, 2005 and shall be obliged if you could offer us competitive quotation.,31,5、如贵公司能从上周寄送的价目单中再

16、给一些折扣优惠,将不胜感激。,We shall be grateful to you for further discount off your price list you sent last week. 6、应贵方5月21日的询盘，我方将很高兴以每台成本加运费到东京港120美金的价格供应此款传真机。 With reference to your enquiry of May 21st , we shall be happy to supply fax machine at the price of $120 per set CFR Tokyo.,32,7、我方不能提供贵方在2月2日的来信所

17、要求的产品，非常抱歉。,We are sorry that we are not able to offer you the goods you requested in last letter of Feb 2nd. 8、我方无法接受你方重复订单，因为你方所要求的货物已没有库存。 We are not in a position to accept your duplicate order as the goods you required are out of stock.,33,Practice Lessons: Write a letter with the following par

18、ticulars:,有意进口广交会上展出的“天鹅”牌花园坐椅。 为此，请告知有关成本保险加运费价格、折扣和交货期等详细情况。 如有小册子或目录册也请提供。 若有尚未进入英国市场的新品种也请告知，如有可能，请寄样。 希望这是互利业务关系的良好开端，并保证对你方的发盘一定予以仔细考虑,34,Dear Sirs, We want to import garden chairs of swan brand, please tell us about CIF price, discount and date of delivery. If you have little booklet and catalogues, please provide us. If you have new products which have not emerge in UK market, please inform us. We hope receive