自考电子商务英语课文及生词

1、Unit 1 Text A Introduction to e-business电子商务概论IBM defines e-business as “the transformation key business processes through the use of internet technologies.”some of those e-business processes include:（IBM 定义为转型关键业务过程通过互联网技术的使用的电子商务。这些电子商务流程的一些）. Buying and selling over the internet (ecommerce) 客人的买卖

2、盘通过互联网 (ecommerce). Conducting customer in real time using web-based tools进行实时使用基于 web 的工具中的客户. Communicating with suppliers, employees and customers与供应商、 雇员和客户沟通. Online marketing and advertising 在线营销及广告The greatest transformation in business practice today is the emergence of the Internet and the

3、World-wide-web interface .it has become a powerful medium for commerce and business transactions of all kinds（今天在业务实践中的最大转变是互联网的出现与世界范围内网接口.it 已成为一种功能强大的媒介贸易及商业交易的各类）. The terms e-business and e-commerce are sometimes used （有时使用条款电子商务和电子商务）interchangeably, but the common difference is that e-commerc

4、e refers to financial transactions over the web and e-business refers to all forms of transactions over the web. The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business. The most powerful implementations

5、of e-business enable a complete restructuring of business models互换，但共同的区别是通过网络，电子商务是指金融交易，通过网络，电子商务是指所有形式的交易记录。这种商业模式的转型力量远远超出了业务客户和成本节省方便明显点。最强大的电子商务实现启用一个完整的业务模式转型.For an e-business the economics are simple. Historically, 1% of first time visitors to a web site will buy a product. But 20% of secon

6、d time visitors do. To stay in business the site must be “sticky ” to keep the customers coming back; and theyll only do that if the experience provided continues to delight. 对于电子商务简单经济。历史上，1%的第一次访问者的网站会购买的产品。但第二次访问者的 20%。若要留在商业站点必须是粘保持回来 ； 客户，他们只会做，如果经验提供继续为乐。Customer service has been, and continue

7、s to be, a major competitive factor for todays organizations. Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer information, much of which is in the form of documents. Whether its a form, statement, check, invoice or piece of correspond

8、ence, customer service must have instant, easy access to provide the level of service todays customers demand. 客户服务，并将继续成为一个主要的竞争因素，对于今天的组织。实现杰出顾客服务的目标的要求企业提供最快的访问，所有的客户信息，其中很多是文档的形式。这是一个窗体、 语句、 检查、 发票或必须即时通讯，客户服务的今天提供的服务的方便的客户需求。These basic rules do not change in an e-business world. E-business tra

9、nsactions often involve several interactive steps, all of which must be captured and saved for audits, dispute resolution and overall customer service excellence. In order to make full use of the power of the web and efficiently handle high-value intangible services such as mortgage or insurance app

10、lications, it is important that all the information a consumer sees as part of their transaction be saved as part of the customers experience. E-business is not about technology, it about business. Its not about re-inventing your business; Its about transforming your business through the use of the

11、internet. Its about streamlining your current business 在电子商务世界里不要更改这些基本的规则。电子商务交易通常涉及几个互动步骤都必须捕获和保存的审核，争议的分辨率和整体客户优质服务。以充分利用网络，并有效地处理按揭或保险申请等高价值无形服务是经验的事务的力量的重要的所有的信息使用者看到他们的一部分保存客户的一部分。电子商务不是有关技术，它业务的认识。重整业务无关 ； 转换您的企业通过互联网的使用有关的。这是一个关于简化您的当前业务processes to improve operating efficiencies. This, in t

12、urn, strengthens the value you provide to your customers, value that cannot be generated by any other means, and value that will give you a serious advantage over your competition. 程序，提高经营效率。这，换句话说，加强您提供给您的客户、 其它途径无法生成的值和会给你一个严重的优势，通过您的竞争对手的值的值。Successful e-business start at different points, and yo

13、u can too. But first you must identify which of your core business processes are most suitable for, or most in need of, conversion to e-business. A good place to start is improving customer interactions and internal business processes. 成功的电子商务开始不同点，你也可以。但是，首先必须确定您的核心业务流程的哪些是最适合或需要的转换为电子商务的大部分。启动一个好地

14、方提高客户的交互和内部业务流程。When you become an e-business you transform your relationship with your customers. Customers are the key ingredients of success. Your most critical business process is customer relationship management. 当您成为一个电子商务您与客户转换之间的关系。客户是成功的关键要素。客户关系管理您最关键的业务进程。You will also need to be ready to

15、 transform the way cash flows through your company. Technology will change every aspect of your revenue and cost structures from online transactions to streamlined electronic billing and payment systems. 还需要准备好转换方式现金流通过您的公司。技术将更改从网上交易的您的收入和成本结构的每个方面为简化的电子账单与支付系统。Unit 1 Text A本 课 单 词 学 习 New Words-请按

16、书上单词的顺序听录音1define给下定义，解释2Transform vt.改变, 转换 3Transformation n.转型, 转化, 改造4process过程; 程序; 步骤; 工序5technology技术, 工艺, 工艺学6conduct管理；指挥；输送 n.行为；管理(方式)7web网, 网络8advertise做广告,宣传9emergence.出现10Medium adj.中等的, 适中的n.手段, 媒介, 媒体11Commerce n.商业, 商务, 贸易12Transaction n.处理, 执行; 交易,13Interchangeable adj.可互换的14interc

17、hangeably可交换地可交换地15Financial adj.金融的, 财政的, 有钱的16extend.v.延伸, 延长, 伸展, 扩展, 提供, 使竭尽全力17convenience.n.便利, 舒适, 适宜, 便利设施, 方便的时间18Implementation implimentein n.履行, 落实, 装置19restructureri:strkt v.重建, 重造, 改组20restructuringri:strktri n.重组, 结构调整动词restructure的现在分词21historicalhist:rikl adj.与历史有关的22historicallyhis

18、trikli adv.历史上地23siten.地点, 位置, 现场vt.使 . 位于24productn.产品, 产物, 结果, 某种影响下产生的人或物, 乘积25stickystiki adj.粘的, 闷热的, 困难的, 令人不满意的26stickinessstikinis n.粘性, 粘住27competekmpi:t v.竞争, 比赛, 对抗28competitionkmpitin n.竞争, 比赛29competitivekmpetitiv adj.竞争的, 有竞争力的, 胜过或超过他人的30factorfkt n.因素, 因数, 因子vt.把 . 因素包括进去vi.作为因素31org

19、anization:gnaizein n.机构, 组织adj.有组织的32outstandingautstndi adj.优秀的, 突出的, 未支付的, 未完成的33accesskses n.入口, 通道n.接近(的机会), 使用之权vt.进入, (电脑)存取34documentdkjumnt,dkjument n.文件, 公文, 文档vt.记载, (用文件等)证明35statementsteitmnt n.陈述, 声明36invoiceinvis n.发货单, 发票, 货物vt.开票, 寄发票,开清单37correspondencekrispndns n.通信, 信件, 相符38instan

20、tinstnt n.瞬间, 立即adj.立即的, 即时的, 速成的39involveinvlv vt.包含, 使忙于, 牵涉, 使卷入, 使陷入40interactintrkt vi.相互作用, 相互联系, 相互影响, 互动41interactive42interaction43capture44audit45dispute46resolution47overall48excellence49efficient50efficiently51efficiency52handle53intangible54mortgage55insurance56application57consumer58st

21、reamline59current60strengthen61generate62identify63core64conversion65internal66relationship67ingredient68critical69management70cash71aspect72revenue73electronic74electronically75paymentUnit 1 Text BB2B and B2CBusiness done electronically through a web of interconnected networks including the public

22、Internet, intranets, extranets and value-added networks is e-commerce. Electronic commerce between businesses is not new. Businesses began sending and receiving purchase orders, invoices and shipping documents electronically via EDI in the late 1970s. EDI over private networks was complex, initially

23、 expensive and required training and installation. The Internet makes electronic commerce affordable to companies of all sizes. Companies of all sizes can now communicate with each other electronically, through the public Internet, networks for company use only (intranets) or for use by a company an

24、d its business partners (extranets), and private value-added networks.Business to business (B2B) e-commerce is the business done among businesses. It is used for coordination between the purchasing operations of a company and its suppliers; the logistics planners in company and the transportation co

25、mpanies that warehouse and move its products; the sales organizations and the wholesalers or retailers that sell its products; and the customer service and maintenance operations and the companys final customers. B2B e-commerce supports seamless international business communication, cross-industry d

26、ata sharing, complex procurement models, engineering collaboration, planning collaboration, manufacturing, and test collaboration, complex transactions, event tracking, customs clearance, global freight consolidation and more, regardless of supporting operating systems and software.Business done bet

27、ween enterprises and consumers on Internet is Business to Consumers (B2C) e-commerce. The Business to Consumers (B2C) opportunity is huge. Consumers are predicted to spend $ 100 billion on the Internet by 2003. The Internet is an extremely effective medium for creating customer loyalty and company p

28、rofitability. A comprehensive business to consumer (B2C) solution is complete suite of secure end to-end electronic commerce solution that performs real time credit card verification and online order processing to fulfillment and payments. Successful online shopping sites validate the concept that c

29、ustomers are looking for the convenience, low prices, and variety they find online. The success of early entrants like Amazon. Com has validated the online channel in many market niches. The key component to a successful business-to-consumer portal is the ability to provide the right content, at the

30、 right time, to all of your customers -without making them link to another web site. For dynamic business-to-consumer sites committed to achieving that goal, B2C solutions suite provides a range of solutions for aggregating rich, relevant content, personalizing and syndicating that content, and auto

31、mating back-end business transactions with distributors and manufacturers.The following are the typical software modules used in a B2C software solutions suite, different solution providers follow slightly different approaches but the following modules cover a representative situation. eContent-Prov

32、ides rich, relevant content to your customers. It provides content aggregation, transformation, and delivery in real-time, so customers can always see the latest information, smoothly integrated into the portals format and look-and-feel. eIntegrate-Delivers fast and seamless integration of back-offi

33、ce applications with your e-business portal to facilitate online ordering and customer service. eIntegrate should have a feature to let your online business interface directly back-office applications without requiring middleware programming or application customization. eNotify-Provides you a way t

34、o continue your customer relationship by allowing your customers to define what information they are interested in hearing about. eNotify monitors information sources and automatically notifies customers of events of interest as they occur, thus helping to build long-term relationships and customer

35、loyalty. eSyndicate-Lets you deliver specific sets of information in any number of different formats (including XML) to business partners. For those online businesses that need to share their content with online channel partners, such as affiliate partners, eSyndicate intelligently routes content to

36、 partners, and can be configured to deliver content using any electronic format , open standard, or industry protocol.Unit 1 Text B本 课 单 词 学 习 New Words-请按书上单词的顺序听录音1interconnect2network3intranet4extranet5purchase6via7private8complex9initially10installation11affordable12communicate13communication14p

37、artner15coordination16logistics17transportation18warehouse19wholesaler20retailer21maintain22maintenance23seamless24data25procurement26collaboration27customs28clearance29global30freight31consolidate32consolidation33regardless34software35enterprise36opportunity37predict38effictive39create40loyalty41pr

38、ofitable42profitability43comprehensive44solution45credit46verify47verification48fulfill49fulfillment50validate51concept52entrant53channel54niche55component56portal57link58dynamic59committed60suite61range62aggregate63aggregation64relevant65personalize66syndicate67automatic68automatically69automate70d

39、istributor71manufacturer72typical73module74approach75representative76delivery77integrate78integration79format80facilitate81feature82middleware83customize84customization85notify86monitor87source88specific89affiliate90intelligent91intelligently92route93configure94protocolUnit 2 Text AGeneral outline o

40、f an Internet business plan1.Executive SummaryThis section must concisely communicate the basics of your entire business plan.Electronic commerce will change the way materials management and finance areas conduct business. Tangible benefits are increase of labor efficiency, reduction in costs, reduc

41、tion/elimination of errors. Intangible benefits include closer relationship with industry, improved cash management, easy access to procurement information and contracts, facilitated business reengineering, bettered corporate information which facilitates Just-In-Time / Direct site Delivery purchasi

42、ng.2.Business DescriptionIn this section discuss the firms product or service along with information about the industry and Internet. Then the plan should describe how the product /services and the Internet fit together or complement each other. The Internet provides access to the global marketplace

43、. Customers will be able to consume information, products, and services from the comfort of the homes. Broadband technology increases the utility of using the Internet. Increased bandwidth speeds the transmission of interesting multi-media content. The Internet allows direct access to information, p

44、roducts, and services, which cuts out middlemen and causes economic deflation. 3.Marketing After describing the business, next it should discuss target market, identify competitors, describe product advertising, explain product pricing, and discuss delivery and payment mechanisms. 4.Customers The bu

45、siness plan must define who their customers are and how many of them exist on the Internet. There are demographic studies by organizations such as the Internet society and the Internet group that can help in determining this. Questions to be addressed are whether the company has the resources in pla

46、ce to process the on-line orders and keep its customers satisfied. How will it encourage repeated business? 5.Competitor Use Internet search engines to look for known competitors or similar products to the company is products. Companies are continuously joining the Internet. Institutions financing t

47、he project while going through the business plan will be very interested in knowing how the company is going to beat the competition.6.Advertising The plan should describe as how the target markets are to be reached. Describe how the company is going to tell the Internet community about its product

48、or service. Designing beautiful web pages is only a first step. The company must also get the word out about its web site by adopting submission to database of search engines, adding URL to the bottom of all e-mail messages sent by the company. 7.Pricing How is the company setting prices for its pro

49、ducts or services? If the product is intangible information delivered over the Internet, one should try to create some sort of pricing model to justify its prices. One could start by researching what others are charging for similar products. 8.Delivery PaymentHow is the company going to deliver its

50、product and get paid? E-mail alone is not secure. Consider encryption techniques like PGP, and on-line payment services such as DigiCash. 9.Research Development This is where to get into the technical aspects of proposed project. Address where the project is now, the RD efforts that will be required

51、 to bring it to completion, and a forecast of how much the project will cost, since the internet is continually developing, one should also address continuing plans for RD.10.Operations In this section, discuss the major aspects of the business, including daily operations and physical location. Also

52、, what equipment will the business require? Will it be using your own web server, or will it be contracting with another company? How does the company recruit its employees? Be sure to include cost information. What features will be incorporated in the site initially and what are the plans for enhan

53、cement or expansion? Will the company get the website designed internally or will it outsource it?11.ManagementThis segment must address who will be running the business and their expertise. Because the business centers around the Internet, be sure to discuss the management teams level of Internet e

54、xpertise and where they gained it.12.Risks In this section, the plan must define the major risks facing the proposed business. In addition to regular business risks such as downward industry trends, cost overruns, and unexpected entry of competitor, also include risks specific to the Internet. For e

55、xample, be sure to address the issues of limited barriers to entry. Computer viruses. Hacker intrusions, and unfavorable new policies or legislation. 13.FinancingPotential investors will pay close attention to this area, since it is a forecast of profitability, as in a regular business plan, include all pertinent financial statements. Financial projections; 5year pro forma, profit /loss statement, cash-flow, b