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1、businessenglishwriting,salesletters,businessenglishwriting,inthismodule,youareexpected,objectives,toknowthecontentandhighlightthesellingpointsincludedinasalesletter;,towriteasatisfactorysalesletterwithcorrectlayout,completecontentsandattractiveuniquesellingpoints.,amongthepropagandacampaignactivitie
2、softhenewroundpromotionforlatestwinterclothing,asaleslettertopotentialcustomersisaneffectiveandleastexpensiveway.qiuxiaoyunwasdemandedtocomposeasaleslettertotheretailertopromotethelatestwinterclothingandshefeltsomethingimproperandawkwardaboutherfirstdraft.sohelphertoreviseandimprovethefollowingversi
3、ontoasuccessfulsalesletter.,dearsirs,zhejiangsunshinecashmereco.ltd.isamoderncashmeregarmentcompany.ourcompanyhasbecomeaprofessionalcashmereproducerinthehighcompetitivecashmeregarmentsmarkets.ourcompanyspolicyis“tobuildabrighttomorrowwithtopquality”.wearestrongatdesigninganddeveloping.wehaveavaluabl
4、eexpertsteamengagingindesigningthemostfashionablecolorsandstyles.alsowehaveverystrictqualitycontrolsystemsupervisingallovertheproductionlines.ourstylesincludet-shirt,pullover,outwear,underwear,skirtset,pantsset,scarfandshawletc.inpurecashmereandinmulberrysilkandotherpurenaturalsupermaterialaswell.,i
5、tssimplebutnoble,calmandconfidentstyleofourlatestwinterclothingstandsforthebestchoiceofthoseconsumerswhohavegoodcultivationandfashiontaste.wesincerelyinviteinterestedpartiestocontactusforfurtherinformationandtofulfillanyofyourcashmereproductsneeds.yourssincerely,qiuxiaoyunsecretaryofgeneralmanager,b
6、usinessenglishwriting,necessaryknowledge,formatcontentslanguagetipsforwriting,yournameaddressdatemr.(orms.)_(ifyouhaveacontactname)companynameaddressofthecompanydearmr.(orms.)_,bodysincerely,signaturetypednameenclosuresdocumentsyouhaveenclosed,ifany,gettingattentionwithaquestion,orstatementtocreates
7、uspense,arousinginterestwiththeadvantageofyourproductorservice,provingbenefitsoftheproductorservice,motivatingactionofplacinganorder,businessenglishwriting,contents,parai-gettingattentionwithaquestion,orstatementtocreatesuspenseparaii-arousinginterestwiththeadvantageofyourproductorserviceparaiii-pro
8、vingbenefitsoftheproductorserviceparaiv-motivatingactionofplacinganorder,businessenglishwriting,referenceexpressions,referenceexpressions,businessenglishwriting,vocabularydevelopment,productpromotion,businessenglishwriting,vocabularydevelopment,servicepromotion,samplesentences,wehavebeenexportingvar
9、iouselectricappliancesformanyyearsandhaveenjoyedgoodreputationamongourcustomers.whynotenjoythecolorfulspringbyjoiningourtouristgroupafterabusywinter?wouldyoubeinterestedinacarwhichrunsonneitherconventionalgasnorelectricpower?wouldyouliketoreduceyourrisingdomesticfuelcosts?wouldntitbemagicto.nameyour
10、favoritegrannycookieandwina$30giftcertificate!,gettingattention,businessenglishwriting,samplesentences,actnowandgeta$50rebate!weatvoicetechwouldliketoofferyouanewproductthatwouldhelpyouimproveyourworkefficiency.mercury808digitaltelephoneisahighperformanceinstrumentforaneasilyaffordableprice.ourprodu
11、ctsarebeingretailedinleadingdepartmentstoresthroughouteurope.ourproductsappealtoawideage-group.,gettingattention,businessenglishwriting,samplesentences,dreadcleaningupthedirtywindowsofyourhouse?wewilldoitforyouatapriceyoucantaffordtopassup!howtobecomeacitizenoftheworldwithoutleavingthecomfortofyourh
12、ome?wellmakeitpossibleforyou!unlikeotherproducts,ourproductissuperiorintermsofperformance,physicalfeaturesandetc.,arousinginterest,businessenglishwriting,samplesentences,adiscountof2%onthetotalvaluewillbegrantedifyoucouldmakepaymentwithin15daysofdelivery.theyare20%lowerincostcomparedwithourpreciouso
13、nesandothercompetitors.iamcertainthatyouwillbeinterestedinournewtoothpaste.,arousinginterest,businessenglishwriting,samplesentences,thelargememoryofourhandheldpcwillallowyoutorunthelatest,mostsophisticatedsoftware.nomoreneedforaseparatefaxmachine.ourhigh-speedmodemprovideshassle-freeonlineaccess.wit
14、hourdx200digitalphone,youllgetthewholeworldatyourfingertips!tocelebratetheopeningofournewstore,welltake10%offanyitemyoupurchasebeforemay31.,provingbenefits,businessenglishwriting,samplesentences,wellofferyoualimitednumbertobesoldat15%belowlistprices.onthesesalesweshallallowyouaspecialdiscountof10%.y
15、ouwillreceiveaspecialdiscountof15%,anoffertobemaintaineduntilmay31./thisofferisgoodthroughmay31.,provingbenefits,businessenglishwriting,samplesentences,totakeadvantageofthisspecialoffer,callnow!toorder,calltoday1-800-000-0000.goaheadandwinamoststylisheleganzawatchofyourchoice!hurry!thecontestendsmay
16、31.actnow!thisofferendsmay31.thisofferendsmay31andwillnotberepeated.,motivatingaction,businessenglishwriting,samplesentences,ifyouarenotcompletelysatisfied,returntouswithnoobligation.youpaynothingunlessyouaretotallysatisfied.noquestionsasked.simplyreturntheproductwithin30daysandwewillrefundyourmoney
17、infull.trythisproductfor15days.thengobacktoyouroldweguaranteeyouwontwanttogoback.fillintheenclosedorderfromandreturnitwithacheck,wewilleffecttheshipmentimmediatelyuponthereceiptofyourorder.,motivatingaction,businessenglishwriting,tipsforwriting,analyzethereaderidentifyandlimityouraudiencefindoutexac
18、tlywhattheneedsofthisgrouparedeterminepreciselywhatyouwantyourreaderstodoafterreadingyourletter.knowtheproductorservice,businessenglishwriting,emphasizebenefitsthemostoff-puttingwordsisibutthemosteffectiveoneisyouicantrainyourservicerepsinthelatestsatisfactiontechniquesyourcustomercomplaintratiowill
19、dropbytrainingyourrepsinthelatestcustomersatisfactiontechniquesunderstatetheprice,unlessitisanobviousbargainenclosemoredetails,businessenglishwriting,dearsirs,zhejiangsunshinecashmereco.ltd.isamoderncashmeregarmentcompany.ourcompanyhasbecomeaprofessionalcashmereproducerinthehighcompetitivecashmerega
20、rmentsmarkets.ourcompanyspolicyis“tobuildabrighttomorrowwithtopquality”.wearestrongatdesigninganddeveloping.wehaveavaluableexpertsteamengagingindesigningthemostfashionablecolorsandstyles.alsowehaveverystrictqualitycontrolsystemsupervisingallovertheproductionlines.ourstylesincludet-shirt,pullover,out
21、wear,underwear,skirtset,pantsset,scarfandshawletc.inpurecashmereandinmulberrysilkandotherpurenaturalsupermaterialaswell.,businessenglishwriting,itssimplebutnoble,calmandconfidentstyleofourlatestwinterclothingstandsforthebestchoiceofthoseconsumerswhohavegoodcultivationandfashiontaste.wesincerelyinvit
22、einterestedpartiestocontactusforfurtherinformationandtofulfillanyofyourcashmereproductsneeds.yourssincerely,qiuxiaoyunsecretaryofgeneralmanager,businessenglishwriting,whatarethebasiccontentsincludedinasalesletter?,whatistheappropriatetoneappliedinasalesletter?,couldyousumupsometipstoattractthepotent
23、ialcustomersattentionwhendesigningandwritingtheletter?,notes:,whatisthefunctionofasalesletter?,isthereanyprobleminthissalesletter?,businessenglishwriting,isthereanyprobleminthissalesletter?didntfollowtheprincipleofasalesletterlackedthekeysellingpoints(morelikeacompany/productintroductionthanasalesle
24、tter)beincompleteingettingattentionandarousinginterestsinthebeginningandpersuadingactionintheendbetooplainandgeneralinthetone(asaleslettershouldbepersuasiveandpersonal),businessenglishwriting,2.whatisthefunctionofasalesletter?toexpandbusiness,topersuadethepotentialcustomertobuywhatthesellersareablet
25、osupply(goodsorservice),businessenglishwriting,3.whatarethebasiccontentsincludedinasalesletter?idpaformula:interest,description,proofandactionarousethereadersinterestmakeagooddescriptionofferprooforbenefitstobeabletoprovideusingtherecommendedproductsorservicepersuadeormotivatecustomerstotakeactionwi
26、thprovidedaccess,businessenglishwriting,4.whatistheappropriatetoneappliedinasalesletter?bepolite,personalandconsiderateadoptyou-attitudetrytocreateanatmosphereofintimatepersonalrelationshipgetyourreadersfeelyouareintheirshoes,businessenglishwriting,5.couldyousumupsometipstoattractthepotentialcustome
27、rsattentionwhendesigningandwritingasalesletter?begreatlycharacteristicandattractivebeshort,simpleandeasytounderstand,directandpracticalindescribingtheproductsandproofs.begooddesignedinappearancewithanewstyleanddontignoretheletterhead.,businessenglishwriting,zhejiangsunshinecashmereco.,ltd.no.25kangt
28、airoadhuzhou,zhejiangprovince,chinatel:86-572-3177777fax:86-572-3177888dearsirs,charmdefinedbyyou!doyouwanttotakeabusinessopportunityinthiswinter?withoursunshinelatestseasonmulti-colorcashmereclothing,giveyouoryourhonoredcustomersareservedluxuriouscharminthiswarmwinter!,arousereadersinterests,busine
29、ssenglishwriting,wearepleasedtointroduceournewseasonalcashmereclothingproductsandfeelsureyouwillfindinterestedaboutthem.asaprofessionalcashmereproducerinthehighcompetitivecashmeregarmentsmarkets,wearestrongatdesigninganddevelopingthemostfashionablecolorsandstyles.thewinterclothingseriesincludet-shir
30、t,pullover,outwear,underwear,skirtset,pantsset,scarfandshawletc.inpurecashmereandinmulberrysilkandotherpurenaturalsupermaterialaswell.itssimplebutnoble,calmandconfidentstyleisthebestchoiceofthoseconsumerswhohavegoodcultivationandfashiontaste.thedemandforitisskyrocketinginbothdomesticandforeignmarkets.,offertheproductdescription,businessenglishwriting,owingtothehighquality,simpledesignsanddelicatedetailsofourproduct
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