外研社 新职业英语 第二版 职业综合英语1Unit 1课件

1、Unit 1,ENGLISH FOR CAREERS,Unit 1 Organization,新职业英语,职业综合英语 1 第 2 版,1,学习交流PPT,Contents,2,学习交流PPT,Warm-1,Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.,Japan,USA,Car Companies,USA,France,P. R. China,USA,Supermarket Companies,Mobile Pho

2、ne Companies,3,学习交流PPT,Warm-2,Task 2 List at least two companies for each type of the following products.,TCL, Sony, Panasonic, Philips,Lenovo, Apple, IBM, Sony,Li-Ning, Adidas, Nike, Reebok,4,学习交流PPT,logo,What is a logo? A logo is a graphical element that, together with its logo type, forms a trade

3、mark or commercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companys commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others in a similar market.,5,学习交流PPT,Company introduction,Comp

4、any introduction Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan,

5、and is currently one of the worlds largest automakers. Ford Motor Company is an American multinational corporation and one of the worlds largest automakers.,6,学习交流PPT,Company introduction,Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest i

6、n its home market, and one of the most globalized retail and wholesale corporations. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortun

7、e Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.,7,学习交流PPT,Company introduction,Samsung Group is the largest company of the Republic of Korea. It is compos

8、ed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering to make something stronger; to supply something with material that can be burnt to produce heat or power n. any material that produces heat or power, usually when it is burnt,27,学习交流PPT,e.g. This company is among the first o

9、nes that went public in China.,Reading A,go public,(of a company) to start selling shares on the Stock Exchange,28,学习交流PPT,e.g. She took an instant dislike to me. instant coffee / instant noodles,Reading A,instant,a. happening immediately; (of food) that can be made quickly and easily,29,学习交流PPT,e.g

10、. The company has just acquired some new properties. She has acquired a good knowledge of English.,Reading A,acquire,v. to gain possession of; to gain something by ones own efforts, ability or behavior,30,学习交流PPT,acquisition,e.g. His latest acquisition is a racehorse.,31,学习交流PPT,e.g. An important fe

11、ature of Van Goghs paintings is their bright colors.,Reading A,feature,n. something important, interesting or typical of a place or thing,e.g. The new car features high speed and safety.,v. to include a particular person or thing as a special feature,32,学习交流PPT,as well as; besides,Reading A,in addit

12、ion to,e.g. In addition to the apples you asked for, I bought you some oranges and bananas.,33,学习交流PPT,e.g. Women tend to live longer than men. When Im tired, I tend to make mistakes.,Reading A,tend to,to be likely to do something or to happen in a particular way because this is what often or usuall

13、y happens,34,学习交流PPT,not to go near a particular person or place,Reading A,stay away from,e.g. I want you to stay away from my home.,35,学习交流PPT,a. having the usual qualities or features of a particular group or thing,Reading A,typical,e.g. This advertisement is a typical example of their marketing s

14、trategy.,36,学习交流PPT,v. to be very good at doing something,Reading A,excel (at/in),e.g. The school excels in sports. She has always excelled at foreign languages.,37,学习交流PPT,in terms of,from the point of view of; with regard to; concerning,e.g. In terms of environmental protection, this project is ex

15、cellent.,38,学习交流PPT,an idea or invention of one person or a small group of people,Reading A,the brain child (of somebody),e.g. This festival was the brain child of Tony Smith.,39,学习交流PPT,to be suitable for a particular use,Reading A,serve as,e.g. The sofa will serve as a bed for a night or two.,40,学

16、习交流PPT,Reading A,Google began as Larry Pages research project.,Page and Sergey set up the company and registered the .,The search engine grew quickly and it began to sell advertising on the website.,41,学习交流PPT,A-Task 2-1,Task 2 Correct the following statements according to the passage. An example ha

17、s been given.,Reading A,1. Google is the worlds most popular website.,Internet search engine,2. Google went public before it began to sell advertising on the website.,after,42,学习交流PPT,A-Task 2-2,Reading A,3. Google is now a billion-dollar company and has been named to the Top 500 list of the world.,

18、4. Googles employees work in places where typical office designs are used.,5. Google has become the Internet leader in terms of technology.,the No. 1 company to work for in the US,ad-based revenue on the web,where employees are comfortable and excel at their work,43,学习交流PPT,Task 3 Suppose you are th

19、e PR manager of Google. Give a short presentation about the company. The following are for your reference.,Reading A,44,学习交流PPT,Business Know-how,Making a Company Introduction,A company introduction usually contains the following information: History; Number of employees; Management structure Produc

20、ts or services.,45,学习交流PPT,Reading B,Reading B,Text,Task 1,Task 2,46,学习交流PPT,Text B-1,TAF Profile TAF Co., Ltd. was founded in the year 1990 with the objective of providing better and efficient services to the markets in the African continent and Southeast Asia.,Reading B,47,学习交流PPT,Text B-2,TAF is

21、one of the leading manufacturers of skincare and haircare products.With its own manufacturing facilities in China and the USA, the company has developed a wide range of products to meet the demands of its international customers. TAF products are extremely popular in their current markets, and the c

22、ompany is now looking to further expand its customer base throughout the world.,Reading B,48,学习交流PPT,Text B-3,Below is the companys organization chart, including all departments and their functions.,Reading B,49,学习交流PPT,Text B-4,Board of Directors is the governing body of the company. Chief Executiv

23、e Officer (CEO) works closely with the Board to provide leadership for the company. Administrative Department provides support and service for the Board and the CEO. Production Department is responsible for the development and manufacturing of products. Purchasing is in charge of the actual buying o

24、f all items.,Reading B,50,学习交流PPT,Text B-5,Quality Control (QC) is to ensure the products are up to certain standards. Research Refer to Business Know-how for company introduction; Include name, logo, profile, management, products/services, etc.; Good time management and cooperation; In-class presen

25、tation.,75,学习交流PPT,Language Lab,Language Lab,Task 1,Task 2,Task 3,Task 4,Task 5,76,学习交流PPT,LL-Task 1,Task 1 Match the words or phrases on the left with their meanings on the right.,Language Lab,make something increase closely connected or appropriate to the matter in hand to obtain something to keep

26、 ones distance from to do something very well, or much better than most people a person who sets up a business a connection between one section and another a part of something that is important,interesting or typical the quality of being liked or supported by a lot of people be likely to do,( ) 1. r

27、elevant ( ) 2. link ( ) 3. entrepreneur ( ) 4. fuel ( ) 5. popularity ( ) 6. acquire ( ) 7. feature ( ) 8. excel ( ) 9. tend to ( ) 10. stay away from,B,G,F,A,I,C,H,E,J,D,77,学习交流PPT,LL-Task 2-1,Task 2 Complete the following sentences with the words or phrases from Task 1. Change the form if necessar

28、y.,Language Lab,To become a successful _, one should have a working knowledge about the business he or she plans to start. 2. If you click on this _, it takes you to our flight schedule. 3. The business was _ from Owen four years ago. 4. Summers in the north _ be cooler and drier than in the south.

29、5. Once we have the _ information, we can make a decision.,entrepreneur,link,acquired,tend to,relevant,78,学习交流PPT,LL-Task 2-2,Language Lab,6. Swimmers have been told to _ the beach following a shark attack last week. 7. Students with good communication skills will have a better chance to _ at work.

30、8. Ever since basketball was invented, its _ has become increasingly higher. 9. Each room in this building has its own special _. 10. The areas rich natural resources have long _ the Russian economy.,stay away from,excel,popularity,features,fueled,79,学习交流PPT,LL-Task 3,Task 3 Complete the passage wit

31、h following words or phrases.,Language Lab,search engine relevant into with links,Since there are now billions of web pages, it is important to know how to search effectively for information on the web. Fortunately, some powerful online tools are there to help us _ this task. The simplest way to fin

32、d information on the web is to visit a special site called _. It is quite easy to useyou simply go to the homepage of the search engine, type a few key words _ a form, click on a Search button, and then wait a few seconds for your results. The results are provided on your computer screen as a long l

33、ist of _ to web pages. Then you will have to look through the list to see if the links are _ to your search.,search engine,with,into,links,relevant,80,学习交流PPT,LL-Task 4-1,Task 4 Rewrite the following sentences after the models.,Language Lab,Model 1: It appeared that the technique was successful. The

34、 technique appeared to be successful. 1. It appears that the wheels are going backwards when a car is speeding. The wheels appear to be going backwards when a car is speeding. 2. It appears that everyone is talking about Google Earth these days. Everyone appears to be talking about Google Earth thes

35、e days. 3. It appeared that no one had noticed his sadness. No one appeared to have noticed his sadness.,81,学习交流PPT,LL-Task 4-2,Language Lab,Model 2: Page had an idea. The idea was that this could be achieved by examining the relationships between web pages. Page had an idea that this could be achie

36、ved by examining the relationships between web pages. An idea is that humans might be cloned someday. Most people dont like the idea. Most people dont like the idea that humans might be cloned someday. 2. The fact is that we dont have enough money. But you are trying to cover it up. But you are trying to cover up the