2010年12月全国快速消费品品类经营回顾

1、Confidential & Proprietary Copyright 2010 The Nielsen Company,Cross-category Overview December2010 品类 回顾 2010 年 12月,Copyright 2010 The Nielsen Company. Confidential and proprietary.,Macro Economy Parameters Quarter3 2010,Copyright 2010 The Nielsen Company. Confidential and proprietary.,GDP Growth vs

2、. YA 国内生产总值对比去年同期增幅 ,Data source: National Statistics Bureau (Quarterly Update) 数据来源：国家统计局 （季度更新）,National Total Retail Sales of Consumer GoodsValue Growth vs. YA 社会消费品零售销售总额对比去年同期增幅 ,Data source: National Statistics Bureau (Monthly Update) 数据来源：国家统计局 （月度更新）,National CPI 全国居民消费价格分类指数,Data source: Na

3、tional Statistics Bureau (Monthly Update) 数据来源：国家统计局 （月度更新）,China Consumer Confidence Index中国消费者信心指数,Source: Nielsen Consumer Confidence Survey (Quarterly Update) 数据来源：尼尔森消费者信心调查 （季度更新）,China CCI, CPI, FMCG Growth Rate vs. YA中国消费者信心指数，物价指数，快速消费品增长率,Source: Nielsen Consumer Confidence Survey, Retail

4、Measurement (Quarterly Update) 数据来源：尼尔森消费者信心调查 / 零售研究（季度更新）,3,258,526,3,106,509,3,289,014,Store Count (No. of Outlets),Monthly FMCG ACV (Billion RMB),53.2,61.4,65.7,Grey: 08vs.07 Growth / Blue: 09vs.08 Growth 灰色：08年对比07年增幅 / 蓝色：09年对比08年增幅,Total City & Town Retail Market Development全国零售市场发展,Modern Tr

5、ade Development by Store Type全国现代渠道不同店铺类型发展,88,439,106,329,115,415,22.7,27.7,29.8,MT - Store Count (No. of Outlets),MT - Monthly FMCG ACV (Billion RMB),20% 9%,8% 10%,18% 26%,23% 5%,7% 20%,22% 8%,15% 11%,25% 18%,27% -2%,15% 4%,Grey: 08vs.07 Growth / Blue: 09vs.08 Growth 灰色：08年对比07年增幅 / 蓝色：09年对比08年增幅,

6、Copyright 2010 The Nielsen Company. Confidential and proprietary.,Retail Index(PRS3) Cross-category Overview December 2010 品类 回顾 2010年12月,China Cross Category Information56 Nielsen defined Categories 56 尼尔森定义品类,Note: Categories in blue are Baby Products 注意：蓝色标注为婴儿产品,Source: Nielsen Retail Index (Mon

7、thly Update) 数据来源：尼尔森零售跟踪调查（月度更新）,Food, Non-Food MAT Value Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率,Food, Non-Food Quarterly Value Growth Rate in National Total 全国 食品类和非食品类 季度销售额增长率,Food, Non-Food Monthly Value Growth Rate in National Total 全国 食品类和非食品类 月度销售额增长率,Food, Non-Food By Super Gro

8、ups MAT Val. Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率,Non-Food 非食品,Food 食品,Food, Non-Food by Super Groups Quarterly Val. Growth Rate in National 全国 食品类和非食品类 季度销售额增长率,Food 食品类,Non-Food 非食品类,Quarterly,Quarterly,Food Super Groups Monthly Value Growth Rate in National Total 全国 食品类子类 月度销售额增长率,

9、Non-Food Super Groups Monthly Value Growth Rate in National Total 全国 非食品类子类 月度销售额增长率,Val. Market Size is ranked by MAT Dec 10 Data, Semi-annually Update 销售额市场规模以10年12月滚动年度数据排序，半年度更新,Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国 食品类 MAT销售额/销售量/平均价格 增长率,Val. Market Size is ranked by MAT Dec 10

10、 Data, Semi-annually Update 销售额市场规模以10年12月滚动年度数据排序，半年度更新,Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国 非食品类 MAT销售额/销售量/平均价格 增长率,Food MAT Value Growth Rate 食品类 MAT销售额增长率,Food MAT Value Growth Rate 食品类 MAT销售额增长率,Non - Food MAT Value Growth Rate 非食品类 MAT销售额增长率,Non - Food MAT Value Growth Ra

11、te 非食品类 MAT销售额增长率,Baby Products MAT Value Growth Rate 婴儿产品 MAT销售额增长率,December 2010 ScanTrack Hypermarket Cross-category Overview 品类回顾 2010年12月,Copyright 2010 The Nielsen Company. Confidential and proprietary.,Available ScanTrack Hyper Service Cities(18) with 2 Yr back data for the categories on the

12、following page,ScanTrack Cross Category Information75 Nielsen defined Categories 75尼尔森定义品类,Food, Non-Food MAT Value Growth Rate in Hypermarkets大卖场 食品类和非食品类 MAT销售额增长率,Food, Non-Food Weekly Value Sales in Hypermarkets大卖场 食品类和非食品类 周销售额,Food, Non-Food By Super Groups MAT Val. Growth Rate in Hypermarkets 大卖场 食品类和非食品类 MAT销售额增长率,Non-Food 非食品,Food 食品,5,Food, Non-Food Quarterly Value Growth Rate in Hypermarkets 大卖场 食品类和非食品类 季度销售额增长率,Food, Non-Food by Super Groups Quarterly Val. Growth Rate in Hypermarkets 大卖场 食品类和非食品类 季度销售额增长率,Food 食品类,Non-Food 非食品类,Quarterly,Food Super Grou