FAST FASHION.ppt

1、,FAST FASHION,The Addictive Love,See how the magics of fast fashion do,Celebrities in H&M and ZARA,Samantha Cameron in ZARA high heels,Nicky Hilton in H&M knit,Celebrities Fast fashion,And my incurable love for them,Now lets check out why theyre so hot,They really got Designer style,Latest trends. W

2、ell designed.,Super high-quality ads,View the ad click here,Looks like luxuriesBut really low price!$,Check out the price tags:,Top: Tanks: ￥39.90 T-shirts: ￥79.90 Knits: ￥149.00 Blouse: ￥149.00 Buttom: Skirts: ￥129.00 Shorts: ￥149.00 Denims:￥ 249.00 Dress: Gown: ￥349.00,AVERAGE:$16!,You now may hav

3、e known the features of fast fashionBut what exactly is fast fashion?,Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. Fast fashion has delivered designer product to a mas

4、s market at relatively low prices.,Four biggest characters:,Latest/ Up-to-date Trendy Scarce Low Price,Best example:H&M,FAST,From designer to customer: only 3 weeks! Advanced information-gathering system Follow but not create trends,TRENDY,Cooperate with renowned designers: Mcdonna, Lanvin, Comme de

5、s Garcons Copy items from top brands,Designed by Madonna,Small quantity Many items,More than 10000 items coming out per year! A way to keep in trends Push people to buy at the first sight Attract customers to come oftenly,CHEAP,Manufacture outsourcing Plants are spread in 21 countries with lowest wage Still get 53% margin profit,People are queuing up,Best Location,In the world of fast fashion, speed defines the winner.,In the world of business, creation is always needed Cater to the consumers taste, and try to find