Unit 4 Enquiries and Replies.ppt

1、Unit 4 Enquiries and Replies,Points for attention: 1. 询价或询盘是一种询问。按其内容可分为一般询盘（general enquiry)和具体询盘（specific enquiry) 一般询盘是买主为了了解情况向卖主索取商品目录本、价目单、样品或样本等等。具体询盘是买主有做买卖的要求，指定商品要求卖主报盘。,在书写一般询盘信时，一定要做到具体，把所需了解的信息阐述清楚，如价格、装期等等。在回信时，确保对方所询问题都给予回答。 如买方与卖方初次联系，此时买方需先作一自我介绍，如经营范围，所需货物等。如买卖双方是老客户，则询盘信就非常简单了，有的公

2、司甚至使用印制好的表格，填写上询价的商品名称即可，而不用另外写信。,初次询盘信一般包含以下内容： 简单告知如何获得卖方的名址，陈述你方的业务情况。 你地市场需要对方经营的货物 告知对方你所需的信息，如价格，贸易条件,Language points in our text,1.engagement: commitment to attend: an arrangement to be present at an event, especially a business or social appointment. without engagement 不受约束地,2. term: conditi

3、ons offered or accepted, parts that make up agreement: the requirements laid down formally in an agreement or contract, or proposed by one side when negotiating an agreement. 贸易条件 3. despatch (dispatch): send something to place: to send off something such as a letter or package to a destination,4.ca

4、ble: bundle of electrical wires: a group of wires for transmitting electrical signals that are bound together and usually have shared or common insulation. cablegram: overseas telegram: a telegram originally sent by underseas cable, now usually by telephone, radio, or satellite 电报,5. specific: preci

5、se: precise and detailed, avoiding vagueness, exact,Specimen letter 4-1,Dear Sirs Messrs Johns and Smith of this city inform us that you are exporters of all cotton bed-sheets and pillowcases. We would like you to send us details of your various ranges, including sizes, colors and prices, and also s

6、amples of the different qualities of material used.,We are large dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.,When replying, please state your terms of payment and discount you would allow on purchases of quantities of no

7、t less than 100 dozen of individual items. Price quoted should include insurance and freight to Liverpool.,1. exporter: send goods abroad: to send goods for sale or exchange to other countries 2. All cotton bed-sheets and pillowcases: 全棉床单及枕套,Language points,3. dealer: seller or trader: a person or

8、company whose business is buying and selling 另，merchant: commercial dealer: somebody who buys and sells goods, especially as a wholesaler or internationally,4. Liverpool, city in northwestern England, on the Mersey River, near its mouth on the Irish Sea. Liverpool is the commercial focus of a large

9、metropolitan area. Although its exports (largely manufactured goods) have declined, it remains Britains second most important seaport, after London, for traffic other than petroleum.,Dear Sirs We are very pleased to receive your enquiry of 15th January and enclose our illustrated catalogue and price

10、 list giving the details you ask for. Also by separate post, we are sending you some samples and feel confident that when you have examined them you will agree the goods are both excellent in quality and reasonable in price.,Specimen letter 4-2,Our regular purchases in quantities of not less that 10

11、0 dozen of individual items we would allow you a discount of 2%. Payment is to be made by irrevocable L/C at sight.,Because of their softness and durability, our all cotton bed-sheets and pillowcases are rapidly becoming popular and after studying our prices you will not be surprised to learn that w

12、e find it difficult to meet the demand. But if you place your order not later than the end of this month, we would ensure prompt shipment.,We invite your attention to our other products such as table-cloth and table napkins, details of which you will find in the catalogue, and look forward to receiv

13、ing your first order.,Language points,1. we are sending you some samples and feel confident that when you have examined them you will agree the goods are both excellent in quality and reasonable in price.,2. after studying our prices you will not be surprised to learn that we find it difficult to me

14、et the demand,exercises,Part Translation (P49) 1. We learn from ABC Co. in New York that you are exporting Nylon Bed-sheets and Pillow-cases. There is a steady demand here for the above-mentioned commodities of high quality at moderate prices.,2. Under separate cover, we are sending you a range of samples and when you have a chance to examine them, we feel confident that you will agree that the goods are both excellent in quality and reasonable in price.,3. We have received your enquiry of May 14 and learn of your interest in our handmade artificial