客户忠诚类型及其案例

1、客户忠诚类型,目录,1.垄断忠诚 2.亲缘忠诚 3.利益忠诚 4.情性忠诚 5.信赖忠诚 6.潜在忠诚,垄断忠诚,含义： 企业或者产品在行业中处于垄断地位，消费者无论满意与否，只能长期使用这些企业的产品或服务。 例子： 1.我们城市居民喝的自来水 2.我们用的电力服务等 3.还有我们学校用的电信移动等行业,亲缘忠诚,含义： 企业的员工甚至员工的亲属因为忠诚于企业所以忠诚于企业的产品。 例子： 1.假如该公司生产的汽车是福特，那么企业的员工或亲属大多会选择这类汽车 2.如果是电信公司，他们的员工会使用电信,利益忠诚,含义：这种忠诚源自于企业给予的额外的利益， 例子： 1.价格刺激、促销活动 2.

2、双十一的到来绝对是一种价格刺激,情性忠诚,含义：有些客户出于方便或者因为情性会长时间保持一种忠诚。 例子： 1.网上购物的兴起 2.很多人会固定的光临一些大型超市,信赖忠诚,含义：客户对产品或者服务满意，并逐渐建立一种信赖关系，随着时间的推移这种信赖就成为了一种忠诚，且持续性高 例子： 1.在众多的手机中苹果手机被人们所喜爱，从iphone4s到5s都被当代人所追捧，产品质量好高科技，人们希望苹果公司在创新。,潜在忠诚,含义：是指客户虽然拥有但还没有表现出来的忠诚。,Contents,Click to add title in here,Click to add title in here,C

3、lick to add title in here,Click to add title in here,4,1,2,3,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Hot Tip,How do I incorporate my logo to a slide that will apply to all the other slides? On the View menu, point to Master, and then click Slide Master

4、 or Notes Master. Change images to the one you like, then it will apply to all the other slides., Image information in product Image : Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.,Click to edit titl

5、e style,Text in here,Text in here,Contents,Contents,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Description of the contents Description of the contents,Description of t

6、he business,Description of the business,Description of the business,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Description of the contents,Description of the contents,Click to edit title style,ThemeGallery is a Design Digital Content & Contents mall devel

7、oped by Guild Design Inc.,Add your text,Add your text,Add your text,Add your text,Add your text,Add your text,Click to edit title style,2005,2006,2007,2008,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to edit title style,Description of the contents,Te

8、xt in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.

9、,Text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to edit title style,Contents01,Contents02,Contents03,Contents04,Contents05,Contents06,0% 20% 40% 60% 80% 100%,18.5%,17.5%,8.7%,23.6%,63.6%,84.3%,ThemeGallery is a Design Digital Content & Cont

10、ents mall developed by Guild Design Inc.,Click to edit title style,Text in here,Text in here,Text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to add Text,Click to edit title style,ThemeGallery is a Design Digital Content & Contents mall devel

11、oped by Guild Design Inc.,Title in here,2. Description of the companys sub contents,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,1. Description of the companys sub contents,Click to edit title style,ThemeGallery is a Design Digital Content & Contents mall d

12、eveloped by Guild Design Inc.,Title in here,Title in here,Title in here,Title in here,A,B,C,D,Click to edit title style,Description of the contents,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall develop

13、ed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Title in here,Title in here,Title in here,Click to edit title style,Text in here,Text in here,Text in here,Text in here,Text in here,Text in here,Text in here,Text in here,Contents,Content

14、s,Contents,Contents,Contents,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to edit title style,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Description of the contents Description of the contents,Description o

15、f the contents Description of the contents,Description of the contents Description of the contents,Content Title,Content Title,Content Title,Click to edit title style,Please write down of a slogan for a vision of a company in shortly.,Please write down of a slogan for a vision of a company in shortl

16、y.,Please write down of a slogan for a vision of a company in shortly.,Please write down of a slogan for a vision of a company in shortly.,Vision 01,Vision 03,Vision 02,Vision 04,Company LOGO,Click to edit title style,Click to edit title style,Title in here,ThemeGallery is a Design Digital Content &

17、 Contents mall developed by Guild Design Inc.,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Title in here,Title in here,Title in here,Service 01,Service 02,Service 03,LOGO,ThemeGallery is a Design Digital Content & Contents mall devel

18、oped by Guild Design Inc.,Click to edit title style,Click to edit title style,Title in here,Add Title,Add Title,Add Title,Add Title,Description of the contents Description of the contents,Description of the contents Description of the contents,Text in here,Text in here,Text in here,Text in here,Desc

19、ription of the contents Description of the contents,Description of the contents Description of the contents,Click to edit title style,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Title,Text in here,Text in here,Text in here,Text in here,Click to edit title

20、style,Growth,Start,Jump,2008 2007 2006,2005 2004 2003,2002 2001 2000,Description of the contents Description of the contents Description of the contents,Description of the contents Description of the contents Description of the contents,Description of the contents Description of the contents Descrip

21、tion of the contents,Description of the contents,Description of the companys products Description of the companys business Description of the companys technology,Description of the companys products Description of the companys business Description of the companys technology,Description of the compan

22、ys products Description of the companys business Description of the companys technology,Description of the companys products Description of the companys business Description of the companys technology,Description of the contents,Description of the contents,Description of the contents,Description of

23、the contents,Click to edit title style,Click to edit title style,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Text,Text,Text,Text,Text,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to edit title style,Text in here,Title in here

24、,Text in here,Text in here,2005,2006,2007,2008,Description of the contents Description of the contents,Description of the contents Description of the contents,Description of the contents Description of the contents,Description of the contents Description of the contents,ThemeGallery is a Design Digi

25、tal Content & Contents mall developed by Guild Design Inc.,Click to edit title style,2005,2006,2007,2007 statistics title,2007 statistics title,(unit : %),(unit : %),* 2007 Statistics agency statistics,* 2007 Statistics agency statistics,50%,2005,2006,2007,90%,15%,96%,35%,70%,Contents of the product, and please fill it out.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to edit title style,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,80%,50%,30%,20%,Title in here,Title in here,Title in