连锁卖场-均价特卖培训.ppt

1、,Bazaar Small Value Fair,Period : Mar. 13-26,Small Value Fair Forecast Turnover,In 14 days (Mar.13- Mar.26),Total: 3.8 Million Comparable: 3.5 Million,Minimum 451 SKUS for Small Value Fair by Store,SKU: 38 8%,SKU: 129 29%,SKU: 125 28%,SKU: 114 25%,SKU: 45 10%,10YUAN,8 YUAN,5 YUAN,3 YUAN,1 YUAN,Fair

2、SKU,4 Full Pages inside “General Discount 3” DM from Mar.16 to Mar.22,Each price point 20 items on DM, total 80 items,Main Recommendation,Order high quantity of the product to make volume display; All items are returnable All items should be displayed in the same location (store entrance, seasonal a

3、lley); Strong and attractive decoration for big visibility, 1 basket with 1 price point; Big volume of merchandise on gondola and in basket; Can use additional specific location to do the display (parking area, shopping mall);,Implementation Recommendation,Customer flow,3 Y,5 Y,8 Y,1 Y,3 Y,5 Y,8 Y,S

4、ee picture attached,10 Y,10 Y,Small Value Fair Good Practice Mar.2005,KM CP,Jenny LiJian,Small Value Fair Good Practice Mar.2005,KM CP,Jenny LiJian,BJ CYJ,Lanny LI 137 0132 9108,Small Value Fair Good Practice Mar.2005,DL 2,Donny WangSmall Value Fair Good Practice Mar.2005,DL 2,Donny WangSmall Value Fair Good Practice Mar.2005,GZ WG,Charles WU 135 4345 0405,Small Value Fair Good Practice Mar.2005,SZ ML,Linda XIN 138 2881 0630,Small Value Fair Good Practice Mar.2005,WH WS,Hans XU 138 0712 9838,Small Value F