施华洛世奇 英文课件

1、1,PPT学习交流,2,PPT学习交流,Marking121,DO YOU KNOW SWAROVSKI ?,3,PPT学习交流,PROFILE,Name：Swarovski Country：Austria Creating era：1895 Founder: Daniel Swarovski Product series : Jewelry, pendants, watches, furniture, decoration, figurines, fashion accessories,Daniel Swarovski,4,PPT学习交流,PROFILE,LOGO: The swan cry

2、stallogoofSwarovski isthe traditionalmarker. AnditisthesymbolofSwarovskicrystal elegantspirit.,5,PPT学习交流,Lets begin !,1895,6,PPT学习交流,2004:SwarovskidevelopstheXILIONcut.Throughalternatingfacetsofdiffe- rentsizes,thelightisbroughttogether,significantlyincreasingthebrillianceof thecrystal.,1976:Thefirs

3、tdecorativecrystalfigurineswiththeheartsofconsumers. Swarovskibeginsmachine-cuttingcubiczirconia.,1956:TogetherwithChristianDior,SwarovskidevelopstheAuroraBorealiseffect,ashimmeringfinshthatenhancesthesparklrofcutcrystal.,1931:Sewoncrystalribbonsarelaunched,providingfashionandaccessorymanufacturewit

4、hdesignpossibilities.,Swarovski history,1895:DanielSwarovskifoundscompanyinWattens,Tyrol,withthevisionofbringingjoytopeoplethroughcrystal.Hisguidingprincipleisstillfollowedbythecompanytoday:Toconstantlyimprovewhatisgood,7,PPT学习交流,Productionlocations（18） ： Argentina， Austria, TheCzechrepublic， China，

5、 France， Germany， Italy， India,8,PPT学习交流,4P,9,PPT学习交流,PRODUCT,Designfeatures 1、DIYcrystalhavetheironlymarkandnumber.2、Pure, uniquecutting. 3、Noble,high-techandcreative. 4、UniqueSilver Crystal 2、Cooperate with LiNing Discount Limited edition Promotionin festivals,PROMOTION,20,PPT学习交流,21,PPT学习交流,22,PP

6、T学习交流,23,PPT学习交流,Strategy,Diversificationstrategy 1.Productdiversification: Jewelry,pendants,fashionaccessories, watches , furniture,decoration,figurines.,2.Broadareasofbusiness: Ineachregionfordifferentproduct positioning,inordertoincreasetheir productsales,meettheneedsof the differentconsumers.,24,PPT学习交流,Strategy,Combinationoflocalizationandstandardization: 1.Thelocalizationofthesalesteam 2.Thelocalizationofthesalesnetwork 3.Thelocal