北京荟聚中心市场调研报告

1、,2018,北京荟聚中心市场调研报告,The deep understanding of the market stems from the spirit of constant pursuit,目录CONTENT,1,2,3,4,01,荟聚中心,The deep understanding of the market stems from the spirit of constant pursuit,项目概括介绍,项目概括介绍,The deep understanding of the market stems from the spirit of constant pursuit,项目地址

2、：北京市大兴区欣宁街15号 租赁面积：20.7万 总建筑面积：50.7万 （商业约20万 +停车场30万 ） 品牌商户：560家 地下停车位：6500个 楼层组成：1F至3F为商业，B1至B3为停车场 开业时间：2014年12月19日 项目定位：一站式超区域型购物中心 业态组合：时尚+生活娱乐+儿童+餐饮+服务+电器 目标消费群：22-35岁的年轻时尚客户群体,北京荟聚购物中心位于大兴区西红门商业综合区，是具有国际化标准的一站式超区域型购物中心，已成为北京大众购物娱乐的首选地。,项目概括介绍,The deep understanding of the market stems from the

3、 spirit of constant pursuit,项目概括介绍,The deep understanding of the market stems from the spirit of constant pursuit,地铁,公交,自驾,项目概括介绍,The deep understanding of the market stems from the spirit of constant pursuit,东南西北路均设有地下停车场出入口，北口为整商业的主出入口，共六条道路，右侧两道为宜家入口，中间两道为荟聚入口，左侧两道为荟聚出口。荟聚与宜家的地下停车场是相同的，无论进入哪边的停车道

4、路均可抵达。,注2： 去往其它停车区域的商客，建议在商场达成对应停车区域的电梯，到达对应停车场。,注： 由于车位随着建筑物而设计，中间还有很多隔断和电梯竖井，很难一下找到停车位，所以记住所在的区域和编号尤为重要。,项目概括介绍,The deep understanding of the market stems from the spirit of constant pursuit,02,荟聚中心,The deep understanding of the market stems from the spirit of constant pursuit,建筑风格展示,建筑风格展示,The de

5、ep understanding of the market stems from the spirit of constant pursuit,建筑风格展示,The deep understanding of the market stems from the spirit of constant pursuit,艺术不仅仅只有宏大的工程，还有一方一寸的细节拼接 Art is not only a grand project, but also a splicing of details,洗手间 采用艳丽色彩搭配，突出时尚感，完美搭配商场年龄定位。,洗手间内部 坐便式马桶整洁干净，卷纸、垃圾

6、桶配备齐全，地面已烘干无积水，设立防滑警示牌。,吸烟点 吸烟点采用磨砂色搭配不锈钢烟池，让复古的同时独具备现代主义风。,动线天顶 顶部工程机电、消防设备布局合理。几何化直线构造让整体显得更加整洁大气。,建筑风格展示,The deep understanding of the market stems from the spirit of constant pursuit,艺术不仅仅只有宏大的工程，还有一方一寸的细节拼接 Art is not only a grand project, but also a splicing of details,垃圾桶 简洁大方，不锈钢材料便于打理，分类标识明

7、显，数量较多，设置地点合理。,导视牌 商场楼层布局明确，定点寻找店铺方便快捷，不足是商户变更即需更换。,广告美陈 主力店等商家广告展位，搭配艺术拼接造型，形成独具特色的广告美陈。,标识导视 随处可见的标识，让偌大的商场便于精确寻找商户，不至于像走迷宫般逛购物中心。,建筑风格展示,The deep understanding of the market stems from the spirit of constant pursuit,03,荟聚中心,The deep understanding of the market stems from the spirit of constant pu

8、rsuit,业态品类分布,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,主力店,宜家家居,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,主力店,欧尚超市,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,主力店,迪卡侬,业态品

9、类分布,The deep understanding of the market stems from the spirit of constant pursuit,主力店,金逸影城,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,主力店,苏宁电器,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,业态分布,1F,共160家,业态品类分布,The de

10、ep understanding of the market stems from the spirit of constant pursuit,品类展示,1F,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,业态分布,2F,共165家,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,品类展示,2F,装修色调时尚与简约共存。品类更加多元化。相比纯购物

11、，更侧重体验性，将乐购的主题完美融入，沉浸其中。,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,业态分布,3F,共115家,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,品类展示,3F,装修色调时尚为主，各有特色，百家争鸣。品类较多，中西汇聚、烤涮兼有，再加上各类儿童教育、娱乐、运动体验馆，3F成为购物中心主力楼层。,业态品类分布,The dee

12、p understanding of the market stems from the spirit of constant pursuit,项目品类,业态比,共440家,业态品类分布,The deep understanding of the market stems from the spirit of constant pursuit,项目场地,租金,04,荟聚中心,The deep understanding of the market stems from the spirit of constant pursuit,项目总结分析,项目总结分析,The deep understanding of the market stems from the spirit of constant pursuit,01,02,03,04,05,项目总结分