Mcdonalds Final.ppt

1、PROJECT ONSUPPLY CHAIN MANAGEMENT,Perishable Products (Restaurant Chain),Group Members,Nikhil Jadhav (8126) Asif Shaikh (8150 ) Pooja Shetty (8153) Sunil Singh (8155) Imran Khan (8185) Ashwin Kodati (8187),OBJECTIVE :,Understand the markets basic requirements of the product. Market potential of the

2、product Competitive environment of the chosen product market dynamics in terms of consumer behavior about the product Detail information on the Supply Chain Mfg locations in India How product reaches to consumer? Criticality/significance of the Supply chain Who are all intermediate in between of Mfg

3、 to final consumer e.g dealer, C&F agent, depot etc Describe role of each intermediate in the supply chain,Understand the markets basic requirements of the product. Market potential of the product Competitive environment of the chosen product Market dynamics in terms of consumer behavior about the p

4、roduct Detail information on the Supply Chain Mfg locations in India How product reaches to consumer? Criticality/significance of the Supply chain Who are all intermediate in between of Mfg to final consumer e.g dealer, C&F agent, depot etc Describe role of each intermediate in the supply chain,MCDO

5、NALDS CORPORATION,McDonalds Vision, Mission and Value,Quick Facts About McDonalds, McDonalds was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California,US in the year 1937. By mid-1950s, the restaurants revenues had reached $350,000. Ray Kroc, distributor for mi

6、lkshake machines, expressed interest in the business, and he finalized a deal for franchising with the McDonald brothers in 1954. He established a franchising company, the McDonald System Inc. and appointed franchisees. In 1961, he bought out the McDonald brothers share for $2.7 million and changed

7、the name of the company to McDonalds Corporation. In 1965, McDonalds went public,McDonalds In India,1996 - First restaurant opens in India, at Basant Lok,Vasant Vihar, New Delhi. McDonalds India is a 50 50 JV partnership between McDonalds Corporation (U.S.A) and two Indian businessman Amit Jatia (Ha

8、rdcastle Restaurants Private Limited, Mumbai)and Vikram Bakshi (Connaught Plaza Restaurants Private Limited, Delhi). Two separate operations in Northern & Western India. Partners and their management teams trained extensively in Indonesia & the U.S. Approximately 75% of the menu available in McDonal

9、ds in India is Indianized and specifically designed to woo Indian customers. The McDonalds philosophy of QSC&V is the guiding force behind its service to the customers.,Market potential of the McDonalds,McDonalds has built up huge brand equity. It is the No. 1 fast-food company by sales, with more t

10、han 31,000 restaurants serving burgers and fries in almost 120 countries. Sales, 2007 (11,4009 million), 5.6% sales growth Joint ventures with retailers (e.g. supermarkets). Consolidation of retailers likely, so better locations for franchisees. Respond to social changes - by innovation within healt

11、hier lifestyle foods. Its move into hot baguettes and healthier snacks (fruit) has supported its new positioning. Use of CRM, database marketing to more accurately market to its consumer target groups. It could identify likely customers (based on modeling and profiles of shoppers) and prevent brand

12、switching. Strengthen its value proposition and offering, to encourage customers who visit coffee shops into McDonalds. The new “formats”, McCafe, having Wifi internet links should help in attracting segments. Also installing childrens play-parks and its focus on educating consumers about health, fi

13、tness. Continued focus on corporate social responsibility, reducing the impact on the environment and community linkages. International expansion into emerging markets of China and India.,Competitive environment of the Restaurant Chain (MCD),Competitive environment,McDonalds India: Channel Network,M

14、cDonalds India: Network &competitors,How product reaches to consumer? Criticality/significance of the Supply chain,Geographically Diverse suppliers: Ensuring stringent quality standards,Supplier performance index,Import Breath of supply process control equipment,No direct control over issues, positi

15、ve influence by raising questions, bringing people to the table and encouraging improvement,The McDonalds Supply Chain,VALUE CHAIN ANALYSIS OF MCDONALDS,Inbound Logistics,Organizing the supply of food and materials to restaurants through approved third party logistics operators. Production in huge p

16、lants denoted exclusive to McDonalds control food distribution and packaging system,Inbound logistics,Technological Development,Human Resource Management,Firm Infrastructure,Procurement,Inbound Logistics,Operations,Outbound Logistics,Service,Relatively Few Management Layers to Reduce Overhead,Effect

17、ive Training Programs to Improve Worker Efficiency and Effectiveness,Timing of Asset Purchases,Efficient Plant Scale to Minimize Manufacturing Costs,Selection of Low Cost Transport Carriers,Delivery Schedule that Reduces Costs,Products Priced to Generate Sales Volume,Small, Highly Trained Sales Forc

18、e,Investments in Technology in order to Reduce Costs Associated with Manufacturing Processes,Frequent Evaluation Processes to Monitor Suppliers Performances,Policy Choice of Plant Technology,Organizational Learning,Efficient Order Sizes,Operations,R&D in field research needs of end users. quality de

19、velopment in collaboration with good suppliers Forward integration: through franchisees with control over store presentation, menu items etc. and enhance participation in process improvement,Operations,Technological Development,Human Resource Management,Firm Infrastructure,Procurement,Outbound Logis

20、tics,Marketing & Sales,Service,Selection of Low Cost Transport Carriers,Delivery Schedule that Reduces Costs,National Scale Advertising,Products Priced to Generate Sales Volume,Small, Highly Trained Sales Force,Effective Product Installations to Reduce Frequency and Severity of Recalls,Frequent Eval

21、uation Processes to Monitor Suppliers Performances,Efficient Order Sizes,Interrelationships with Sister Units,Outbound Logistics,Is the concern of the franchisee. Outbound logistics are growing as a part of McDonalds recycling system integrating in the logistics of distribution center,Outbound logis

22、tics,Technological Development,Human Resource Management,Firm Infrastructure,Procurement,Inbound Logistics,Operations,Outbound Logistics,Marketing & Sales,Service,MARGIN,Marketing & Sales,Long term marketing objectives are broken down into shorter term measurable targets, which McDonald uses as mile

23、stones. Country teams are given autonomy in marketing mix decision. Advertising & PR is outsourced (Mudra agency in India),Marketing,Technological Development,Human Resource Management,Firm Infrastructure,Procurement,Inbound Logistics,Operations,Outbound Logistics,Marketing & Sales,Service,Service,S

24、ervices provided by the companies enrollment standards,Service,Technological Development,Human Resource Management,Firm Infrastructure,Procurement,Inbound Logistics,Operations,Outbound Logistics,Marketing & Sales,Service,Procurement,Sought partners with expertise on down trade distribution,Procureme

25、nt,Technological Development,Human Resource Management,Firm Infrastructure,Procurement,Inbound Logistics,Operations,Outbound Logistics,Marketing & Sales,Service,Technological Development,Technology and development research in quality assurance, and packing readdressed at lower cost, faster delivery

26、chain system and process control equipments, recycling system.,R & D,Technological Development,Human Resource Management,Firm Infrastructure,Procurement,Inbound Logistics,Operations,Outbound Logistics,Marketing & Sales,Service,Human Resource Management,HRM specialists in R&D and expertise in food fo

27、rmulation, education to raise awareness of issues and raise demand. The addressing environmental issues and CRS.,HRM,Support Activities,Technological Development,Human Resource Management,Firm Infrastructure,Inbound Logistics,Operations,Outbound Logistics,Marketing & Sales,Service,Firm Infrastructur

28、e,Strong real estate portfolio. International organization more than 50000 employees works in more than 50 countries,INFRASTRUCTURE,Process:,Who are all intermediate in between of Mfg to final consumer. Describe role of each intermediate in the supply chain,Vital links of Mc Donalds cold chain.,McDonalds spent a few years setting up a un