家乐福品尝介绍.ppt

1、I. 顾客品尝 Customer Tasting 主动性品尝 Active Tasting 被动性品尝 Passive Tasting II. 比较性品尝 Comparative Tasting,Target 目标 ： To explain to our customers details about our permanent product quality research. 向顾客详细的说明我们对产品质量永久的追求。 To prove the freshness of our product every day to our customers. 每天展示我们产品的新鲜度。 To giv

2、e emphasis to all the seasonal products, new products and products on promotion. 注意突出各种季节性商品，新商品，促销商品的台面（吸引顾客)。 To incite our customers desire to purchase more so as to increase our sales 刺激顾客的购买欲望，从而促进部门销售。,Basic rules : 基本原则： Whenever the day, whatever the product, ours are “FRESH” & “GOOD”. 无论什么时

3、候什么产品，我们的产品都是新鲜的，优质的。 Customers satisfaction & Desire to buy 顾 客 的 满 意 及 购 买 欲 望。 Healthy product and partnership 健康卫生的产品及良好的合作关系。,Active Tasting 主动性品尝 Method 方法： Active tasting in the store standing by an employee or promoter 由员工或促销 员示范介绍进 行主动性品尝,Active Tasting 主动性品尝 Method 方法： Ensure that employee

4、s know very well the product being tasted. 保证员工对品尝的产品很了解。 Create an atmosphere , a warm ambiance around the product. 在产品周围创造一种温暖的氛围。 Respect hygiene rules. 执行卫生标准。 National tasting form to record feedback 用全国统一的品尝测试表来记录反馈意见。 React immediately according to comments 针对反馈及时采取行动。,Passive Tasting 被动性品尝 M

5、ethod : 方法 Place plate near to product being tasted, no promoter or staff to introduce 在品尝物品旁放置 盘子, 无促销员或员 工进行讲解、介绍,Passive Tasting 被动性品尝 Method : 方法 Plate clean 盘子要干净。 Change the product every hour 每小时更换产品。 Tasting pick/paper towel/plate for rubbish 为品尝准备的牙签和纸巾以及垃圾盘。 Some ice under the product when

6、 we need to keep fresh. 如需保鲜时可在产品下放置冰块。 Clear information for customer (item name, price, origin) 为顾客准备清晰的信息牌，包括名称、价格、产地。,Comparative Tasting 竞 争 性 品 尝 Target : 目标 ： To compare the quality of our product with a product from our competitor. 将我们的产品与竞争者的产品进行比较。 To make sure all the team to take care of

7、 the product. 员工应认真对待我们的产品。 Basic rules : 基本原则： It is an indicator of our competitive level. （Quality & Price ) 质量与价格是我们竞争能力的指标器。 Internal Satisfaction 内 部 满 意,Comparative Tasting 竞争性品尝 Method : 方法： Periodically, all staff carry out comparative tasting on new items, seasonal items and competitive items so as to choose high quality and good tasting to sell. 所有员工定期对市场上的新产品、季节性单品、竞争性单品进行竞争性品尝，从而挑选品质好，口味佳的单品进行销售。 Once a week, take 3 or 4 products from our competitors and taste them with al