商务知识.ppt

1、Business English,. Introduction to Business English,What is Business English? What is involved in Business English ? Why should we learn Business English? How can we learn Business English well?,什么是商务英语？,商务英语是指人们从事国际商务活动所使用的具有行业特征的英语，这些行业包括国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。 由此看来商务英语

2、不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语,What is Business English?,Business English a language used in business situations, which is one of the branches of English for special purpose (ESP) a mix of : specific content (relating to a particular job area or industry) general content (relating to general abilit

3、y to communicate more effectively in business situations ),What is involved in Business English?,English language Business communication skills Business vocabulary (jargon) Cultures,How can we learn Business English well?,Be quite fluent in basic English Acquire new meanings in business contexts Obt

4、ain related knowledge Practise,. Interview 面试及回答问题,Q： Can you sell yourself in two minutes？ Go for it. （你能在两分钟內自我推荐吗？大胆试试吧！）,a： With my qualifications and experience, I feel I am hardworking,responsible and diligent in any project i undertake. your organization could benefit from my analytical and i

5、nterpersonal skills. (依我的资格和经验，我觉得我对所从事的每一个项目都很努力、负责、勤勉。我的分析能力和与人相处的技巧，对贵单位必有价值。),Q：What do you think you are worth to us？(你怎么认为你对我们有价值呢？),a：I feel I can make some positive contributions to your company in the future. (我觉得我对贵公司能做些积极性的贡献。),Q：What make you think you would be a success in this position

6、？ (你如何知道你能胜任这份工作？）,A ：My graduate school training combined with my internship should qualify me for this particular job. i am sure i will be successful. (我在研究所的训练，加上实习工作，使我适合这份工作。我相信我能成功。),Q：What is your strongest trait(s)？ (你个性上最大的特点是什么？),a：helpfulness and caring.（乐于助人和关心他人。） a：adaptability and sen

7、se of humor.（适应能力和幽默感。） a：cheerfulness and friendliness.（乐观和友爱。）,Q： how would your friends or colleagues describe you？（你的朋友或同事怎样形容你？）,a： (pause a few seconds) (稍等几秒钟再答，表示慎重考虑。) They say mr. chen is an honest, hardworking and responsible man who deeply cares for his family and friends. (他们说陈先生是位诚实、工作

8、努力，负责任的人，他对家庭和朋友都很关心。),Q：how do you handle your failure？(你怎样对待自己的失敗？),a： None of us was born perfect. i am sure i will be given a second chanceto correct my mistake. （我们大家生来都不是十全十美的，我相信我有第二个机会改正我的错误。),Q： How long would you like to stay with this company？(你会在本公司服务多久呢？),a： I will stay as long as I can

9、 continue to learn and to grow in my field. (只要我能在我的行业力继续学习和长进，我就会留在这里。),Q： What range of pay-scale are you interested in？(你喜欢那一种薪水层次标准？),a： Money is important, but the responsibility that goes along with this jobis what interests me the most. (薪水固然重要，但这工作伴随而来的责任更吸引 我。),.Business Communication 开展业务

10、开头语与自我介绍,1.从中华人民共和国驻大使馆商务参赞处获悉贵公司名称和地址，现借此机会与贵方通信，意在达成一些实际交易为开端，以建立业务关系。,Having had your name and address from the Commercial Counselors office of the Embassy of the Peoples Republic of China in., we now avail ourselves of this opportunity to write to you and see if we can establish business relatio

11、ns by a start of some Practical transactions.,2.从中国国际贸易促进会获悉，你们有意采购电器用具。,We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliances.,3.驻贵地的中国领事向我们介绍，你公司是生产（商品）的大出口商。,Your name has been recommended to us by the Chinese Consul stationed

12、 in your city as large exporters of . goods produced in .,4.从获悉你们行名及地址并了解你们是有经验的进口商。现向你们开报，盼能在贵地市场推销。,From ., we have obtained your name and address and understand that you are experienced importers of . We have pleasure in offering you . of which we would appreciate your pushing the sale on your ma

13、rket.,5.从获悉你公司专门经营，现愿与你公司建立业务关系。,We learn from . that your firm specializes in ., and would like to establish business relationship with you.,6.承的介绍，获悉你们是有代表性的进口商之一。,Through the courtesy of. we have learned that you are one of the representative importers of .,7.据纽约司密斯公司所告，得悉你公司名称和地址，并得知你们日本东京商会已把你行

14、介绍给我们。,Your name and address has been given to us by Messrs. J. Smith & Co., Inc., in New York, who have informed us that your firm has been recommended to us by the Chamber of Commerce in Tokyo, Japan.,8.承贵地银行通知，你们是的主要进口商（出口商），并有意与中国进行这些方面的贸易。,The. Bank in your city has been kind enough to inform u

15、s that you are one of the leading importers (exporters) of . and are interested in trading with China in these lines .,8.承贵地银行通知，你们是的主要进口商（出口商），并有意与中国进行这些方面的贸易。,The. Bank in your city has been kind enough to inform us that you are one of the leading importers (exporters) of . and are interested in trading with China in these lines .,9.据了解，你们是中国（商品）有潜力的买主，而该商品正属我们的业务经营范围。,We are given to understand that you are potential buyers of Chinese .,which comes within the frame of our business activities.,10.通过贵国最近来访的贸易代表团