外贸函电3课件.ppt

1、外贸英语函电,主讲教师：孙晓程 ,Chapter 3 Enquiries,School of Management and Social Science,1.询价或询盘是一种询问,按其内容可分为： 一般询盘（general enquiry) 具体询盘（specific enquiry) 一般询盘是买主为了了解情况向卖主索取商品目录本、价目单、样品或样本等等。 具体询盘是买主有做买卖的要求，指定商品要求卖主报盘。,Points for Attention,询盘信写法,在书写一般询盘信时，一定要做到具体，把 所需了解的信息阐述清楚，如价格、装期等等。 在回信时，确保对方所询问题都给予了回答。 如一

2、买方与卖方初次联系，此买方需先作一自我介绍，如经营范围，所需货物等。 如买卖双方是老客户，则询盘信就非常简单了。,初次询盘信内容,简单告知如何获得卖方的名址; 写一些我方的业务情况; 我地市场需对方经营的货物; 告知对方我方所需的信息; 千万要含蓄，不要轻易透露具体 的底线。,Letter 1,York House Lawton Street Liverpool England 15th January,20 China National Arts 一种;一类 a full range of samples 一整套样品 a full range of shipping documents 一整

3、套装运单据 We can supply carpets in a wide range of designs. 我们能供应花样繁多的地毯. 2 范围,区域;界限,差距 There is only a narrow range of prices. This article fall within the range of our business activities.,Range II 动词,3 v. 从到；涉及（range from to) In regard to woolen serge, stock is available in various shades of blue, pr

4、ices ranging from RMB to 关于毛哔叽 不同深浅蓝色的有货可供,每码价格自人民币*元至*元. Our scope of business ranges over an extensive line of light industrial products 我们的经营范围包括多种轻工业产品。,Price I 名词,Business is possible if you can raise the price by 5%. 如果你方出价能提高5%,可能成交. Business is possible if you can reduce (cut or cut down , l

5、ower ) the price to 如果你方能将价格降至.可能成交. We have already stretched the price to the highest price we can do. 我方已经 将价格出到了最高限度.,Price II 动词,开价,定价 Please price your offer as low (easy, keen ) as possible. 请尽可能报低价. The goods are priced too high. 此货定价太高. The news product of ours is moderately priced. 我们这项新产品

6、定价适度.,Term 1,n .1）时间（学期，刑期，任期） It is not our practice to accept term L/C. 接受远期信用证不是我们的习惯做法 2）专有名词 This is a technical term. 这是个技术上的专有名词。 3）条款 The rights of the agent are clearly defined in Term No.7of the Agreement.（提单正面文句）,Term 2,代理人的权限在协议的第7条中已明确规定。 4）条件（用复数是指付款方式，间或其他条件） We can not do business on

7、 your terms. 我们不能按照你方的条件进行交易。 These are the only terms on which we can do business. Vt. 把称为 He termed the war a humanity nightmare.,Discount n.,n.折扣，贴现，减价 The highest discount we can allow (give ,make ,grant )on this article is 10%. 我们对这项商品最多只有打9折。,at a discount,1)折扣，贴水，低于正常价格 Many articles are repo

8、rted to be selling at a discount . 据报道，有许多商品按低于正常价格出售。 2) 没有销路，容易到手 Off-grade qualities are now at a discount. 等外货现在没有销路。3）不受欢迎，不被重视 Your design being outdated, your product is at a discount in this district. 由于 你方花样已经过时，你方产品在此地不受欢迎。,Discount v.,v.贴现，打折扣，不完全置信 We discount the information, which seem

9、s to be somewhat exaggerated. 我样不完全相信这个消息，它好像有些夸大。 Bills can be easily discounted in Lodon. 汇票在伦敦贴现毫无困难。 If you can discount your price by 10%, we are ready to take 300 bales. 如果你方价格能以9折处理，我方可以接受300包。,Sample,1)n.样品（表示 的样品时，常接介词of 或接for) The sample is for reference only. 样品仅供参考。 2)v.取样以作检验，检验样品的结果是 W

10、e are advised by the users that they have sampled the goods and found the quality answer the purpose very well. 用户告诉我们他们曾经取样检验，认为质量完全合乎要求。,invite ones attention to sth,请某人注意 call ones attention to sth draw ones attention to sth direct ones attention to sth bring sth to ones attention 提出某事请某人注意 recei

11、ve ones attention 得到注意，得以办理,aware 1,3 . adj. 意识到，知道的 1） 后接介词of 或that引起的从句 We are aware of the changes in the market. 我们看到了市场的变化。 We are aware that the market has changed.,aware 2,2）后接how, what, where why引起的名词从句时介词of常常省略 We are not aware (of) why you have not opened the L/C. 我们不知道，你方为什么还没有开出信用证。 3） aware 表示程度时，不用very, 习惯上用well, fully. We are well (fully) aware of its importance. 我方充分认识其重要性。,appeal v,1)引起兴趣（后接介词to） We trust this new product of ours will app