外贸函电09.09Lecture8OrderandconfirmationUnit.ppt

1、Lecture 9 Order and Confirmation,Objectives: After this section you will: be able to translate and write order letters. be able to translate and write letters of acceptance. Be able to translate and write confirmation letters.,KEY TO PRACTICE (Unit 5),Translate the following business terms and expre

2、ssions 1. to the extent of 2. counter-offer 3. a big gap in price 4. similar product 5. for the time being 6. decline a counter-offer 7. in view of 8. conclude a transaction 9. decline your offer 10. make a concession,II. Translate the following sentences into Chinese. 1. 如果贵方能降价10%，我们就达成协议。 2.除非贵方降

3、价5%，不然无缘合作。 3.经过仔细研究，我方决定每码再让价5分。 4.我们不得不指出贵方价格与市场水平不符。 5.贵方有必要早日定货。 6.既然行情看涨，我方建议贵方马上定货。 7.由于近期市场行情看好，我方报价中已没有还价的余地。 8.这批芝麻质量上乘，但数量不多。 9.我方已收到贵方的T恤衫报盘，但感到价格太高。 10.我方产品质量比其他国家的好。,III. Translate the following sentences into English. Your counter-offer is very different from ours. Our price is always

4、lower for the products of the same quality. If you dont agree to cut down your price, we have to place our order elsewhere. It is unwise to insist on their own price for both parties. 5. Im afraid we have to call the whole deal off if you still insist on your original quotation.,6. In respect to qua

5、lity, I dont think that the goods of other brands can compare with ours. 7. In view of our long-standing business relations, we can reduce the price by 3%. 8. Only on orders of 600 tons can we manage to lower the price without lowering the Grade of the potatoes. 9. We are glad to make a 5% discount

6、for a order of 100 dozen or more. 10. If the quality is up to our expectations, we shall send further orders in the future. .,Ex IV Dear Jack: We acknowledge with thanks receipt of your offer for 500 cases of black tea, at 20 per kilogram, CIF Liverpool. Regretfully we are unable to accept your offe

7、r as your prices are too high and out of line with the world market. Information indicates that India has just come into the market with a lower price. We have seen your samples and admit that they are of top quality, but still, there is keen competition in the tea market. In order to conclude the t

8、ransaction, we suggest that you reduce the prices by, say 10%. In view of our long-standing business relations, we make you the above counter-offer. We hope you can take my counter-offer into consideration and wait for your favorable reply. Yours Sincerely, Bill BCD Co., Ltd.,New Lecture: Unit 6 Ord

9、er and Confirmation,An order is an offer to buy, which is not legally binding until it is accepted by the seller. It is a result of an offer or a counteroffer with a positive acceptance.,When a company receives an order letter or order form, it often responds with a confirmation letter.,Main confirm

10、 the conclusion of the business and point out the full details of article number, quantity, specification, quality, unit price, total value, shipment, packing, insurance and terms of payment as agreed upon in preliminary negotiations between the exporter and the importer; express hopes for further o

11、rders;,Writing Skills 2,when receiving the first order from a new customer, you should write a letter of confirmation ASAP, including:,thanks for the order; favorable comments on the items required; assurance of your best attention; other items which may be of interest to the buyer; hope for further

12、 orders.,Writing Skills 3,if you are unable to accept the order, reply either to decline the order or to make a counter-offer, covering:,thanks for the order; proper reasons to decline the order with regret; recommendation of other items as a replacement or presentation of a counter-offer; hopes for

13、 serving the buyer in future.,Ex. Translate the following letter into English:,兹高兴地确认按照下列条款买进你方29英寸东芝彩色电视机2000台： 2000台29英寸东芝彩色电视机， 大连成本、保险加运费价每台美元，木箱装，每箱装4台。收到信用证一周内，从横滨运至大连。 请特别注意货物的包装，以免货物在运输途中受损。 我们现在正在洽办开信用证，在接到你方确认书后，即可开出以你方为受益人（in your favor ）的信用证。 谨上， 2006年8月20日,Aug.20,2006 Dear Sirs, We are

14、pleased to confirm having purchased from you 2000 sets of Toshiba Color TV 29 inches under the following terms and conditions: 2000 sets of Toshiba Color TV 29 inches, at US$ CIF Dalian, packed in wooden cases, each containing 4 sets, shipment from Yokohama to Dalian within a week after receipt of t

15、he relative L/C.,We trust that you will give special care to the packing of the goods, lest the goods should be damaged during transit. We are now arranging the establishment of the L/C, which will be opened in your favor upon receipt of your Sales Confirmation. Yours faithfully,An order is an offer to buy goods, which is not legally binding until it is accepted by the seller. An order shall contain the particulars covering the buyer, the goods and the relative terms and conditions. A first order from a new importer should be acknowledged promptly. It is also advisable for an exporter to sen