可口可乐大学-市场营销资料（珍藏）.ppt

1、模块1、投资到市场、市场销售流程、在市场销售？marketingreferstotheprocessofplanningandexecutingtheconception、pricing、promotionanddistributionofideas、 goodsandservicestocreateexchangesthatsatisfyindividualandorganizationalgoals.americanmarketingassociation，ama revised definition marketingisanorganizationalfunctionandsetofp

2、rocessesforcreating。 communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholder 3品牌混合管理，4通道开发，5促销，7合贸易执行， 1 under rer 6格式化标记策略(strategyunderpinskpiachievement )、2标记时间(consumer insights )、 themarket understandingtheorganizationsvisio

3、n/purposeandtherolemarketingplaysinrealizingthatvision/purposesettingmarketinggoalsunderstandingthecurrentsituationidentifyingtheorganizationscompetitiveadvantagedevelopingamarketing asuresimplementingthemarketingstrategyevaluatingmarketingeffortsandadapting、Purpose、alignmentofmarketingwithorganisat

4、ionalpu a基本市场系统、需求状态、需求更新、版本更新、功能需求更新、移动需求更新、更新、5 key性能指标(KPIs )、unitcasevolumegrowthpercapitaconsumptiontransactiongrowthrevenuegrowthnetcontrol demand creation 推特市场能力，需求创建能力，市场角色在价值链， 模块1摘要， marketingoughttobedrivenbyaphilosophythemarketingconcepttofacilitateprofitableexchangewithconsumerswemustcr

5、eatevaluebybuilding ievethatandexecutethemarketingprocessweutilisefourcapabilities :市场营销时间， productmixmanagemacy channelmanagementandpromotionsmarketingplacestheconsumeratthecentreofitsdecision-making，模块化一体机learningoutcomesattheendofthismodule是learnerswillbeableto 3360 describemarketingandthemarketingprocess.understandthelinkbetw 价值创建， exchangeandconsumersatisfaction.demonstrateanunderstandingofthebottlervaluechainanddescribetherolethatmarketingcanplayateat edds ssatthebottlerlinkthemarketingkeyperf